Openwave Mobility Named Finalist in CTIA 2014 MobITs Awards

Tue, 19 Aug 2014

Openwave Mobility Recognized for Innovation in Mobile Customer Experience Management

REDWOOD CITY, Calif. August 19, 2014 - Openwave Mobility, a software innovator enabling operators to manage and monetize mobile data, announced today it was named a finalist in the Mobile Customer Experience Management of CTIA's MobITs Awards competition for its MOTIFY solution. Enhancing performance, efficiency and productivity inside the enterprise, the MobITs Awards feature the most innovative IT solutions that help companies secure their operations and improve their customers' experience.

MobITs Awards winners will be announced Wednesday, September 10 from 2:00 p.m. - 2:30 p.m. at the MobileCON Thought Leadership Stage 3.

MOTIFY is a cloud-based context-aware mobile notification solution that enables operators to provide valuable real-time information to subscribers when it matters, where it matters. Customers can be notified via an App resident on the device that they are about to incur charges for example when roaming, reaching a data allowance limit, or for relevant promotions. MOTIFY provides operators the ability to broadcast these notifications to a community of targeted mobile users in a contextually-aware manner.

MOTIFY uses a rich media push interface which is far more engaging than traditional means like email or text. It provides ease of access to self-care so users can manage and purchase additional plans or take advantage of limited offers - it even includes analytics so that user response can be fully tracked.

"We are delighted that MOTIFY has been selected as a finalist in CTIA's MobITs and that it has been recognized for its innovation so shortly after its launch," said John Giere, CEO at Openwave Mobility. "This highlights the importance of keeping subscribers informed in real-time and the need for operators to adopt new monetization strategies."

"CTIA awards recognize the best and most innovative products and services for wireless companies looking to improve their operations and their engagement with their customers," said Robert Mesirow, CTIA Vice President and Show Director.

Along with CTIA's two other awards programs, E-Tech Awards and Hot for the Holidays, there were almost 300 entries submitted and scored by more than 50 industry experts, analysts and media.

Super Mobility Week attendees and online users will also have the opportunity to choose a "Crowd Favorite" by voting for their favorite product, not just finalists, in each program. Online voting is open now and runs until Monday, September 8 at 5:00 p.m. ET. Super Mobility Week attendees can still vote via text onsite starting September 8 until 10:00 a.m. ET Wednesday, September 10.

Super Mobility Week will take place September 9, 10 & 11, 2014 at the Sands Expo & Convention Center in Las Vegas.

###

About CTIA Shows
CTIA Shows bring together all industries advanced by wireless technology for intense business, learning and networking. Super Mobility Week (www.supermobilityweek.com) takes place Sept. 9, 10 and 11, 2014 at the Sands Expo and Convention Center in Las Vegas. Twitter: @ctiashows | Facebook: www.ctiashows.com/facebook | LinkedIn: www.ctiashows.com/linkedin

About CTIA
CTIA-The Wireless Association® (www.ctia.org) is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry's voluntary best practices and initiatives, and sponsors the industry's leading wireless tradeshow. CTIA was founded in 1984 and is based in Washington, D.C.

Twitter: @ctia | Blog: http://ctia.it/Na6erv| Facebook: http://ctia.it/LCm4Nn|
LinkedIn Group: http://ctia.it/Na6cA2| Google+: http://ctia.it/12PfCrO

About Openwave Mobility
Openwave Mobility enables operators to manage and monetize mobile data using the industry's most scalable, Layer7 SDN/NFV platform. The company operates within the policy control and charging (PCC) space and delivers Policy Engagement with solutions that include Video Optimization to eliminate data congestion, and Mobile Data Monetization and Analytics to increase ARPU through personalized data plans. These solutions are supplemented by Subscriber Data Management, providing a single consolidated store for policy and subscriber data, and Mobile Analytics, providing subscriber segmentation and Business Intelligence.

Openwave Mobility delivers over 40 billion transactions daily and over half a billion subscribers worldwide use data services powered by its solutions. The company's global customer base consists of over 40 of the largest communication service providers including AT&T, Du, KDDI, Rogers, Sprint, Telus, T-Mobile, Telefonica, Telstra, Virgin Mobile & Vodafone. Openwave Mobility is owned by Marlin Equity Partners, a leading investment firm with over a billion dollars of capital under management that has publicly committed to building the company through expanded investment in R&D. The company has built a robust portfolio of Intellectual Property, which is growing month-by-month, and has been recognized by Gartner as a 'Cool Vendor' in Communications Service Provider Operational and Business Infrastructure.

# # #

Openwave Mobility and the Openwave Mobility logo are trademarks of Openwave Mobility Inc. All other trademarks are the properties of their respective owners.

For More Information
Sonus PR for Openwave Mobility
Johnny Truong
Johnny.Truong@sonuspr.com
Tel: +1-415-830-4530

For APAC and EMEA Inquiries
Chevaan Seresinhe
Sonus PR for Openwave Mobility
Chevaan.Seresinhe@sonuspr.com
Tel: +44 20 7300 7216

Source: RealWire

Digital Impact Awards 2014 shortlist

Mon, 18 Aug 2014

18 August, London - As digital becomes increasingly integral to every aspect of communications there is ample opportunity for innovation and originality. It is important to define what makes a digital strategy successful and to gain inspiration from other pieces of work. The largest event in the digital calendar, the Digital Impact Awards, recognises outstanding work done by digital and communications professionals, and allows them to meet with each other and share ideas.

The Digital Impact Awards has announced the shortlist for its fifth annual awards ceremony, to be held on 21 October. The awards contain 32 different categories, including 'Digital agency of the year', and 'Digital campaign of the year'. The quality and quantity of those shortlisted is testament to the wealth of talent that currently proliferates the industry.

Among those shortlisted are Royal Navy and E3, in the 'Best corporate website', 'Best digital rebrand', 'Best use of digital in the public sector', and 'Best use of digital in the charity, NGO or NFP sector'. Beats by Dr. Dre and R/GA London are nominated for two categories for their Beats Pills campaign. IKEA and iProspect are also nominated twice for a Facebook campaign that used mobile data to prove its effectiveness.

Other brands to make the shortlist include Barclays Bank PLC, Samsung Electronics, Tesco, Emirates Airline and Twentieth Century Fox Home Entertainment. 'Digital agency of the year' and 'Digital campaign of the year' winners will be announced on the night. Last year, AMVBBDO won best agency, and Nike (AKQA) won best campaign for its 'Nike Academy' campaign.

