Angry Birds sign on with 10Duke

Thu, 08 Oct 2015 09

Single sign-on will enable employees to access multiple applications with one password

8th October 2015 London - 10Duke announces that Rovio Entertainment, the company behind the phenomenally successful Angry Birds brand, is the first customer for the newly released 10Duke Identity Bridge API. The product will enable Rovio employees to access both Microsoft Office 365 and Google Apps for Work applications using a single username and password. The 10Duke Identity Bridge will remove the hassle of signing in separately to each service, making the workforce work more efficiently.

As well as increasing productivity Identity Bridge will also free up technical resource from internal identity management and help remove the chronic issue of ‘IFMP’ (I forgot my password).

Rovio’s Jukka Kotilainen comments, “The 10Duke Identity Bridge allows Rovio employees to focus on creating great games for our 263 million monthly active users and not worry about logins and passwords!”

The new 10Duke Identity Bridge API is the latest product from 10Duke that was developed in response to the fact that more and more companies are finding that they are having to use multiple office productivity application platforms, each with their own security controls.

“Although companies are increasingly looking to the Cloud to deliver their office productivity applications like Google Docs or Microsoft Office 365, the reality is still that most companies will choose to use a mix of applications from more than one provider in order to meet customer, employee and even supplier preferences. The cloud application providers compete with each other therefore their systems aren’t designed to play well together,” says Neil Fenton, Chairman of 10Duke.

“The most common issue we see is where a company is using both Microsoft and Google internally. This creates headaches for employees who have to remember yet another email/password combination and IT departments who have to cope with the fall-out. The 10Duke Identity Bridge has been created to address these issues.”

The 10Duke Identity Bridge is a web-based API that provides Single Sign-on (SSO) capability for users with a Google ID to seamlessly access both Google Apps for Work and Microsoft Office365 online services without the need to login separately to each service.


About Rovio
Rovio Entertainment, founded in 2003, is an industry-changing entertainment media company and creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release and is now the number one downloaded app of all time.

About 10Duke
10Duke is the leading European Backend as a Service (BaaS) provider, helping Enterprise customers manage their challenges of personalisation, permission management and data insight. 10Duke provides a set of cloud-based APIs, including identity as a service, entitlement as a Service and cloud file management.

10Duke technology has been used to create award-winning online applications across a variety of industries including education, construction and media. 10Duke’s client list spans a who’s who of leading global consumer and technology brands including Rovio (Angry Birds) the Association of Tennis Professionals (ATP), the BBC, Trimble, Unilever, Arsenal Football Club, Maserati, and many more.

Source: RealWire

Matrix42 and Mobylla announce enterprise mobility partnership

Wed, 07 Oct 2015 13

Partnership enables greater end to end solutions in mobile device management

London, England 7th October 2015 – Matrix42 (, a top provider of software for workspace management, today announced that it has partnered with Mobylla, a supplier of mobility solutions. Together they will offer end-to-end solutions for mobile device management. Under the terms of the agreement Mobylla will promote Silverback by Matrix42 and Matrix42 Mobile Silver to its extensive enterprise client base.

Didier Adams, CTO at Mobylla, commented: “What I like most about Silverback by Matrix42 and the Matrix42 Mobile Silver solutions is that they genuinely bring enterprise mobility and 'traditional IT' together. It is now possible to manage all devices, from smartphones to PCs and from tablets to Macs, via just one interface for asset management. This enables organisations to safely introduce a BYOD policy and achieve a reduction in the total cost of ownership.”

Mobylla supplies a number of different mobile solutions, including mobile BI, CRM and ERP systems, Mobile Learning, Mobile Security and Mobile Commerce. The expert in mobility also provides a smartphone or tablet-based time-tracking solutions and a platform that enables clients to easily extend their own products and services via an app. Mobylla supplies its products and services to organisations in a number of sectors, including the construction, telecom, healthcare, financial and public sectors. Having focused on mobility for many years, the knowledge and experience that the company has gained complement the enterprise mobility solutions provided by Matrix42 perfectly.

The right balance between security and user-friendliness
Payam Moini Tabatabai, the CEO at Mobylla, added: “Matrix42 provides high-quality mobile solutions, which effectively safeguard the balance between security and user-friendliness. The company's product portfolio also bridges the gap between traditional software management and mobility management. This partnership will give us mobility management-solutions that tie in well with our focus and the quality that we want to deliver.”

