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How Much Mileage is REALLY Left In SMS?

Author: Lisa Ciangiulli
December 14, 2012
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accelerating SMS mobile marketing How Much Mileage is REALLY Left In SMS? What would the world be like without texting? We send about 20 billion texts a day and rely on these little messages to share, learn, amuse, vote and respond. 20 years ago, Neil Papworth an engineer with the Sema Group sent the first text to Richard Jarvis of Vodafone. After an estimated 40 trillion texts later, a world without texting would be less fun. The modern equivalent of morse code has expanded the opportunity to quickly and inexpensive share news, deals and sometime lifesaving information. A…

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Posted in: Briefing RoomsMobile MessagingOptismPermission Marketing |