Thu, 24 Jul 2014
24 July 2014 - Pioneering technology services company, telent Technology Services Ltd, has increased its IT security capability by acquiring a 25% stake in CNS Group, the London-based information assurance and cyber security specialists.
IT Security is an increasingly critical component of services provided across the telent portfolio of service solutions, including Blue Light, Rail, Business and Traffic.
CNS will continue to be run and managed as a separate entity but the two organisations will work closely together.
"This deal is strategically beneficial to both telent and CNS, and enables us to build solutions bringing together telent's scale and ability to deliver end-to-end ICT solutions with CNS's specialist IT security and information assurance capabilities. In addition, this also provides new opportunities for both parties across our combined customer markets, some of which have already been identified and are being jointly developed together," said Chris Metcalfe, Managing Director of telent Technology Solutions.
CNS was established in 1999 and its customers range from FTSE 100 and larger public sector organisations to the SME sector.
CEO of CNS Group, Kevin Dowd, commented: "We are an ambitious firm and we're keen to put this strategic investment to good use, enhancing our customer offering, growing CNS and taking the company to the next level. We'll be looking at better ways of delivering our services, investing in our delivery platform and developing more offerings to sit alongside our existing proprietary technology."
Dowd continued: "Our association with telent will also mean that we can target bigger deals and we're aiming to improve our market share in this sector."
For more information, please visit: www.telent.com.
- ENDS -
With annual revenues of over £300 million, telent has decades of experience in supplying a broad range of network and communications services. Today, the privately-held company employs approximately 1,500 people and has an engineering field force that covers the entire UK. Customers include: BT, Sky, Vodafone, Merseyside Fire & Rescue, the Metropolitan Police, Highways Agency, Transport for London, Network Rail, Train Operators, and London Ambulance Service
For more information about telent, visit www.telent.com
Elysia Macwhinnie, +44 (0)1926 693 161, email@example.com
Wed, 23 Jul 2014
New analytics solution mines for customer and market insights across vast volumes of data
London, UK and Oslo, Norway and New York, NY: 23 July 2014: Confirmit today announces the launch of Confirmit Genius™, an innovative software solution for text and social media analytics. Confirmit Genius provides a powerful addition to Confirmit's suite of solutions for Customer Experience, Employee Engagement and Market Research.
Answering the rapidly growing need for organisations to gain insights from the large volumes of unstructured feedback and content they gather, Confirmit Genius has been well received by customers and prospects alike. The solution uses advanced statistical techniques to assign categories and determine the sentiment by category for all types of unstructured text, including verbatim survey responses, social media feedback, web analytics, call centre records, CRM data and more.
According to a February 2014 report entitled "How To Use Text Analytics In Your VoC Program" by Jonathan Browne, senior consultant at Forrester Research, Inc: "Our analysis of the market shows that text analytics helps organisations provide more intelligent service recovery, drive continuous improvements in operations, and supercharge executive decision-making."
Terry Lawlor, EVP Product Management, Confirmit, explained: "Today there is too much content and too little insight. Confirmit Genius addresses this challenge by mining both solicited and unsolicited free-form content, organising the feedback according to the categories important to each business, analysing complex and sometimes conflicting sentiments held within each piece of content, and linking to other data sources to provide wider context."
Two editions are available: Confirmit Genius Text Analytics, which provides categorisation and sentiment analysis for free-form text, including verbatim and other unstructured survey data; and Confirmit Genius Social Analytics which captures social media feeds, online media feeds, forum comments, blogs and more, and provides a powerful environment for analysing this data.
The two editions are integrated so that all social media feeds can be categorised and have a sentiment associated with each category. Confirmit Genius Text Analytics also integrates with Confirmit Horizons™, ensuring that any free-form text captured into Confirmit SmartHub™ has the same categorisation model applied and uses the same sentiment engine.
Terry Lawlor continued: "Confirmit's suite of solutions gives our customers the unique ability to correlate the Voice of the Market with the Voice of the Customer, enabling them to uncover 'hidden truths' and easily adjust course to improve business performance. This is a very powerful capability for businesses across all sectors."
For further information about Confirmit Genius, please visit http://www.confirmit.com/what-we-do/product/confirmit-horizons/text-analytics.aspx.
