Mobile Groove

The new Apple iPhone dominates the news today, but will the new model allow Apple to grow its share of ad impressions and remain ‘the’ device developers and brands need to factor into their mobile strategies?

It’s a tough one to call. New data from independent mobile ad and data platform company Millennial Media shows that Apple mobile devices certainly led the pack in Q2 2012, accounting for 31.4 percent of all impressions. The Apple iPhone was also the number one device on the Mi…

In brief: This week we set the stage for a soon-to-be released Netsize report that reveals the business models and payments mechanisms necessary for app stores to achieve mass-market commercial success. Perfect timing to continue the Netsize Guide 2010 “Best Of” series with Patrick Mork, GetJar VP Marketing, and his sober look at the app store landscape.

With 75 app stores (and still counting) open for business it’s clear that creating competitive differentiation is going to be critical in the next weeks. What will likely separate the leaders from the laggards? Choice? Ease of payment? Content discovery? Something else?

Editor’s note: This provocative guest column from Andy Bovingdon, Bango VP Product Marketing, takes a hard look at the critical questions publishers, developers and advertisers need to ask themselves as they architect truly effective mobile strategies. Should the Apple iPad, just now coming to Europe, be considered a mobile device (and therefore take a central role in mobile strategy)? Or do other factors beyond technology play a deciding role?

In the run up to launch of the iconic iPad device it’s no wonder that the topic has come up in several recent mobile marketing meetings with clients and colleagues alike. The emotional bond – even obsession – with this device is understandable. But the need for hard-nosed business realism (particularly if you are a publisher or marketer aiming to delight your particular customer base or target demographic) is much greater.

In brief: Steve Ives, Taptu CEO, recounts the key takeaways of the new report showing the growth of Mobile Touch Web sites outpaces the growth of apps in the Apple and Android app stores why commerce rocks on the Mobile Touch Web PLUS a look a the Virtual Roundtable and what mobile industry entrepreneurs, authorities and pundits think about the Mobile Touch Web and the potential impact on how we live, work and shop.

Taptu, the search and discovery engine that indexes touchscreen content, reports that the Mobile Touch Web – websites and destinations created specifically for access via touchscreen devices such as the Apple iPhone – has grown 35 percent since last quarter. Unlike other mobile Web content, this content stands out through finger-friendly layouts and light-weight pages that are faster to load over cellular networks. The report, which covers January 2010 thru April 2010, also shows Mobile Touch Web sites rose to 440,100 from 326,600 in January.

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In brief: An exclusive interview with JumpTap CMO Paran Johar connects the dots in this week’s announcement to support permission-based advertising with a new feature that lets consumers choose mobile display ads they will accept. PLUS a wider discussion of the value of

When I connected with Randy Cavaiani, Novarra Vice President, Marketing, last week at CTIA I had a hunch that something big was in the pipeline. For one, he was in a great mood. Second, he used the opportunity to walk me through Novarra’s big-picture vision of the mobile Internet, a topic we have discussed several times and at key milestones in

I’ve followed Novarra from the start and watched it cleverly and quietly align its server/micro-browser capabilities to focus on a much broader agenda. It’s all about providing operators, handset makers and Internet brands the technology and know-how to create new services and revenue streams (with the help of in-network intelligence, mobile Internet click-stream analytics and context information from Novarra).

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