Mobile focus
James Johnson, UK Country Manager at Matrix42, concluded: “Mobylla's area of expertise is the mobility market. It knows the suppliers, the benefits that the solutions deliver and also the possibilities open to us in this market. The fact that the company has extensive international experience is a big advantage for us. Its mobile specialisation and international strength make Mobylla a valuable partner.”


About Matrix42
Matrix42 is a top provider of workspace management software. The company offers forward-thinking solutions for modern work environments under its ‘Smarter workspace’ motto. More than 3,000 customers around the world, including BMW, Infineon and Carl Zeiss, currently manage approximately 3 million workstations using workspace management solutions from Matrix42.

Matrix42 has operations in seven countries – Germany, Austria, Switzerland, the Netherlands, the UK, Sweden and Australia. The company’s headquarters are in Frankfurt am Main in Germany. Founded in 1992, the company has been part of the Asseco Group since 2008, one of Europe’s largest software providers.Matrix42’s products and solutions are designed to simply and efficiently provide and manage modern work environments – whether physical, virtual, or at mobile workspaces.

Matrix42 focuses on user orientation, automation and process optimisation. The company’s solutions meet not only the requirements of today’s employees who want to work from any location and with a great variety of devices, but also those of IT departments and businesses themselves.

Matrix42 offers its solutions to organisations across different sectors who value forward-looking and efficient workspace management. The company also successfully collaborates with partners who provide on-site consultation and support to Matrix42 customers. Some of these leading partners include TAP.DE Solutions GmbH, Consulting4IT GmbH and DSP IT Service GmbH. Further information available at

Press contact
Harald Knapstein
Vice President Marketing
Tel.: (+49-6102) 8160
Mobile: (+49-172) 656-6258
Fax: (+49-6102) 816-100

Adam Osman
Public Relations, Matrix42
Tel: 07976 891 335

Source: RealWire

Women in Tech to Lead the Way at Apps World 2015

Thu, 01 Oct 2015 16

London, 1st October 2015 - Apps World London 2015, taking place from 18th - 19th November, will this year place women in technology in the spotlight to explore the challenges and benefits for professional tech women in this fast moving tech industry. Inspiring stories of women who are leading the way for girl's empowerment will be presented through influential keynote discussions and panel sessions.

Now in its 7th year, Apps World continues to be the global meeting place for the industry and is the only multi-platform app event in the world. Apps World 2015 will bring together some of the leading and most aspiring women in technology to discuss the fast emerging digital landscape and the contributions they are making to advances in technology.

One of the key speakers will be Dr. Sue Black from the BBC show ‘Girls Can Code.' Sue Black was named one of the top 50 women in tech in Europe in 2015 and is an award-winning computer scientist, radical thinker and passionate entrepreneur, with regular tech columns in both The Guardian and The Daily Mirror.

"I'm very excited to be speaking at Apps World this November," commented Sue Black. "Technology is the future and women pioneering innovation are the future game changers for the market. It's the year for women in tech to take centre stage and showcase themselves as key influencers to the industry."

Joining Sue Black will be Baroness Martha Lane-Fox, Co-Founder of Last, who will be having a fireside chat to explore women's economic sustainability with technology in the Disrupt Keynote Arena from 12.30pm - 13.30pm on Wednesday 18th November.

Apps World London will bring together the entire app developer community to embrace and discuss the fast moving tech industry and new advances in technology. The women in tech panel will take place at 13.30pm on day one of the Apps World show on 18th November in London's ExCeL.

Apps World London 2015 will take place at the ExCel in London, UK on 18th - 19th November 2015. To plan your visit, or view the full event programme and speaker list, or to register for the event, please go to . Keep up to date with the event on Twitter by following @Apps_World and using the hashtag #AppsWorld. For media information please contact Kirsty Peasley at or Michelle Mahoney at or or call +44 1636 812152.


About Apps World
Apps World London is the flagship world show event from the entire series. Now in its 7th year, the show provides a platform for 2 days of intense discussion, debate and networking about the future of multi-platform apps.

To learn more visit or contact Amy Donnelly,


Media Contact:
Kirsty Peasley
Tel: +44 (0)1636 812152

Source: RealWire

Kickstarter campaign NFC Ring wearables launched today

Thu, 01 Oct 2015 15

Bradford, England -- 1st October 2015

Following its goal-breaking Kickstarter crowd-funding success and entry into the wearable technology market, pioneering start-up NFC Ring is pleased to announce that a new generation of NFC Ring wearables is to be crowd-funded in a campaign starting on the 1st of October 2015. At least one new model offering significant improvements over the popular original design is to be introduced as a result of this campaign, and additional exclusive models will be included dependent on stretch goals being reached. Pricing for the new NFC Rings is set at $27-$35 for the duration of the campaign.