- ENDS -
Confirmit is the world's leading SaaS vendor for multichannel Voice of the Customer, Employee Feedback, and Market Research applications. The company has offices in Oslo (headquarters), Chengdu, Cologne, Grimstad, London, Moscow, New York, San Francisco, Vancouver, and Yaroslavl. Confirmit's software is also distributed through partner resellers in Madrid, Milan, Salvador, Sydney, and Tokyo.
Confirmit powers Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include Aurora, British Airways, Cross-Tab, Dow Chemical, Farmers Insurance, GfK, GlaxoSmithKline, GMO Research, JTN Research, Keep Factor, Morehead Associates, Nielsen, Research Now, Swapit, Swisscom, Symantec and The Wellcome Trust. Visit www.confirmit.com for more information.
T: +44 (0)1985 850320
M: +44 (0)7796 368669
M: +44 (0)7515 632065
Tue, 22 Jul 2014
San Francisco, July 22, 2014 - Scandit (http://www.scandit.com/), developer of the leading software-based barcode scanning and data capture platform for smartphones, tablets and wearable computing devices, today announced that it continues to experience significant traction in the North American retail and supply chain markets, with the addition of several recognized brands to its customer base. The company is now working with Party City, Saab, Shell, Priority Payment Systems, Florida Healthcare and American Woodmark, who join a variety of additional businesses including Capital One and Saks Fifth Avenue in the rapidly growing list of organizations taking advantage of Scandit's disruptive and ground-breaking solution.
Scandit's enterprise-grade, barcode scanning technology is enabling innovative, mobile device-based solutions for many retailers, manufacturers and logistics businesses. Using Scandit's Barcode Scanner SDK, companies are able to offer a variety of consumer-and employee-facing applications, including mobile shopping, clienteling, mobile point-of-sale, asset tracking and product information gathering. These applications are driving customer engagement, increasing customer satisfaction and simplifying back-office processes.
For example, with Scandit's technology, retailers are empowering consumers by letting them find out more information about a product and shop from any mobile device simply by scanning a product's barcode, and salespeople are enhancing customer service by scanning barcodes with a smartphone or tablet - either provided by the company or via their own, supporting the Bring Your Own Device (BYOD) trend - to provide customers with product details including available inventory, other colors or sizes, etc. On the supply chain side, manufacturers are enabling smartphone-based barcode scanning to track parts on the assembly line and replace expensive, traditional barcode scanners and mobile computers. In addition to licensing its Barcode Scanner SDK, Scandit offers comprehensive product suites for retail and supply chain businesses, including customizable, white-label applications.
"We're thrilled to partner with these enterprises and many others as they implement Scandit's software-based barcode scanning solutions to improve customer engagement and streamline operations," said Marlene Tuzar, Scandit's vice president of sales. "As we continue our growth and traction in the retail and supply chain markets, we look forward to many joint successes with our clients."
Scandit enables retail, manufacturing and logistics businesses to maximize operational performance and drive new revenue streams via enterprise-grade barcode scanning, OCR and data capture software for smartphones, tablets and wearable devices. With more than 12,000 licensees in 80 countries, Scandit processes hundreds of millions of scans per year. Its mobile scan technology and associated cloud services combine to deliver the platform of choice for many of the world's most prestigious brands, including Ahold, Bayer, Coop, Homeplus (Tesco), NASA and Saks Fifth Avenue. Founded in 2009 by a group of researchers from MIT, ETH Zurich and IBM Research, today Scandit and its network of global integration and technology partners are pushing the boundaries of mobile AIDC (automatic identification and data capture); delivering ground-breaking identification and data capture applications to customers. Scandit is headquartered in Zurich, Switzerland, and has just opened a new office in San Francisco. For more information visit http://www.scandit.com/.
E-mail for US & Europe: firstname.lastname@example.org
US contact - Jessica Mularczyk: 508-498-9300
Europe contact - Julie Kirby: +44 (0) 7956 955625
Thu, 17 Jul 2014
Der neue Markenname steht für die integrierte Monetarisierungslösung des Unternehmens, die App-Hersteller bei der Ertragssteigerung von Werbeeinnahmen auf mobilen Endgeräten unterstützt
SAN FRANCISCO, USA, 17 Juli 2014 - SponsorPay, eine mobile Supply Side Plattform, hat heute seine Umfirmierung in Fyber bekannt gegeben. Fyber ermöglicht es App-Herstellern wie GREE International, Inc., Glu Mobile, Inc., Cie Games, Inc. und vielen weiteren Unternehmen, sämtliche Werbeeinnahmequellen durch eine einheitliche Plattform zu integrieren, zu verwalten und zu optimieren. Seit der Gründung im Jahr 2009 ist das Unternehmen weltweit auf inzwischen 180 Mitarbeiter gewachsen und plant nun die Einstellung weiterer 70 Mitarbeiter bis Ende dieses Jahres. Um das starke Marktwachstum in den USA zu fördern, ist in diesem Jahr eine Verdreifachung der Personalstärke im Firmensitz in San Francisco vorgesehen. Fyber feiert das Rebranding und das Firmenwachstum bei der Casual Connect USA mit einer Produktvorstellung (Messestand Nr. 416), einer Paneldiskussion und einer Markeneinführungsparty.
