Mobile Groove

BlackBerry retains #1 position on mobile browsing leader board

Bango – the mobile payments and analytics specialist – reports a 600% growth in traffic to mobile websites. The company analyzed traffic to a range of mobile sites over the last 12 months. Data was gathered by sampling across 50 million phone users worldwide who have accessed third party mobile sites through its platform.

The key findings from Bango’s annual mobile usage study record 6 times the number of visits to mobile websites, comparing December 2009 with the same month a year earlier. The average time on site is measured as 3 minutes, 21 seconds, averaged across user visits to all sites, compared with just over one and half minutes the previous year. The analysis also measured the average number of pages viewed per visit at 5 pages, up from just over 2 pages per visit twelve months before.

With the intense coverage that mobile applications continue to attract, the content developers are already starting to investigate alternative distribution channels to the App “Stores” themselves. In the rush to follow the now crowded mobile apps market, developers are starting to realise that after all their efforts to build a mobile app, to get noticed and survive they need to look beyond the app store.

Distribution is no longer about being in the top 10 – almost impossible amongst such fierce competition and undocumented selection methods by store managers. It is now about maximizing distribution and revenues. This is precisely what a recent survey by Bango uncovered. Bango surveyed over 400 developers and content providers in the USA and Europe, and the results revealed:

In brief: Recounting my briefing in London with Amdocs prior to the CES 8 launch, the results of a recent service provider survey and the wider implications of both as operators move from selling access to selling value.

What happens when the Internet of Things – trillions of devices,

This week the Carnival of the Mobilists (COM) brings the best of mobile blogging to Volker Hirsch over at Volker on Mobile. Regular Mobilists – including Russell Buckley from MobHappy, Mark Jaffe from Mobile Mandala, Andy Favell from mobiThinking and WIP Jam — submitted a thought-provoking selection of posts.

How can/should brands monetize our passion? What happens when cloud computing shifts app development to the Web? Will Amazon have to offer us an in-store experience? And how do the mobile ad networks really stack up? Read on and find out!

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