Medelinked App Now Available for iPhone, iPad and iPod touch on the App Store

Thu, 18 Dec 20

Store, access and share your medical history securely and safely from your iOS device

London, UK - 18 December 2014 - The free Medelinked App is now available for iPhone, iPad and iPod touch on the App Store. It provides users with peace of mind that if they need urgent medical treatment at home or abroad, their secure medical history can be quickly and safely accessed and shared from their iOS device.

Medelinked enables individuals to record a range of medical details including allergies, conditions, immunisations, medications and tests and the ability to store images of scans, and x-rays to complete their health profile as well as storing insurance and other documentation.

Secure cloud
Patient's medical records are held securely using the Medelinked Health Cloud system. The user has sole control over the information that is stored and whether they wish any healthcare individual or organisation to view any part of their medical history.

The customer can also choose any information they would like to store in a password-protected Emergency Records area, which a chosen family member or colleague can immediately access in the event of an emergency.

Partners in their own healthcare
According to its recent report `Healthcare and Life Sciences Predictions 2020`, management consultancy Deloitte believes that by 2020 consumers will accept they are largely responsible for their own health and that informed and demanding patients will be partners in their own healthcare.

In this era of digitised medicine, new business models will drive new ideas. In many cases patients are already setting the agenda. For instance Deloitte notes in the report that US consumers' use of electronic health records across all age groups has doubled in the last five years - from eight to 16 per cent - with over half the US population being `very comfortable` or `somewhat comfortable` with the idea of electronic interaction with medical professionals.

The future now
Ian Gallifant, founder and CEO, Medelinked says: "We are now seeing a dramatic shift in healthcare - individuals have a heightened interest in their own wellbeing and are increasingly interacting with personal technology to manage their lives.

At the same time, people are realising they have choices, are gaining control and knowledge and proactively engaging with health issues. The realisation of support and education from online technology and apps and their increasing availability is driving new opportunities for improved healthcare services and better outcomes.

Personal electronic health records are the way forward for effective healthcare in the future. It starts with past health information being stored in an easily accessible way but offers the prospect of future health scenarios being generated through predictive analytics from large databases of information including lifestyle data, as well as medical intervention choices."

The Medelinked App is available free from the App Store on iPhone, iPad or iPod touch or at or

For further information
Ian Gallifant: 07879 994944 /Jonathan Simnett: 07976 227224

About Medelinked
Medelinked was founded in 2005 as Zaptag in order to allow individuals to use mobile technology and the cloud to increase the effectiveness of health care by enabling them to securely build their health profile online and to connect and share with their network of trusted health partners.

Managing all their health data in one place helps individuals securely track and monitor improvements easier and quicker and share vital data with their healthcare providers (doctor, consultant, insurer) to ensure they have access to their latest health data. This enables them to provide the best possible care and it keeps the individual in control of their own health.

The Medelinked Health Cloud and API is also allowing developers to create series of new applications that deliver real health benefits to the end user.

Source: RealWire

Barcode Scanning in Mobile Shopping Apps Skyrockets on Black Friday; Major M-Commerce Growth Predicted for 2015

Wed, 17 Dec 20

Scandit-Powered Mobile Shopping Apps Saw as Much as 40x Increase in Barcode Scans on Black Friday 2014

SAN FRANCISCO, Calif. - December 17, 2014 - Scandit, developer of the leading software-based barcode scanning solutions for smartphones, tablets and wearable devices, today announced that consumers scanned more than 4.5 million barcodes with Scandit-powered mobile shopping apps this Black Friday. Mobile shopping apps that utilise Scandit technology experienced a significant increase in mobile barcode scanning this year, with some US-based apps experiencing as much as a 40x increase over last year, while total scan volume among mobile apps that utilise Scandit more than doubled year-over-year.

Mobile applications with in-app barcode scanning empower consumers in entirely new ways, enabling them to avoid long checkout lines through smartphone-based self-checkout, capture and save product information, compare prices in real-time, submit or view user reviews, build and share lists, find items while in-store, and more. The increase in mobile barcode scanning during the shopping experience points to a broader trend: consumers, especially consumers born after 1980, are using smartphones and tablets more than ever to make purchasing decisions, both online and offline.

An October 2014 survey conducted by Harris Poll on behalf of Dynatrace found that among U.S. owners of smartphones and tablets, 37 percent favour mobile shopping over in-store shopping, 56 percent plan to search or shop for gifts on their mobile devices this holiday season (up seven percentage points since last year) and more than a quarter will make purchases on their mobile devices even while in-store. Highlighting the importance of a superior mobile shopping experience, the survey also found that 46 percent of mobile device owners will shop elsewhere if a mobile site or app fails to load in three seconds or less, up 9 percentage points from last year, and once they connect, 80 percent say they will abandon a mobile app or site if it is buggy, slow or prone to crashes, and shop elsewhere.

"Our findings and those from market research firms suggest that a majority of the time consumers spend making purchasing decisions is on mobile devices. Mobile commerce-or m-commerce-is a growing component of the modern shopping experience," said Samuel Muller, CEO of Scandit. "Retailers now recognise the power of barcode scanning in the context of high performance, reliable native mobile applications. By providing an excellent m-commerce experience, retailers are better equipped to keep customers engaged, drive sales, and increase customer loyalty and retention."

