Summer Update On MobileGroove Mobile Industry Projects
At MobileGroove we’re taking advantage of the summer downtime to map out several mobile industry projects focused mobile marketing and mobile commerce.
In addition to white papers and reports on behalf of MobileGroove thought leadership partners and clients, I have started work on a new mobile marketing resource that marks my first collaboration with the Mobile Marketing Association.
I am excited to research and write this definitive work — and I am opening the project up for YOUR input.
Put another way, I am open to your ideas and ‘on the lookout’ for solid case studies, robust business models and cool people/players (brands, agencies, solutions providers, subject matter experts) to include in the industry resource.
I can share more detail with you once we release the press release. In the meantime, I encourage you to contact me directly via email (peggy@msearchgroove.com) or Twitter (@peggyanne).
The next months will also see the release of a brand new Netsize Guide. The mobile industry analysis and almanac — which I have researched and written on behalf of Netsize, a Gemalto company, since 2007 — is in its 10th year.
Rather than summarize the year in mobile, this year’s Guide focuses on three areas of mobile that impact our lives, work and society at all level: the rise of mobile commerce, the evolution of digital life management and the supreme importance of trust and security.
This week I formally kicked of the project with in-depth interviews with senior execs at companies including Millennial Media — and next week will the project move up a gear. Alexander Vlasblom, Netsize Marketing Communications Director, and I have drafted a list of companies and authorities whose place in the Guide is assured — but there is always room for good ideas and great companies.
And finally, MobileGroove — formally MSearchGroove — is moving ahead with a new look and new features to welcome and showcase our great and growing line up of guest columnists and commentators, as well as make room for new Briefing Room partners.
A special and heartfelt ‘thank you’ to Alfred DeRose, Brian Avery and the great team at Tego Interactive, a Web and mobile product and services company providing development and integrated solutions for brands, content publishers and mobile operators.
From my first-hand experience working with Tego Interactive (for just over two years now) I can say that the team has proven to be a highly proficient and invaluable partner to MobileGroove. And beyond that — they just rock!
So, that is an overview of some of the exciting projects here at MobileGroove. People who know me personally also know that I am always eager to learn what the industry is doing and get to know the companies that are doing it. I am also a multiplier who can find many outlets for what I Therefore, I encourage you to keep up to date with developments (and projects) by following us on Twitter. And please feel free to reach out using the communications method you like best (Twitter, email and, yes, I also take voice calls).
