European Operators could Save Millions with Better Mobile Payments Compliance Management

Wed, 30 Jul 2014

Over £5m could be saved across Europe per year; over £400k in the UK alone

LONDON, 30th JULY 2014 - Europe's mobile operators could save millions of Euros per year with better management of mobile payments compliance, claims Empello ( In the UK, a market with 80 million mobile subscribers, Empello estimates that £400,000 could be saved per year by the big four UK operators, just from the reduction in call centre costs. Across Europe, a market with a combined 1,000 million subscriptions, the savings could add up to £5 million.

"We know from direct experience that monitoring and auditing for compliance can save mobile operators significant amounts of money. By dramatically reducing contact centre costs through a reduction in complaints, operators can reduce their mobile billing operational costs," said Jeremy Flynn, Director at Empello.

Call centre savings could be as high as £140,000 for each mobile operator each year. Empello's figures are based on first-hand data from working with a major UK operator and there are obvious cost benefits to boosting compliance.

On top of the cost of managing complaints and disgruntled customers is the threat of regulatory fines. During the last financial year in the UK alone, the regulator, PhonepayPlus, issued a total of £2.7 million in fines.

"Good compliance isn't only about saving money though," continued Flynn. "By removing unwanted, illegal or misleading sites the operator will increase both consumer and merchant trust. Trust is a vital ingredient for the success of mobile billing"

Of the audits that Empello carries out each month, currently 28% of them reveal compliance issues. The vast majority of those issues are not major and would not result in a regulatory examination. However, each and every single compliance issue degrades consumer confidence in both the operator and mobile billing.

By monitoring, auditing and then removing issues of non-compliance the operator can improve consumer confidence and remove the chance of a fine from the regulator.

"Compliance is something that all operators must take seriously, but this does not have to be hard or expensive. In fact as we've seen, good compliance can save operators a lot of money," continued Flynn.


About Empello
Empello helps global mobile operators, billing aggregators and on-line merchants identify and fix compliance issues. Across four continents the company monitors mobile internet advertising and m-payments for compliance with regulations.

The risks of non-compliance include brand damage, business disruption, financial penalties as well as loss of consumer trust.

As a business founded by former mobile network executives, Empello understands what is needed to support clients to minimise regulatory risk. Through the use of innovative technology, Empello detects, assesses and remedies non-compliance.

Empello delivers over 5,000 audits per year from its London headquarters using global testing capabilities. Working with clients throughout the value chain, Empello delivers a proactive solution to compliance.

- - -

For more information:
Joshua PR for Empello
Greg McEwan
+44 7824 332 484

Source: RealWire

Final call for startup savings and chance to win part of $1million valued prize pot: Tech Trailblazers Awards early-bird deadline Thursday 31st July

Mon, 28 Jul 2014

Final deadline for all entries is August 29th

LONDON, UK - July 28th 2014 - The Tech Trailblazers Awards early bird rates close at midnight Pacific time this Thursday, leaving enterprise tech startups with just a few days to make savings on their awards submissions fee. The discounted rate of $250 for the first entry and just $100 for any subsequent submissions means that entrants make attractive savings, especially when submitting multiple entries. With stacks of prizes from the $1million dollar equivalent prize fund up for grabs, a comprehensive promotion campaign by the organizers, plus judging and mentoring from the crème de la crème of the VC and technology industry, the early-bird deadline means even better ROI for entrants.

The Tech Trailblazers Awards celebrate and reward innovation in the following areas: big data, cloud, emerging markets (supporting enterprise tech startups from emerging markets such as the BRICS region), Internet of Things (#IoT), mobile technology, networking, IT security, data storage, sustainable IT and virtualization.

All entrants to the Tech Trailblazers Awards get the chance to have their technology reviewed by some of the IT industry's eminent influencers from around the world. The extensive judging panel reflects the Tech Trailblazers' pioneering "community spirit" approach to enterprise IT awards.

Information on how to enter the awards is here - The early-bird submissions fee is $250 for the first category, with a deadline of July 31st at 11:59pm PT. If entrants miss the early- bird deadline, they can still enter by the final closing date of August 29th for consideration by the expert panel. In addition, alumni, members and customers of the Tech Trailblazers industry supporters' network including the Cloud Security Alliance, GSMA, Green Grid, SNIA and VLAB can also claim an additional $50 discount. For details, please email the Tech Trailblazers team on and indicate which partner you are affiliated with.

Stephen O'Donnell, head judge of the Tech Trailblazers has also done a presentation on how to be a winner at the Tech Trailblazers. For this presentation, more information and to be added to the mailing list to receive the latest updates, please visit or email On Twitter, follow the Tech Trailblazers Awards buzz at @techtrailblaze and by searching hashtag #TTAwards.


