After years spent on soapboxes telling brands, agencies, and anyone who would listen that they need to be where their consumers are, it’s refreshing to see more companies moving towards a #MobileFirst approach.
The latest companies to adopt a truly mobile mindset are Fab and Allrecipes.com. In an interview with Mashable, Fab founder Jason Goldberg says: “Back in February or March, we realized that fairly soon, mobile customers will be more than 50 percent of our usage, and we need to star…
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