Beth Brown, investor relations and corporate communications executive at Taylor Wimpey, and a Digital Impact judge says, "I really enjoyed being a judge for the Digital Impact Awards 2014 - the quality of all the entries was very high, so it was no easy task selecting which entries should be shortlisted!"

Neil Barnett, digital communications manager at Canon Europe, and Digital Impact judge adds, "This year is probably one of the most creative and varied in terms of the entries we reviewed as part of the judging process. The views from around the table are always varied and some heated discussions were necessary to select those worthy of an award. Those shortlisted should be complemented on the quality and creativity of their outstanding work."

For the full shortlist, see below.

Shortlist

Deliverables

Best corporate website
BG Group and Addison Group
Interserve Plc and Purestone
Lloyds Banking Group and DigitasLBi
Nutreco and eFocus
Royal Navy and E3
Tesco

Best corporate app
Arup and Wardour
Brandtone and Beem
Orange and E3
Turkcell
Turkcell Platinum

Best use of mobile and portable devices
Barclays Bank PLC
Microsoft Xbox and UM London
PayPal and Purestone
Sony and Isobar

Best use of digital to aid a CR campaign
Aviva plc
Samsung Electronics

Best digital rebrand
Fliks.co.uk and Impero
Ooredoo and Havas Media Middle East
Royal Navy and E3
Tesco
Turkcell and R/GA London

Best use of online video
Danone Waters - Volvic and Kameleon Worldwide
The Kings Fund
Microsoft and UM London
NATS
Sony Mobile and DigitasLBi

Best corporate viral campaign
Beats by Dr. Dre and R/GA London
Compassion in World Farming and Catsnake Film
Historic Scotland and Storm ID
Xbox ('Keycode') and UM London

Best digital communication as part of an integrated campaign
3M Scotch and Escapade
Beats By Dr. Dre and R/GA London
Marie Curie Cancer Care
Microsoft Office 365 and UM London
Xbox and UM London

Social media

Best use of existing social media platforms: small budget
DigitasLBi #RaveCave
Expedia Media Solutions
IKEA and iProspect
Museum of London and Bloom Worldwide
Philips and Emanate for OneVoiceConnect
University of Cambridge Judge Business School Executive Education and Touchpoint Digital

Best use of existing social media platforms: medium budget
Carlsberg UK and DigitasLBI
Kellogg's Krave and Isobar
Nectar and Freestyle Interactive
Twentieth Century Fox Home Entertainment and Way To Blue

Best development of proprietary social media platforms
Autism West Midlands

Best development of proprietary social media tools
Commetric

Best community development
Autism West Midlands
Creativepool
NATS and MSLGROUP
element14
RenewableUK and Hill + Knowlton

Best use of digital to an internal audience

Best intranet
Dana Petroleum and KW Digital
Healthwatch England
International Personal Finance and Branded3

Best digital employee communication
Associated British Foods and MSLGROUP
Brandtone and Beem
Post Office and GRDD & AB
Roche Products Ltd and theblueballroomltd
Tesco and Mandarin Kite
Willis Group and Omobono

Best use of digital to an investment audience

Best online annual report
BT and MSLGROUP
Centrica plc and Addison Group
Legal & General and Nexxar
Standard Chartered Bank and MSLGROUP
Tesco

Best use of digital to aid media relations

Best online newsroom
adidas and TheNewsMarket
Centrica plc and Addison Group
Panasonic UK and mynewsdesk

Evaluation

Best evaluation strategy
VimpelCom and Ex Libris MRA

Sector

Best use digital in the Charity, NGO or NFP sector
Marie Curie Cancer Care
Royal Navy and E3
Science Museum and Redweb
Team GB and Tamar
UNICEF UK and IgnitionOne

Best use of digital in the energy and utilities sector
Peabody energy
RenewableUK and Hill+Knowlton

Best use of digital in the financial services sector
Barclays Bank PLC
City Index and Branded3
NatWest Auto and SapientNitro
NatWest Intention and SapientNitro
PayPal and Purestone

Best use of digital in the professional services sector
Foosle and Hill+Knowlton
PA Consulting Group and Omobono
WYG and 9xb

Best use of digital in the media, telecoms and technology sector
Google UK Ltd and R/GA London
ITV Studios and Rawnet
Turkcell and R/GA London
Warner Bros.and TH_NK
Xbox ('Keycode') and UM London

Best use of digital in the engineering and manufacturing sector
Arup and Wardour
Infineum International Ltd and Bray Leino
RS Components and Freestyle Interactive

Best use of digital in the food and beverage sector
Brancott Estate Pioneers and Impero
Diageo Baileys and R/GA London
Kellogg's Krave and Isobar
Pepsi Max and AMV BBDO

Best use of digital in the retail sector
Bathstore and 9xb
IKEA and iProspect
Philips and Emanate for OneVoiceConnect
Sainsbury's and AMV BBDO

Best use of digital in the travel and leisure sector
Emirates Airline and Havas Media Middle East
NATS and SAS MSLGROUP
South African Tourism Board and UM London
The R&A and Storm ID
Tourism Ireland and iProspect
Virgin Holiday Cruises and Branded3

Best use of digital in the healthcare sector
AXA PPP healthcare and BOTTLE
skn and Tamar

Best use of digital in the property sector
Express Bi-folding Doors and 9xb
Interserve Plc and Purestone
Lend Lease and Kolab Digital
Willmott Dixon and MadeByPi

Best use of digital in the public sector
Royal Navy and E3
The National Galleries of Scotland and Storm ID
The Scottish Government and Storm ID

Digital agency of the year
To be announced on 21 October

Digital campaign of year
To be announced on 21 October

For more information please visit the Digital Impact Awards website at digitalimpactawards.com or contact Hannah Hodges on 02074987008.

Source: RealWire

Openwave Mobility's DynaMO Receives 2014 Mobility TechZone LTE Visionary Award

Fri, 15 Aug 2014

The Industry's First NFV-Ready Composite Web, Audio and Video Optimization Solution Honored for Delivering Exceptional LTE Strategies

REDWOOD CITY, Calif, August 15, 2014 - Openwave Mobility, a software innovator enabling operators to manage and monetize mobile data, announced today that Mobility TechZone, the leading website dedicated to the mobile broadband industry, has recognized DynaMO, the industry's first NFV-ready composite web, audio and video optimization solution, as a recipient of the 2014 LTE Visionary Award. Mobility TechZone is sponsored by TMC, a global integrated media company, and Crossfire Media, an integrated marketing company with a core focus on technology.

