A hefty slice of the Thanksgiving holiday shopping pie came from smartphone-only mobile commerce, with an estimated increase of 221% over last year. This is according to Branding Brand, a mobile commerce platform that singles out smartphone-optimized website traffic. Looking at data from 66 mobile sites for retailers like Costco, Crate and Barrel and Dick’s Sporting Goods, Branding Brand found that Thanksgiving Day visits were up 103% – resulting in over 3 million visitors, nearly 3…Read more »
Make yourself heard. Email us your idea for a column.
Learn how you can use text messaging to extend the life of your mobile app.
New App book
Pre-order your copy of The Everything Guide to Mobile Apps on Amazon
You say tomato, I say tomoto goes the old refrain. We are seeing similar disagreement among research firms over not only how to define “mobile payments” but also on the forecasted size of mobile payment transactions. For the past 10 years, “mobile commerce” was the most popular term that most people used to describe any transaction using their phones. Recently, this term has been overtaken by both “mobile payments” and “mobile shopping.” Another term is “mobile proximity pay…Read more »
Mobile has become our constant companion in what is fast-becoming a multi-screen world, where we choose our screen (mobile, tablet, PC or TV) depending on our context and what we want to accomplish. This shift from consumption to participation turns up the pressure on marketers to do more than shift spend into mobile to get our attention. They have to architect comprehensive strategies — with mobile at the center — to accompany our daily activities and close the loop.
Research from indep…Read more »
Digital moms reach to mobile every stage of the purchase funnel, to research purchases and to make smart and informed shopping choices. As a whole, this mobile-savvy demographic is earning, spending, and influencing spending at a greater rate than ever before. Lisa Ciangiulli connects the dots in the data to help brands focus their efforts and market more effectively to this growing and connected customer segment.
* * *
Digital Moms in the US are an increasingly important demographic for markete…Read more »
Buying, paying, transacting, banking — these are all part of what we have come to call mobile commerce. With such a broad definition and so many scenarios it’s little wonder that mobile commerce now tops the list of mobile-megatrends. Interestingly, what people want (and the impact on financial institutions, mobile operators and companies across the emerging ecosystem) differs depending on the region where you operate and the opportunities you pursue. An essential read is the 2012 ed…Read more »
Mobile has completely transformed how we shop. Or has it? While retailers struggle to win back the turf they have lost to price comparison apps and schemes that turned their shops into showrooms for rival retailers and Amazon, the 900-pound gorilla of mobile commerce, recent research shows the battle is far from lost. In fact, it’s just beginning, and retailers that arm themselves with insights into the new and complex customer segment known as the ‘mobile shopper’ can benefi…Read more »