Building on the success of its software-based barcode scanner-used on more than 50 million mobile devices worldwide-Scandit recently launched the Mobile App Suite for Retail, which integrates enterprise-grade scanning with customisable applications and back-end services for a variety of use cases including self-checkout, mobile point-of-sale (mPOS), clienteling, mobile shopping, shopping lists and procurement.

"We expect the trend of mobile-enabled commerce to continue throughout the 2014 holiday shopping season and into 2015 and beyond, underscoring the need for retailers to provide consumers with an excellent mobile shopping experience, including the use of native applications featuring next-generation barcode technology," Mueller concluded.

About Scandit
Scandit delivers high performance mobile solutions for smartphones, tablets and wearables, designed to transform consumer engagement and operational efficiency for today's forward-looking enterprises. Scandit solutions are built on its patented software-based barcode scanner and are used in a variety of industries including retail, manufacturing and logistics. With more than 15,000 licensees in 80 countries, Scandit processes hundreds of millions of scans per year and develops enterprise-grade solutions for many of the world's most prestigious brands including Ahold, Bayer, Coop, Homeplus (Tesco), NASA and Saks Fifth Avenue. Founded in 2009 by a group of researchers from MIT, ETH Zurich and IBM Research, today Scandit and its network of global integration and technology partners are pushing the boundaries of mobile AIDC (automatic identification and data capture), delivering ground-breaking identification and data capture applications to customers. For more information visit

Source: RealWire

Unique Bluetooth Range Of POS Printers Now Available From Star Micronics To Print Labels, Tickets And Kitchen Orders From Mobile Devices

Tue, 16 Dec 20

In response to customer demand to print labels, tickets and kitchen orders from mobile devices, international POS printer manufacturer Star Micronics has extended its range of iOS and Android compatible mobile and desktop printers to now offer the industry's largest portfolio of Bluetooth POS printing solutions and accessories available today.

The mPOS marketplace is currently experiencing exponential growth worldwide and Star is at the forefront of the mPOS revolution. Star's commitment to this marketplace is demonstrated by the recent expansion of its extensive range of iOS and Android compatible Bluetooth mobile and desktop printers with the launch of the multi-functional desktop TSP700IIBTi and TSP800IIBTi to accompany the TSP654IIBTi. Star's range now offers 80mm and 112mm receipt, label and ticketing Bluetooth desktop printing solutions as well as a matrix model SP700BTi to provide the first matrix Bluetooth desktop printer for hospitality, alongside a range of Bluetooth mobile printers. With customers increasingly requiring software, Star now calls on companies to develop the relevant apps.

Designed for customers who wish to integrate wireless handheld devices into their POS solution, Star Bluetooth desktop and mobile printers offer compatibility with iOS that is a result of Star's investment in Apple Inc.'s MFi (Made for iPhone, iPad, iPod) certification. The printers also support the Bluetooth SPP protocol that allows compatibility with other common operating systems. Ease of use is highlighted by the ability to simply switch from iOS support to Android etc to allow configuration of the printer and selection of either MFi mode or SPP for all other operating systems.

As Annette Tarlton, Marketing Director, Star Micronics EMEA, states: "The extension of our unique portfolio of Bluetooth iOS and Android POS printers demonstrates Star's commitment to the mPOS marketplace. Providing users with versatile and reliable POS printing solutions designed for use in a variety of retail and hospitality environments, Star continues to drive and shape this dynamic marketplace."

Background Information on Star Micronics
Founded in 1947, Star Micronics is one of the world's largest printer manufacturers and has facilities for worldwide production, marketing and support. Employing over 2600 staff and achieving turnover in excess of £270 million, Star Micronics has developed a POS printer portfolio that spans thermal and dot matrix printers and mechanisms, designed for barcode, ticketing, receipts and labelling. Star's proven technology is also being utilised to develop reader/writer systems for visual/smart and magnetic stripe cards and to install print mechanisms in multimedia kiosk environments. The Star Micronics' range is available internationally via a distribution channel comprising distributors and dealers.


For further information, please visit or contact:
Annette Tarlton
Marketing Director
Star Micronics EMEA
Tel: +44 (0)1494 471111

Claire Smith
International PR & Marketing Executive
Star Micronics EMEA
Tel: +44 (0)1494 471111

Source: RealWire

Battle for Revenues and the Race to Virtualization Set To Intensify in 2015

Tue, 16 Dec 20

Developments across virtualization, secure content and monetizing subscriber data will be top of the coming year's agenda

REDWOOD CITY, Calif - December 16, 2014 - As operator revenues continue to be squeezed through OTT applications, Openwave Mobility evaluates how developments in video and encrypted data optimization will come to the fore in 2015 - and provides insights into virtualization developments.

Generating new revenues through mobile video optimization

John Giere, President and CEO: "Mobile video soared again in 2014. Thanks to social media outlets such as Facebook allowing auto-play for adverts and the ubiquity of video as the default medium, mobile video optimization will remain at the fore. By re-deploying bandwidth saved, operators will use video optimization to not just reduce cost of ownership, but to generate new revenues.

Video optimization as a cloud proposition is now deployed by several operators. It will quickly become a popular deployment option. Operators will invest in private cloud infrastructure and leverage virtual resources for use cases such as roaming traffic optimization or cloudburst during one off events that drive peak traffic."

