Austin Reed Group upgrades eCommerce capability to spearhead growth and international expansion

Tue, 19 May 2015 11

Tryzens re-platforms a venerable high street brand with solution fit for the future

Online customers of leading global retailer, Austin Reed Group, are set to benefit from a dramatic transformation of its web-based shopping experience following a re-platform of its eCommerce operations, designed and implemented by leading retail managed services provider and systems integrator, Tryzens.

Austin Reed, and it's two other global brands CC and Viyella, had been operating from a legacy eCommerce platform serving all three brands, but was not optimised for mobile sales, had limited capability to offer promotional discounts for consumers and was expensive to support and adapt. An additional challenge for the marquee men and women's clothing retailer was the fact that many of its products offered multiple combinations, such as suit jackets and trousers that needed to be merchandised creatively to provide customers both great choice and value.

Graham Green takes on the new role of Executive Director Customer, bringing together the Group's Retail operations, Marketing and Customer Service along with their eCommerce. Graham Green stated: "Our existing websites had served the business well but were increasingly becoming out-dated and placed barriers on our significant growth aspirations. A fresh approach was needed to enable us to take advantage of online and digital commerce in a way that wasn't currently accessible to us. Not only are our sites fully optimised for mobile and tablet devices and highly responsive, they are also capable of marketing stackable promotions and a variety of offers to customers more innovatively, clearly and efficiently."

Tryzens re-platformed the retailer on to IBM WebSphere Commerce, enabling it to bring together all three brands under one centrally managed platform with three newly designed sites. In addition, Tryzens integrated a number of third party applications to further enhance the consumer experience, whether it is via a desktop, laptop or smart device. This included the IBM Integration Bus; QAS for quick addressing; Peerius, a leading personalised recommendations engine; Bazaar Voice customer reviews, Worldpay and Google Maps. To take advantage of the dramatic growth in social media communications and promotion, Tryzens also integrated a number of social media platforms - notably Pinterest, Twitter and Facebook - to deliver a truly joined-up experience for customers to share and get ideas on the product portfolio.

Graham Green continued: "Through our investment in IBM and our partnership with Tryzens, we have been able to deliver a more user friendly website that stays true to the values of our business and brands whilst taking full advantage of technology and social networking advances. We have increased our ability to merchandise our products effectively to improve the experience for our customers, as well as offering enhanced delivery options. To support our successful international expansion we have enriched the experience of our overseas customers by providing the ability to purchase in multiple currencies, a critical step forward to underpin our future growth.

Andy Burton, CEO, Tryzens stated: "Austin Reed and its associated brands are amongst the most long-standing and recognised in the UK retail landscape. We have formed a great partnership with Austin Reed who have recognised that the shopping experience for many of its customers was changing, becoming more sophisticated, and, in many ways more fragmented, for example by access device, location, engagement and so on. Together we had to rise to the challenge to deliver a solution that could provide the foundation for long term growth as well as deliver near term commercial success. The shopper of today expects to be able to buy the product they want, in the currency of their local market, when they want it, in the sizes and colours they need, and all delivered from the click of a button and delivered to the location of choice. Austin Reed have shown clear thought leadership in their market to implement a solution that can grow with them as their business expands and evolves. We are proud to have been selected as the delivery partner for Austin Reed and look forward to supporting their business as it evolves through our Managed Services practice.

Green concluded "Our partnership with Tryzens has been built around clear mutual goals, open communication, excellent programme management, and with each party working to their strengths. We are delighted with the results and value the relationship we have built, which puts us in great shape for the future".


About Tryzens
Since 2004, Tryzens has been trusted by retail's biggest names to plan, implement and maintain eCommerce and Retail Solutions that drive business performance, and to develop multichannel retail experiences that customers love. 

Tryzens helps maximise revenues, streamline operations with its vast retail sector experience and align online trading with in-store experience and broader commercial objectives. Tryzens is trusted by retail's biggest names to deliver complex, award-winning digital solutions. From Debenhams to JD Sports, Whistles to M&Co, Austin Reed and Timberland, it has delivered over 100 solutions across the globe.

Tryzens Group has a platform-neutral independent approach working with the world's leading technology partners (IBM Websphere, Demandware, Hybris and Magento), to develop robust, flexible solutions that will grow with businesses. The company tailors a true 'best fit' solution that takes into account existing infrastructures, investment capacity, commercial objectives and growth strategies. Tryzens deliver a full managed services capability to retailers to enable their systems to be proactively monitored and managed to optimise performance around the clock.

About Austin Reed Group
From a single shop to a multi-brand business, the Austin Reed Group began in 1920 with premium tailoring brand Austin Reed. Since 2009, Viyella has been part of the Austin Reed Group, alongside Austin Reed and stylish womenswear label CC, who joined the group in 1998. With an impressive international flagship store spanning 4 floors in the heart of London's Regent Street, the Austin Reed Group continues to develop across all three brands.


