Kudos to Mark Hawkins and the team over at the Mobile Data Association (MDA) for bringing media and U.K. mobile operators together in a partnership that recognizes the skills gap that threatens to stunt the spread of mobile data services and, ultimately, the growth of the
In a word: Yes. There are valuable lessons to be learned from Blyk and I have outlined these in my newly released mobile advertising white paper, Mobile advertising for newbies, which you can download here. (I am thrilled that the paper has been so well received, and even more pleased that my work has convinced avid readers such as Alistair Gillan to try it our for themselves. I hope others will follow and report their experiences back to MSG.)
Why did I include a section on Blyk in my white paper?
Because…