„Bei der Umfirmierung in Fyber geht es um mehr als nur um einen neuen Firmennamen. Wir haben in den letzten achtzehn Monaten unsere Produktangebote kontinuierlich ausgebaut und unsere Partner dadurch in die Lage versetzt, intelligentere Monetarisierungsstrategien für Mobile Advertising zu entwickeln und umsetzen zu können", erklärt Andreas Bodczek, Mitbegründer und CEO von Fyber. „Unser Unternehmensziel ist es, die fragmentierte Werbeumgebung auf mobilen Endgeräten zu vereinheitlichen und Lösungen zur Ertragssteigerung unserer Partner anzubieten. Die Umfirmierung in Fyber ist für unser Unternehmen ein natürlicher Entwicklungsschritt in unserem Bemühen, die Zukunft der mobilen Werbung zu gestalten."
Über Fyber haben Entwickler Zugang zu einer Supply Side Platform, die eine komplette Produktpalette zur intelligenteren Werbemonetarisierung und Nutzerakquise beinhaltet. Heute erreicht Fyber monatlich über 100 Millionen Einzelnutzer und arbeitet mit tausenden weltweit führenden App-Herstellern und Werbetreibenden zusammen, denen die Plattform zur Integration, Verwaltung und Optimierung ihrer Werbeeinnahmen dient. Die Plattform hat einen starken und stetigen Zuwachs verzeichnet - etwa wurde allein im letzten Quartal die Anzahl der Integrationen um 63 Prozent gesteigert. Gleichermaßen stiegen die vermittelten Werbeumsätze um 250 Prozent an.
„In diesem sich kontinuierlich entwickelnden Markt suchen wir Partner und Tools, mit denen wir unsere Monetarisierungsstrategien für mobile Werbung auf ein neues Level bringen können", erläutert Alex Rosen, VP of Product der GREE International, Inc. „Fyber hat sich dieser Aufgabe intensiv gewidmet - die Plattform bietet Tools, die ein App-Hersteller benötigt, um erfolgreich und nachhaltig Werbeumsätze zu erzielen. Wir freuen uns auf weitere innovative Produktentwicklungen des Fyber-Teams."
Fyber verfolgt einen offenen Werbe-Ansatz und ermöglicht Entwicklern den Zugang zu hunderten Demand Side Plattformen und Werbenetzwerken, wie etwa Facebook Audience Network, Google AdMob, Apple iAd, und InMobi. Mit Fyber gewinnen App-Hersteller einen vollständigen Überblick über ihre Einnahmequellen aus Werbungeinblendungen durch eine zentrale cloud-basierte Software und können so neue Monetarisierungschancen erkennen und nutzen. Das Hauptangebot von Fyber umfasst:
- Ad Network Mediation - Mit einer einzelnen SDK-Integration können App-Hersteller mehrere Werbenetzwerke direkt integrieren, verwalten und optimieren. So können sie ihre Werbenachfrage erhöhen und dabei ihre direkten Vertragsbeziehungen mit den Werbenetzwerken beibehalten.
- Ad Marketplace - App-Hersteller haben Zugriff auf die Kampagnen von hunderten Nachfragepartnern, Videonetzwerken, Agenturen und anderen, ohne zusätzliche Ressourcen investieren zu müssen. Dadurch können die App-Entwickler höhere Auslastungsraten ihrer Werbeplätze und TKPs erreichen.
- User Acquisition - Ermöglicht es App-Herstellern im großen Maßstab neue, relevante Nutzer für ihre Apps auf iOS und Android zu gewinnen. Kampagnenarten umfassen CPI (Abrechnung nach installierten Apps) und CPE (Abrechnung nach Aktionen der User innerhalb einer App, z.B. Erreichen eines bestimmten Levels innerhalb eines Spiels).
