Apple App Store Leads The Pack; Will Operator App Stores Struggle?

Topic: Books, Mobile Apps, Research | Author: Peggy Anne Salz | Date: January 28, 2010

graph iconAs promised in my earlier post, I'm back with a sneak peek at the controversial findings of the Mobile Trends Survey 2010, conducted by Netsize, a Gemalto company and leading mobile communications and commerce enabler. Drawing from an online survey of over 1,000+ mobile professionals and practitioners, the survey found that the vast majority (87 percent) of respondents believe the Apple App Store will be the most successful app store in the mobile space.

Google's Android Market is a distant second (60 percent), followed by Nokia's Ovi Store (30 percent) and RIM's BlackBerry App World (27 percent). Respondents could choose more than one answer - which is why the total exceeds 100 percent.

DATA POINTS: Don’t Forget The Featurephones When It Comes To Mobile Ads; Motorola’s Droid Sales Strong; Mobile Coupons On The Rise; Mobile Social Nets Grow In Emerging Markets

Topic: Mobile Marketing, Research, Social Media | Author: Carlo Longino | Date: November 23, 2009
TWO-THIRDS OF MOBILE AD IMPRESSIONS ARE DELIVERED TO FEATUREPHONES, according to the latest Scorecard for Mobile Advertising Reach and Targeting (SMART) from ad network Millenial Media. millennial media smart reportWhile the iPhone OS was the leading smartphone platform on