For Tryzens:
Niall Moran, Spreckley
T: 020 7388 9988

For Austin Reed:
Laura Milne, Marketing Director
T: 0207 534 7707

Source: RealWire

Perfecto Mobile Launches Industry's First Global Benchmark for Mobile Testing Coverage

Mon, 18 May 2015 15

The Mobile Test Coverage Index Provides Organisations with a Valuable Asset for Mobile App Testing Strategies in North America and Europe

LONDON, May 18, 2015 - Perfecto Mobile, the world's leader in mobile app quality, today announced the release of its Mobile Test Coverage Index, the industry's first data-driven benchmark to help organisations determine the appropriate mix of mobile devices, operating systems and form factors to test their apps and responsive websites and ensure optimal app quality for end users.

Today's mobile market is extremely fragmented and constantly changing, challenging organisations with device mix obstacles, future releases, and the pressure to deliver flawless customer engagement. Currently, most enterprises have no standard approach for testing mobile apps and responsive websites, and the business impact that non-tested or poorly tested apps have is devastating to a brand. To help begin this testing process to ensure continuous quality and develop a comprehensive mobile strategy, enterprises need to define a set of mobile devices to test apps and responsive websites against, a strategy that best represents their target market and end users. This should be part of a larger definition of the user profile, such as the environment that the app is operating in (network conditions, GPS location, etc.). To answer the vital question "what devices should I begin testing on," the first-ever industry benchmark report provides crucial information and insight into market trends and the correct device mix to ensure coverage.

Perfecto Mobile's Quarterly Mobile Test Coverage Index aggregates 360,000 hours of exclusive Perfecto Mobile customer usage data, market data, and future device release timelines to create an extensive list of the 32 most relevant devices. It serves as a recommended starting point for organisations beginning the test coverage process.

"The first question both business and technical executives alike ask when building a mobile testing strategy relates to coverage. A relevant device and environment mix offers strong test coverage, getting the organization much closer to the true end user experience," said Roi Carmel, Senior Vice President of Products and Strategy, Perfecto Mobile. "It is challenging to achieve desired test coverage for mobile end-user profiles in today's rapidly expanding ecosystem, especially since a mobile device's shelf-life is around nine months. Our goal with the quarterly Mobile Test Coverage Index is simple: Help enterprises better understand their customers and automate app testing to deliver a high-quality digital experience."

The report provides an index for reaching 30 percent, 50 percent and 80 percent test coverage in North America, France, Germany, Italy, Spain and the UK. The device selections address five key sectors: device model, screen size, GA date, hardware system and recommended operating systems. The number of devices in each test bracket may vary from quarter to quarter to reflect the changes in the mobile market. The report will be continuously updated to meet these market changes.

Organisations can use the index as a benchmark to take advantage of the three levels of mobile market coverage and scale as their needs grow. Key takeaways from the research include:

  • 30 percent of the market can be covered with 10-16 devices, based on market adoption, market device leaders, reference devices and device characteristics.
  • 50 percent market coverage can be covered with 17-25 devices. This level of test coverage yields an increased number of devices from manufacturers such as Sony, LG, Samsung, Apple, HTC and more.
  • 80 percent market coverage can be achieved with an index of 26-32 devices. This is the final group of devices to test on that will guarantee the most recommended coverage.
  • While Apple pushes its users to upgrade to the latest iOS version, there are earlier iOS 8 versions that should be included in test plans. Additionally, iOS 7 still accounts for 17 percent of total users, and should be included at the same level of iOS 8 test plans.
  • Including the most widely adopted Android versions KitKat and Jelly Bean is important to an Android test plan, Lollipop proves to be very important as well. Lollipop, the latest OS from Google, is running on the Google Nexus devices (considered reference devices).

This report analysed and aggregated a wide range of public, private and proprietary data from 4,000+ device profiles and 360,000+ user hours across U.S. and EU markets, which includes Spain, UK, France, Italy and Germany. For more information and insights, download the report here -

About Perfecto Mobile
Perfecto Mobile, the world's leader in mobile app quality, provides a hybrid cloud-based Continuous Quality Lab that enables mobile app development and testing teams to deliver better apps faster. The Continuous Quality Lab supports testing processes earlier and more often in the development cycle, giving way to faster feedback and improved time to market. Users can access an exhaustive selection of real mobile devices connected to live networks around the world and leverage them for testing and monitoring throughout the mobile application development lifecycle - from development, functional and performance testing to monitoring and support.

More than 1,500 customers, including many of the Fortune 500 across the banking, insurance, retail, telecommunications and media industries rely on Perfecto Mobile to deliver optimal mobile app functionality and end user experiences, ensuring their brand's reputation, establishing loyal customers, and continually attracting new users. For more information about Perfecto Mobile visit or follow us on Twitter at @PerfectoMobile.