- Verschiedene Werbeformate - Fyber bietet Optionen von Video- und Rich-Media-Interstitials zu „opt-in" Werbeformaten wie Offer Wall und Rewarded Video an. In letzteren können Nutzer Premium-Inhalte freischalten, indem sie Videos schauen, an Umfragen teilnehmen, etc. So deckt Fyber den kompletten Bedarf an mobilen Werbeformaten durch eine einzige Plattform ab.
- Dashboard - App-Entwicklern bietet Fyber ein einheitliches Tool mit dem sie sämtliche Umsatzquellen für Werbeeinnahmen in einer kompakten Ansicht analysieren und neue Monetarisierungspotenziale nutzen können. Der zugrundeliegende firmeneigene Vorhersagealgorithmus ermöglicht es den Kunden, die am meisten lukrative Werbung auf Grundlage des voraussichtlichen Verhaltens der Nutzer zu schalten.
Im 18-Milliarden-Dollar schweren Werbemarkt für mobile Endgeräte wählten App-Hersteller die Firma Fyber (SponsorPay) vor Kurzem in den VentureBeat-Index der Besten zehn Unternehmen für Mobile Advertising. In diesem Index, der anhand von Leser- und Kundenfeedback zusammengestellt wird, rangiert Fyber (SponsorPay) neben Facebook und Google und wurde besonders für die einfach zu integrierende Plattform, den umfangreichen Service und die Analysetools gelobt.
Besuchen Sie Casual Connect sind an einem Treffen mit uns interessiert? Kontaktieren Sie uns über email@example.com.
Fyber (vormals SponsorPay) ist ein führendes Werbetechnologie-Unternehmen, das App-Hersteller dabei unterstützt, intelligentere Monetarisierungsstrategien für Werbung in Apps auf mobilen Endgeräten mithilfe einer einheitlichen Supply Side Plattform umzusetzen. Fyber arbeitet mit tausenden der weltweit führenden Entwickler, App-Hersteller und Werbetreibenden zusammen und erreicht über 100 Millionen Nutzer pro Monat. Weitere Informationen zu Fyber finden Sie unter: http://www.fyber.com.
# # #
Pressekontakt: Rachel Kahn, 415.321.1881, firstname.lastname@example.org
Thu, 17 Jul 2014
New brand reflects the company's unified mobile monetization solution that helps app developers accelerate revenue across connected devices
SAN FRANCISCO, Calif., July 17, 2014 - SponsorPay, a mobile supply-side platform, today announced that it has rebranded to Fyber. Fyber enables publishers like GREE International, Inc., Glu Mobile, Inc., ZeptoLab UK Ltd. and more, to integrate, manage and optimize all ad revenues sources through a single, unified platform. Since its inception in 2009, the company has grown globally to over 180 employees and plans to add 70 more by the end of this year. To support the significant market growth in the U.S., the San Francisco office is slated to triple its headcount this year. Fyber will be celebrating the rebrand and momentum at Casual Connect USA with a product demo, panel discussion and brand launch party. More information can be found at http://www.fyber.com.
"The rebrand to Fyber is beyond just a new company name. We've been enhancing our product offerings over the past eighteen months, empowering our partners to discover and execute smarter ad monetization strategies," said Andreas Bodczek, co-founder and CEO, Fyber. "It's our mission to unify the fragmented mobile advertising ecosystem and deliver pain-free experiences that grow our partners' revenue. Rebranding as Fyber is a natural evolution for our company as we work to define the future of connected advertising."
Through Fyber, developers have access to a mobile supply side platform that encompasses a complete product suite for smarter ad monetization and user acquisition. Today, Fyber reaches over 100 million unique users per month and works with thousands of the world's leading developers, publishers and advertisers who use the platform to integrate, manage and optimize their mobile ad revenues. The platform has seen strong and steady quarter-over-quarter adoption, growing by 63% in integration, and by 250% in mediated revenue just in the last quarter alone.
"In this constantly evolving market,we are always looking to work with partners who offer tools that can help take our ad monetization strategies to the next level," says Alex Rosen, VP of Product, GREE International, Inc. "Fyber has tackled this issue head-on and their platform unifies the tools that a publisher needs to be successful. We look forward to seeing what the team at Fyber comes up with next."
