Mobile Groove

The new Apple iPhone dominates the news today, but will the new model allow Apple to grow its share of ad impressions and remain ‘the’ device developers and brands need to factor into their mobile strategies?

It’s a tough one to call. New data from independent mobile ad and data platform company Millennial Media shows that Apple mobile devices certainly led the pack in Q2 2012, accounting for 31.4 percent of all impressions. The Apple iPhone was also the number one device on the Mi…

The Asia10 markets (Australia, China, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Thailand and Vietnam) will collectively surpass the 1 Billion smartphone landmark in 2015, according to a new white paper published by mobile advertising company adsmobi. The forecast — which is based on the data provided by research company mobileSQUARED  — shows that the “continued rise in smartphones is encouraging a faster-than-expected adoption of mobile internet and app u…

Shift happens… New data from independent mobile ad and data platform company Millennial Media reveals a continued shift among consumers to tablets and other connected devices like MP3 players and e-readers.

Indeed, these ‘non-phone’ mobile devices show impressive hockey stick growth, generating 20 percent of all ad impressions across the Millennial Media mobile advertising platform during the first quarter of 2012. That’s an increase of one-third (33 pe…

A new report from IDC is betting high on HTML5, concluding that it will be a MAJOR factor in mobile development during the next 5 to 10 years.

• By 2013, there will be more than 1 billion HTML5-capable browsers in use throughout the world, and applications for these browsers will be created by 2 million HTML Web developers.
• Over 80 percent of all mobile apps will be wholly or in part based upon HTML5 by 2015.

• SOURCE: http://www.idc.com/getdoc.jsp?containerId=prUS23480612

Mobile Moms are new force

The …

Mobile apps or mobile Web? If the goal is to reach as many makes and models of devices, then mobile-optimized websites are a natural first choice. If it’s about building “experiences”, then mobile apps — front and center on our smartphones— may have some advantages. It’s often a confusing decision for marketers to make, and the right choice depends on what brands want. However, new numbers from Nielsen boost the argument that apps are gaining some serious traction (despite a…

A new fact-packed report from Chetan Sharma confirms that the global mobile industry is still the most vibrant and fastest growing sector on the planet.

• Total global mobile revenues are forecast to hit $1.5 trillion in 2012, which is equal to over 2 percent of global GDP.
• The report also found that 2012 will be the first year that non-messaging data revenues make up the majority of the overall global data revenue (53 percent). SOURCE: http://www.chetansharma.com/GlobalMobileMarketUpdate2012

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