Kristine Englert
Marketing Communications

PAN Communications
Katelyn Campbell

Source: RealWire

Eyefreight unveils new Ceylon product release and mobile app for enhanced transportation management optimisation

Mon, 18 May 2015 12

New product release and Eyefreight Mobile expand platform capabilities and deliver unique planning and transportation intelligence for shippers and carriers

May 18, 2015 - Eyefreight (, a leading provider of transportation management systems (TMS), today announced a new product release known as Ceylon incorporating updated functionality for its Software-as-a-Service (SaaS) solution, including enhanced support for transportation planning and reporting, along with the availability of Eyefreight's customisable mobile application, Eyefreight Mobile.

With the Ceylon product release, Eyefreight offers new and improved functionality, including:

  • Increased collaboration on shipment planning - Allows updates to be made to shipments by third parties, decreasing the dependency on the original shipper
  • Quick-start spot carrier functionality - Enables planners to create new shipments without all the required data integrations, allowing shipments to be submitted for new carriers with greater efficiency
  • Real-time GPS integration and map visualisation - Eyefreight can read location data sent from GPS equipment on the Eyefreight mobile app and display shipment locations instantly on a driver's map, allowing the shipper to mitigate delivery risks by knowing carrier locations at key points of the transport
  • Enhanced reporting capabilities with MicroStrategy - Leveraging integrated business intelligence support from MicroStrategy, any end user can now extract data using drag and drop functionality to create and deliver key performance indicator (KPI) management reports with greater ease and efficiency

With Eyefreight Mobile, shippers and carriers receive an up-to-the-minute, 360-degree view of supply chain operations. Regardless of location, all supply chain parties have instant access to TMS data at their fingertips and can exchange information in real time. Eyefreight Mobile empowers users to improve customer service with real-time communication between shipping partners, including the ability to view products in transit, send event alerts and upload images, track packages by GPS, plan routes via Google maps, sign for receipt, and upload proof of delivery.

"The ever-changing global landscape of transportation and logistics can create challenges to effective communications; Eyefreight Ceylon and Eyefreight Mobile directly address these issues by providing advanced visibility, optimisation and collaboration features supported by real-time data," said Ken Fleming, CEO of Eyefreight. "With our nimble product releases, Eyefreight continues to keep clients ahead of the competition with more enhancements to improve performance and reduce costs across the board."

Please visit and to learn more about Eyefreight's transportation management solutions.

About Eyefreight
Eyefreight provides a command centre for shippers, reducing net landed cost of goods while improving business margins. An accessible SaaS solution, Eyefreight deploys its transportation management system (TMS) and inventory visibility rapidly and integrates with existing transportation workflows to reduce total cost of distribution by as much as 30 percent, while improving performance. Eyefreight offers the only transportation management system with inventory allocation algorithms and automated decision-making, weighing variables and calculations much faster than competitors that rely on manual human analysis, calculations and scenario planning.

Founded in 2009 by industry veterans dedicated to transforming the logistics function into a true profit centre for any organisation, Eyefreight's clientele spans multiple verticals worldwide. Headquartered in Utrecht, the Netherlands with U.S. headquarters in Evanston, Ill. Eyefreight is backed by De Hoge Dennen Capital and Global Cleantech Capital. Please visit for more information.

- # # # -

Claire Ayles
Johnson King
T: +44 (0)20 7401 7968

Source: RealWire

Openwave Mobility Receives 2015 Product of the Year Award for Smart Data Federator

Thu, 14 May 2015 09

Smart Data Federator Honored for Innovation in Subscriber Data Consolidation

REDWOOD CITY, Calif. - May 14, 2015 - Openwave Mobility announced today that TMC, a global, integrated media company, has named Smart Data Federator (SDF) as a 2015 Mobility Tech Zone Product of the Year Award winner, presented by TMC's Mobility Tech Zone.

Working within the mobile operator's network, Smart Data Federator (SDF) provides the means for multiple data centers to be accessed as one. SDF acts as a flexible interface between data silos that reads and writes subscriber data to existing systems, allowing for a consolidated view of all subscriber data. This consolidated view is crucial since current data repositories use varying structures, diverse access languages and different APIs. SDF allows interfacing applications and tools to access data via their own native APIs and languages. This grants operators the ability to develop and monetize new services as they utilize data from existing legacy repositories and augment it with additional information from multiple locations.

"Year after year, Openwave Mobility continues to deliver exceptional products for the industry." said Rich Tehrani, CEO, TMC. "Our judges were impressed with the Smart Data Federator. Carriers can now get a consolidated view of all subscriber data and monetize it. That's a unique product for an all too common problem facing operators. It is our pleasure to honor Openwave Mobility for their remarkable work."

The Mobility Tech Zone Product of the Year Award honors the development of technologies geared toward the evolution of 4G, all IP, wireless networks, including products, services, architecture and infrastructure, delivery and applications.

