Analysis and commentary on all things mobile

Guest columns

MSG celebrates

Make yourself heard.  Email us your idea for a column.

New App book

The Everything Guide To Mobile Apps

Pre-order your copy of The Everything Guide to Mobile Apps on Amazon

WHITE PAPER

avatar

Learn how you can use text messaging to extend the life of your mobile app.

Permission-Based Mobile Advertising Gains Traction; Jumptap Platform Upgrade Puts People In Control

Author: Peggy Anne Salz
April 23, 2010
Join The Conversation

jumptap logoIn brief: An exclusive interview with JumpTap CMO Paran Johar connects the dots in this week’s announcement to support permission-based advertising with a new feature that lets consumers choose mobile display ads they will accept. PLUS a wider discussion of the value of

Read more »

Tags: • • • • • • • • • • • • • • • • • • • • • • • • • •
Posted in: Mobile Advertising & Marketing • Mobile Search • Mobile Social Media • Personalization • Research |

About MobileGroove

Ranked a Top 50 influential destination — MobileGroove provides the global mobile community outstanding editorial content and Thought Leadership. Under the direction of Peggy Anne Salz — author of several books, dozens of white papers and hundreds of articles — MobileGroove has become a leading content marketing firm, producing and promoting custom research and knowledge resources for a wide variety of technology companies and industry organizations. Contact MobileGroove to map out your content engagement & marketing strategy.

Learn more about us
Follow Peggy Anne on Twitter @PeggyAnne

Choose Your News

More

Navigate

© 2012 MobileGroove. This work is licensed under a Creative Commons License, Some Rights reserved.
Designed by web design company 352 Media.

69 queries in 0.655 seconds.