HALF OF IPHONE USERS AND FORTY PERCENT OF IPOD TOUCH USERS DOWNLOAD A PAID APP PER MONTH, says AdMob in its latest mobile metrics report. This compares to just 19 percent of Android users, but users of both platforms spend a lot of time using apps: over half of them spend more than 30 minutes per day using apps.
In absolute terms, though, it’s an average of 1 paid app per month on Android, 2.6 paid apps on iPhone and 2.0 on iPod Touch. Broken down into those who “regularly” download paid apps, they tend to download 5 paid apps per month, spending $9.
Another interesting observation from the report is that iPod Touch users download an average total of 18 apps per month – whereas iPhone users grab 10 each month. Source
The bottom line: Apple’s App Store remains the gold standard, demonstrating that consumers will download – and pay for -- apps when it’s easy to browse and simple to install. At this point, most of the other app stores out there are poor imitators that don’t pay enough attention to the usability aspects of their offerings and how they integrate into the installation process of compatible devices. Meanwhile, iPhone users are dropping some decent money on paid apps, and creating advertising opportunities with free ones.
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MOBILE NET ADSPEND TO QUADRUPLE TO $2 BILLION BY 2014, according to Juniper Research. The firm says that mobile internet ad spending worldwide will approach $500 million this year, and almost reach $2 billion by 2014.
Another interesting observation from the report is that iPod Touch users download an average total of 18 apps per month – whereas iPhone users grab 10 each month. Source
The bottom line: Apple’s App Store remains the gold standard, demonstrating that consumers will download – and pay for -- apps when it’s easy to browse and simple to install. At this point, most of the other app stores out there are poor imitators that don’t pay enough attention to the usability aspects of their offerings and how they integrate into the installation process of compatible devices. Meanwhile, iPhone users are dropping some decent money on paid apps, and creating advertising opportunities with free ones.
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MOBILE NET ADSPEND TO QUADRUPLE TO $2 BILLION BY 2014, according to Juniper Research. The firm says that mobile internet ad spending worldwide will approach $500 million this year, and almost reach $2 billion by 2014.
September 4, 2009