"We are pleased to learn that our Smart Data Federator has been recognized by TMC's Mobility Tech Zone as a Product of the Year," said John Giere, CEO Openwave Mobility. "Subscriber Data Federator provides operators with the crucial agility they need to add new services."

Winners of the 2015 Mobility Tech Zone Product of the Year Award are published in the Mobility Tech Zone e-newsletter and on the Mobility Tech Zone website.

About Openwave Mobility
Openwave Mobility empowers mobile operators to manage and monetize video traffic using the industry's most scalable, Layer7 SDN/NFV platform. Openwave Mobility delivers Video Optimization, Subscriber Data Management and Targeted Ad Insertion. Together these eliminate RAN congestion, maximize value from subscriber data and create new revenue opportunities.

Openwave Mobility delivers over 40 billion transactions daily and over half a billion subscribers worldwide use data services powered by its solutions. The company's global customer base consists of over 40 of the largest communication service providers including AT&T, Du, KDDI, Rogers, Sprint, Telus, T-Mobile, Telefonica, Telstra, Virgin Mobile & Vodafone. Openwave Mobility is owned by Marlin Equity Partners, a leading investment firm with over a billion dollars of capital under management that has publicly committed to building the company through expanded investment in R&D. The company has built a robust portfolio of Intellectual Property, which is growing month by month.

About Mobility Tech Zone
Mobility Tech Zone is the mobile broadband industry's information source for breaking news, analysis, product information, strategies and developments for mobility and communications professionals. Mobility Tech Zone is sponsored by TMC and Crossfire Media.

For more information, please visit

About Crossfire Media
Crossfire Media is an integrated marketing company with a core focus on future trends in technology. We service communities of interest with conferences, tradeshows, webinars and newsletters. Crossfire Media services also include providing insight to technology companies and associations to assist in the development of business and technical strategy as well as the development and implementation of effective communications and marketing strategy. To implement communications and marketing strategies, Crossfire Media utilizes a variety of physical and virtual experiences including web, publications, face to face events, and webinars.

Crossfire Media has a partnership with Technology Marketing Corporation (TMC) to produce events and websites related to disruptive technologies. Crossfire Media is a division of Crossfire Consulting, a full service Information Technology company based in New York.

For more information, please visit

About TMC
TMC is a global, integrated media company that supports clients' goals by building communities in print, online, and face to face. TMC publishes multiple magazines including Cloud Computing, IoT Evolution, Customer, and Internet Telephony. TMCnet is the leading source of news and articles for the communications and technology industries, and is read by as many as 1.5 million unique visitors monthly. TMC produces a variety of trade events, including ITEXPO, the world's leading business technology event, as well as industry events: Asterisk World; AstriCon; ChannelVision (CVx) Expo; Customer Experience (CX) Hot Trends Symposium; DevCon5 - HTML5 & Mobile App Developer Conference; IoT Evolution Conference & Expo; SmartVoice Conference; Software Telco Congress; Super Wi-Fi Summit - The Global Spectrum Sharing and TV White Space Event; SIP Trunking, Unified Communications & WebRTC Seminars; Wearable Tech Conference & Expo; Fitness and Sports Wearable Technology (FAST) Expo, WebRTC Conference & Expo; and more. Visit TMC Events for additional information.

For more information about TMC, visit


Openwave Mobility and the Openwave Mobility logo are trademarks of Openwave Mobility Inc. All other trademarks are the properties of their respective owners.

Company Contact:
For US Inquiries
Sonus PR for Openwave Mobility
Jenna Becker
Tel: +1-415-200-8294

For APAC and EMEA Inquiries
Sonus PR for Openwave Mobility
Chevaan Seresinhe
Tel: +44 20 3751 0332

TMC Contact
Rebecca Conyngham
Marketing Manager
203-852-6800, ext. 287

Source: RealWire

SDL stellt Plattform für maschinelle Übersetzung der nächsten Generation vor und kommt so der Integration von Mensch und Maschine einen Schritt näher

Wed, 13 May 2015 15

XMT™ verringert durch die Einführung künstlicher Intelligenz in Echtzeitübersetzungen die Kluft zwischen Menschen und Maschinen

Wakefield, Massachusetts, USA und Maidenhead, United Kingdom / Mai 13 2015 - SDL (LSE: SDL) stellte heute die nächsten Generation der maschinellen Übersetzungstechnologie vor: XMT ist eine Kernkomponente der Säule Language für die Customer Experience Cloud von SDL. Diese leistungsstarke Technologie wird maßgeblich zum Abbau der Hemmschwellen bei mehrsprachiger Kommunikation beitragen, denn sie bietet eine skalierbare Infrastruktur für die Entwicklung und schnelle Bereitstellung der Echtzeit-Übersetzungsfunktionen. Dies wird im heutigen internationalen Umfeld immer unerlässlicher.

