In brief: Building on the tremendous positive response to a recent talk on app marketing I catch up with Mike Lurye, Director of Product Marketing at Amdocs Interactive, to connect the dots in the models that will enable a developer/retailer ecosystem, pave the way for a Long Tail of app
April 26, 2010
Tags: Amazon, amdocs, Amdocs Interactive, app store, Apple, Content Discovery, Maxis, Mobile Monday Austria, Mobile payment, Netsize Mobile Trends Survey, Ondeego, Personalization, podcast, Recommendation, storefront
Posted in Content Discovery, Mobile Marketing, Mobile Search, Personalization, Podcasts, Recommendation | 1 Comment »
Until now much of the discussion around app store platforms and developer communities has been a technical one focused on primarily on APIs (which ones to open to third-party developers when and why), toolchains and toolkits (the optimal level of integration and how to achieve it) and development costs (value for money and how to
March 8, 2010
Tags: Aepona, Alcatel Lucent, Amdocs Interactive, Android, app store, Apple, Bell Canada, Developer Community, Eric von Hippel, Forum Nokia, GSMA, Litmus, Location-Based Services, Malaysia, Maxis, MiKandi, Mob4Hire, Mobile Internet, Mobile Monday Austria, O2 Telefonica, Ondeego, OneAPI, Ovi, radio FM4, Rogers Wireless, Telus
Posted in Location-Based Services, Mobile Marketing, Mobile Research, Personalization | 9 Comments »