The NFC Ring is the world's first gesture-based near-field communication implementation and one of the most compact wearable computing devices in the world. Designed to address the real-world requirements of rapid information sharing and security combined with the aesthetics of the world of jewellery, the NFC Ring is capable of automating tasks from unlocking a door or starting a car engine to sharing contact details with nothing more than a wave of the wearer's hand.

Launched on the crowd-funding site Kickstarter in June 2013, the NFC Ring easily exceeded its initial £30,000 goal thanks to incredible interest from consumers eager to make better use of the NFC capabilities already present in their smartphones, tablets, and laptops. By the close of the month-long funding run in mid-August, eager customers had placed almost £242,000 in pre-orders for the wearable devices.

NFC Ring is now introducing new models made from advanced materials and boasting considerably improved performance over the company's pioneering original design. On the 1st of October, buyers world-wide will be able to participate in crowd-funding the new models, the first of which is called the "Eclipse." Further models will be made available during the course of the campaign as stretch goals are met.

The 2016 NFC Rings boasts significant improvements over previous NFC Ring designs. Most notable among these are improved operating range, improved storage size, and a more refined user experience. A redesigned antenna offers up to a three times increase in read range when compared with the original NFC ring design, making it easier to use with devices featuring weak NFC radios or thick cases. At the same time the capacity of the tag's data storage area has been boosted from 128 bytes to 888 bytes, making it possible to store more complex data such as Bitcoin addresses, encryption keys, and full VCard contact information.

The 2016 NFC Rings are priced at $27 for early birds and $35 for regular backers, and features a new slim design suitable for almost any hand size.

"We're so grateful to our Kickstarter backers for their support of our project," said NFC Ring co-founder and inventor John McLear, "and thrilled that we can finally offer the 2016 NFC Rings after many months of hard work."

Ever since the project was successfully funded, it has continued to gain media attention for its creators John McLear and Matt Mullenweg. The NFC Ring has featured on the BBC's technology magazine show Click and TV news broadcast Look North, MSN's Innovation video show, and has enjoyed positive feedback from publications including Fast Company, TechCrunch,, Mashable, The Verge, Gizmag and many others.

Fact sheet
Constructed from an advanced ceramic designed to improve operating range, comfort and appearance when compared with the metal original, the 2016 NFC Ring contains a pair of NXP Semiconductors NTAG216 near-field communication (NFC) integrated circuits with short-range antennas. Completely passive when not in use, the NFC Ring requires no battery or charging and is safe to pass through airport security scans without loss of data. Fully waterproof, the NFC Ring is designed to be worn at all times to provide fast access to the stored data.

Each 2016 NFC Ring contains two of these NTAG216 chips, which operate entirely independently. The ring is worn with one tag facing inwards and the other outwards, providing a unique gesture-based access control system which allows for the sharing of public data using a closed fist and private data using an open hand.

Each NTAG216 chip can store a total of 1 kilobyte (1KB), of which 888 bytes are accessible to users for storage of any data they require. These are not designed for mass storage - it would take 600,000 NFC Rings to store the same data as a single 600MB CD-ROM. Rather, the tags are suitable for storing small portions of data such as encryption keys, contact information, or links to external websites. This data can be shared by touching the NFC Ring to any NFC-compatible smartphone, tablet, laptop, or other computing device, or NFC-enabled home security systems, locks, time-tracking attendance systems, keyless vehicle ignitions, and even microcontrollers and microcomputers like the Arduino and Raspberry Pi when paired with a low-cost reading device.

The 2016 model year NFC Rings costs $27 and $35, depending on pledge level, and are available in US ring sizes 4.5 to 16. Additionally, McLear and Mullenweg - as part of their dedication to open-source ideals - have made the designs for the ring public, allowing users with access to 3D printing technology to customise their own designs and print them at home.

"NFC Ring" is a registered trademark owned by McLear Limited. The NFC Ring is covered by US patent 2015/0042450-A1.

Biographies of key executives
JOHN MCLEAR is the inventor of the NFC Ring, having scoured the market for a wearable NFC device that would be unobtrusive, comfortable and affordable only to find nothing matching his requirements. Having spent a year refining the design, McLear is rarely seen without his first-generation NFC Ring which he uses to share contact information and, using the private tag located on the underside of the ring, to start his car using an NFC-enabled ignition system. McLear is also the core maintainer of several open source web-based projects, including the Etherpad collaborative document editing platform, and is the founder of Bradford-based educational computing specialist Primary Technology.