Immer mehr Menschen, Geräte und „Dinge" übertragen Informationen rund um die Welt, daher erfordern die länderübergreifende Kommunikation sowie die Analyse und Extrahierung von Kenntnissen aus Big Data Übersetzungen in Echtzeit.

XMT wurde von der SDL Language Research Group als vollkommen neu gestaltete maschinelle Übersetzungstechnologie konzipiert, um die Beschränkungen der vorangegangenen Generationen auszuräumen. Bislang waren maschinelle Übersetzungstechnologien als Universallösungen für alle Sprachpaare ausgelegt. Bei XMT können für jedes Sprachpaar eigene Algorithmen eingesetzt werden. Dadurch wird die Qualität der Übersetzungen deutlich verbessert. XMT ermöglicht darüber hinaus die schnelle Entwicklung und Anwendung bahnbrechender neuer MT-Funktionen wie SDL Language Learning™, bei denen die Engines dank intelligenter Verfahren benutzerspezifische Spracheinstellungen erlernen und anwenden.

Mark Lancaster, CEO und Gründer von SDL, stellte einige dieser radikalen neuen Entwicklungen in seinem Keynote-Vortrag auf der SDL Innovate 2015 in San Francisco vor:

  • SDL Language Learning integriert künstliche Intelligenz in die maschinelle Übersetzung. Engines für die maschinelle Übersetzung werten Feedback von professionellen Übersetzern aus und lernen so, Übersetzungen anzupassen und zu verbessern. Dies setzt völlig neue Maßstäbe für die kontinuierliche Optimierung der statistischen maschinellen Übersetzung
  • Die Steigerung der Übersetzungsqualität bei informellen Social Media-Inhalten um 62 Prozent im Vergleich mit herkömmlicher maschineller Übersetzungstechnologie eröffnet völlig neue Möglichkeiten für das Monitoring, die Kommunikation und die Analyse von Inhalten in sozialen Medien
  • Beachtliche Fortschritte bei asiatischen Sprachen, deren Übersetzung sich zuvor problematisch gestaltete

„Die SDL Language Research Group ist seit jeher ein Wegbereiter für die maschinelle Übersetzungstechnologie. Unsere Lösungen setzen Maßstäbe für die Branche. Mit XMT beginnt ein neues Zeitalter der automatisierten Übersetzung, mit der Unternehmen und Einzelpersonen die Herausforderungen wie Big Data, Big Communication und Big Content meistern", so Lancaster. „Ohne verstärkte Automatisierung kann die Übersetzungsbranche der steigenden Nachfrage nach Informationen in lokalen Sprachen nicht gerecht werden. XMT bietet neue Lösungen für die Übersetzung in Echtzeit und erschließt der Übersetzungsbranche unverzichtbare Produktivitätskapazitäten."

XMT wird über die Lösungen von SDL für die maschinelle Übersetzung bereitgestellt, darunter SDL Language Cloud und SDL BeGlobal, und unterstützt mehr als 100 Sprachpaare sowie fünf branchenspezifische vertikale Engines. Die XMT-Engines können für unternehmensspezifische Terminologie konfiguriert und somit als kundenspezifische Lösung eingesetzt werden. Im Rahmen des Übersetzungsprozesses lassen sich XMT-Engines mit professioneller Nachbearbeitung (Post-Editing) durch spezialisierte Übersetzer kombinieren, um die Übersetzungsqualität weiter zu steigern und das Time-to-Market für übersetzte Inhalte zu verkürzen.

SDL Machine Translation ist eine Kernkomponente der integrierten Übersetzungsplattform von SDL. Durch die Einbindung von XMT in die Übersetzungsprozesse stellt SDL für alle Arten von Kommunikation eine Übersetzungslösung bereit, sodass Unternehmen ihre mehrsprachigen Datenbestände auf weitere Sprachen und Arten von Inhalten ausweiten können.

Weitere Informationen über XMT, maschinelle Übersetzung und SDL Language Learning finden Sie auf unserer Webseite und in unserem Blog.

Über SDL
SDL (LSE: SDL) ist der Marktführer im Bereich Global Customer Experience. Mit einer vollständig integrierten Cloud-Lösung für Content Management, Analytics, Sprache und Dokumentation sorgt SDL dafür, dass Sie die Komplexität Ihrer Marke im digitalen Umfeld über verschiedene Sprachen, Kulturen, Webseiten, Geräte und Kanäle hinweg steuern können. 79 der globalen Top 100 Marken vertrauen auf SDL, wenn es darum geht, authentische und kontextrelevante Kundenerlebnisse zu schaffen, welche die Nachfrage und die Kundenbindung fördern. Mit SDL zur globalen Marke Weitere Informationen erhalten Sie unter Folgen Sie SDL auf Facebook und Twitter.