DynaMO is capable of optimizing all audio and SD/HD video and web OTT media content for fast and efficient delivery over all mobile access technologies including LTE. It manages the bandwidth constraints created by HD video and audio streaming, the two fastest growing mobile content formats, and helps to provide exceptional Quality of Experience for subscribers. DynaMO can be either hosted in the cloud or introduced in-network without any disruption, as well as deployed in a virtualized environment with dynamic scaling that closely aligns with the industry's initiatives for Network Function Virtualization (NFV).

Judges noted how DynaMO is LTE-ready and congestion-aware, identifying local congestion "hot-spots" to more efficiently manage traffic. They recognized and praised the fact that no matter how congested the network is, DynaMO adapts content accordingly for immediate, smooth playback.

"In addition to maximizing carriers' bandwidth, DynaMO enhances the end-user experience by matching the available network resources with the video being played," said John Giere, CEO of Openwave Mobility. "This reduces delays in the start of a video and irritating buffering during play, allowing for a smoother uninterrupted viewing experience. We are thrilled that DynaMO has once again been recognized for its innovation in the 4G and LTE space, and we are committed to improving the mobile web, audio and video experience for carriers and end users."

"Openwave Mobility's achievements in advancing 4G through LTE development is impressive and as such selected as recipient of the Mobility TechZone LTE Visionary Award," said Carl Ford, co-founder and community developer, Crossfire Media. "Openwave Mobility is an innovator and one to watch for the next evolution of solutions."

"It is a pleasure to recognize Openwave Mobility with this award. Their contribution toward the future of mobile broadband is noteworthy," stated Rich Tehrani, CEO, TMC. "I look forward to more innovation from Openwave Mobility in the future."

The 2014 LTE Visionary Award winners are published on Mobility Tech Zone and in its e-newsletter.

For more information, please visit www.mobilitytechzone.com.

Visit www.owmobility.com or contact sales@owmobility.com for more information.

About Openwave Mobility
Openwave Mobility enables operators to manage and monetize mobile data using the industry's most scalable, Layer7 SDN/NFV platform. The company operates within the policy control and charging (PCC) space and delivers Policy Engagement with solutions that include Video Optimization to eliminate data congestion, and Mobile Data Monetization and Analytics to increase ARPU through personalized data plans. These solutions are supplemented by Subscriber Data Management, providing a single consolidated store for policy and subscriber data, and Mobile Analytics, providing subscriber segmentation and Business Intelligence.

Openwave Mobility delivers over 40 billion transactions daily and over half a billion subscribers worldwide use data services powered by its solutions. The company's global customer base consists of over 40 of the largest communication service providers including AT&T, Du, KDDI, Rogers, Sprint, Telus, T-Mobile, Telefonica, Telstra, Virgin Mobile & Vodafone. Openwave Mobility is owned by Marlin Equity Partners, a leading investment firm with over a billion dollars of capital under management that has publicly committed to building the company through expanded investment in R&D. The company has built a robust portfolio of Intellectual Property, which is growing month-by-month, and has been recognized by Gartner as a 'Cool Vendor' in Communications Service Provider Operational and Business Infrastructure.

# # #

Openwave Mobility and the Openwave Mobility logo are trademarks of Openwave Mobility Inc. All other trademarks are the properties of their respective owners.

About Mobility Tech Zone
Mobility Tech Zone is the mobile broadband industry's information source for breaking news, analysis, product information, strategies and developments for mobility and communications professionals. Mobility Tech Zone is an expansion of 4G Wireless Evolution and is powered by TMCnet, the World's leading communications and technology website serving nearly 1.5 million unique visitors monthly. Mobility Tech Zone is sponsored by TMC and Crossfire Media.

For more information, please visit www.mobilitytechzone.com.

About TMC
TMC is a global, integrated media company that helps clients build communities in print, in person and online. TMC publishes multiple magazines including CUSTOMER, INTERNET TELEPHONY, M2M Evolution and Cloud Computing. TMCnet is read by more than 1.5 million unique visitors each month, and is the leading source of news and articles for the communications and technology industries. TMC is also the producer of ITEXPO, the world's leading B2B communications event, as well as industry events: M2M Evolution; Cloud4SMB Expo; DevCon5; HTML5 Summit; Super Wi-Fi Summit, CVx; AstriCon; StartupCamp, and more. Visit TMC Events for a complete listing and further information.

For more information about TMC, visit www.tmcnet.com.

About Crossfire Media
Crossfire Media is an integrated marketing company with a core focus on future trends in technology. We service communities of interest with conferences, tradeshows, webinars and newsletters. Crossfire Media has a partnership with Technology Marketing Corporation (TMC) to produce events and websites related to disruptive technologies. Crossfire Media is a division of Crossfire Consulting, a full service Information Technology company based in New York.

For further information
Sonus PR for Openwave Mobility
Johnny Truong
Johnny.Truong@sonuspr.com
Tel: +1-415-830-4530

For APAC and EMEA Inquiries
Openwave Mobility
Chevaan Seresinhe
Sonus PR
Chevaan.Seresinhe@sonuspr.com
Tel: +44 20 7300 7216

TMC Contact:
Rebecca Conyngham
Marketing Manager
203-852-6800, ext. 287
rconyngham@tmcnet.com

Source: RealWire

Confirmit Celebrates Customer Success in Q2

Thu, 14 Aug 2014

Quarterly highlights from Confirmit include successful Confirmit Community Conferences, ACE Award winners, industry recognition and new Market Research findings

London, UK and Oslo, Norway and New York, US: 14 August, 2014: Confirmit, the leading global solutions provider for Customer Experience, Employee Engagement and Market Research, today announced its Q2 2014 highlights.

This quarter, Confirmit celebrated its customers' achievements through the 2014 Confirmit ACE Awards. Established in 2005, the ACE Awards recognise Confirmit clients who demonstrate excellence in the rigorous application of feedback processes and outstanding performance as measured by those processes. 43 industry leading organisations earned a 2014 ACE Award, and 40 key decision makers from 22 ACE Award winning companies, including ADT Security Services, Canon USA, Inc. and Harvard Business Publishing, were honoured at the Confirmit Community Conferences (CCC'14).

This year's key CCC'14 event in Orlando showcased keynote speakers from ViaSat Inc., Best Buy, Gartner, Infor, Asurion, Fresh Intelligence, as well as industry leaders like Jim Davies from Gartner and Bruce Temkin. Best practices and stories of transformative change realised through Voice of the Customer (VoC), Voice of the Employee (VoE) and Market Research (MR) programmes were shared with this year's attendees.

The Confirmit Community Conference also toured in London, Oslo and will make its way to San Francisco on September 25th.

