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Mobile: More Than Roll Of Dice For Caesars Las Vegas

Author: Jeff Hasen
December 17, 2012
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caesars mobile startegy Mobile: More Than Roll Of Dice For Caesars Las VegasCaesars guests roll the dice all the time and leave a lot to fair Lady Fortune. But the casino’s admirable approach to mobile marketing leaves little to chance. During an hour-long webinar earlier this month (you can listen to it here), a senior executive from Caesars Entertainment said that mobile will sit at the center of the company’s strategy to move the business a giant leap forward in 2013.

Eric Petersen, director of new media, Caesars Entertainment, sees “four component…

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Posted in: Mobile Advertising & Marketing |

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