Network virtualization increasingly on the agenda

Indranil Chatterjee, VP of Product, Sales and Marketing: "2014 saw NFV move from lab trials to field trials. In 2015 operators will take a more pro-active role to safe-guard it from becoming a vendor-silo'd technology. Applications will start with simple virtualization followed by integration with orchestration platforms for dynamic elasticity. The latter will still be in PoC stage as large domain vendors will enter an intense battle to establish their solution as the orchestration platform of choice. Operators will need to tread carefully to maintain freedom from vendor lock in.

We will see more applications transition to the private and in some cases public cloud - which will bring security and privacy issues to the fore. Migration of services from in-network to Cloud will be a major disruptor for operator staff for years to come. But there is significant first mover advantage for the operator who gets programmability and flexibility into their network planning"

Mobile operators take strategic action to avoid becoming dumb dark pipes

Indranil Chatterjee, VP of Product, Sales and Marketing: "In 2015 secure/encrypted traffic will continue to grow, and will account for 25-50% percent of all mobile data traffic with a larger percentage in developed versus emerging countries- putting mobile operators at risk of becoming dark pipes. As a result operators will begin to trial ways to effectively manage secure content, with special focus on video. Trials will mainly consist of trusted proxy models or intelligent layer four heuristics based approaches."

Operators look to mining subscriber data to secure new revenues

John Giere, President and CEO: "In 2015 attention will focus on mining subscriber data. At the end of 2015 most subscriber data will still inevitably reside in deep silos within the operator network. The mobile operators that are leading in Subscriber Data Management will break out of just being data aggregation and federation. SDM will be used to expose data to trusted third parties and Identity Management will begin to gain momentum".

Visit or contact for more information.

About Openwave Mobility
Openwave Mobility enables operators to manage and monetize mobile data using the industry's most scalable, Layer7 SDN/NFV platform. The company operates within the policy control and charging (PCC) space and delivers Policy Engagement with solutions that include Video Optimization to eliminate data congestion, and Mobile Data Charging and Analytics to increase ARPU through personalized data plans. These solutions are supplemented by Subscriber Data Management, providing a single consolidated store for policy and subscriber data, and Mobile Analytics, providing subscriber segmentation and Business Intelligence.

Openwave Mobility delivers over 40 billion transactions daily and over half a billion subscribers worldwide use data services powered by its solutions. The company's global customer base consists of over 40 of the largest communication service providers including AT&T, Du, KDDI, Rogers, Sprint, Telus, T-Mobile, Telefonica, Telstra, Virgin Mobile & Vodafone. Openwave Mobility is owned by Marlin Equity Partners, a leading investment firm with over a billion dollars of capital under management that has publicly committed to building the company through expanded investment in R&D. The company has built a robust portfolio of Intellectual Property, which is growing month by month.

# # #

Openwave Mobility and the Openwave Mobility logo are trademarks of Openwave Mobility Inc. All other trademarks are the properties of their respective owners.

Source: RealWire

@VodafoneIreland customers get 4G roaming first for Christmas

Mon, 15 Dec 20

Vodafone first Irish operator to offer customers 4G roaming services across 33 countries

Dublin, 15 December 2014 @VodafoneIreland customers can now enjoy great value superfast 4G while roaming in 33 countries. With 4G, customers can experience high-speed connections for video, music streaming or sharing adventures on social media from the far-flung corners of the world. 4G roaming is more convenient, generally faster, often cheaper and more secure than typical hotel or public Wi-Fi connections. It makes mobile working easier with superfast download and upload speeds available on the move at a low cost daily rate.

4G roaming is available to all customers opted in to RED Roaming, which is a daily add on enabling customers travelling abroad to access their home plan's calls and texts. It also includes worry-free data usage with a 200MB daily allocation. With a daily rate only charged on the days when the phone is used, customers don't have to worry about unexpected charges waiting for them when they get home.

Commenting, Vodafone Ireland Consumer Director Marcel de Groot said, "Vodafone 4G is already available to over 80% of people in Ireland so it is excellent news that this superfast mobile experience has been extended abroad and includes our customers' top five favourite destinations: UK, Spain, France, USA and Portugal. We hope customers have an enjoyable mobile experience when travelling for business or to visit family and friends during the festive season."

The daily price for RED Roaming varies by region starting from as little as €1.99 a day for visitors to the UK. Travellers heading to Europe, USA, Canada, and Turkey can enjoy RED Roaming for just €2.99 a day while those heading further afield to Australia, New Zealand, South Africa, China and India will pay just €4.99 a day.

RED Roaming is available to all pay as you go customers and to consumer and business bill pay customers on RED and My Way tariffs. Customers can opt in to RED Roaming by sending a freetext RED to 50020.

For RED Business Super customers, roaming is already included in their package when travelling in the UK, EU and USA.