Other Q2 highlights include:

  • 34 percent growth YTD on the Confirmit Horizons on-demand environments.
  • Continued, long-term commitment from clients and market expansion across all industries.
  • 10 billion posts collected through Confirmit Genius™ for analysis from social media platforms, forums, blogs and news media, at an average rate of over 10 million posts per day.
  • An increase of 84 percent in mobile responses compared to Q2 2013.
  • 100 percent platform uptime of the Confirmit Horizons platform for web-based data collection.
  • Recognition in two key industry reports by leading analyst firm Forrester Research
  • The release of the Confirmit 2013 Market Research Technology Report led by Tim Macer, managing director of meaning ltd., revealed that 70% of research firms are now undertaking some VoC or Customer Experience Management (CEM) work. However, 'traditional' customer satisfaction studies are by far the most prevalent way of exploring the Voice of the Customer.
  • A CRM Excellence Award win for the fifth consecutive year for Confirmit Horizons and continued commitment to helping clients improve CRM.

"We have gathered a great deal of momentum so far in 2014 with the launch of Confirmit Horizons Version 18, Confirmit SmartHub™ and the most recent introduction of Confirmit Genius™, our social and text analytics platform," shared Henning Hansen, Confirmit President and CEO. "We are dedicated to giving our clients the best, most actionable insight into their customer, employee and market research programmes, which is why we continue to focus on innovative technology development to help them achieve these goals."

For more information about the upcoming Confirmit Community Conference in San Francisco, please visit http://www.confirmit.com/community/conference.aspx.

- ENDS -

About Confirmit
Confirmit is the world's leading SaaS vendor for multichannel Voice of the Customer, Employee Feedback, and Market Research applications. The company has offices in Oslo (headquarters), Chengdu, Cologne, Grimstad, London, Moscow, New York, San Francisco, Vancouver, and Yaroslavl. Confirmit's software is also distributed through partner resellers in Madrid, Milan, Salvador, Sydney, and Tokyo.

Confirmit powers Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include Aurora, British Airways, Cross-Tab, Dow Chemical, Farmers Insurance, GfK, GlaxoSmithKline, GMO Research, JTN Research, Keep Factor, Morehead Associates, Nielsen, Research Now, Swapit, Swisscom, Symantec and The Wellcome Trust. Visit www.confirmit.com for more information.

Andrea Burton
Indigo River
andrea@indigo-river.co.uk
T: +44 (0)1985 850320
M: +44 (0)7796 368669

Melanie Oxford
Indigo River
mel@indigo-river.co.uk
M: +44 (0)7515 632065

Source: RealWire

Searchmetrics Drives Over 200% World-Wide Growth As More Business Leaders Begin To Recognize The Value Of Search

Wed, 13 Aug 2014

Growth has been supported by investment in new sales, marketing and support staff

San Mateo - August 13, 2014 - Searchmetrics, the leading global enterprise search experience optimization platform, today announced that global orders for its software increased by more than 200% Year over Year in the first half of 2014 as business leadership becomes increasingly aware of the importance of having a strong presence in organic search. In the USA, the company has invested in a new Silicon Valley office and boosted staff numbers in sales, marketing and support.

Enterprises and agencies increase revenue through online channels by using Searchmetrics Suite to develop, manage and track search experience optimization strategies that combine SEO, content, social media, PR and analysis. Among the recent new subscribers to the Searchmetrics Suite software as a service platform are 3Q Digital, World Vision and 8x8 in the US; Metro AG, Performics and Wolters Kluwer in Germany; and Co-op, Caliber and iProspect in the UK.

Mark Knowles from Internet marketing agency Smart Solutions, a Searchmetrics agency partner, said of the company: "Aside from having a powerful software platform with comprehensive data and insights that helps us develop and manage successful search strategies that increase traffic and revenue for clients, we really like partnering with Searchmetrics. They really know how to partner. They're just great people that we really enjoy working with."

To solidify its focus on customer success, Searchmetrics brought on Don Lee, a client success veteran for SEO platform vendors, to lead the client success teams outside of German speaking countries.

Lee has rolled out Searchmetrics' Help Center, an online resource that includes knowledge base articles and recorded webinars on advanced use cases and features. Last month the company also launched Searchmetrics Academy, a certification program designed to get clients up-and-running fast.

Lee's initiatives, as well as a bigger customer support team which responds to all requests within 24 hours, and ongoing innovation to ensure the software supports the changing needs of SEO professionals and digital marketers as the major search engines evolve, has resulted in more upgrades and renewals from existing customers in the first six months of 2014.

To lead its global branding, product marketing, demand generation, and marketing communications efforts, Searchmetrics has appointed Robyn Forman as vice president of marketing. Forman was a former vice president of worldwide marketing at SugarCRM, where she built the global marketing organization. Before joining Searchmetrics, she co-founded Pipeline Demand, a strategic marketing consultancy to venture backed start-ups and large enterprises. She also co-founded Engine140, a social media software company acquired by Vocus, and digital marketing agency, Red Apple Marketing.

The company also recently announced that Jordan Koene, formerly eBay Inc.'s global head of SEO and Content Development, has joined the company as its Evangelist. Koene's new role involves working with enterprise businesses, helping them understand and plan how to maximize the value of search in their marketing mix with the help of Searchmetrics' technology. He will act as the interface between clients and the engineering team to help ensure Searchmetrics' product strategy and delivery reflect clients' needs.

Tom Schuster, CEO of Searchmetrics said: "Search is definitely higher on the business agenda today. Enterprises now have a better understanding of the role that their visibility in the major search engines plays in driving revenue from online channels. Searchmetrics has revolutionized Search by showing business people and SEOs alike that accurate data combined with expert software will result in reliable recommendations and that forecasts and results can be expressed in a way that is accurately measurable and relates to the business objectives."

About Searchmetrics
Searchmetrics is the pioneer and leading global enterprise platform for search experience optimization. Search Experience Optimization combines SEO, content, social media, PR and analysis to create the foundation for developing and executing an organic search strategy. It places the spotlight on the customer, contributing to a superior and memorable purchase experience.

Enterprises and agencies use the Searchmetrics Suite to plan, execute, measure and report on their digital marketing strategies. Supported by a continually updated global database, Searchmetrics answers the key questions asked by SEO professionals and digital marketers. It delivers a wealth of forecasts, analytic insights and recommendations that boost visibility and engagement, and increase online revenue. Many respected brands, such as T-Mobile, eBay, Siemens and Symantec, rely on the Searchmetrics Suite.

Searchmetrics has offices in Berlin, San Mateo, New York, London, and Paris, and is backed by Holzbrinck Digital, Neuhaus Partners and Iris Capital.