MATT MULLENWEG is the co-founder of Automattic, the company behind the world's most popular blogging platform WordPress. Powering an estimated 68.1 million websites, WordPress is responsible for 10.7 billion page views across 48.5 million new posts every month - a figure which continues to grow. Mullenweg has been the recipient of numerous awards and accolades for his work, from being the youngest member of PC World's 50 Most Important People on the Web to being named an honorary patron of the University Philosophical Society in 2009.

Past press coverage
Wired UK, Fast Company, TechCrunch, Gizmag, Gizmodo, Washington Post, Microsoft MSN UK News, PC Mag, Wired US, BBC Click, ITN and ITV (TV shows)

Press Kit Download
Download this entire press kit in ZIP format (includes all assets).

Media contact information and Sample requests
Name: Tanya Alana Smithee
Telephone: +448456801274

Source: RealWire

Want To Rank Higher In Mobile Phone Searches On Google? Searchmetrics Provides Key Insights

Thu, 01 Oct 2015 14

Searchmetrics Releases its First Study of Mobile Ranking Factors

San Mateo – October 01, 2015 - New research confirms that online marketers and website owners need to follow a separate strategy to help their pages rank higher in mobile phone searches on Google. It is essential to pay particular attention to the specific user experience and technical requirements for mobile visitors, while ensuring the underlying content on pages continues to be relevant and comprehensive.

The findings come from the Searchmetrics Mobile Ranking Factors US 2015 study, an analysis of the top 30 mobile phone search results for 10,000 relevant keywords on Building on Searchmetrics’ annual ranking factors study for desktop search, this is the company’s first comprehensive study of ranking factors for U.S. mobile search results. It provides insights and benchmarks about mobile search results for marketers, webmasters and SEO professionals, particularly in the wake of the Google mobile-friendly update which downgraded the mobile search rankings of pages not considered user friendly for mobile phones.

“More Google searches now take place on mobile devices than on computers in 10 countries including the US[1] and with its mobile friendly update, Google has made it clear that search results presented to mobile phone users should provide a good experience,” said Marcus Tober, CTO and founder of Searchmetrics. “Our first detailed study of mobile ranking factors offers insights into what is commonly found in high ranking Google search results on mobile phones and how this differs from desktop results.”

Three important areas covered by the research are:

1) User experience – adjust font size and use fewer menus, buttons and images
The smaller screen size and touch-based navigation on mobile phones means marketers need to pay specific attention to the mobile user experience to help their pages rank higher. This is why one in five pages (22%) rank in the top 30 mobile search results use responsive design that automatically adjusts the format to suit a mobile, tablet or desktop. Many also use dedicated mobile sites.

In high ranking mobile search results, the average font size above the fold (visible area without scrolling) is significantly larger than on high ranking desktop results. Yet when you scroll down, the fonts on mobile phone pages are found to be smaller than on desktop pages. The above the fold text has to be bigger because it often includes clickable navigation links that let visitors click through to different parts of the site.

High ranking mobile pages generally have fewer interactive elements such as menus and buttons as well as images. 72% of mobile pages in the top 30 search results contain at least one unordered list (e.g. bullet points) to help structure information (around a quarter more than in desktop search results). However, the lists on mobile pages are usually much shorter, with fewer individual points.

2) Technical – minimize file size & load time and avoid Flash
The average mobile page file size was found to be around 25% smaller, allowing faster load times. Only 5% of mobile pages make use of flash design (mostly used for animation and video), which is not widely supported by mobile devices, compared with 14% of desktop pages.

3) Content - should be relevant, holistic and high quality
Holistic and relevant content remains one of the most important factors for high Google rankings in both desktop and mobile searches according to the analysis. It is paramount that both mobile and desktop pages cover topics comprehensively. For example analysis of the words in high ranking pages in both desktop and mobile searches indicates that a high percentage (above 70%) contain important “proof terms” strongly related to the search topic, while around half also include slightly more distant “relevant terms”.

The study found variations between mobile and desktop content in some areas. High ranking content on mobile pages tends to be shorter on average (867 words) than on desktop (1285 words). It also includes significantly fewer internal links to related content on the same site (probably because Google advises against placing links too close to each other on mobile pages).

To read a more complete analysis, download The Searchmetrics Mobile Ranking Factors US 2015 study from:


About the study
Searchmetrics’ analysis is based on an analysis of the mobile phone search results for 10,000 keywords. The keyword set is identical to that used for the desktop ranking factors study, to enable a meaningful comparison. The data for the mobile results was pulled after the Google mobile-friendly update. Where logical, mobile comparisons with the previous year have been integrated with desktop results. In certain cases, Wikipedia has been excluded from results to more accurately reflect current trends and avoid data skew. Find more info here: What is a ranking factor?

