Olympics Are Coming-Out Party For Multi-Screen Viewing

Topic: Social Media | Author: Jeff Hasen | Date: July 24, 2012
london 2012 olympics multi screens

london 2012 olympics multi screensBeyond the athletes who will become household names over the next few weeks, the London Olympics are the coming-out party for multi-screen viewing.

Yes, the shift to multi-device multi-tasking is real — in fact, it’s a trend we have observed for months that will have a profound impact on mobile marketing. Already the Pew Internet and American Life Project tells …