Apps or Browsers? Speak Out On The Touch Web; Contribute To Our Collective Vision

Author: Peggy Anne Salz
February 22, 2010
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taptuReams have been written about the impact of the Apple iPhone on content production and content creation. Yes, we should be excited about the avalanche of apps and content, but we must also cope with the hard reality that one Web presence may not be enough. In fact, it may be that we are witnessing the emergence of a new

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Posted in: Content DiscoveryMobile Advertising & MarketingResearchUsability |

Carnival of the MobilistsThis week the Carnival of the Mobilists (COM) brings the best of mobile blogging to Volker Hirsch over at Volker on Mobile. Regular Mobilists – including Russell Buckley from MobHappy, Mark Jaffe from Mobile Mandala, Andy Favell from mobiThinking and WIP Jam — submitted a thought-provoking selection of posts.

How can/should brands monetize our passion? What happens when cloud computing shifts app development to the Web? Will Amazon have to offer us an in-store experience? And how do the mobile ad networks really stack up? Read on and find out!

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Posted in: Carnival Of The MobilistsMobile Advertising & MarketingResearchUsability |

rock chicks in mobile Another edgy podcast. We take a fresh look at the Google acquisition and zero in on the detail and data the market is missing. We also discuss the phenomenal popularity of Android apps and what can happen when Chrome and Android converge. Another hot topic: mobile valuations and what the AdMob

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Posted in: Mobile Advertising & MarketingPodcasts |

race to win in mobile advertisingLocal focused mobile advertising is shaping up to be more than a revenue opportunity. There is every indication that it will be one the few channels to buck the downward trend in advertising spend over the next few years. Where’s the money?

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Posted in: Guest columnsLocation-Based ServicesMobile Advertising & MarketingResearch |

mobile marketingThis month was marked by a string of good news stories that speak volumes about the state of mobile marketing and advertising. From the milestone acquisition of AdMob by Google for a cool $750 million in stock, to the news that Millennial Media had raised nearly $16 million in growth capital, to the milestone statement from

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Posted in: Guest columnsLocation-Based ServicesMobile Advertising & MarketingMobile SearchResearch |

Google Buying AdMob: Why They Did It & The Real Impact on Mobile Advertising, Mobile Search

Author: Peggy Anne Salz
November 13, 2009
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google buys admobWhen the avalanche of tweets about Google’s purchase of AdMob for $750 million in stock came through on November 9, it was clear that this acquisition would be read as a huge boost to mobile advertising. In the days that followed comments from companies across the ecosystem (and the world) stressed the acquisition was a

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Posted in: Mobile Advertising & MarketingMobile SearchResearch |