About Searchmetrics
Changing search technology has forced SEO platform providers to up their games. These changes have created an entirely new search paradigm − search and content optimization. And since search engines have put a fence around a lot of their data, SEO platforms need to bring their own rich data to the party − and powerful tools to analyze it.

There’s only one search platform that owns its data: Searchmetrics, the world’s #1 SEO and content performance platform. We don’t rely on data from third parties. Our historical database spans seven years and contains over 250 billion pieces of information, such as keyword rankings, search terms, social links and backlinks. It includes global, mobile and local data covering organic and paid search, as well as social media. We have the largest global reach of any SEO platform, crawling the Web every day in more than 134 countries.

Searchmetrics monitors and reveals the full business available to you online. We provide our customers with competitive advantage and help them identify new business opportunities by exposing the content consumers are engaging with on industry and competitors’ sites. Our Visibility Score − trusted by reputable media sources such as The New York Times, Bloomberg, and The Guardian − reliably indicates your online presence.

We provide the insights our customers need to deliver results. Searchmetrics guides SEOs and content marketers with suggestions for creating content that improves relevance and boosts conversions. It shows the connection between social media links and overall engagement. And its analytics make clear which content performs the best and how an organization’s content performs against its competitors.

With Marcus Tober, one of the top 10 SEO minds in the world, leading Searchmetrics’ product development, we have over 100,000 users worldwide, many of whom are respected brands such as T-Mobile, eBay, TripAdvisor, Siemens and Symantec. They depend on Searchmetrics and our 10 years of product innovation to maximize their online performance.

We are the future of search. Today.

Media Contact
Uday Radia
CloudNine PR Agency
+44 (0)7940 584161

Source: RealWire

Kenshoo Named Top Social and Search Provider to the Internet Retailer Top 1000 for Two Years Running

Thu, 01 Oct 2015 13

Kenshoo joins panel discussion at Savant eCommerce Conference in London to discuss how agile marketing drives strong performance

London (October 1st, 2015) – For the second year in a row, Kenshoo (, the global leader in agile marketing, has been named the top social media marketing and search engine marketing solution provider in the coveted Internet Retailer Top 1000 annual ranking produced by Internet Retailer, the US ecommerce intelligence magazine and portal. The ranking is one of most trusted resources e-retailers use year-round to make purchasing decisions about the solutions they need to grow their online businesses.

In its 2016 Leading Vendors to the Top 1000 listing, Internet Retailer assessed service providers on the number of Top 1000 retailers in America (ranked by Internet Retailer) they support and by the collective sales those 1000 retailers achieve. This year, like last, Kenshoo came out top in both areas, in the social media marketing and search engine marketing categories.

According to the analysis, the Top 1000 retailers powered by Kenshoo for social media marketing account for more than $116 billion in collective annual web sales, and those using Kenshoo for search engine marketing account for more than $132 billion in collective annual web sales.

“As well as working with top US retail brands such as Best Buy, Staples, Shutterfly and Barnes and Noble, Kenshoo’s agile marketing solutions help many European retailers to enjoy a superior return on digital investment in both social and search - in the UK, for instance, our retail clients include, John Lewis and Tesco,” said Rob Coyne, Kenshoo managing director for Europe Middle East & Africa (EMEA). “We focus on building solutions that help improve performance and solve the real challenges that marketers, including retailers, face with their digital marketing. It’s essential for retailers to remain nimble, with the ability to constantly adapt to and capitalise on fluctuating market trends, technologies, and opportunities. By giving them the tools to power truly agile marketing, we help innovative retailers around the globe tick all these boxes.

Shop Direct uses Kenshoo to manage both social and search marketing across its portfolio of retail brands. Head of Digital, Chris Howard, said: “As well as helping us increase revenue from paid search through superior bid and budget optimisation, we’ve been impressed with the results we've seen from using Kenshoo Social to get the best out of Facebook advertising. We also value Kenshoo’s track record of delivering new innovations to help us stay at the cutting edge of digital marketing.”

In the UK, Kenshoo is sponsoring the forthcoming Savant eCommerce conference (London, November 3rd & 4th, 2015). The event will be attended by 150 CEOs, MDs and heads of e-commerce, multichannel, online marketing and mobile from leading retailers in the UK and Europe. Kenshoo will be part of a panel discussion at Savant eCommerce and the Kenshoo team will be available to meet with retail leaders and decision makers who want to understand how the company’s agile marketing approach can help them drive superior marketing performance.

