This white paper from Peggy Anne Salz, chief analyst here at MSearchGroove, helps marketers understand how to effectively market to mobile social community members. “Mobile Advertising for the Masses” highlights that in the personal world of mobile social networks, advertising that encourages two-way interaction between advertisers and consumers will be more successful than conventional “push” style banner ads. The report suggests that virtual gifting is seen by many as the starting point for cultivating this two-way conversation.
It’s available for download at www.bango.com/whitepaper2 and you can see the results of the three ad campaigns featured in the white paper in detail on the accompanying Mobislim blog mobislim.wordpress.com, as measured by the Bango mobile analytics service.
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