Beyond the athletes who will become household names over the next few weeks, the London Olympics are the coming-out party for multi-screen viewing.
Yes, the shift to multi-device multi-tasking is real — in fact, it’s a trend we have observed for months that will have a profound impact on mobile marketing. Already the Pew Internet and American Life Project tells us that half of all adult mobile phone owners now reach to their mobile devices to enhance and enjoy their television-watching experi…
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