  • Visit the blog to read more about Kenshoo's Internet Retailer ranking and its Kenshoo Infinity Suite solutions that help retailers maximize performance.

About Kenshoo
Kenshoo is the global leader in agile marketing. Brands, agencies and developers use the Kenshoo Infinity Suite to direct nearly £220 billion in annualised client sales revenue through search, social, mobile, and display advertising. Kenshoo is the only Facebook Marketing Partner with native API solutions for ads across Facebook, FBX, Instagram, Twitter, Google, Yahoo, Yahoo Gemini, Yahoo Japan, Bing, and Baidu. Kenshoo powers digital marketing campaigns in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks. Kenshoo clients include Accor, GroupM, Havas Media, John Lewis, and Tesco. Kenshoo has 27 international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, and Bain Capital Ventures. Please visit for more information.

Kenshoo brand and product names are trademarks of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.


UK Media Contact
Uday Radia
CloudNine PR
+44 (0)7940 584161

Source: RealWire

Strone Technology Launches Permanent Fix For Mobile Roaming On Indiegogo

Mon, 28 Sep 2015 11

28 September 2015 - Strone Technology today announced the launch of an Indiegogo campaign to offer pre-orders of their innovative device, the Strone Roam, which provides an easy, affordable and convenient way to avoid bill shock when travelling abroad.

“Fear of exorbitant international roaming charges is a major issue for travellers and nobody has been able to provide a full solution to avoid the cost and inconvenience, no matter which carrier or which country you travel to,” said Tas Tudor, CEO and Director of Strone Technology.

Strone Roam allows you to keep your mobile number while you’re travelling overseas, without incurring roaming costs. No more changing numbers, juggling multiple phones or missing important calls.

Strone Roam allows you to stay in touch with family or business on your own phone number wherever you are, and without the fear of getting a huge bill when you get home. It works by placing your SIM card into the sleek, elegant device, which is about the size of a soft drink can. The Strone Roam stays in your home or office, connected to the internet and paired with an app on your phone. You can then make and receive calls and text messages without international roaming charges wherever you go on your travels.

“It is time to put the fear of roaming behind us,” said Mr Tudor. “We are encouraging everyone that wants hassle-free, affordable global communication to go to Indiegogo and order their Strone Roam now.”

For more information on Strone Roam please visit their Indiegogo page:


About Strone Technology
Strone Technology is the developer of Strone Roam, a new way to permanently solve the frustration of sim-swapping or exorbitant bills while roaming with your mobile phone. Strone was borne of the problems of staying connected while travelling, when CEO Tas Tudor decided to fix the problems, once and for all. Strone Technology is headquartered in Melbourne, Australia. Connect with Strone on Twitter, Facebook and LinkedIn.

Media Contact:
Martin Smith for Strone Technology
+44 7793 121 568
+1 (415) 202-3103

Source: RealWire

Purple WiFi Delivers Instant Social Media Boost to Llechwedd Slate Caverns

Mon, 28 Sep 2015 09

September 28, 2015: Purple WiFi, the cloud-based Social WiFi software company, today announced details of a successful campaign launch with Llechwedd Slate Caverns.

Since beginning its partnership with cloud-based social WiFi innovators, Purple WiFi, in July 2015, Snowdonia attraction Llechwedd Slate Caverns’ social media campaign has been transformed.

By installing standard enterprise BT Broadband, linked to two Openmesh Access Points (in the café and Emporium), Purple WiFi has enabled the venue to offer free WiFi to customers. With instant access provided as guests login to social media accounts, the impact on customers’ social media engagement with the venue has been dramatic. Llechwedd Slate Caverns’ Facebook likes have increased by over 400%, while the global viral reach of its Facebook page has reached 100,000.

Llechwedd’s marketing manager, James Cozens, is convinced that the partnership with Purple WiFi is already a huge success. He says, “We are thrilled with how Purple WiFi’s installation has worked in such a short space of time against our goals to bolster marketing efforts, drive awareness of the venue and increase social media engagement. Due to the success of the collaboration so far, we plan to expand from two access points to five access points, which will cover most of our site.”

In addition to stimulating the growth of Llechwedd Slate Caverns’ social media following, and increasing engagement (likes, shares, comments, conversations), Purple WiFi’s solution enables the venue to access a rich source of data about the visitors that opt-in to use its free WiFi. Helpful insights about their age, gender, hometown and interests enable them to build accurate customer profiles. This makes it easier to create a more effective, tailored marketing campaign.

