QUARTER OF GLOBAL USERS ACCESS MOBILE INTERNET VIA NOVARRA PLATFORM. Novarra announced its Mobile Internet Experience Update with the news that two thirds of U.S. mobile phone users and one quarter of all global users have access to some form of mobile Internet service via the Novarra platform today. A benchmark report gives a broad overview of how consumers access and use the internet via mobile phones with Novarra's Vision browser and mobile Internet platform.
Among the overall findings:
- Devices don't' matter (much): Users with standard feature phones will use the Web as much or even more than a smartphone user if the mobile Internet experience is good
- There is a 'long tail' in the mobile Internet: The top website typically accounts for 5 percent of total mobile page views. The number two site accounts for less than 1 percent of traffic. And the top 500 sites account for only 25-30 percent of all page views
- Sessions vary: 40 percent of mobile internet sessions are under five minutes and 40 percent are over 15 minutes
- The Business Pro - Dependent on their mobile to be more productive and to handle all their communications
- The Mobile Millennial - Early adopters and young adults with disposable income
- The Connected Kid - Children and teenagers who have grown up with technology from a young age
- Frugal Fanatics utilise handset customisation services more than twice as much as any other group
- Connected Kids have far more page views relative to sessions than any other group, indicating they tend to surf more for entertainment purposes
- Source
June 22, 2009
