This month was marked by a string of good news stories that speak volumes about the state of mobile marketing and advertising. From the milestone acquisition of AdMob by Google for a cool $750 million in stock, to the news that Millennial Media had raised nearly $16 million in growth capital, to the milestone statement from
November 25, 2009
Tags: 4INFO, AdMob, AKQA, app, AT&T Interactive, BestBuy, Chetan Sharma, CNN, Coca-Cola, F.biz, Google, iPhone, local mobile search, Microsoft, Millennial Media, MMA, Mobile Dreams Factory, MyThum, Pizza Hut, Transpera, Wells Fargo Bank, Yahoo, Zumobi
Posted in Guest columns, Location-Based Services, Mobile Marketing, Mobile Research, Mobile Search | 3 Comments »
MOBILE SEARCH WILL TAKE UP ALMOST 75 PERCENT OF THE MOBILE AD MARKET BY 2013, according to a recent report from Citibank. The report says that SMS ads currently represent 63 percent of mobile ad spending, but this will drop to 9 percent in four years; display ads are projected to increase 5 points to 18 percent. The report says mobile search currently makes up about a quarter of the mobile ad market.
Overall, the mobile ad market is projected to rise from $160 million to $3.1 billion by 2013.
Source
October 16, 2009
Tags: GPS, local mobile search, Location-Based Services, Mobile Marketing, Mobile Marketing, Mobile Search, navigation, Open OS, open-source platforms, PND, smartphone, Symbian
Posted in Location-Based Services, Mobile Marketing, Mobile Research, Mobile Search | 2 Comments »
