Money Isn’t Everything: Rethink Incentives To Motivate Millennials

Topic: Research | Author: Michelle Manafy | Date: February 21, 2012

dancing with digital natives columnFrom marketing and advertising, to media and business, the impact of the always-connected, socially networked Digital Native on our society is profound. Michelle Manafy draws from her book Dancing With Digital Natives and personal observations to argue why the rise of Millennials forces a massive rethink of all systems based on command-and-control. Timed to this must-read BBC series on the Future of Work the key message in Michelle's work comes through loud and clear: The future model for everything (including work) is coordinate-and-cultivate. In this first column Michelle connects the dots in key data points to provide organizations advice on how they can motivate Millennials to deliver their best.

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Businesses need to stay in step with Digital Natives. Yet it can be a struggle to choreograph an elegant dance when Millennials don't lead or follow in the "traditional" way.

EXCLUSIVE: Mobile Crowdsourcing Photo Service Supplies Media & Brands With Compelling Content

Topic: Mobile Apps, Mobile Marketing, Social Media | Author: Peggy Anne Salz | Date: February 7, 2012

scoopshot iconEvery week over at m-pulse we discus the companies and concepts rocking the industry and my pick was Scoopshot, a mobile crowdsourcing app (and ecosystem) that allows media companies to post location-aware photo 'assignments' to the community of app users. The upshot is user-generated content that impresses on two counts: media (newspapers, magazines, online) have fresh content and people earn money for their photos. What's more, the app is plugged into an ecosystem that manages right and makes payments.

It is refreshing to see such a well-executed strategy and end-to-end ecosystem, so I caught up with Niko Ruokosuo, the brains behind Scoopshot, which is also owned by Helsinki-based P2S Media Group Inc. Niko — acts as the CEO of the company and is in charge of the company’s internationalization efforts, business development operations and marketing — has a long track record in the media industry and held executive positions in companies including: the Saudi Research and Marketing Group, one of the largest media organizations in the Middle East, the Finnish magazine publisher Sanoma Kaupunkilehdet and the Los Angeles Times.