Media Contact
Uday Radia
CloudNine PR Agency
uradia@cloudninepr.com
+44(0)7940 584161

Source: RealWire

Gamers Embrace Microtransactions through mobile carrier billing

Mon, 11 Aug 2014

  • UK gamers spend an average of €8.94 per microtransaction - twice the global average of €4.73 according to data from Onebip's mobile payment platform.
  • Global gamers spend the most on microtransactions during the summer period.
  • Gamers see value in higher priced in-game transactions with mobile carrier billing: When multiple price points are offered (i.e. for bundles of virtual currency), an increase in the value of the highest price point available leads to an increase in the average transaction value.
  • Mobile carrier billing increasingly seen as a legitimate alternative to credit card and PayPal.

London, UK 11th August 2014: Onebip by Neomobile, the global mobile payments service, has today published a detailed global analysis of its partners' customers' buying behaviour in the online gaming sector. Based on the analysis of millions of transactions across 65 countries over the course of a full year, Onebip has uncovered the spending habits of the world's online gamers.

Gamers are increasingly choosing to pay for their online gaming experiences through the convenience of their mobile phone bill via carrier billing over the more traditional payment methods such as credit cards or PayPal. Onebip's analysis is able to paint a picture of the spending habits of gamers around the world and the increasing growth in the adoption of mobile carrier billing. Onebip's gaming partners include publishers Gameforge, ProsibienSat.1 Games, Aeria Games and Goodgame Studios, providing payment services for such games as Ogame, S4 League, Shaiya and Big Farm.

Transaction values: Globally, online gamers spend an average of €4.73 per single transaction. Gamers in the UK spend nearly double this with an average transaction value of €8.94, making the UK the 3rd biggest spender in the world by transaction value.

The average spend per transaction in Switzerland tops the global list at €15.09. This is mainly due to carriers in the country offering gaming companies the option to charge much higher price points to online gamers that pay via carrier billing compared to all other countries. In fact, Onebip's data found that there was a direct correlation between countries offering higher price points as an option and an increase in the average transaction value i.e. consumers are embracing the use of carrier billing to pay for higher priced items such as larger "bundles" of virtual currency. In bigger gaming markets compared to Switzerland, such as Turkey, that recently increased the price points available for payment via carrier billing, gaming companies saw an increase in revenue (gross transaction volume) and average transaction value. (see the Notes to Editors at the end of the release for the top 10 spenders and examples of how higher price points have increased average transaction values).

A summer of gaming?: In line with common industry trends, the winter holiday period is the busiest time for online gaming spend, with 11% of global spend taking place during the month of December. However, after December, gamers spend more money during the summer period than any other point in the year. The summer months of June, July and August account for 30% of global spend. In contrast April and May are the quietest months with just 4% of annual spend in each month respectively.

Late night UK gamers: Looking at the UK specifically, the most gaming transactions happen in the evening from 18.00 - 23.59 (GMT/UT) with 38% of daily transactions happening during this time. Reinforcing the view that the UK prefers to game into the evening, the UK alone sees an unusual spike in activity during the hour starting at 22.00 GMT where 13% of all daily transactions take place (this is a sharp increase from the hours before and after - 21.00 and 23.00 - where only 3% and 5% of daily transactions take place respectively).

Saturday sees only a small spike during the week: While it is true that more transactions take place on Saturday than on any other day in the week, the spike is not statistically very significant, with between 1-2% more transactions on Saturday over on any other day. Clearly gamers are finding time to play all week, or at the least, they don't feel the need to wait until the weekend to spend their money!

"While the maturity and penetration of mobile carrier billing varies from country to country, the overall statistics make for very interesting reading into the buying trends of gamers around the world. Gamers tend to spend using mobile payments via carrier billing consistently throughout the week and the summer period is when they spend more money than any other point in the year," said Massimiliano Silenzi, Head of Onebip by Neomobile. "Onebip's data demonstrates the growing adoption of carrier billing globally as a fast and safe payment method for gamers and an effective way for online gaming brands to maximise their revenue. As carriers introduce more advanced billing technologies and more flexible and high pricing options, the payment system gains further traction for game companies as a key payment channel. We predict that in markets such as Turkey and Spain where carriers have introduced higher price points recently, our online gaming partners will see an increase in their revenue and average transaction values."

The Onebip team will have a dedicated booth at this year's Gamescom event in Cologne, Germany from 13 - 15 August where they will be on hand in Hall 4.2 D 042C, ready to help game developers and publishers to monetize their latest creations with mobile payments.

-ENDS-

Notes to editors

About the data
Onebip analysed the real global transaction data of its partners' customers' in the online gaming sector during the 12 month period of June 2013 - May 2014. The data comprises of millions of transactions made by online gamers that used Onebip's mobile payment service through over 200 carriers in 65 countries. The summarised data provides an interesting insight into the spending habits of online gamers through carrier billing.

Data tables and further information

Top 10 spenders by average transaction value

Rank

Country

Average transaction value

1.

Switzerland

€ 15.09

2.

Austria

€ 9.37

3.

United Kingdom

€ 8.94

4.

Singapore

€ 8.65

5.

Belgium

€ 8.63

6.

Norway

€ 8.45

7.

Italy

€ 7.68

8.

Turkey

€ 7.57

9.

Finland

€ 7.43

10.

Romania

€ 7.39

Higher price points = Increased average transaction values (Examples)

Country

Turkey

When the highest available price point was increased from 50 TL to 70 TL, Onebip's data showed an increase of 16% in the average transaction value and a 22% increase in the gross transaction volume generated.

Italy

When the highest available price point was increased by 50% for e.g. €10.00 to €15.00, Onebip's data showed an increase of 19% in the average transaction value and a 31% increase in the gross transaction volume generated.

Time of the year: Volume of annual transactions by month

Month

Percentage of annual transactions

1.

June 2013

10%

2.

July 2013

10%

3.

August 2013

10%

4.

September 2013

9%

5.

October 2013

9%

6.

November 2013

9%

7.

December 2013

11%

8.

January 2014

9%

9.

February 2014

8%

10.

March 2014

6%

11.

April 2014

4%

12.

May 2014

4%

Day of the week: Proportion of global transactions per day of the week

Day of the week

Proportion of weekly transactions

1.

Saturday

15.7%

2.

Tuesday

15.1%

3.

Monday

14.3%

4.

Thursday

13.8%

5.

Sunday

13.8%

6.

Wednesday

13.7%

7.

