Small Business: Embrace Mobile To Engage Consumers

Topic: Media, Mobile Loyalty | Author: Peggy Anne Salz | Date: May 6, 2013
Small business mobile
From searching for retailers and businesses nearby to conducting commerce and transactions, we have clearly come to rely on our mobile phones to access advice and make the right decisions. We can do more with our screens — so it follows we…

Using Mobile To Ask, Listen & Boost Customer Loyalty

Topic: Mobile Loyalty | Author: Peggy Anne Salz | Date: November 29, 2012
permission mobile marketing CRM
In mobile, shift happens — often — and once again we could count on the recent Mobile Marketing Association (MMA) Forum event to provide insights marketers need to know in order to navigate the tough terrain ahead. And, if you didn̵…

#DearKen: How Do I “Pinterest-ize” My Marketing Content?

Topic: Social Media | Author: Ken Herron | Date: May 10, 2012
pinterest how-to
Appearing to pop up out of nowhere, Pinterest has become the third largest social network on the planet. As I shared the value of co-publishing (shameless plug alert!) with you in my last MobileGroove column, my hope is that you are already h…