TAPTU MOBILE SEARCH GENERATING 1 MILLION MOBILE SEARCHES a day. The exclusively mobile search engine has revealed new statistics in preparation for the launch of its iPhone application. With 3.4 million unique users in April, generating a million searches a day, Taptu offers users results from sites that have been optimized for the mobile Web. The company's blog reminds us that when Taptu started out, it counted some 10,000 searches on a mobile device. In a press statement, Steve Ives, Founder and CEO of Taptu, reads this development as a clear indication that "there is a distinct need for a mobile-only search engine with results best viewed on mobile devices." Source
The bottom line: It's encouraging to see traction for this particular approach to mobile search. Peggy adds: The question remains: Will mobile-only search, which essentially promotes a subset of wealth of content/apps/stuff out there, continue to flourish? Or will it be Web search scenarios, enabled by the usual list of suspects all over again. I have some positive views on the potential of social search in mobile, and share these via podcasts (such as this one) and my contributions to mobile search white papers.
And while we mull over the prospects for mobile search, I invite you to consider the graph below from StatCounter Global Stats (based on aggregate data collected by StatCounter on a sample exceeding 4 billion pageviews per month collected from across the StatCounter network of more than 3 million websites) showing the companies that lead in online search . Charles Knight - my esteemed colleague and the "voice of alternative search" at MSG partner site AltSearchEngines - has launched a contest and asks: What is the one word that best describes Google's lead? (Google is the read line at the top.) "Alarming" is my pick...
Since AltSearchEngines doesn't focus on mobile search (which is why we have partnered), allow me to share the StatCounter Global Stat chart for mobile search, and likewise ask your views. Why does Google lead the pack? (Particularly when the mobile experience offered by Google is known to be unsatisfactory...) What do YOU think?
Since AltSearchEngines doesn't focus on mobile search (which is why we have partnered), allow me to share the StatCounter Global Stat chart for mobile search, and likewise ask your views. Why does Google lead the pack? (Particularly when the mobile experience offered by Google is known to be unsatisfactory...) What do YOU think?
June 5, 2009