Friday

13.6%

About Onebip
Onebip, by Neomobile, is a global mobile payment service that offers the best user experience and the most advanced billing technology for our partners. With over 5 billion users connected to 250+ carriers in 70 countries, Onebip enables merchants to seamlessly monetize digital goods and services to their users on a global scale. It also provides users with a simple, secure and fast way of paying for their purchases via mobile without the need of a credit card or bank account. Onebip's deep integration with carriers and expertise in mobile direct billing enables our partners to experience the next generation of mobile payments in just one click.

Onebip started in 2005 as the first mobile payment service in the world. Today it is the mobile payment service of global mobile commerce group, Neomobile, which has offices in Rome, London, San Francisco, Mexico City, São Paulo, Madrid, Reus, Köln, Paris, Milan, Bogota, Belgrade, Istanbul and Mumbai.

Visit www.onebip.com for more information.
Check out Onebip on Twitter, LinkedIn and YouTube

Press contacts:
Amy Kemp, Spartan PR
onebip@spartanpr.com
+44 (0)7931 746397

Suraya Adnan-Llewellin, Onebip
suraya.adnan@neomobile.com
+44 (0)7769 657820

Source: RealWire

Asia Continues to Lead the Global LTE Market

Tue, 05 Aug 2014

Singapore, 05 August 2014 - As advanced countries such as China, Japan, South Korea and Indonesia continue to make strides in rolling out LTE to optimise their voice, video, messaging and Data services, Asia is undoubtedly leading the LTE evolution. With the number of users of next-generation LTE technology in the region forecast to surpass 120 million by 2015[1], Asia is one of the most dominant LTE markets, compared to its global counterparts. This provides the backdrop for LTE Asia 2014 (23-25 September) which will bring together the ecosystem to discuss the technologies driving the region's success, including network optimisation, unified communications, TD-LTE, hetnets, enhanced services and 5G.

Now in its ninth year, LTE Asia will take place in Singapore, one of the world's leading countries for smart technology penetration and one of the first few countries to implement a regulatory framework for unlicensed access to unused radio spectrum. As a global leader in technology adoption Singapore is the perfect platform for the conference and exhibition which is supported by Singapore's Infocomm Development Authority (IDA) and major regional operators, including SingTel and SK Telecom. Aileen Chia, Deputy Director General (Telecoms and Post) at the IDA will welcome delegates on Day One by providing an overview of LTE in Singapore, followed by Kuan Moon Yuen, CEO Consumer Singapore at SingTel and Jin-Hyo Park, SVP, Head of Network R&D Center, SK Telecom.

The conference boasts a comprehensive agenda delivered through a number of new tracks aimed at the advanced and emerging markets within the densely and scarcely populated areas in Asia. With 5G rollouts being planned for the region, this year's event will include the 5G Asia Summit, which is endorsed by the 5GIC (5G Innovation Center) at the University of Surrey, and operators and content providers and is designed to explore 5G and its opportunities and challenges. For emerging markets, such as India, Bangladesh, Fiji and the Philippines, discussions will focus on developing the network within the LTE Evolution track on Day One as well as learning about monetising and pricing services in the Monetising LTE track.

With a stellar speaker line-up from across Asia, the two-day event promises insightful case study presentations and interactive debates led by over 175 visionary speakers, including Ahsan Aziz Khan, EVP BSS & ESS Application, PTCL; Herfini Haryono, CTO, Indosat, Indonesia; Sun Tae Kim, Director of SD, EVP, LG U+, South Korea; Qiu Heng, VP of Huawei TDD product line; Francisco Claravall, VP, IT-Enabled Products & Services, Globe Telecom, Philippines; Muhammad Firdaus, Abdul Monir, General Manager of Network Architecture, Telekom Malaysia; and Ashwin Jaiswal, Head - IT Business Consulting, Reliance Communication, India.

We put forward the question, "What is the key aspect of the LTE Asia conference you are most looking forward to," to some of this year's event supporters:

"As a member of the steering committee of the GTI, I will continue to encourage the convergence of FDD-LTE and TDD-LTE. I am focusing in assisting TDD spectrum holders to find suitable business models that enable them to deploy TD-LTE and be part of the 4G LTE success story. Some of these initiatives are in promoting dual-SIM, dual-radio mobile devices, aligning the WiMAX Standard roadmap with TD-LTE advanced and educating the financial investor community on the hidden values of TDD spectrum assets." - Pen San Tang, Founding Director, Packet One, on the GTI Steering Committee.

"LTE Asia is a great opportunity to mingle, interact and share with so many industry experts around. More than 1,000 attendees, 175+ speakers, exhibitors and networking sessions provide the ideal platform for that. I particularly like the idea of the Operator Mindshare, which will enable informal discussions of industry issues where we can learn from each other's experiences. I am looking forward to this event and very excited to be part of it." - Ahsan Aziz Khan, EVP BSS and ESS Applications, PTCL

LTE Asia incorporates pre-event Signalling and Antenna Evolution Focus Days. The Signalling Focus Day will bring together signalling experts from across the APAC region, representing both operators and the most innovative service providers. It will be an opportunity to discuss the challenges of signalling in the big data era, and what operators can do to maximise quality of service, while minimising costs and the risk of a signalling storm. New for 2014, the Antenna Evolution Focus Day will provide RAN engineers and senior management the opportunity to discover and share innovations at cell sites which are essential in the move towards LTE-A.

2014 will also host the first ever LTE Asia Awards on the evening of 24 September. The Awards ceremony will be held in the Marina Bay Sands to celebrate the best of APAC's LTE market and recognise excellence amongst the most innovative products, services, solutions and applications driving the market forward.

LTE Asia will take place at the Marina Bay Sands Hotel, Singapore, on 23-25 September 2014. To plan your visit, to view the full event programme, or to register for the event, then please visit http://asia.lteconference.com/. Alternatively, keep up to date with the event on Twitter using @LTEWorldSeries or #LTEAsia.

ENDS

[1] https://gsmaintelligence.com/analysis/2010/11/asia-pacific-to-surpass-120-million-lte-connections-in-2015/234/b

About LTE Asia
LTE Asia provides an opportunity to meet and network with leaders in the Asian LTE community and is recognised by the entire industry as the place to learn from and meet key decision-makers and thought-leaders. This leading 4G event attracts 1000+ high level attendees from across the APAC region, bringing together the ecosystem to discuss a wide range of issues including monetising LTE, hetnets, network optimisation, LTE evolution, 5G.

