In mobile, shift happens — often — and once again we could count on the recent Mobile Marketing Association (MMA) Forum event to provide insights marketers need to know in order to navigate the tough terrain ahead. And, if you didn’t make it to Istanbul in November to hear the great speaker lineup live, Stéphanie Viriot has collected the key takeaways and connected the dots in an in-depth series of posts over at the Gemalto blog. (Be sure to check out her follow-up analysis that just went li…
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