Fyber takes an open approach, giving developers access to hundreds of demand sources and ad networks including Facebook Audience Network, Google AdMob, Apple iAd, AdColony, InMobi and more. With Fyber, developers have a transparent view of their revenue streams, so they can detect new monetization opportunities and make smarter decisions based on actionable insights. Fyber's key offerings include:
1. Ad Network Mediation - With an easy drag-and-drop SDK integration, developers can integrate, manage and optimize all their mediated ad networks to increase their advertising demand, while continuing to preserve their direct contractual relationships with the ad networks.
2. Ad Marketplace - Developers can access campaigns from hundreds of demand partners, video networks, agencies and direct advertisers without investing additional resources. This allows developers to achieve higher fill rates and higher eCPMs.
3. User Acquisition - Developers can acquire valuable users at scale by running CPI & CPE campaigns across the entire Fyber platform on iOS and Android. They can also build, manage and track ROI-positive campaigns with powerful targeting and bidding of rewarded and non-rewarded ad formats.
4. Multiple Ad Formats - Fyber offers the flexibility of both rewarded ad formats (offer walls and rewarded videos) and non-rewarded ad formats (interstitial ads and videos) to accommodate all of the developers' needs with a single platform.
5. Dashboard - Developers utilize a unified dashboard to analyze all streams of advertising revenue in a consolidated view with advanced yield optimization features, and can gain instant insight into new monetization opportunities. An underlying proprietary predictive algorithm enables customers to serve the highest-paying ads based on expected user behavior and payout.
In this $18 billion mobile ad revenue market, app developers recently voted Fyber (SponsorPay) to VentureBeat's index of the Top Ten Mobile Advertising Companies. Ranked alongside Facebook and Google in the index, which is compiled based on feedback from readers and clients, Fyber (SponsorPay) was lauded for easy integration, product support and a "fan favorite" dashboard.
Fyber (formerly SponsorPay) is a leading advertising technology company that empowers app developers to execute smart ad monetization strategies across all connected devices through a unified mobile supply side platform. Serving over 100 million unique users per month, Fyber works with thousands of the world's leading developers, publishers and advertisers. Fyber is privately held and co-headquartered in San Francisco and Berlin.
# # #
Media Contact: Rachel Kahn, 415.321.1881, email@example.com
Thu, 17 Jul 2014
Focusing on social enterprise, SAP-based self-service HR & mobile enterprise software tools
London, UK, 17 July 2014 - Sitrion (previously known as Newsgator) has announced that it has appointed Ronan Lavelle to run its UK business. Sitrion specialises in technology that creates a 'social enterprise' environment where people not only connect, but collaborate, innovate and communicate more effectively, while streamlining processes and supporting automation of every-day tasks. Customers are typically FTSE-listed organisations, with 100,000+ users of Sitrion's social enterprise, HR self-service and mobile enterprise software tools. Globally, customers include brand names such as ING, Nokia Solutions, Barclays, Aviva, Diageo and EADS.
Ronan Lavelle brings almost two decades' experience in the collaboration and content management software market, with previous roles including senior-level positions at OpenText, Hummingbird, Dolphin Software and ARX. Ronan has worked particularly closely with the SharePoint community, but also has experience in the mobile enterprise and SAP environments.
Says Ronan Lavelle: "Sitrion already has a growing customer base in the UK and with increasing interest around collaboration technology and the social enterprise, we differ in two main ways: we have a proven track record; and our solutions don't just connect people, they integrate with other systems - such as BPM, CMS, CRM - so we create a single place where they can work together, share information and create discussions that are linked to specific projects, processes and tasks, rather than conversations taking place in siloes."
"Particular targets include Microsoft SharePoint and SAP users who want to extract more value from those investments. All vertical markets are relevant, but we are seeing strong interest from HR departments and internal communications managers, as well as the IT department of course. Also, as we are optimised for mobile devices, we can support organisations' BYOD strategies."
Sitrion has also pioneered the concept of Mobile Micro-Apps, which reduce the design & build process down to just a couple of hours using off-the-shelf code and no special expertise.
