Mobile Groove

How many times have you started reading an email on your phone while commuting, and then continued it on your laptop when you got home? Or perhaps you saw a commercial on TV for a new car, and then used your tablet to search for the specs and see it in action?  The New Multi-screen World: Understanding Cross-Platform Consumer Behavior, a new report by Google, reveals that 90 percent of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TV.

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In brief: An exclusive interview with JumpTap CMO Paran Johar connects the dots in this week’s announcement to support permission-based advertising with a new feature that lets consumers choose mobile display ads they will accept. PLUS a wider discussion of the value of

In brief: Recounting my briefing in London with Amdocs prior to the CES 8 launch, the results of a recent service provider survey and the wider implications of both as operators move from selling access to selling value.

What happens when the Internet of Things – trillions of devices,

Local focused mobile advertising is shaping up to be more than a revenue opportunity. There is every indication that it will be one the few channels to buck the downward trend in advertising spend over the next few years. Where’s the money?

Regular readers will recall that I am sharply focused on tools/technologies and companies providing personalization and recommendations solutions to mobile operators and content owners. My passion stems from my own ongoing research into content discovery and – more recently – work on a new report on mobile personalization and recommendation. (If you are a company in this space, then I invite you to contact me directly.)

In brief: The MSG special report on content/advertising personalization continues with ChangingWorlds, an Amdocs company, and includes a review of the company’s recent road test of personalized mobile advertising across more than 200,000 people over a four-month period.

In preparation for my own industry report on personalization and recommendation I have spent the last weeks interviewing a who’s who of industry players and their customers (mobile operators/service providers), companies that are