Make Way For Mobile-Only, Messaging Based Social Networks

Topic: Social Media | Author: Peggy Anne Salz | Date: June 13, 2014
mobile messaging based social networks
Snapchat, Whisper, Secret, YikYak, Truth, Confide and 20 Day Stranger: These anonymous mobile-only, messaging-based social networks cannot be ignored. But how should marketers use them to connect with customers on mobile, and what ar…

Why Communication Can Make Or Break Your App Experience

Topic: Featured, Mobile Apps | Author: Peggy Anne Salz | Date: June 11, 2014
App communication experience
As we use apps to do more, the role of communications — both in enabling a good app experience and in encouraging lasting engagement — has never been more important. Add to that a raft of recent research that shows our requirement for cust…

Mobile: More Than Roll Of Dice For Caesars Las Vegas

Topic: Mobile Marketing | Author: Jeff Hasen | Date: December 17, 2012
caesars mobile startegy
Caesars guests roll the dice all the time and leave a lot to fair Lady Fortune. But the casino’s admirable approach to mobile marketing leaves little to chance. During an hour-long webinar earlier this month (you can listen to it here…

Using Mobile To Ask, Listen & Boost Customer Loyalty

Topic: Mobile Loyalty | Author: Peggy Anne Salz | Date: November 29, 2012
permission mobile marketing CRM
In mobile, shift happens — often — and once again we could count on the recent Mobile Marketing Association (MMA) Forum event to provide insights marketers need to know in order to navigate the tough terrain ahead. And, if you didn̵…
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