Further information:
Clodagh O'Hagan, Vodafone Ireland, 087 9084055
Ger McCarthy / Natalie Christie Weber Shandwick, 01 679 8600

Notes for Editors:

4G Roaming is available in the following countries:

  • Destinations with 4G roaming: Australia, Austria, Belgium, Brazil, Croatia, Czech Republic, France, Germany, Greece, Hong Kong, Israel, Italy, Korea, Rep of Malaysia, Netherlands, New Zealand, Norway, Oman, Peru, Philippines, Portugal, Qatar, Romania, Russia, Singapore, Slovenia, Spain, Sri Lanka, Switzerland, Taiwan, Thailand, UK and USA.
  • A day is defined as 00:00 to 23:59 local time of the capital city.
  • Vodafone Ireland roaming partner's 4G speeds may vary due to coverage and demand.
  • The same pricing applies to consumer and business customers, however, prices will be quoted excluding VAT to business customers.
  • 4G roaming is currently available to bill pay customers opted in to RED Roaming. There are plans to extend 4G roaming to pay as you go customers in 2015.

Average Data
The amount of data customers will use depends on the type of service they are accessing, as well as how rich the content is. The table below gives an indication of the average amount of data used for many common tasks.



Average data size

Netflix1 Hour


Sky Sports Mobile TV1 Hour


You Tube4 mins


Radio Streaming10 mins


Facebook15 mins with no video streaming


Email100 text emails sent/received


Google Maps10 mins


Spotify1 music track


*Please note that examples provided should only be used as a rough guide, as data usage volume can vary by device, by type and by quality of content.

Roaming offers:



€1.99 inc. VAT
Call and text from home tariff whilst in the UK (including minutes, texts, add-ons and top up offers)

Add on bundle of 200MB data per day

€2.99 inc. VAT
Call and text from home tariff whilst in Europe, USA, Canada and Turkey (including minutes, texts, add-ons and top up offers)

Add on bundle of 200MB data per day

€4.99 inc VAT (ROW)

Call and text from home tariff whilst in Australia, New Zealand, South Africa, India, China, Hong Kong and Egypt

(including minutes, texts, add-ons and top up offers)

Add on bundle of 200MB data per day

€1.62 ex. VAT
Call and text from home tariff whilst in the UK (including minutes, texts, add-ons and top up offers)

Add on bundle of 200MB data per day

€2.43 ex. VAT
Call and text from home tariff whilst in Europe, USA, Canada and Turkey (including minutes, texts, add-ons and top up offers)

Add on bundle of 200MB data per day

€4.06 ex VAT (ROW)

Call and text from home tariff whilst in Australia, New Zealand, South Africa, India, China, Hong Kong and Egypt

(including minutes, texts, add-ons and top up offers)

Add on bundle of 200MB data per day

Vodafone RED Business

RED Business

RED Business

RED Business

€40per month

All you need to do
business at home

- Unlimited calls & texts to any network
-100 international minutes & texts
- 2GB data - 4G-Ready
- Optional new phone every year
One Net Express

24 month contract

€55per month

Perfect if you do
business in the UK

- Unlimited calls & texts to Ireland & UK
Unlimited UK roaming calls & texts
- 250 international minutes & texts
- 150MB UK roaming data
- 4GB data - 4G-Ready
- Optional new phone every year
One Net Lite

24 month contract

€75per month

Bring your business to
the EU, USA & Canada

- Unlimited calls & texts to Ireland & UK
Unlimited UK roaming calls & texts
- 1000 international minutes & texts
- 500 EU, USA & Canada roaming minutes & texts
- 300MB UK, EU, USA & Canada roaming data
- 8GB data - 4G-Ready
- New phone every year
One Net Lite

24 month contract

About Vodafone
Vodafone is Ireland's leading total communications provider with 2.3 million customers. At 30 September 2014, the company had 2.1 million mobile customers and 267,000 customers of its fixed portfolio.

Vodafone provides a total range of communications solutions including voice, messaging, data and fixed communications to consumers and to small, medium and large businesses. Since 2011, Vodafone has expanded its enterprise division, offering integrated next-generation fixed and mobile solutions in addition to cloud-based platforms, machine to machine services and professional ICT support.

Vodafone Group is one of the world's leading international mobile communications groups with mobile operations in 26 countries, partners with mobile networks in 52 more, and fixed broadband operations in 17 markets.

For more information, please visit

Source: RealWire

Amazon and Google are Top Online Sources of Christmas Gift Ideas for UK Shoppers, Finds New Study

Mon, 15 Dec 20

…And More than One in Five UK Consumers will have looked on Facebook for Information on Gifts to Buy this Christmas

London, 15th December, 2014 - 61 % of UK shoppers will have found gift ideas from researching the web site of online retailer, Amazon, this Christmas, with 50% getting ideas from searching on Google, according to new research by Searchmetrics, the leading global search experience optimisation platform. 38% will have used eBay. The findings demonstrate how the battle to be the number one in shopping search is intensifying.

The survey*, which polled 1,000 UK adults about their online shopping preferences, also reveals that 23% of people are turning to Facebook friends, company pages, ads and promotions for Christmas gift ideas. Nearly twice as many women (30%) will have used the social network to research gifts this holiday shopping season, than men (17%).

Pinterest, the virtual pin-board style social network, on which users post images and visual content, will have been used by 7% of shoppers to research potential gifts, the same number as Twitter.

"Our research demonstrates how shopping related search is evolving and especially the intense competition between traditional search engines such as Google and retail marketplaces such as Amazon and eBay," said Marcus Tober, CTO and founder of Searchmetrics. "Google recognises the threat to its business from the likes of Amazon, which is why it changed its Google Shopping service to compete more directly with Amazon. Retailers now pay to have their product images, prices and descriptions show up in search results pages on Google. So shoppers receive instant, comparative product information from a variety of retailers on Google ‒ which competes directly with the information available from sellers you see on Amazon."

