Mobile Groove

The new Apple iPhone dominates the news today, but will the new model allow Apple to grow its share of ad impressions and remain ‘the’ device developers and brands need to factor into their mobile strategies?

It’s a tough one to call. New data from independent mobile ad and data platform company Millennial Media shows that Apple mobile devices certainly led the pack in Q2 2012, accounting for 31.4 percent of all impressions. The Apple iPhone was also the number one device on the Mi…

Why are so many mobile developers so blind to the Boomer opportunity? Is it because they believe that Boomers — people born from 1946-1964 — are so far behind the times that they cannot possibly appreciate ‘shiny shiny’ apps let alone invest in the smartphones to deliver the experience? Suzie Mitchell ‘knows’ Boomers and shows why mobile developers need to rethink their attitudes (and marketing) to reach this huge, untapped and affluent market — and drives her po…

Developers are replacing a “lost enthusiasm for developing smartphone apps” with a new passion for tablets, according to a survey by Strategy Analytics. The company also notes that the mobile app ecosystem has matured, making it tougher for smaller, niche developers to complete with larger organisations.

• The launch of Windows 8 and Blackberry 10 will see Microsoft and RIM seeking to take advantage of the shift, by enabling developers to easily create products across tablet an…

Where is the BIG money in mobile? Why the disconnect between the time we spend on mobile and the amount of money brands spend to reach us on our personal devices? Questions around mobile monetization come fast and hard — and the answers are never easy.

Facebook — the leader in the combined power of mobile and social ­— has seen its stock price plunge, a development that has brought even more urgency to the discussion. The timing couldn’t be better for industry authority and analyst Mary Me…

Shift happens… New data from independent mobile ad and data platform company Millennial Media reveals a continued shift among consumers to tablets and other connected devices like MP3 players and e-readers.

Indeed, these ‘non-phone’ mobile devices show impressive hockey stick growth, generating 20 percent of all ad impressions across the Millennial Media mobile advertising platform during the first quarter of 2012. That’s an increase of one-third (33 pe…

The majority of mobile local search click actions were calls in 1Q2012. According to a report released by xAd, placing a call to a local business was the leading secondary action after a mobile-local search ad click.

• 58 percent of secondary actions post-search click led to calls, ahead of maps and directions (36 percent).
• Overall, the secondary action rate stood at a healthy 36 percent, with the click-through rate on search campaigns reaching just over 8 percent.
• SOURCE: http://www.xad.com/a

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