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Finance & Health Verticals Increase Mobile Advertising Spend: Millennial Media Report

Author: Peggy Anne Salz
March 15, 2012
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MM-SMART-coverMobile is fast becoming the device we reach to for advice and assistance throughout our daily routine, so it’s little wonder that verticals such as Health & Fitness and Finance ­ are stepping up mobile advertising activities and spend.

It’s a massive mobile advertising trend that marked 2011, and sure to gain additional momentum in 2012, according to the 2011 Year In Review SMART report (Scorecard for Mobile Advertising Reach and Targeting).

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Posted in: Briefing Rooms • Millennialmedia • Mobile Advertising & Marketing • Research |

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Ranked a Top 50 influential destination — MobileGroove provides the global mobile community outstanding editorial content and Thought Leadership. Under the direction of Peggy Anne Salz — author of several books, dozens of white papers and hundreds of articles — MobileGroove has become a leading content marketing firm, producing and promoting custom research and knowledge resources for a wide variety of technology companies and industry organizations. Contact MobileGroove to map out your content engagement & marketing strategy.

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