Tober notes that the survey findings also highlight how social networks are increasingly playing a role in product purchasing decisions as part of the growth of social commerce. This refers to the way in which social media sites support social interaction and user contributions in order to drive the online buying and selling of products and services.

"One of the benefits of looking for product ideas on social networks is that you get to see feedback and preferences from other consumers, as well as participate in online discussions about products with a range of people, including your own friends and followers. And of course purchase recommendations from other shoppers - especially friends - can be very powerful," said Tober, whose company's Searchmetrics Suite software helps retailers and other businesses track and improve the visibility of their websites in search engines and social networks.

Where UK Shoppers Look Online for Christmas Gift Ideas

  • Amazon (61%)
  • Google (50%)
  • eBay (38%)
  • Facebook (23%)
  • Pinterest (7%)
  • Twitter (7%)

The survey also found that 32% of consumers find Christmas shopping less stressful by buying online. Over a quarter (28%) prefers to use the web to avoid in-store queues and crowds.

And while the rise of the online channel has meant many people start shopping earlier in the season, 6% will buy Christmas gifts online after Christmas to benefit from cheaper prices in the New Year sales according to the survey, with 2% likely to purchase presents on Christmas Day itself.

"For retailers the advice from the research is that they should use a variety of methods to promote their products at Christmas ‒ and also throughout the year. They should be trying to increase their visibility in Google searches, as well as building a strong presence on social networks such as Facebook. And even if they are not present on marketplaces such as Amazon and eBay, they need to be checking these sites to see what their competitors are doing," said Tober.

One of the keys to achieving visibility in organic search and social media sites is creating valuable web content according to Tober. In a separate study, Searchmetrics reveals that content that ranks highly in searches tends to cover topics more comprehensively, includes more images and videos and is easy to read. These same factors also tend to help content appeal to web users, making it more sharable ‒ and hence more visible ‒ on social sites.

*Searchmetrics conducted a survey of 1000 UK adults via online survey company, Usurv in w/e 5 December, 2014.

About Searchmetrics
Searchmetrics is the pioneer and leading global enterprise platform for search experience optimization. Search Experience Optimization combines SEO, content, social media, PR and analysis to create the foundation for developing and executing an organic search strategy. It places the spotlight on the customer, contributing to a superior and memorable purchase experience.

Enterprises and agencies use the Searchmetrics Suite to plan, execute, measure and report on their digital marketing strategies. Supported by a continually updated global database, Searchmetrics answers the key questions asked by SEO professionals and digital marketers. It delivers a wealth of forecasts, analytic insights and recommendations that boost visibility and engagement, and increase online revenue. Many respected brands, such as T-Mobile, eBay, Siemens and Symantec, rely on the Searchmetrics Suite.

Searchmetrics has offices in Berlin, San Mateo, New York, London, and Paris, and is backed by Holtzbrinck Digital, Neuhaus Partners and Iris Capital.

Media Contact
Uday Radia
CloudNine PR Agency
+44(0)7940 584161

Source: RealWire

Audio Analytic partners with Swann to bring sound sensing to the connected home

Thu, 11 Dec 20

New SwannOne smart home and CVR products to be showcased at CES 2015

Cambridge, UK and Santa Fe Springs, California, US, 11 December 2014, Intelligent sound sensing leader Audio Analytic ( today announced that Swann, the world's no.1 brand in DIY surveillance, will incorporate its patented sound sensing and classification technology in its forthcoming SwannOne Smart Home Security Solution ( and Cloud Video Recording (CVR) products.

This will enable the products to automatically detect the sound of smoke alarms and glass breaking, triggering warnings to consumers via smartphones and tablets, along with the option to extend capabilities to sense baby cries, car alarms, gun shots and aggression. The addition of these audio sensing features to Swann's leading video camera technology increases protection for consumers and their homes and continues the company's tradition of innovation in smart home and surveillance products.

Built on a unique understanding, and database, of the home acoustic environment, Audio Analytic's award winning sensing software makes it simple to monitor sounds, such as smoke alarms, breaking glass, baby cries or car alarms within the connected home, business and high security scenarios. Already proven in the professional security sector, the partnership with Swann extends its technology into the home market for the first time, demonstrating the value it provides to manufacturers and suppliers in the home automation/connected home markets.

The SwannOne solution will be showcased at the Consumer Electronics Show (CES) in Las Vegas in January 2015. SwannOne is a security- centric, smart home solution. It is a complete solution which allows consumers to control every element of their home or business security from just one app, via their Smartphone.

The SwannOne SoundView Camera serves as SwannOne's™ starting point. Priced very affordably, the Wi-Fi, SoundView Cam includes: High definition video streaming, motion detection and night vision, Smartphone alerts, sound detection and optional cloud storage plans. Swann will be on booth #14823 at CES, which runs from 6-9 January 2015.

Swann chose to work with Audio Analytic due to its advanced, innovative technology, ability to add differentiation to its devices and end-to-end product development support. This extended from input on hardware design to testing the final products, providing a complete support package to speed time to market.

