In brief: The MSG special report on content/advertising personalization continues with ChangingWorlds, an Amdocs company, and includes a review of the company's recent road test of personalized mobile advertising across more than 200,000 people over a four-month period.
In preparation for my own industry report on personalization and recommendation I have spent the last weeks interviewing a who's who of industry players and their customers (mobile operators/service providers), companies that are
November 11, 2009
