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Why Voice is THE Game-Changer

Author: Roberto Pieraccini
May 16, 2012
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the voice in the machine Why Voice is THE Game ChangerIs voice the new battlefield as companies (Apple, Google, Microsoft, Nuance) jockey for position to control the voice interface and our personal search and assistance experiences? Roberto Pieraccini, industry veteran and author of new book The Voice in the Machine, looks and the evolution of voice in computing and communications and maps out the future of mobile voice and beyond.

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If you watch Kubrick’s 1968 classic movie “2001 A Space Odyssey” today, you will certainly notice that ma…

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Posted in: Guest columnsMobile SearchMobile VoicePersonalization |

M-PULSE ANALYSIS: Make Great Mobile Apps By Borrowing From Responsive Web Design?

Author: Peggy Anne Salz
April 18, 2012
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responsive web design  M PULSE ANALYSIS: Make Great Mobile Apps By Borrowing From Responsive Web Design?At M-Pulse we make the transition to an all-app show, using our platform to bring our growing audience of mobile app developers and brands the information and insights essential to produce and promote engaging and effective applications. We kick off with a look at design and why it comes first — full stop — and connect with Arturo Toldeo, Senior User Experience Designer in the Windows Phone Design Studio in Redmond.

His advice to everyone, everywhere in mobile to put the experience (and the pers…

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Posted in: M-PulseMediaMobile AppsUsability |

m-pulse video showWill 2012 be the year of mobile commerce? If this is indeed a momentous year for mobile retail and transactions of all kinds, then what will happen to the mix of payment options and players currently jockeying for position? Should we expect a showdown between credit card companies, carriers, banks, aggregators and the likes of PayPal? In the midst of all the massive growth and disruption will we see mega-acquisitions, or are all the companies that could achieve $10 billion+ price tags in the first place taken?

This week’s m-pulse catches up with Chetan Sharma, independent consultant and well-known industry authority, to discuss mobile mega-trends and deep-dive into the results of the 2012 Mobile Industry Predictions Survey. Each year Chetan asks us —the mobile industry — to weigh in on the most newsworthy events and companies, as well as vote for the breakthrough categories, developments and technologies sure to define 2012.

Rob and I also discuss our pick of hot mobile news and data points. I rant about the disconnect between the mobile and retail readiness of luxury brands (lacking to say the least!) and our willingness (even requirement) to interact with luxury brands via our mobile phones and tablets.

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Posted in: M-PulseMediaMobile Advertising & MarketingMobile AppsMobile Billing & PaymentMobile Commerce |

engage netsize guide 2009Just two days till the industry gathers at the fist Mobile World Congress (MWC) of the new decade. To get us in the mindset to think about the companies, developments and trends that matter most, MSG presents part 2 of the three-part series dissecting the mobile developments impacting the mobile industry and our society at all levels, as documented in the Netsize Guide.

Today we look at mobile engagement (which we defined to include mobile advertising, mobile marketing, mobile commerce and all the ways companies/brands connect with people on the move. What advertising approaches will people accept? What role do mobile operators play? What are the campaigns that set the bar? What is the future of NFC? And where does mobile fit in an effective CRM strategy?

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Posted in: Briefing RoomsMobile Advertising & Marketing |

race to win in mobile advertisingLocal focused mobile advertising is shaping up to be more than a revenue opportunity. There is every indication that it will be one the few channels to buck the downward trend in advertising spend over the next few years. Where’s the money?

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Posted in: Guest columnsLocation-Based ServicesMobile Advertising & MarketingResearch |