The company's global customer base includes leading brand names such as ING, Merck, Nokia Solutions, Barclays, Aviva, Diageo and EAD. Sitrion is headquartered in Denver with global offices in Amsterdam, Australia, Canada, France, Germany, France, Singapore and the UK. Investors include Mobius Venture Capital, Masthead Venture Partners and Vista Venture. Accolades have included: Microsoft Partner of the Year, Gartner Cool Vendor and Deloitte Fast500. www.sitrion.com
Fonetic and Tango Networks bring mobility to voice biometrics and compliance recording for global trading floors
Thu, 17 Jul 2014
Companies collaborate to deliver linguistics recording across multiple devices for comprehensive voice compliance
Madrid, Spain - July 17 2014 - Fonetic, the leaders in voice recognition and linguistics analytics for the financial services sector, today announced a partnership with Tango Networks, a leading provider of Business Mobility Services.
The partnership sees Fonetic's speech analytics solution for fast and accurate trade analysis, full trade reconstruction, pro-active anti-fraud alerts and risk management, brought together with Tango Networks's Mobile Recording Application, which enables secure transactions, sharing of critical information, and customer relations calls to be securely and reliably recorded over a mobile phone.
"Any compliance program is only as strong as its weakest link; and for too long mobile devices have been a compliance black hole on the trading floor. By combining mobility with a proven linguistics voice platform, global banks can capture, analyse and ultimately improve behaviors and cultures on their trading floors," said Simon Richards, CEO Fonetic USA.
Richards added, "The partnership between Fonetic and Tango Networks is an important milestone in enabling institutions to stay on top of the latest regulatory standards."
Both Fonetic and Tango Networks offer on-premise solutions and compatibility with all call-recording systems, creating more time for compliance departments to focus on managing the policy rather than the individual.
Tango Networks' policy management system allows the enterprise IT team to establish when to record and who to record. By using sophisticated category and topic database searching, a process unmatched by competitors, Fonetic is able to find the calls where the traders have omitted words essential to closing a legal transaction and alert compliance teams to the concern.
"Financial service institutions are increasingly looking for unified solutions to record, analyze and store voice communications to meet strict regulatory standards," said Gilles Allain, Senior Vice President, International Sales, Tango Networks. "This partnership with Fonetic represents a huge step forward in providing the technology needed to bring financial institutions up to regulatory standards worldwide."
Fonetic is a recognized leader in Voice Management solutions. Its award-winning Trading Record Keeping Compliance Solution was developed four years ago for Banco Bilbao Vizcaya Argentaria (BBVA) to proactively prevent market abuse and adhere to stringent legislation. This solution, also implemented globally in Santander, captures, indexes, analyses and extracts relevant unstructured data from all voice, email and chat interactions, enabling compliance officers to find specific, relevant communications about any given trade. By monitoring up to 79 different languages and dialects, Fonetic can reconstruct all interactions associated with a trade in moments.
Fonetic helps businesses and institutions get to know and understand their customers better. The company works with major international banks, contact centres and utility companies including Vodafone, Telefónica, Santander, BBVA and Direct Line (Linea Directa). Fonetic brings social media, data analytics, sentiment analysis and unstructured data together into a single multi-channel, multi-language solution that decodes customer behaviour and makes recommendations on how to act. Its Dodd-Frank Record Keeping Compliance Solution is the only linguistic-based solution in the market that enables banks to meet the latest record keeping requirements on derivative and swap trading ahead of the compliance deadline.
About Tango Networks
Tango Networks enables service providers, channel partners and enterprises to offer Mobile Business Services to their customers and workforce. Using its unique federated design, Tango Networks' award-winning edge services platform offers specialized service capabilities that work with all mobile phones, providing value to mobile and fixed service providers, enterprises and consumers.
Services include Mobile Unified Communications and PBX integration, Mobile Call Recording, SIP Trunking, Business Messaging Service, Business Continuity, Multi-line, Mobile Policy Control and Responsible Driver System.
Tango Networks' customers include Tier 1 service providers in North America and Europe and a rapidly growing base of enterprise and government customers worldwide. To learn more about Tango Networks, visit http://www.tango-networks.com/ or follow Tango Networks on Twitter http://twitter.com/tangonetworks.
AxiCom (for Fonetic)
Tel: +44 (0)20 8392 4099
Tel: +1 469 229 6053
Thu, 17 Jul 2014
Paid search also grows steadily and delivers an all-time high click-through rate as advertisers become more efficient at running their campaigns
London (July 17, 2014) - Quarterly spend on Facebook advertising increased 51% year-on-year (YOY) in Q2 2014 according to the latest data from Kenshoo (www.Kenshoo.com), the global leader in predictive media optimisation technology. Spend on search engine advertising increased 25% on 2013 with the click-through rate (CTR) reaching an all-time high as brands and agencies continue to improve and refine their paid search targeting and execution.