James Cozens says, “We have been able to create a new digital experience for our visitors by providing free guest WiFi. It has increased customer satisfaction, which has had a positive impact within our social media communities, encouraging return visits and increased sales.”

Results since installation

  • 400% increase in Facebook page likes, from an average of 100 likes per month to 500
  • Average number of views for each Facebook post increased by 200%, from 400 to over 1,200
  • Substantial increase in follower numbers on both Twitter and Instagram
  • Over 2000 visitor email addresses collected for use in email marketing

Why Purple WiFi?
Llechwedd Slate Caverns chose Purple WiFi because it offers a bespoke, all-in-one WiFi package with an online portal that enables it collect and analyse data about its customers and their behaviour. Purple WiFi’s dashboard enables multiple users throughout the company to access reports with deep insights into visitors. The Purple WiFi user interface is easy to manage and empowers both the business and the consumer to maximise value from the WiFi set-up.

Preparing for the future
Llechwedd Slate Caverns wants to prepare for the future, evolving its products and services to suit the people that visit. Its partnership with Purple WiFi is playing a valuable role in this process, providing the venue with greater awareness of its visitors and more opportunity to interact with them. Rich customer relationships will strengthen their marketing and sales approach in the months ahead.

Gavin Wheeldon, CEO of Purple WiFi, says, “The results at Llechwedd Slate Caverns have been extremely promising. Purple WiFi is already delivering considerable success against the venue’s main objectives. We’re passionate about helping venues like Llechwedd Slate Caverns develop bespoke solutions that help them deliver a robust future for their business.”

About Llechwedd Slate Caverns
Llechwedd Slate Caverns is an attraction in the heart of Snowdonia, which combines history and adventure. Situated near the historic slate mining town of Blaenau Ffestiniog, highlights include an underground Victorian Mine Tour, slate workshop, exhibitions, café, emporium, play area and The Quarryman’s Tavern. There are also mountain bike tracks and three adventure attractions. As well as appealing to tourists, the venue attracts school and community groups who find it a valuable education resource.

About Purple WiFi
Purple WiFi is scalable, cloud-based guest WiFi software, offering customers access to WiFi through social login. In return, WiFi providers benefit from real-time analytical insights, customer demographic data, information on visitor footfall, plus a marketing tool to send out targeted communications to customers whilst they are in the venue. Purple WiFi natively integrates with most leading wireless hardware manufacturers, notably Cisco and Cisco Meraki, Ruckus, Xirrus, HP and Aruba.

The service is growing quickly, with 4 million users across 134 countries. Purple WiFi has global agreements in place with Westcon Comstor and many other country specific distributors, in addition to an active reseller base of over 300 in 60 countries. Purple WiFi employs over 60 full time staff and currently has offices in the UK, San Francisco, Shanghai, Madrid, Melbourne, Copenhagen and Singapore with more offices planned in the coming months.

Huge growth is being seen in all sectors, including hospitality, where people have time to spend online, retail, where footfall tracking is essential, healthcare, offering transparency around service and communication and entire cities moving towards the Internet of Things.

Purple WiFi has also intensified its focus on the carrier market, developing a service provider portal that delivers a credible offload solution. As the offering is hardware agnostic, carriers can monetize the WiFi estate through a number of different business models. To date, four major global carrier deals have been agreed where Purple WiFi is included as part of a venue WiFi package covering connectivity and hardware.

Press contacts:
Lloyd Gofton - - +44 (0) 7919 353 484
Catherine Goddard - - +44 (0) 7720 635048

Source: RealWire

Johnston Press Announces New Look For The Scotsman

Fri, 25 Sep 2015 10

Iconic brand to be refreshed as part of significant investment in JP's core titles

25th September 2015: Johnston Press has today announced that it will be refreshing The Scotsman in print, online and on mobile.

The 198-year-old title's new design - and that of its website - will be unveiled on 29th September as part of the ongoing evolution of the publisher's portfolio. A number of its other key titles and websites will be refreshed over the coming months as they continue to adapt to the changing media landscape.

The Scotsman will be cementing its position as Scotland's national newspaper when it launches its new look and layout featuring a blend of the most comprehensive news and sport, expert insight and debate-driving commentary on the issues that matter most across the country.

The style and tone of the title will be a mix of traditional with contemporary and there will be an increased focus on content that will appeal to an audience right across Scotland. Readers will also notice subtle differences to the iconic brand's masthead, which is being tweaked as part of the redesign.

But it is The Scotsman's website - - where visitors will see significant changes.