"Our technology is already successfully deployed in products in the professional security market," said Chris Mitchell, founder and CEO, Audio Analytic. "Partnering with Swann enables us to enter the fast-growing consumer and home automation sector and work with a market leader that sells across the globe. Existing connected home devices have been deaf to the power of audio sensing, but the new SwannOne solution demonstrates the value it brings to consumers and the differentiation it provides to manufacturers. We believe these will be the first of many consumer products to include our technology as the market expands."

"Swann is a company built on innovation, and as we looked to enter the smart home market, we wanted to ensure we continued to deliver the most advanced, yet easy to use, technology to our customers," said Geoff Wanless, CTO, Swann. "Audio Analytic was the perfect choice, providing our new products with a competitive edge over the market through its sound sensing technology. We look forward to deepening our relationship as we continue to expand our product range."

Swann is a global leader in DIY security monitoring and has been providing innovative yet cost effective consumer electronics solutions since 1987. With offices in the USA, Canada, Australia, the UK, China, Hong Kong and Russia, and distribution partners around the globe, Swann is key player in the global DIY security market. Swann partners with key retailers and distributors such as Fry's Electronics, Walmart, Sam's Club, Best Buy, Costco Wholesale, Canadian Tire and Maplin Electronics to provide cutting edge and accessible solutions to consumers.

The company's products are mainly do-it-yourself with easy-to-follow 'plug-and-play' instructions, free after-sale 24/7 technical support and retail-friendly product packaging aimed at home, office and small-to-medium retail users. Swann builds products that deliver the simplest and most affordable DIY security solutions. For more information on SwannOne please visit

About Audio Analytic
Audio Analytic ( provides the most intelligent sound sensing, making it simple to monitor the connected home and beyond. Built on a database of thousands of hours of sounds, its proven, easy to integrate technology improves awareness, increases security and delivers peace of mind to consumers and businesses.

With no additional hardware required and a small device footprint, Audio Analytic's patented technology is simple to integrate into consumer and professional security products. Products that include Audio Analytic's software have been sold across the globe by partners including Swann, Cisco and Zenitel.

Audio Analytic is headquartered in Cambridge, UK, and operates globally. In November 2014 it won the prestigious Consumer Electronics Technology award at the Institution of Engineering and Technology (IET) Innovation Awards 2014.

Media Contact (for Audio Analytic):
Chris Measures
Measures Consulting
T: +44 7976 535147

Media Contact (for Swann)
Andrew Felix
Account Manager for Swann Security
Max Borges Agency for Swann
T: (305) 374-4404 x136

Source: RealWire

Enterprise Mobility Survey Shows Poor User Experience is the Leading Cause of Enterprise Mobile App Failures

Thu, 11 Dec 20

New Enterprise Mobility Study Sponsored by Kony Reveals Traditional Approaches to Mobile App Design and Development Linked to Costly Project Delays and Inefficiencies

London, UK - December 11, 2014 - With the explosion of mobile apps, business users are putting more pressure on developers and designers to deliver a large number of mobile applications with stunning and sleek user experiences. Kony, Inc., the leading enterprise mobility company, today unveiled results from a new sponsored enterprise mobility app designer and developer survey, which highlights key pain points in the enterprise mobile app development process. The "Bridging the Gap: Mobile App Design and Development" survey reveals that a traditional approach to mobile application development for enterprises causes friction and misalignment between developers and designers, with 50 percent of respondents saying their projects fail to lock or get approved because of user interface issues.

The survey of more than 340 respondents from leading global brands reveals a clear gap in the mobile app design and development process specifically when it comes to user interface and user experience. This user interface gap and rework are the causes for many change requests, which lead to project delays and poor user adoption.

"Today's IT departments are struggling to keep pace with the demands of their business to mobilize their enterprise," said Dave Shirk, executive vice president and chief marketing officer, Kony, Inc. "CIOs are faced with the challenge of rapidly delivering mobile applications for their businesses, and this survey sheds light on one of the biggest hurdles: business users, designers and developers don't see eye to eye when it comes to user experience and interface design, which can cause costly delays and mobile app failures, leaving the business looking for a better answer."

Key findings:

  • User interface is the main source of frustration: Developers said the three main reasons for changes to the user interface are because the user interface designs never gets locked; the stakeholder identified issues in the user interface once they got to use the working application; and the user interface design failed to address one or more functional requirements.
  • Change requests slow down development time: More than half of developers said that 25 to 75 percent of their projects receive change requests that impact the user interface. Moreover, nearly 40 percent of developers said it takes 25 to 50 percent of additional development effort to address change requests that impact the user interface. Approximately a third said it requires 50 to 100 percent more effort for development projects, and nearly five percent said change requests more than double the original development effort required.
  • Developers struggle with user interface and user experience: Designers cited communicating input back to developers on the mobile app prototype and successful collaboration with the developer during the development cycle as the most challenging aspects of working with their developer team to seamlessly create engaging mobile apps.

"To ensure mobile app success, businesses should take a holistic approach to mobile app development," continued Shirk. "In the world of mobile, the software development lifecycle needs to begin with design. Mobile app design is often overlooked in the development process, but companies are finding that most mobile apps fail because of lack of user adoption caused by poor design and experience. Enterprises should design their app with a mobile perspective when it comes to look and feel of the app. Doing this in a collaborative way and leveraging cloud technology is far better than the classic design tools, which have zero functionality or relevance to support the rich and varied user experience requirements of mobile technology."

