M-Pulse ANALYSIS: How Will Battle Around Mobile Voice Play Out?

Topic: Media, Search | Author: Peggy Anne Salz | Date: February 21, 2012

m-pulse video showShould we brace ourselves for a new battle as companies (Apple, Google, Microsoft, Nuance) jockey for position to control the voice interface and our personal search/assistance experience? We continue our look at the opportunities and competition around mobile voice with Roberto Pieraccini, industry veteran and author of The Voice in the Machine.

In other segments we discuss the wider issue of personal privacy, following the news that social app Path has been uploading user data to its servers without our consent. Rob Woodbridge recounts a checklist of things to consider when building privacy into your minimum viable product. And we both find a perfect fit with a brilliant presentation— whose time has come (again) — from Jonathan MacDonald, a thought-leader and entrepreneur in digital media perhaps best known for his passionate views on the 3Ps (Permission: people will decide what brand messages they interact with; Privacy: people will decide where their data is collected and how it is used; and Preference: people will decide what content they find relevant). More about that further down in this post.