From searching for retailers and businesses nearby to conducting commerce and transactions, we have clearly come to rely on our mobile phones to access advice and make the right decisions.
We can do more with our screens — so it follows we will also come to expect more from our screens. It’s a dependence that spells opportunity for small business and companies that leverage mobile to deliver us information and experiences that are personal and engaging (hence valuable). Even better if com…
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Mobile First, baby! Regular readers will know that MobileGroove and Wave Collapse have teamed up to produce mobile marketing and advertising Thought leadership that show how brands and agencies are achieving positive result further down in the purchase funnel. Our collaboration will provide the ecosystem a view into best practices based on real-world examples of effective mobile/cross-media campaigns, practical advice from industry leading brands and professionals, and a fact-packed s…
The new Apple iPhone dominates the news today, but will the new model allow Apple to grow its share of ad impressions and remain ‘the’ device developers and brands need to factor into their mobile strategies?
How many times have you started reading an email on your phone while commuting, and then continued it on your laptop when you got home? Or perhaps you saw a commercial on TV for a new car, and then used your tablet to search for the specs and see it in action? The New Multi-screen World: Understanding Cross-Platform Consumer Behavior, a new report by Google, reveals that 90 percent of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TV.
Two massive brands shared their mobile stories this week at the content-rich Mobile Insider Summit in Lake Tahoe, Nevada. Each brand has accelerated its mobile efforts to drive sales, engagement, and loyalty.