About Informa Telecoms & Media
Informa Telecoms and Media (http://www.informatandm.com/) organises 125 global annual events, attended by more than 70,000 executives worldwide. With a focus on quality content, Informa Telecoms and Media deliver a key audience of decision-makers from the mobile, fixed, alternative, wholesale, MVNO, broadband and satellite operator communities. Informa Telecoms and Media is also the leading provider of business intelligence and strategic services to the global telecoms and media markets. Driven by constant first-hand contact with the industry, its 90 analysts and researchers produce a range of intelligence services including news and analytical products, in depth market reports and datasets focussed on technology, strategy and content.

For media information please contact Dana Hare at dana.hare@proactive-pr.com, or Matthew Dunkling at matthew.dunkling@proactive-pr.com, or call on +44 1636 812152.

Source: RealWire

‘Road Trip Through America’ Top Of Students’ YOLO Wish List

Mon, 04 Aug 2014

4 AUGUST 2014: 27 per cent of students say a road trip through America is their most desired YOLO travel experience, followed by a safari in Africa (13 per cent) and a skydive over New Zealand (10 per cent).

New research into student travel habits by Endsleigh, the number one student gadget insurance provider, has revealed the top YOLO (You Only Live Once) travel experiences amongst students. For the full YOLO wish list see the Endsleigh Where in the World infographic.

With all the pressures of student life, it's no wonder that 43 per cent of students want to travel to have a break from work or study, and 73 per cent are planning to do so in the next 12 months.

Last August, ABTA released its 'top 10 gap year destinations' based on bookings, none of which included European countries. However, Endsleigh's research this year has found that Europe is the most popular continent for backpacking, with 50 per cent of respondents planning such a trip, highlighting a potential new trend in student travel.

Asia was close behind in popularity, with 47 per cent of students planning to go backpacking to the continent.

Individually, Thailand (43 per cent) was the most popular country for backpacking, followed by Italy (33 per cent) and then France (32 per cent), but, out of the top 10 countries, five were European.

Aside from backpacking, Europe also proved popular as a holiday destination amongst respondents. Just one of the countries in the top 10 wasn't in Europe - the USA (14 per cent), in fifth place.

Endsleigh's research shows that staying connected abroad ranks highly with students, with a sizeable 90 per cent taking smartphones abroad and more than half (51 per cent) admitting it's important to have Wi-Fi access whilst abroad.

66 per cent of students also admit to updating their Facebook status whilst on holiday or travelling, with 35 per cent doing so several times a week. Interestingly Instagram is more widely used abroad than Facebook, with 40 per cent posting to Instagram several times a week whilst away.

It seems smartphones alone aren't enough to keep students connected, as 28 per cent of respondents plan to take a tablet abroad and 21 per cent a laptop.

Despite being cash-strapped, the average student carries £1,010 of gadgets abroad. Furthermore, 49 per cent do not have a phone or gadget insurance policy that will cover them abroad, so theft, loss or damage could end up being an unnecessary and unexpected expense.

Sara Newell, Student Markets Manager at Endsleigh, said: "Our research really shows that students value a good work-life balance; 43 per cent want to travel to have a career or study break, and they are willing to work hard to do so. 15 per cent of the students we spoke to are even happy to work from home or whilst travelling to fund their trip!

"Phones and gadgets are the some of the most valuable items in your luggage, both in terms of money and of memories, so it's important to take out an insurance policy that sufficiently covers them when you go abroad. It's also worth setting up backups like iCloud and Google Drive before you head off to safeguard all your photos and videos if the worst happens!

"Also remember to literally switch off when possible and soak up the new cultures and experiences all around you. Looking at everything on a little screen could mean you miss a natural wonder that's right under your nose!"

For more insights into student travel habits, download the full research report from the Endsleigh website: https://www.endsleigh.co.uk/personal/gadget/student-travel-habits-research/.

-ENDS-

NOTES TO EDITORS

About the Research
Endsleigh's Student Travel Habits Research was carried out via an online survey, with a sample of 470 students in the month of July.
 
The top YOLO travel experiences voted by students:

Top YOLO experiences - voted by students

Top YOLO experiences - voted by students

No.

Y.O.L.O Experience

%

1

Road trip through America

27%

2

Safari in Africa

13%

3

Skydive over New Zealand

10%

4

Stay in the jungle in a treehouse

7%

5

Walk along the Great Wall of China

6%

6

Sailing around the Whitsunday Islands in Australia

6%

7

Riding the length of Vietnam on a motorbike

5%

8

North Pole Trek

4%

9

Hot air balloon ride over the Serengeti

4%

10

Mardi Gras in New Orleans

4%

11

Kitesurfing in Brazil

3%

12

Travel the Trans-Siberian Railway

3%

13

Cruise to the Antarctic

3%

14

Backcountry snowboarding

2%

15

Cycle the Pamir Highway

2%

16

Burning Man festival in the US

1%

The countries students are planning to go backpacking to:

*Top 10 backpacking countries - voted by students:

No.

Country

%

1

Thailand

43%

2

Italy

33%

3

France

32%

4

Vietnam

27%

5

Spain

26%

6

Australia

26%

7

New Zealand

25%

8

Germany

23%

9

Malaysia

23%

10

Greece

21%

The countries students are planning to travel to for a holiday:

*Top 10 holiday destinations - voted by students:

No.

Country

%

1

Spain

32%

2

Italy

18%

3

France

18%

4

Greece

16%

5

USA

14%

6

Germany

8%

7

Holland

7%

8

Turkey

7%

9

Portugal

7%

10

Denmark

6%

*Students were able to select multiple countries that they were planning to travel to.

About Endsleigh
Endsleigh is the trusted brand for student insurance, and the only insurance provider recommended by NUS.

Endsleigh is an independent intermediary specialising in the provision of insurance and financial products for career people.

Originally founded in 1965 to serve the student market, Endsleigh has since broadened its products and services for graduates and professionals, as well as being the preferred insurance supplier for a variety of trade unions and professional organisations. The company offers a wide range of services including motor, home and travel insurance.

Endsleigh also offers business insurance through Endsleigh's Business team and financial advice through the Endsleigh Financial Advice team.

For further information, please contact:

Eshé Brown on +44(0) 1273 760959 / eshe@propellernet.co.uk
Or Rachel Veevers on +44(0) 1242 866196 / rachel.veevers@endsleigh.co.uk

Source: RealWire

RGB Networks Leads With CloudXtream At ABTA 2014

Thu, 31 Jul 2014

Operators simplify deployment and accelerate the monetization of TV Everywhere services with RGB's cloud-based solutions

RGB Networks, the leading provider of the industry's most scalable and unified solutions for multiscreen video delivery, will show its industry leading products, including its CloudXtream solution, in its Stand E-3 at the ABTA tradeshow, taking place August 5-7, in Sao Paulo, Brazil. Offering a bona fide software-based approach for multiscreen delivery, RGB's CloudXtream solution enables service providers to dramatically simplify the deployment of new services that can effortlessly and continuously scale to meet fluctuations in subscriber demand.

