Mobile Marketing » mobilegroove

In brief: Steve Ives, Taptu CEO, recounts the key takeaways of the new report showing the growth of Mobile Touch Web sites outpaces the growth of apps in the Apple and Android app stores why commerce rocks on the Mobile Touch Web PLUS a look a the Virtual Roundtable and what mobile industry entrepreneurs, authorities and pundits think about the Mobile Touch Web and the potential impact on how we live, work and shop.

Taptu, the search and discovery engine that indexes touchscreen content, reports that the Mobile Touch Web – websites and destinations created specifically for access via touchscreen devices such as the Apple iPhone – has grown 35 percent since last quarter. Unlike other mobile Web content, this content stands out through finger-friendly layouts and light-weight pages that are faster to load over cellular networks. The report, which covers January 2010 thru April 2010, also shows Mobile Touch Web sites rose to 440,100 from 326,600 in January.

In brief: An exclusive interview with JumpTap CMO Paran Johar connects the dots in this week's announcement to support permission-based advertising with a new feature that lets consumers choose mobile display ads they will accept. PLUS a wider discussion of the value of

EDITOR'S NOTE: While many may have gone gaga over the iPad, this must-read article (via The New York Times) reminds us the real (and global) excitement is still about no-frills mobile phones and text messaging. In fact, I'm off to London tomorrow for a mobile advertising solution launch designed and commercialized to harness text and picture messaging in a two-way conversation between brands and people (aptly called Dialogue). Meantime, several sessions during the MMA Mobile Market Forum this week in Singapore also focus on the importance of messaging to deliver compelling mobile marketing. Connect the dots, mobile is becoming the universal technology (to borrow from the NYT piece). Eliza gives us a roundup of stats that drive this home. Good catch girl!

NOT JUST ADVERTISING: What do people want from mobile messaging services? According to research conducted by Dialogue Communications, people are warming up to the idea of receiving SMS-based appointment reminders. The website is thin on methodology (how many were asked what), but 67 percent of respondents said they would be happy to receive a wide range of reminders and alerts via their mobile phone. Source

UPDATE: The deadline for submissions is extended to today. It's also an excellent opportunity for all the super-cool personalization and content discovery companies to shine!

I know and cover many of you on MSG - and encourage you to get involved. They've been dubbed the 'Oscars of the mobile world' – and the title fits. The Meffys (Mobile Entertainment Awards) are indeed the mobile industry's recognized benchmark for measuring success and rewarding innovation. That's why MSG is particularly proud to be a media partner and why I am honored the Mobile Entertainment Forum (MEF) has asked

The positive response to my earlier recap of barcode milestones and reprint of my exclusive interview with Scanbuy, a major player in the space,