Additional Resources

About Kony
Kony is the fastest-growing, cloud-based enterprise mobility solutions company and an industry leader among mobile application development platform (MADP) providers. Kony empowers today's leading organizations to compete in mobile time by rapidly delivering multi-edge mobile apps across the broadest array of devices and systems, today and in the future. Kony offers ready-to-run business mobile apps to help organizations better engage with customers and partners, as well as increase employee productivity through mobile device access to company systems and information. Powered by Kony's industry-leading Mobility Platform, enterprises can design, build, configure, and manage mobile apps across the entire software development lifecycle, and get to market faster with a lower total of ownership.

For two years in a row, Gartner has named Kony a Leader in its Magic Quadrant for Mobile Application Development Platforms. Kony was also honored in the Mobile Star Awards for achievements in enterprise application development; named the first place winner in CTIA's MobITs Awards in the Mobile Applications, Development & Platforms category, and included on the Inc. 500|5000 list of fastest growing private companies in America. For more information, please visit Connect with Kony on Twitter, Facebook, and LinkedIn.

Kony World, Kony's annual user conference, will be held on February 3-6, 2015 in Orlando, Florida. Kony World is the premier gathering of enterprise mobile executives and strategists, as well as mobile IT architects, developers and designers from Fortune 1000 companies. Register today at

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Media Contacts:
Sharmee Mavadia or Simon Glazer
Elate Communications
07904 732 273

Source: RealWire

New Searchmetrics Study Reveals Secrets of a High Ranking in Google UK Searches

Thu, 11 Dec 20

Free Webinar Highlights Findings of Searchmetrics' Google UK Rank Correlation and Ranking Factors 2014 study

London - 11 December, 2014 - A new UK study from Searchmetrics, the leading global enterprise search experience optimisation platform, highlights four key considerations that digital marketers should focus on to help their websites achieve and maintain high rankings within Google UK searches. The findings emphasize the need for relevant content that comprehensively covers the topics that target audiences are searching for, as well as the importance of a strong technical site architecture, backlinks from other sites and visibility on social media.

Searchmetrics' Google UK Rank Correlation and Ranking Factors 2014 study [1] aims to identify the specific factors that high ranking web sites have in common. The findings are based on an analysis of search results for 10,000 popular-keywords and approximately 300,000 websites appearing in the top 30 search results.

According to the analysis, the four broad areas digital marketers need to pay attention to are:

1) Increase user relevant content
Good rankings are based on a variety of factors, but the most important is probably high quality relevant content. The study found that quality content includes comprehensive, relevant wording (not just specific keyword matches), a higher word-count on the page, more images and videos, and fewer adlinks.

The emphasis should be on developing relevant and comprehensive content for users that covers more than just one aspect of a specific topic. For example Google's algorithm now tries to account for the fact that people searching for web pages about Princess Kate would like content better if it not only contains information about her background and recent royal engagements with Prince William, but also content about Prince George, her second pregnancy and her younger sister, Pippa.

2) Create a robust site architecture
High ranking sites have a technically sound site in which pages load faster and include technical elements such as meta descriptions (information placed within the source code of a web page that helps search engines understand the content on the page). The top ten results within search results have an average site speed of 0.74 seconds and 99% have a meta description.

3) Earn Quality backlinks
Search engines consider links to your page from other web pages as a vote of confidence in the content (especially if the links are from high profile online publications or blogs in your sector), so having a good profile of backlinks correlates with high ranking web pages. The top ten ranking URLs in search results have an average 732 backlinks and usually have a higher share of links anchored on the brand or domain name. 28% of backlinks for highly ranked pages link directly to the homepage, the rest are 'deep' links pointing to other pages on the site.

4) Generate social signals
While social media is not directly believed to influence search rankings, Searchmetrics' study found that high ranking pages have a larger volume of links from social media networks. On average the top ten ranked URLs tended to have 252 Google +1s, 2,798 Facebook likes, shares and comments, 253 Tweets and 16 Pinterest Pins. Having more social links indicates that a site has shareable, high quality content. They enable more people to see the content and so support the creation of backlinks from other sites.

Marcus Tober, CTO and founder of Searchmetrics, stressed that good search visibility today relies on a combination of activities:
"My advice to marketers who want to generate high rankings in Google searches is to focus on optimising the overall search experience for their targets. To do this they need to tick a number of boxes; create high quality, holistic content that is relevant and valuable to site visitors; ensure their site is technically excellent to support a good user experience; and promote web content using social media and PR to drive quality backlinks."

A summary of the key findings of the Searchmetrics UK Google Rank Correlation and Ranking Factors 2014 can be found on an infographic at:

The Searchmetrics webinar, "SEO Survival Guide 2014", discusses the key findings and advice from the study. Listen to the webinar recording at:

[1] The study analysed how strongly a variety of factors correlate with a high Google UK ranking Correlations were calculated using Spearman's rank correlation coefficient. A coefficient score of +1 implies a perfect positive correlation and a score of -1 implies a perfect negative correlation. In Searchmetrics' analysis a high positive correlation coefficient occurs for a factor if higher ranking pages have that feature / or more of that feature, while lower ranking pages do not / or have less of that feature.