In an increasingly competitive market, today's video service providers (VSPs) are struggling with the challenge of adapting existing service models to satisfy a new generation of consumers, while contending with the economic pressures of finding new ways to monetize content. According to Strategy Analytics, there are more than one billion connected TV devices globally. As a result, OTT operators need flexible, scalable, cost-effective solutions that can respond to marketplace opportunities as and when they arise. Fortunately, the IPTV industry has started to embrace cloud computing. Representing a major industry transition, the days associated with network provisioning, cabling and configuration required for specialized hardware deployment and upgrades can be reduced to almost no time at all thanks to cloud deployment models.

Built on the industry standard open source cloud operating system OpenStack, RGB's CloudXtream offers out-of-the-box solutions for essential monetization services like Ad Insertion for Multiscreen (AIM) and nDVR. CloudXtream is designed with the ability to integrate and deploy turnkey video applications out-of-the-box, on to bare metal servers or private and public clouds. And, with built-in load balancing and geo-redundancy, OpenStack's versatile model supports the deployment of up to hundreds of application instances in just minutes - without triggering any unanticipated or unnecessary costs. Highly scalable and able to respond to elastic demand for transcoding, it represents a new dimension in multiscreen video delivery.

"The open source cloud model will only continue to gather momentum as today's customers look for the ability to tailor and configure their delivery architectures exactly to suit their own needs," said Andy Salo, VP of product management at RGB Networks. "With more and more IP-enabled devices entering the market each day, and each with their own format demands, we understand that it is important for operators to remain flexible and avoid getting locked into proprietary solutions. As such, we have married our transcoding and packaging expertise with that of the OpenStack community to develop CloudXtream; a solution that offers VSPs unprecedented deployment agility, and the ability to rollout out essential monetization services very quickly and easily."

RGB's CloudXtream framework easily enables the integration and deployment of other third-party applications directly into the OpenStack cloud environment - DRM, subscriber management, ad servers and other third-party products.

Executives from RGB Networks will be available on Stand E-3 throughout ABTA to answer questions and show the unique advantages that RGB's multiscreen IP video delivery solutions can offer.

- Ends

About RGB Networks
RGB Networks provides the industry's most scalable, unified solutions for multiscreen video delivery to any device. With core strengths in transcoding, packaging and ad insertion, RGB's 'Multiscreen 2.0' cloud-based solutions enable video service providers to streamline and monetize TV Everywhere and OTT services, with unmatched reliability and future-proof scalability. RGB's high-capacity cloud, software, and hardware solutions uniquely offer the density and scalability required to support the growing demand for video delivery to TVs, tablets, PCs and mobile devices with integrated functionality that simplifies service provider's network architectures and minimizes operational costs. RGB's award-winning products are deployed with over 400 video service providers worldwide, delivering solutions for traditional and OTT video services. Venture capital investment firms include Accel Partners, Comcast Interactive, Focus Ventures, Granite Ventures, Institutional Venture Partners, Kleiner Perkins Caufield and Byers, and Mitsui & Co. Venture Partners. RGB is a private, profitable company based in Sunnyvale, California with offices around the world. For more information, please visit our website - www.rgbnetworks.com - and IP video blog - and follow us on Twitter @RGB_Networks.

RGB press contacts:
Jonathan Mathias / Kasia Murphy
Johnson King
+44 (0)20 7401 7968
RGBNetworks@johnsonking.co.uk

Source: RealWire

Most Comprehensive Version of SpeechStorm Mobile eXperience (MX) for iPhone and Android Launched

Thu, 31 Jul 2014

Jackson version of company's voice and mobile framework released with greater mobile functionality to improve mobile-to-contact center experience

Belfast, 31 July 2014 - Leader in voice and mobile customer experience, SpeechStorm, (www.speechstorm.com), has today launched the most comprehensive version of its Mobile eXperience (MX) app for iPhone and Android, as an integral part of the new 'Jackson' release of the company's SpeechStorm Framework.

SpeechStorm MX is designed to help organisations reduce call volumes, make more efficient use of resources and improve customer experience by combining effective self-service and contact center interactions through the mobile devices in their customers' hands.

This latest version of SpeechStorm MX provides a comprehensive platform for the design and configuration of mobile apps for iPhone and Android devices based on a 'low-code/no-code' approach. This allows complete customer service applications to be created and deployed through an intuitive drag-and-drop interface, dramatically reducing the time to market for new and improved apps.

SpeechStorm MX also includes out-of-the-box functionality for common self-service functions, which, studies show, account for up to 60% of calls to contact centres. Providing customers with the information they require at their fingertips reduces the need for them to call the contact centre, resulting in significant savings for the organisation.

For more complex queries, SpeechStorm MX ensures that customers can access the help they need with minimum fuss. When a call is connected from within the app, the advisor is provided automatically with the caller's details and context from the mobile app, so there is no need to repeat information or go through tedious identification and verification steps before giving the customer the help they need.

A further positive customer experience aspect of SpeechStorm MX is that once the app has been downloaded it automatically refreshes, ensuring the customer always has the latest version without them having to go back to the Apple AppStore or Google Play for an update.

SpeechStorm MX can be used to configure and deploy complete customer service apps for iPhone and Android, either standalone or in conjunction with an Interactive Voice Response (IVR) solution from SpeechStorm. Organizations can also choose to embed self-service and contact centre connectivity from SpeechStorm MX with their own native apps built using other tools, or incorporate custom functionality from separately-developed apps into apps delivered using SpeechStorm MX.

-ends-

About SpeechStorm - www.speechstorm.com
SpeechStorm® helps organizations of all sizes make everyday tasks easier for their customers. We provide Personalized IVR, Secure Payments, Voice of the Customer and Mobile eXperience solutions that reduce waiting times for customers and reduce call handling times in the contact center. Our solutions are quick to implement and easy to manage, putting the business in control of the customer experience.

For more information, please contact:
Damian Kelly,
VP Product,
SpeechStorm Limited,
Elmwood Exchange,
90, Lisburn Road,
Belfast.
BT9 6AG

Tel: +44 28 9094 3100
E: d.kelly@speechstorm.com

For SpeechStorm media and analyst enquiries, please contact:
Tim Guest,
Managing Partner,
ATROPOS Communications
Tel: +44 (0)7956 257069
E: tim.guest@atropospr.com

Source: RealWire