The data is presented in a new infographic, Kenshoo Search and Social Snapshot: Q2 2014, highlighting key quarterly metrics and benchmarks for paid search and Facebook advertising based on 400 billion impressions, 4.5 billion clicks and €1.85 billion in advertiser spend through the Kenshoo platform.
"The large growth for Facebook spend demonstrates that advertisers are now increasingly confident about allocating ad budgets to social advertising. Meanwhile search marketing continues to deliver steady returns," said Justin Thorne, regional marketing director for EMEA at Kenshoo. "Kenshoo has been driving an aggressive agenda to create solutions for marketers to use search intent data and social interaction data to optimise performance."
Despite being a mature market, paid search budgets and performance continue to rise. The 25% increase in YoY quarterly spend is accompanied by an all-time high CTR of 2.17% - a 26% increase on 2013. The volume of clicks on search ads have increased 15% YoY, with 9% fewer impressions, indicating that search campaigns are getting more efficient as advertisers become better and more sophisticated at using the channel.
Healthy competition and increased investment in digital marketing has driven the price (cost-per click) for search ads to rise 8% over the year and 54% for social ads on Facebook.
To help marketers stay ahead of the curve and leverage key signals from search and social, Kenshoo introduced Intent-Driven Audiences™, the first solution in the market that matches clicks on search engine ads to audiences on Facebook in real-time. This allows marketers to show ads to consumers that have searched for specific keywords and also use Facebook's targeting capabilities to find more customers like them. Additionally, the Kenshoo Demand-Driven Campaigns™ offering automatically creates and manages product-specific advertising on Facebook based on demand signals of top performing products from marketers' internal systems, Product Listing Ad (PLA) campaigns, general paid search efforts and other sources.
Accor, the world's leading hotel operator and market leader in Europe, is one of the brands that recently turned to social advertising to complement its successful paid search campaigns as Daniel Morgan, Head of Search Engine Marketing at the company, explained, "Search and social can combine to drive improved campaign results. We're using Kenshoo to manage both our search and social ad campaigns and Kenshoo SmartPath attribution technology to strengthen the optimisation of our digital marketing spend by accounting for how search and social, as well as other channels such as email, combine to influence bookings."
Kenshoo's innovative approach to delivering industry-leading ad solutions has garnered it significant recognition. In addition to being named a repeat winner in the Facebook Innovation Competition for the online sales category for Intent-Driven Audiences and Demand-Driven Campaigns, Kenshoo was named the sole leader in a Social ad platforms evaluation by independent research firm, Forrester Research Inc. in The Forrester Wave™: Social Advertising Platforms, Q4 2013 after previously being named the sole leader in The Forrester Wave, Bid Management Platforms, Q4 2012.
Further validating the cross-channel impact, a recent study from Kenshoo presented quantifiable evidence that paid search conversion activity increases as advertisers spend more on Facebook and determined a "sweet spot" for marketers' investments
About the Search and Social data
Search and social results are based on five quarters of performance data from over 6,000 Kenshoo advertiser and agency profiles across 17 vertical industries and 51 countries, spanning the Google, Bing, Baidu, Yahoo!, Yahoo! Japan, and Facebook ad networks. For paid search, only accounts with five consecutive quarters of stable data from April 2013 through June 2014 were included in the analysis. For paid social, only four consecutive quarters were required, so as not to discount new entrants to the channel.
Kenshoo is a global software company that engineers cloud-based digital marketing solutions and predictive media optimisation technology. Brands, agencies and developers use Kenshoo Search, Kenshoo Social, Kenshoo Local, Kenshoo SmartPath, and Kenshoo Halogen to direct more than £120 billion in annualised client sales revenue through the platform. Kenshoo is the only Facebook strategic Preferred Marketing Developer with native API solutions for ads across Facebook, FBX, Twitter, Google, Yahoo, Yahoo Japan, Bing, Baidu and CityGrid. Kenshoo powers campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include Accor, GroupM, Havas Media, John Lewis, and Tesco. Kenshoo has 23 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit www.Kenshoo.com for more information.
Kenshoo brand and product names are trademarks of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.
Facebook® is a registered trademark of Facebook, Inc.
