Mobile Groove

Caesars guests roll the dice all the time and leave a lot to fair Lady Fortune. But the casino’s admirable approach to mobile marketing leaves little to chance. During an hour-long webinar earlier this month (you can listen to it here), a senior executive from Caesars Entertainment said that mobile will sit at the center of the company’s strategy to move the business a giant leap forward in 2013.

Eric Petersen, director of new media, Caesars Entertainment, sees “four component…

Months of research, hard work and teamwork enter a new stage today as I deliver the final manuscript to the team at Adams Media for a new kind of app book ebook that equips developers, small businesses and brands with the business basics they need to produce and market mobile apps.

If you want to create an winning app you must have a broad base of knowledge that allows you to indentify your target audience and delight them again and again. Get ready to be an expert in applying design basics, conducting app t…

eMarketer has forecasted the growth of the US mobile payments transactions over the next four years. They believe that the annual mobile payments transactions value will increase from approximately $640 million this year to a whopping $62 billion by 2016. That is an average increase of about 230 percent or total growth of 9,600 percent over the next four years. The number of mobile payment users will increase by 6x to 48 million while average annual spending per user will increase by 20x to $1,294. T…

Voice — speech recognition and natural language understanding — are poised to transform our daily lives and disrupt all industries — not just mobile. Thanks to companies like Nuance Communications — which is also the speech-recognition engine behind Siri, the virtual personal assistant on the Apple iPhone — we are rapidly moving toward a voice-enabled future. We catch up today with Vlad Sejnoha, Nuance Chief Technology Officer, to get an inside track on the topics he will address at M…

The new Apple iPhone dominates the news today, but will the new model allow Apple to grow its share of ad impressions and remain ‘the’ device developers and brands need to factor into their mobile strategies?

It’s a tough one to call. New data from independent mobile ad and data platform company Millennial Media shows that Apple mobile devices certainly led the pack in Q2 2012, accounting for 31.4 percent of all impressions. The Apple iPhone was also the number one device on the Mi…

Two massive brands shared their mobile stories this week at the content-rich Mobile Insider Summit in Lake Tahoe, Nevada. Each brand has accelerated its mobile efforts to drive sales, engagement, and loyalty.

Wells Fargo & Company, a financial services company with $1.3 trillion in assets, serves one in three households in the U.S. More than 10 percent of its 70 million customers use mobile to interact with the company for at least part of their customer journey.

This has prompted Wells Fargo…