Mobile Groove

Months of research, hard work and teamwork enter a new stage today as I deliver the final manuscript to the team at Adams Media for a new kind of app book ebook that equips developers, small businesses and brands with the business basics they need to produce and market mobile apps.

If you want to create an winning app you must have a broad base of knowledge that allows you to indentify your target audience and delight them again and again. Get ready to be an expert in applying design basics, conducting app t…

As a former journalist, I have more than casual interest in how news is gathered, delivered, and consumed in this mobile age. Regular readers will know my passion for the truth and I have loudly argued against the notion that a “witness” is a “reporter”, capturing this in several posts including this one. In my view, reporters are trained and experienced, whether they are delivering “information” via mobile, social networks, or by other means.

That debate continues — and so do the de…

How many times have you started reading an email on your phone while commuting, and then continued it on your laptop when you got home? Or perhaps you saw a commercial on TV for a new car, and then used your tablet to search for the specs and see it in action?  The New Multi-screen World: Understanding Cross-Platform Consumer Behavior, a new report by Google, reveals that 90 percent of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TV.

• Televi…

Developers are replacing a “lost enthusiasm for developing smartphone apps” with a new passion for tablets, according to a survey by Strategy Analytics. The company also notes that the mobile app ecosystem has matured, making it tougher for smaller, niche developers to complete with larger organisations.

• The launch of Windows 8 and Blackberry 10 will see Microsoft and RIM seeking to take advantage of the shift, by enabling developers to easily create products across tablet an…

Give yourself a chance to win with apps that have impact. BlackBerry developers everywhere on the planet have until FRIDAY (April 27) to enter their app in AppCircus at BlackBerry 10 Jam, an app competition powered by AppCircus,  the global showcase of apps organized by the great guys over at dotopen.

The competition is open to all developers who are developing or have developed a BlackBerry® WebWorks™/HTML5, Adobe® AIR® or Native Gaming app for the BlackBerry platform. An international j…

Editor’s note: This provocative guest column from Andy Bovingdon, Bango VP Product Marketing, takes a hard look at the critical questions publishers, developers and advertisers need to ask themselves as they architect truly effective mobile strategies. Should the Apple iPad, just now coming to Europe, be considered a mobile device (and therefore take a central role in mobile strategy)? Or do other factors beyond technology play a deciding role?

In the run up to launch of the iconic iPad device it’s no wonder that the topic has come up in several recent mobile marketing meetings with clients and colleagues alike. The emotional bond – even obsession – with this device is understandable. But the need for hard-nosed business realism (particularly if you are a publisher or marketer aiming to delight your particular customer base or target demographic) is much greater.