Mobile Groove

Months of research, hard work and teamwork enter a new stage today as I deliver the final manuscript to the team at Adams Media for a new kind of app book ebook that equips developers, small businesses and brands with the business basics they need to produce and market mobile apps.

If you want to create an winning app you must have a broad base of knowledge that allows you to indentify your target audience and delight them again and again. Get ready to be an expert in applying design basics, conducting app t…

We continue our series of alternative mobile search app reviews and road tests with Hipmunk, a vertical search engine taking the agony out of travel planning. Instead of horizontally searching across the entire web like Google, Bing and Yahoo! (GBY), Hipmunk searches up and down through one topic area at a time. This laser focus on doing this one thing — and doing it well — allows Hipmunk to play in the major leagues.

Hipmunk was built from the ground up to search for hotels and fl…

The Asia10 markets (Australia, China, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Thailand and Vietnam) will collectively surpass the 1 Billion smartphone landmark in 2015, according to a new white paper published by mobile advertising company adsmobi. The forecast — which is based on the data provided by research company mobileSQUARED  — shows that the “continued rise in smartphones is encouraging a faster-than-expected adoption of mobile internet and app u…

Shift happens… New data from independent mobile ad and data platform company Millennial Media reveals a continued shift among consumers to tablets and other connected devices like MP3 players and e-readers.

Indeed, these ‘non-phone’ mobile devices show impressive hockey stick growth, generating 20 percent of all ad impressions across the Millennial Media mobile advertising platform during the first quarter of 2012. That’s an increase of one-third (33 pe…

The widespread adoption of mobile commerce services enabling transfers, transactions and payments creates a requirement for stronger security. At one level, it’s about measures to make sure our personal information and assets are protected. But there also has to a balance that will allow us to share data with the companies and services we trust to deliver us personalized and convenient shopping services.

Growing public concern over privacy and the emergence of what mobile authority Jo…

Today we are kicking off with a new look and a new series of alternative search engine iPhone and iPad app reviews and road tests with Biznar, a mobile search app available for both the iPhone and the iPad that takes a unique approach to searching for business related information.

Why “alternative?” Because that’s where the excitement and the innovation is! Sure, our smartphone devices present us with three whole choices — Safari / Google, with Bing and Yahoo! (GBY) available …