About the study
The study analysed Google UK ( search results for 10,000 keywords and 300,000 web sites, featuring in the top 30 positions, as well as billions of backlinks, Tweets, Google plus ones, Pins and Facebook likes, shares and comments. The correlations between different factors and the Google search results were calculated using Spearman's rank correlation coefficient.

About Searchmetrics
Searchmetrics is the pioneer and leading global enterprise platform for search experience optimisation. Search Experience Optimisation combines SEO, content, social media, PR and analysis to create the foundation for developing and executing an organic search strategy. It places the spotlight on the customer, contributing to a superior and memorable purchase experience.

Enterprises and agencies use the Searchmetrics Suite to plan, execute, measure and report on their digital marketing strategies. Supported by a continually updated global database, Searchmetrics answers the key questions asked by SEO professionals and digital marketers. It delivers a wealth of forecasts, analytic insights and recommendations that boost visibility and engagement, and increase online revenue. Many respected brands, such as T-Mobile, eBay, Siemens and Symantec, rely on the Searchmetrics Suite.

Searchmetrics has offices in Berlin, San Mateo, New York, London, and Paris, and is backed by Holzbrinck Digital, Neuhaus Partners and Iris Capital.

Media Contact
Uday Radia
CloudNine PR Agency
+44(0)7940 584161

Source: RealWire

Over half of UK shoppers can’t find basic information online

Wed, 10 Dec 20

Retailers risk losing Christmas sales through poor and slow customer service

Reading, 10 December 2014, Despite online sales expected to hit £4.7 billion this Christmas [1], retailers are still not providing the right customer experience on the web. 55% of UK shoppers say they cannot find basic information, such as delivery and returns policies, on half the websites they visit, according to new consumer research commissioned by Eptica ( At the same time, consumers are starting their Christmas shopping earlier. A week after Black Friday, 52% of consumers had already done over three quarters of their shopping, with 16% claiming to have completed it.

The consequences of poor service online are stark - 42% of the 1000 Britons surveyed say they simply take their business elsewhere. Alternatively, consumers are forced to switch to other channels. 41% said they would email, and 17% would call a company to get answers to their queries. This increases customer frustrations and may add to retailers' costs, as responding to emails and calls is more expensive than web-based interactions. Just 6.5% said they'd use social media, such as Twitter and Facebook, to get in touch.

Speed of response is also a crucial factor this Christmas. Over a third (39%) said they'd only spend 5 minutes looking for an answer online before switching to another supplier or channel. 60% will only hold for 5 minutes on the phone before hanging up. Over half (56%) of consumers expect their email to be answered within 4 hours, and 44% want a response to their tweets within an hour.

"Christmas is make or break for many retailers, meaning they need to focus on customer service if they want to be successful," said Olivier Njamfa, CEO and co-founder, Eptica. "55% of UK shoppers are dissatisfied with the information they receive on half the websites they visit, pointing to a gap between the best and worst retailers. As our research found, if you fail to deliver, customers have no qualms in either switching to competitors, or moving to more expensive channels such as the phone or email."

The UK experience is similar to France, where 51% of shoppers said they'd go to a competitor if they were unsatisfied with the service they received. 36% of French consumers would email to get their query answered, while a third would call, and 13% use social media. Interestingly 19% of French respondents said they'd demand compensation if they failed to receive the service they expected.

"Customers are ever more demanding when it comes to fast access to information - they are simply not willing to wait for an answer to their question, whatever the channel," added Njamfa. "However there is a chasm between expectations and reality - consumers want responses in hours or minutes on channels such as email and Twitter, yet many businesses take days and weeks to respond. Clearly, companies have to focus their efforts on better meeting customer needs if they are to thrive in today's service and speed-driven economy."

Carried out exactly one week after Black Friday, the research demonstrated that consumers are generally starting their Christmas shopping earlier. 16% had bought all their presents, while 36% had completed between 76-99% of their shopping. Just 12% had not yet begun buying.

The Eptica research questioned 1,000 UK consumers online on 5th December 2014. 1,000 French consumers were asked similar questions on the same date.

An infographic on the results is available at:

[1] Source Mintel,

About Eptica
Eptica is the European leader in multichannel and multilingual customer interaction management software, covering the email, web, social media, web chat and agent channels. Available on premise or as a Software as a Service (SaaS) solution, the Eptica Customer Engagement suite enables organisations to improve engagement with customers, increase efficiency and drive sales by delivering fast, consistent and personalised responses to their queries, through their channel of choice.

The Eptica customer engagement platform is designed around a central knowledgebase, powerful workflow and Eptica Linguistic Services™, advanced linguistic capabilities that enable organisations to quickly understand the tone, sentiment and context of digital interactions and automatically deliver personalised service.

Today, more than 400 organisations across all industries and in 15 countries rely on the power of Eptica's platform. They include Axa, Dixons Carphone, Domestic & General, AirAsia, Hastings Direct, L'Occitane, TUI, Debenhams, Capita and Ageas Insurance Solutions. Eptica's continuing innovation and strong performance has resulted in the company's inclusion in Gartner Magic Quadrants for the last four years. In 2014 it was the sole European company in the 2014 Magic Quadrant for the CRM Customer Engagement Center.

For more information visit, connect with us on LinkedIn, follow us on Twitter, Facebook or read our blog.

For further information, please contact:
Chris Measures
+44 (0) 7976 535147

Source: RealWire