Jessica Hohn-Cabana
+1 508-353-3454

PAN Communications
Emily Held/ Jenny Gardynski
+1 617-502-4300

Source: RealWire

SDL Revolutionizes How Brands Measure Purchase Intent and Brand Advocacy with New Social Intelligence Solutions

Tue, 12 May 2015 15

New Social Intelligence solutions allow brands to improve customers' experiences and accelerate their journeys to becoming satisfied customers and enthusiastic advocates

Wakefield, MA and Maidenhead, UK - May 12, 2015 - SDL (LSE: SDL) today announced two new solutions as part of its social intelligence offering, Customer Journey Analytics and Social Media Monitoring, as integral components of the SDL Customer Experience Cloud.

The patented set of Customer Journey Analytics applications are built on the enhanced Social Media Monitoring platform. The first set of analytic applications include Brand Health Tracking, Campaign Evaluation, Product Launch and Market Entry - enabling brands to map customer journeys across 23 languages in real-time, improving customer experience and ultimately increasing revenue.

With SDL Customer Journey Analytics applications, traditional market research is forever changed as brands can measure and enhance customer experiences across all markets by analyzing online multilingual conversations and converting social data into actionable insight in real-time instead of months. The ability to cultivate a thriving brand is delivered by understanding what drives consumer behavior, converting prospects into customers and customers into passionate advocates and evangelists that amplify marketing efforts.

Marketers can optimize campaign effectiveness by understanding which messages resonate with customers, what part of the customer journey may need attention and the unique nuances between markets around the world. The ability to identify best and worst practices for effective product launches by analyzing what factors have driven success or failure for competitors, both domestically and internationally, gives brands a leg up on the competition. By identifying which markets have the highest purchase intent for a product category, brands can uncover market expansion opportunities and set appropriate strategies to capitalize on the potential ahead of their competition. With these applications, brands can now measure key performance indicators that align with desired business outcomes: improved customer experiences, higher revenue and brand advocacy.

These new analytic applications are built on top of SDL's Social Media Monitoring platform, a leading solution in the industry dating back to 2007, which has now been fully refreshed with the latest big data technologies to support advanced analytics and machine learning capabilities designed to analyze social media conversations and accelerate the speed to insight for brands.

With SDL Social Media Monitoring, organizations have access to billions of historical conversations, with millions added every day from hundreds of thousands of social media sites around the globe. Customer Journey Analytics leverages the scale and immediacy of social data to measure purchase intent and brand advocacy globally with the ability to drill down into the buying and advocacy journeys to identify barriers and enablers and act on those insights to maximize the customer experience and business outcomes.

"SDL's Social Intelligence solutions are transforming the customer experience for brands," said Mark Lancaster, CEO and Founder of SDL. "Engaging customers in the moment is critical and enabling marketers to have a clear understanding of where to invest resources and tweak messaging based on cultural nuances or regional language preferences allows brands to maximize the impact of their efforts. By understanding what encourages consumers to listen, buy and advocate, organizations can truly optimize and accelerate the customer journey."

With turn-key applications delivering instant insights to customers, powered by an intelligent platform for analyzing social media conversations and replacing traditional market research, SDL's Social Intelligence solutions provide:

  • Speed: Data is indexed from hundreds of thousands of social media sites and can be queried in real-time.
  • Intelligence: Data can be analyzed across 23 languages with SDL's natural language processing, machine learning and proprietary machine translation capabilities.
  • Power: Built on industry-leading big data technologies to scale to hundreds of petabytes of information and millions of concurrent users.
  • Better Business Results: Patented analytic applications measure key performance indicators that map to business objectives including purchase intent and brand advocacy.

To learn more about SDL Social Intelligence solutions, please visit our website and blog.

About SDL
SDL (LSE: SDL) is the leader in global customer experience. With a completely integrated cloud solution for content management, analytics, language and documentation, SDL solves the complexity of managing your brand's digital footprint as it grows across multiple languages, cultures, websites, devices and channels. Seventy-nine of the top 100 global companies trust SDL to help them create authentic, in-context customer experiences that drive demand and loyalty. SDL brings your brand to the world, and the world to your brand. Learn more at Follow SDL on Facebook and Twitter.


Jessica Hohn-Cabana
+1 508-353-3454

PAN Communications
Emily Held/ Jenny Gardynski
+1 617-502-4300


Source: RealWire

Usio's user experience report finds that major travel providers fail to keep up with the times when targeting millennials

Thu, 07 May 2015 14

(An in depth comparative study of the UK's top 8 youth travel providers shows that they are failing to provide sufficient mobile and social support.)

London, UK: Today, London based user experience company USIO released their 2015 Millennial Youth Travel User Experience Evaluation report. This study explores 8 of the top youth travel providers and their online desktop and mobile offerings. The millennial travel demographic represent a growing proportion of today's holiday goers. They are an audience that have grown up with technology, and this forms a key element of their decision making process. As a result, they expect easy to use, logical and smooth user experiences. The report unveils that mobile solutions are critical in all stages of the booking lifecycle, but despite this, very few travel providers provide a robust solution. The report also surprisingly uncovers that many travel providers do not use video content, a key influencer for travellers, as well as social engagement and active areas for users to continue their research once their trip is booked.

