Mobile Groove

The meaty Mobile Marketing Forum in New York City treated us to a hearty helping of insights and key learnings, actionable information that makes this an important industry event. Last week the Forum addressed tough questions around privacy and debated the disparity between the people spend on their mobile devices – 10 percent of all hours on all media, according to leading analyst Mary Meeker — and the marketing dollars actually flowing into the mobile channel.

Here are some of the point…

Where is the BIG money in mobile? Why the disconnect between the time we spend on mobile and the amount of money brands spend to reach us on our personal devices? Questions around mobile monetization come fast and hard — and the answers are never easy.

Facebook — the leader in the combined power of mobile and social ­— has seen its stock price plunge, a development that has brought even more urgency to the discussion. The timing couldn’t be better for industry authority and analyst Mary Me…