Unrivalled up-to-the-minute news and information will be available on a beta version of the new fully-responsive site built to give users a better experience on whatever device they are using.

There will be streamlined article and topic pages, faster-loading pages and easier navigation to allow browsers to find the content of most interest to them. There will also be a new app for The Scotsman for iOS and Android tablets and phones. The existing tablet app will remain for those wanting to download the new-look print edition on their tablets.

Ian Stewart, Editor, The Scotsman, said: "Our title is part of the fabric of Scotland and never has it been more important to be at the very heart of what's going on - fuelling passion whilst driving discussion and debate.

"We will always reflect what our existing readers want, and produce products that are at the forefront of the industry, adapting and evolving The Scotsman to ensure we not only stay true to its unique identity but deliver a world-class title - online and in print - that is worthy of the incredible country it serves."

The redesign has been driven by JP's in-house team in collaboration with the award-winning Errea Communications, led by renowned designer Javier Errea.

These significant changes will be supported by a creative consumer campaign, designed to capture Scotland's dynamism whilst heralding the brand's new look and feel.


About Johnston Press
Johnston Press is one of the largest local and regional multimedia organisations in the UK. We provide news and information services to local and regional communities through our extensive portfolio of hundreds of publications and websites.

Each month our news brands touch the lives of more than 29m people across our publishing regions, delivering extensive coverage of local news, events and information. We offer national and regional advertisers a highly successful platform to link them directly with local audiences.

Source: RealWire

Over 80% of Traffic on Mobile Networks will be Encrypted in 12 months

Thu, 24 Sep 2015 12

Openwave Mobility observes fivefold increase in mobile data encryption

REDWOOD CITY, CA - 24 September 2015 - Openwave Mobility, a software innovator enabling operators to manage and monetize encrypted and unencrypted mobile data, announced today that encrypted traffic travelling on many mobile networks has risen fivefold in just one year and has now reached 60% of all data. Based on current trends, encrypted traffic levels will exceed 80% within 12 months in several regions. This is now one of the biggest areas of concern for mobile network operators as sites such as Google, Facebook and Wikipedia use HTTPS encrypted protocols. The findings are based on observing and analyzing traffic trends at a number of mobile operator customers around the globe.

As networks go "dark", carriers are unable to gain insight into the encrypted data travelling on their networks. Operators can struggle to optimize the traffic and this can seriously impact users' Quality of Experience (QoE). Moreover, some operators are unable to apply filters to block content such as adult material or to identify video streams that could even be used for extreme purposes such as to radicalize vulnerable individuals.

"The dangers with encrypted traffic are very real," said John Giere, CEO of Openwave Mobility. "Only a couple of years ago, it was mainly emails and financial data that were encrypted. Thanks to what some people call the "Edward Snowden effect", content providers are adopting ever-deeper encryption. Even YouTube videos are now delivered over HTTPS protocols. So, the higher the number of videos being consumed by subscribers, the bigger the headache".

Giere continues: "Operators need to consider solutions that optimize the TCP/IP layer of their networks and apply smart heuristics to achieve optimization in the application layer too. There are solutions that can identify bandwidth-hungry objects, even when encrypted, and achieve 50% data savings on HD video, audio and apps. Best of all, they do not compromise subscriber privacy."

Visit or contact for more information.

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About Openwave Mobility
Openwave Mobility empowers operators to manage and monetize both encrypted and unencrypted mobile traffic. Based on the industry's most scalable NFV platform, its virtualized solutions eliminate RAN congestion, maximize value from subscriber data and create new revenue opportunities. The company provides solutions for mobile data optimization, subscriber data management and targeted promotions.

The company provides true carrier class solutions, working with over 40 of the world's most innovative service providers including AT&T, Du, KDDI, Meditel, Orange, Rogers, Sasktel, Sprint, Telstra, Telus, and T-Mobile. Openwave Mobility is owned by Marlin Equity Partners, a leading investment firm with over a billion dollars of capital under management that has publicly committed to building the company through expanded investment in R&D. The company has built a robust portfolio of Intellectual Property, which is growing month by month. Openwave Mobility has a global presence and is headquartered in California.

Openwave Mobility and the Openwave Mobility logo are trademarks of Openwave Mobility Inc. All other trademarks are the properties of their respective owners.

Company Contact:
For US Inquiries
Sonus PR for Openwave Mobility
Jenna Becker
Tel: +1-415-200-8294

For APAC and EMEA Inquiries
Sonus PR for Openwave Mobility
Chevaan Seresinhe
Tel: +44 20 3751 0332

Source: RealWire