flirtomaticThe Netsize Guide 2010 is also creating a stir at CTIA, where several fans have asked me for a copy. But at 200+ pages it really wasn’t the ideal hand luggage to bring on the trip. Instead, MSG and Netsize move on to Part 2 in the ongoing series to showcase a “best of” selection of executive interviews and hot topics that have everyone talking. On the heels of the fantastically successful SXSW conference, there’s a sharp focus on figuring out how companies can move from meeting place to market place – and make money in the process.

Flirtomatic is certainly a company that provides a blueprint.

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Posted in: Briefing RoomsMobile Advertising & MarketingMobile Social Media |

applications avalancheIt’s a milestone day for the fledgling app space. We have a solid report from esteemed colleague Chetan Sharma that gives a good overview of the size of the global mobile apps economy and some valuable insights into the regional

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Posted in: Mobile Advertising & MarketingMobile SearchPodcastsResearch |

Christopher David Sony EricssonThe Netsize Guide 2010 is breaking download records and an increasing number of “fans” have even purchased a paper copy of this must-read mobile industry resource. In view of the phenomenal popularity of this content, MSG is joining with Netsize to showcase a “best of” selection of executive interviews and hot topics that have everyone talking. We start the series with a timely and telling interview with Christopher David, head of Developer and Partner Engagement, Sony Ericsson. Over the next weeks I’ll expand the focus to include in-depth features and podcasts with the companies and influencers at the forefront of mobile and mobility.

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Posted in: Briefing Rooms • |

supermarket app store Until now much of the discussion around app store platforms and developer communities has been a technical one focused on primarily on APIs (which ones to open to third-party developers when and why), toolchains and toolkits (the optimal level of integration and how to achieve it) and development costs (value for money and how to

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Posted in: Location-Based ServicesMobile Advertising & MarketingPersonalizationResearch |

Apps or Browsers? Speak Out On The Touch Web; Contribute To Our Collective Vision

Author: Peggy Anne Salz
February 22, 2010
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taptuReams have been written about the impact of the Apple iPhone on content production and content creation. Yes, we should be excited about the avalanche of apps and content, but we must also cope with the hard reality that one Web presence may not be enough. In fact, it may be that we are witnessing the emergence of a new

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Posted in: Content DiscoveryMobile Advertising & MarketingResearchUsability |

Survey Discovers Developers Lukewarm On App Stores; Aim To Go Direct-2-Consumer Instead

Author: Vanessa Daly
February 3, 2010
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app stores and choiceWith the intense coverage that mobile applications continue to attract, the content developers are already starting to investigate alternative distribution channels to the App “Stores” themselves. In the rush to follow the now crowded mobile apps market, developers are starting to realise that after all their efforts to build a mobile app, to get noticed and survive they need to look beyond the app store.

Distribution is no longer about being in the top 10 – almost impossible amongst such fierce competition and undocumented selection methods by store managers. It is now about maximizing distribution and revenues. This is precisely what a recent survey by Bango uncovered. Bango surveyed over 400 developers and content providers in the USA and Europe, and the results revealed:

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