Mobile Groove

A hefty slice of the Thanksgiving holiday shopping pie came from smartphone-only mobile commerce, with an estimated increase of 221% over last year. This is according to Branding Brand, a mobile commerce platform that singles out smartphone-optimized website traffic. Looking at data from 66 mobile sites for retailers like Costco, Crate and Barrel and Dick’s Sporting Goods, Branding Brand found that Thanksgiving Day visits were up 103% – resulting in over 3 million visitors, nearly 3…

In the run up to Mobile World Congress 2010 MSG hosts a three part series dissecting the mobile developments impacting the mobile industry and our society at all levels, as documented in the Netsize Guide. This
comprehensive annual analysis of what matters in mobile – often referred to as a mobile 2.0 reference work — combines country telecommunications data, exclusive interviews with senior executives and insights from online surveys with mobile professionals and practitioners to provide the inside track on what’s happening in mobile – everywhere.

Today we look at mobile entertainment. What issues/opportunities peg the needle? What models deliver? And what past industry events/milestones shape the future?

This first in a series of exclusive interviews with mobile ad networks, profiles JumpTap and details what today’s announcement means for advertisers, publishers and market rivals. Look for more interviews/podcasts with ad networks you need to know better including Greystripe (CEO Michael Chang tells how his company made the move from advertising enable to ad network); Mojiva (CEO Dave Gwozdz walks us through a new white-label platform for publishers), and itsmy.com (CEO Vince Staybl talks about targeting options in itsmy.biz, the mobile social network’s ad network). If you are an ad network with a story to tell, then contact me directly or arrange a briefing with Andrea Henninge (andrea@msearchgroove.com).

On the heels of JumpTap’s announcement of tapMatch, its pay-per-click (PPC) performance mobile ad marketplace, I can finally post this exclusive Q&A with Paran Johar, JumpTap CMO. During the pre-briefing we went through the nuts and bolts of the offer (unlike Google, which offers keyword bidding and MCN – a provider of mobile search management, search merchandising, and PPC content promotion solutions offering category bidding- Jumptap offers both), and took a closer look at how the search technology potentially maximizes performance by delivering contextually relevant advertising.

Q: Let’s start with the landscape. When I read the draft press release I thought it competes with Google at one level and MCN at another. What is the differentiation?