CloudNine PR Agency
iZettle and Star Micronics partner to provide reliable and efficient Mobile Payment Solution at Silverstone's 50th Grand Prix
Wed, 16 Jul 2014
High Wycombe, 16 July 2014
International POS printer manufacturer Star Micronics announces today that its latest Bluetooth desktop printer, the TSP654IIBTi, was successfully deployed with iZettle's Chip & PIN solution at Silverstone's 50th Grand Prix this month. The mobile payments kit was used on the lawn bars at the British Racing Drivers' Club in association with Silverstone Hospitality.
Having worked with iZettle since April 2013 Star Micronics provides a range of compatible printing solutions that support Android and iOS, from mobile printers to the TSP654IIBTi Bluetooth desktop printer that communicates with a tablet without the need for a router, while offering full cash drawer support.
iZettle has established itself as the leading European player within the mobile payments arena with a growing global presence. Its Chip & PIN solution is currently in use across seven European markets, helping small businesses grow, and giving them tools previously accessible only to big businesses, from a complete point of sale solution to free sales overview tools like reports and graphs to spot sales opportunities and identify loyal customers.
As Annette Tarlton, Marketing Director, Star Micronics EMEA, comments: "We are delighted to have partnered with iZettle at this prestigious event in the motor racing calendar. The TSP654IIBTi is a reliable and versatile Bluetooth printer that is already finding huge success in a wide variety of environments and applications."
Notes to Editors
About Star Micronics
Founded in 1947, Star Micronics is one of the world's largest printer manufacturers and has facilities for worldwide production, marketing and support. Employing over 2600 staff and achieving turnover in excess of £270 million, Star Micronics has developed a POS printer portfolio that spans thermal and dot matrix printers and mechanisms, designed for barcode, ticketing, receipts and labelling. Star's proven technology is also being utilised to develop reader/writer systems for visual/smart and magnetic stripe cards and to install print mechanisms in multimedia kiosk environments. The Star Micronics' range is available internationally via a distribution channel comprising distributors and dealers.
We believe running a business should be easier. At iZettle we come to work every day to build game-changing payment services and apps - from card readers for smartphones and tablets to cash registers and tools for increasing sales. They are simple to set up and use, always secure and help you build your business. But that's not all, they actually make running your small business way more fun.
Our headquarters may be in Stockholm, but we're now used by hundreds of thousands of businesses in nine countries around the world. Join us at www.izettle.com.
For further information, please contact:
Star Micronics EMEA
Tel: +44 (0)1494 471111
Tue, 15 Jul 2014
I WANT SXX launches worldwide for Android and soon for Apple devices bringing a host of privacy protecting features.
Zurich, Switzerland, 15th July 2014 - Mobile developers Naazza GmbH today launched I WANT SXX (www.iwantsxx.com) a new dating app for Android smartphones. The application will be available for Apple soon. The location-based match-making app has been created for users who require complete anonymity by running on a secure connection and deleting all traces of chat and picture messages exchanged between users.
I WANT SXX strips the dating process down to its core for customers: find a man or woman nearby, have a quick chat, and, if they like each other, meet for some fun. The app scans for users in a radius of 100km/60miles and opens up a chat with available people.
I WANT SXX is a quick, easy and discreet way for anyone to hook up with available people nearby. Unlike all the other dating apps on the market, there's no need to register, login via social networks or upload any details in advance. The developers have put a strong focus on privacy: users can exchange text messages and images over a secure https connection, and no data is saved or stored anywhere. When a chat page is closed, all its content disappears from both phones.
- No registration required
- Easy to use, no details required
- Start and stop searching at any time
- Scans 100km/60miles around the user
- Block people quickly
- No data is saved at any time
As an additional feature, the app automatically hides a contact if the users have already chatted with them in the last 60 minutes, allowing for a larger variety of matches. Users can block each match in a simple tap.
I WANT SXX is available for EUR 3.00 / USD 3.00 / GBP 2.50 on Google Play Store for Android devices at: play.google.com/store/apps/details?id=com.iwantsxx
The app includes ten text and pictures to be shared for free, more can be bought from within the app.
A video of the app is available at www.iwantsxx.com
Notes to the Editor
Additional information about I WANT SXX are available on the website www.iwantsxx.com
All press releases and screen shots are available at www.iwantsxx.com/press
About Naazza GmbH
Naazza is a leading enterprise and consumer mobile app and software development company.
To acquire assets, or ask additional information, please write to:
Andreas Fischer, Naazza GmbH, firstname.lastname@example.org