On the report's findings Usio's Managing Director, Robert Elding said, "The report highlights that many of the big players are not providing the required support for their users. We were surprised at the lack of focus on mobile and video, which should be a key influencer for this target group."

Improvements to the test group propositions should include providing travellers with inspiration for adventure, a clear search function as a starting point, ways to share results with social channels, special offers, post booking travel advice, and a bespoke service based on user preferences. In a world where an online purchase is very much about the customer experience and where social marketing, video content and community-based information is becoming more important; it is clear that youth travel sites could drastically improve in these areas. As technological developments continue to move so quickly, the winner will be the travel agent that is proactive rather than reactive to digital trends. These providers will build more meaningful relationships with travellers and reap the rewards in terms of turnover and customer engagement.

About Usio: Usio is a user experience agency based in London, UK. With over 17 years of experience in the space, they build highly usable customer focused propositions that increase conversion rates and deliver ROI. Usio have a range of UX tools that can help businesses tackle their problems. Usio's clients have included: British Airways, First Choice, Post Office and First Rate amongst others. For the full millennial travel report please go to

Source: RealWire

British Telecom Al Saudia and Walkbase Cooperate on Retail Analytics

Wed, 06 May 2015 10

Analytics and marketing platform for retail stores and airports announces partnership with BT Al Saudia for delivering in-store analytics in five countries

Helsinki - May 6, 2015 - Walkbase, the provider of in-store analytics for retail and airports, and BT Al Saudia, the provider systems integration, network services and subscription cloud services in the Kingdom of Saudi Arabia, today announced they have entered into a partnership for providing in-store analytics for retailers, shopping malls and airports in five countries.

Dale Millar, Managing Director of BT Al Saudia, notes: "With Walkbase's solution, our retail clients are able to gain rich insights on their customers' in-store behaviour and conversion patterns. They can engage with their customers through personalised and contextualised messages or ads through smartphones and digital signage." He continues: "We have tested several solutions and found Walkbase clearly the best in terms of usability and features, positioning accuracy, real-time processing, and robust deployment on hundreds of sites."

Tuomas Wuoti, CEO of Walkbase, explains: "We have worked with British Telecom Al Saudia for several client deployments. This cooperation is part of our partnership strategy which aims to work with leading providers of in-store technology, managed Wi-Fi, people counting, retail systems, and analytics services in their respective geographical areas."

Walkbase Analytics enables the high-street "dinosaur" to bite back, by providing retailers, airports and site operators insight into customer conversion, visit patterns and paths, advertising effectiveness, loyalty and customer experience, like queue times. Ultimately by providing location-based analytics in real-time, it enables them to radically improve customer experience, offer more personalised interactions, create a seamless experience between online and offline shopping and enhance brand reputation.

As well as improving customer experience, the platform provides tools for analysing, measuring and optimising the impact of marketing in physical spaces, and linking the online and offline customer journeys together. The insight brings significant value in improving campaign ROI, key conversions, and store layouts. For retailers this means engaging loyal customers with personalised in-store marketing, and turning physical stores into digital advertising spaces.

Walkbase and BT Al Saudia are aiming to deploy Walkbase's in-store analytics and marketing platform to hundreds of retail stores in the region during the next 12 months.

To underline the partnership, the two companies are demonstrating the solution at a co-branded exhibition site at the Retail Show Middle East, Dubai, May 12-13, 2015.

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About BT Al Saudia
BT Al Saudia provides systems integration, network services and subscription cloud services in the Kingdom of Saudi Arabia. Established in 1989 as a joint venture between HRH Prince Abdulaziz bin Sattam bin Abdulaziz Al-Saud and British Telecommunications Group, we BT Al Saudia is the official channel and delivery partner of BT Global Services in Saudi Arabia with more than 300 customers.

BT Al Saudia offers managed services for security, voice, contact centers and cloud computing in the Kingdom, and combine local capabilities with BT Global Services solutions.

The industries which BT serves through the Middle East operations include transport and logistics, energy, financial services, media and broadcast, public sector, telecommunications and 'smart cities' development, supporting both local companies with international ambitions and multinationals with local needs.

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About Walkbase
Walkbase is the leading in-store analytics and marketing solution for retailers, which is helping the high-street "dinosaur" bite back. Just like web analytics platforms have revolutionised the online shopping experience, Walkbase provides the same level of personalisation to brick-and-mortar stores through smartphone engagement.

Based on indoor location technology, the platform provides real-time analytics on customers' habits so the same level of personalisation can apply in brick-and-mortar as it does online. It analyses in-store customer patterns, measures and optimises the impact of marketing on physical stores, engages customers with personalised in-store marketing, and links the online and offline customer journeys together.

