Use Your Soft Launch To Produce A Hit App

Topic: Mobile Apps | Author: Peggy Anne Salz | Date: March 24, 2016
soft launch for hit app
Your app is serious business and that's why you must map out a soft launch strategy to find out if it has hit potential before you burn cash launching it to major markets. You have to test the waters (ensuring your app has what it takes to be a commercial success) before you take the plunge. To help you determine if your app and strategy are on the money I caught up with Oliver Kern, who has helped app companies ranging from indies to market giants launch and scale their mobile businesses.

How Mobile Is Bridging The Digital And Physical Worlds

Topic: Books, Mobile Marketing | Author: Peggy Anne Salz | Date: February 10, 2016
mobile bridges digital and physical worlds
A seismic shift in our collective behavior in underway — because we instinctively reach to our devices to interface with the real world around us — that effectively endows mobile with an exciting new capability: the ability to bridge the digital and physical realms to influence and trigger activities in the real world conversions, interactions and other 'calls-to-action'.

Small Business: Embrace Mobile To Engage Consumers

Topic: Media, Mobile Loyalty | Author: Peggy Anne Salz | Date: May 6, 2013
Small business mobile

Small business mobileFrom searching for retailers and businesses nearby to conducting commerce and transactions, we have clearly come to rely on our mobile phones to access advice and make the right decisions.

We can do more with our screens — so it follows we will also come to expect more from our screens. It’s a dependence that spells opportunity for small business …

#DearKen: How Do I Prevent Social Media Disaster, And What To Do If One Hits?

Topic: Social Media | Author: Ken Herron | Date: December 20, 2012
social media disaster

social media disasterCustomers talking about you on social media can “make” your brand – and destroy it. People are by nature “social”, and regardless of their device (computer, mobile, tablet, TV) or location, people are connecting to online communities to share what they think about your brand, company, or organization. Fast fact: when customers complain about you, 70 percent of them do …

Using Mobile To Ask, Listen & Boost Customer Loyalty

Topic: Mobile Loyalty | Author: Peggy Anne Salz | Date: November 29, 2012
permission mobile marketing CRM

permission mobile marketing CRMIn mobile, shift happens — often — and once again we could count on the recent Mobile Marketing Association (MMA) Forum event to provide insights marketers need to know in order to navigate the tough terrain ahead. And, if you didn’t make it to Istanbul in November to hear the great speaker lineup live, Stéphanie Viriot has collected the key …

Why Mobile Marketers Must Sharpen Focus On Digital Mom

Topic: Mobile Marketing, Mobile Research | Author: Lisa Ciangiulli | Date: July 27, 2012
digital moms mobile marketing

digital moms mobile marketingDigital moms reach to mobile every stage of the purchase funnel, to research purchases and to make smart and informed shopping choices. As a whole, this mobile-savvy demographic is earning, spending, and influencing spending at a greater rate than ever before. Lisa Ciangiulli connects the dots in the data to help brands focus their efforts and market more effectively to …

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