The cloud-based Walkbase platform combines Wi-Fi, Bluetooth and camera technologies, and takes advantage of existing store hardware. Founded in 2010, the company is headquartered in Finland, with offices in Helsinki (FIN), Turku (FIN), London (UK) and Bern (Switzerland).

Source: RealWire

Posiflex Launches POS Web Printer for Seamless Connection with Multiple Mobile Devices and Platforms

Wed, 06 May 2015 09

Cost effective, cutting-edge solution expands print applications for retail and hospitality markets

London, UK - 6 May 2015. Posiflex Technology, Inc., a global leading brand in the design and manufacture of POS solutions and peripherals, is launching a new, ground-breaking web printer, which will bring limitless printing flexibility and speed to hospitality and retail outlets. The Posiflex AURA-6906W represents a new generation of POS printers that are designed to enable web browser based printing from a wide choice of mobile devices and platforms including Android, iOS or Windows.

A key component in Posiflex's mobile product strategy, the AURA-6906W connects wirelessly with tablets and mobiles providing users with the flexibility to not only print standard receipts, but to do this on the move and potentially to personalise them too with additional offers or promotions; to print orders, for example in a restaurant, where they can immediately be delivered to the kitchen; and to print a reservation ticket at super-fast speed.

The AURA-6906W, which is loaded with embedded Linux and embedded web server technology, will work in any environment where HTTP communication is enabled. With intelligence built-in, the printer uses XML printer commands to facilitate speeds of 200mm per second and no separate web server is required for printing, allowing users to save extra costs.

Owen Chen, President and CEO at Posiflex Technology, Inc said: "The AURA-6906W has been designed to take advantage of the trend for smart solutions that deliver one single device to work across all the major mobile platforms. Its flexibility will provide the retail and hospitality sector with limitless printing options, enabling the device to become part of their broader customer relationship strategies."

More information about the AURA-6906W is available at:

About Posiflex
Founded in 1984, Posiflex Technology, Inc. has since grown to be a world leader in the design and manufacture of POS terminals and peripherals under its own brand, POSIFLEX. The company's products are manufactured in two ISO 9001/9002/14001 facilities in Taiwan and deployed globally across multiple industries and applications including retail, hospitality, banking, healthcare, kiosks and more. Other than its engineering competence, for which more than 30 patents have been awarded over 30 years for innovative design, Posiflex also recognises the importance of service, quality and helping customers and business partners to build and grow successfully. Posiflex has distribution channels around the globe and offices in the USA, Germany, China, India, Malaysia, Dubai and Argentina. The company is well positioned to provide direct and timely support to its customers around the world. For more information:

Video link:

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Company contact:
Posiflex Technology, Inc.
T: +886-(0)2 2299-1599

Press contact UK:
Julie Kirby
Ascendant Communications
T: +44 (0) 7956 955625

Source: RealWire

Keynote Customer Day In London Helps Businesses Manage Digital Transformation

Tue, 05 May 2015 15

Industry experts to discuss the shift to mobile and the importance of the digital experience

LONDON - MAY 5TH, 2015Keynote, a global leader in digital business optimisation, today announced London's Keynote Connect 2015 event that will focus on the latest market trends and best practices for managing digital transformation and the customer experience. The event will be held at the News UK headquarters, 1 London Bridge Street, SE1 9GF on Thursday 14th May 2015.

During Keynote Connect 2015, Keynote executives and customers will share insights that will help attendees deliver the best possible customer experience on web and mobile devices. Aaron Rudger, director of product marketing, will discuss the importance of connecting performance and quality to business outcomes.

Exclusive Forrester research will be discussed at London Keynote Connect 2015 and the agenda will include:

  • Connecting performance and quality to business outcomes
  • Connecting digital owners to IT/Ops, QA, and Dev
  • Connecting around a common language, metrics, and goals

"Keynote Connect provides organisations with valuable insights for creating their own strategy for optimising performance across all channels," said Howard Wilson, executive vice president of commercial operations at Keynote. "We are excited to bring together IT, Ops, QA, Digital and line-of-business owners to focus on a common goal: putting performance and quality in the context of business to strengthen customer engagement and grow the top line."

For the full information about the event, visit:

About Keynote
Keynote is the global leader in cloud-based testing, monitoring and analytics for mobile and web, optimising the value of every digital interaction, enhancing user experience and driving business value through online performance. The company runs the world's largest cloud testing, monitoring and analytics network in the world and collects over 700 million mobile and website performance measurements daily. In 2012 Keynote, a Thoma Bravo portfolio company, was recognized by Forbes Magazine as "One of the Best 100 Companies in America."

Media contacts
Lindsey Challis and Gemma White
Keynote team at Johnson King, a Finn Partners' Company
020 7401 7968

Source: RealWire