Notes to Editors
The Tech Trailblazers Awards 2014 are now open. Please email to receive regular updates or more information, follow us on Twitter @techtrailblaze or via the hashtag #TTAwards, or visit us on LinkedIn at

Media Contacts

For Tech Trailblazers
Rosalind Carr
UK: +44 (0)20 8255 5225
US: +1 781 519 0275

About the Tech Trailblazers Awards @techtrailblaze

Tech Trailblazers is a new concept in awards, designed explicitly for smaller businesses and startups that are five years old or less and at C-series funding or below. The awards have low barriers to entry and prizes that not only recognize startup innovation, but also proactively help startups grow their business with access to exclusive coaching, mentoring and development and prizes. The awards include the following categories:

  • Big Data Trailblazers
  • Cloud Trailblazers
  • Emerging Markets Trailblazers
  • IoT Trailblazers
  • Mobile Trailblazers
  • Networking Trailblazers
  • Security Trailblazers
  • Storage Trailblazers
  • Sustainable IT Trailblazers
  • Virtualization Trailblazers

In addition to the above categories, all entrants are automatically entered into the Regional Trailblazers Cup competition free of charge. The Regional Cups will be announced at the end of November and the individual Cups are:

  • African and Middle East Trailblazers Cup
  • Asian-Pacific Trailblazers Cup
  • European Trailblazers Cup
  • Latin American Trailblazers Cup
  • North American Trailblazers Cup

The Tech Trailblazers Awards prize fund, projected to be worth in excess of $1m, is supported by sponsors and industry partners including AfriLabs, Amoo Venture Capital Advisory, beSUCCESS, bnetTV, BigDataStartups, China AXLR8R, the Cloud Security Alliance, Computing, The Data Chain, ExecEvent, GFT, Gigaom, The Green Grid, GSMA, IABPro, The Icehouse, Innovation Warehouse, Internet of Things Events, IP EXPO Europe, Launchpad Europe, L'Informaticien, Lissted, MIT/Stanford Venture Lab, Mynewsdesk, The Next Silicon Valley, Outsource, Prezi, RealWire, Seed Forum, Silicon Cape Initiative, Skolkovo, StarTau, Startup America, Storage Networking Industry Association (SNIA), Tech in Asia, TechNode, TiE Silicon Valley, TruthinIT, Wazoku, Ventureburn and VMware.

Source: RealWire

European ISV Convention 2015 announced by IT Europa

Fri, 25 Jul 2014

  • Leading European ISVs and Solution Providers to meet in London - March 2015

(London, 25 July 2014) IT Europa announced today that it will be staging the eighth annual European ISV Convention on 25 March 2015 in London. The event will bring together leading Independent Software Vendors (ISVs) with hardware, software and service organisations to explore and address the issues affecting the development of the IT Industry in Europe and to develop and strengthen partnerships aimed at supporting solution-based sales. Over recent years ISVs have been very much the driving force behind growth within the IT and Telecoms markets. This seems set to continue this year with Gartner predicting Enterprise Software sector growth of 6.8 % in 2014 - more than twice the rate of growth in IT spending as a whole (3.1%).

The European ISV Convention 2015 will build upon the success of the seven previous conventions, which have been staged in Brussels, Frankfurt, London and Berlin, and attract leading ISVs from all over Europe. The convention will feature a high-level conference programme with leading industry speakers on topics that include the challenges and opportunities facing ISVs in Europe. Under the umbrella theme of "Beyond the cloud - Creating Competitive Advantage - harnessing the power of connected technologies to drive digital business," presentations will also cover such areas as managing information across Hybrid IT, Mobile and M2M environments, developments in business analytics, collaboration, and cloud computing and the impact of new business models on the future of application development and delivery.

"Organisations across Europe are looking for solutions that will deliver real value for their business. Increasingly, that means finding smarter ways to capture and analyse data and integrating new cloud-based solutions with legacy applications," says Alan Norman, Managing Director of IT Europa. "The European ISV Convention 2015 provides a unique opportunity for Europe's ISV community to come together to address the issues affecting the development of the software applications industry. It also provides a framework within which major hardware and software vendors, as well as service providers and system integrators, can meet and engage with the directors and decision makers of Europe's most significant ISVs and Solution Providers to create business opportunities."

The European ISV Convention 2015 will take place at the Lancaster London Hotel, London, on 25 March 2015. ISVs wishing to attend the convention and vendors, distributors or service providers interested in sponsorship opportunities can find further information at

About IT Europa
IT Europa is the leading provider of strategic business intelligence, news and analysis on the European IT marketplace and the primary channels that serve it. The company publishes European channel publications such as the IT Europa Newsletter, markets a range of database reports and organises European conferences and events for the IT and Telecoms sectors. For further details visit:

For further information contact:
Alan Norman
Tel: +44 (0) 1895 454 604

Source: RealWire

telent boosts cyber security with major investment in CNS Group

Thu, 24 Jul 2014

24 July 2014 - Pioneering technology services company, telent Technology Services Ltd, has increased its IT security capability by acquiring a 25% stake in CNS Group, the London-based information assurance and cyber security specialists.

IT Security is an increasingly critical component of services provided across the telent portfolio of service solutions, including Blue Light, Rail, Business and Traffic.

CNS will continue to be run and managed as a separate entity but the two organisations will work closely together.

"This deal is strategically beneficial to both telent and CNS, and enables us to build solutions bringing together telent's scale and ability to deliver end-to-end ICT solutions with CNS's specialist IT security and information assurance capabilities. In addition, this also provides new opportunities for both parties across our combined customer markets, some of which have already been identified and are being jointly developed together," said Chris Metcalfe, Managing Director of telent Technology Solutions.

CNS was established in 1999 and its customers range from FTSE 100 and larger public sector organisations to the SME sector.

CEO of CNS Group, Kevin Dowd, commented: "We are an ambitious firm and we're keen to put this strategic investment to good use, enhancing our customer offering, growing CNS and taking the company to the next level. We'll be looking at better ways of delivering our services, investing in our delivery platform and developing more offerings to sit alongside our existing proprietary technology."

Dowd continued: "Our association with telent will also mean that we can target bigger deals and we're aiming to improve our market share in this sector."

For more information, please visit:

- ENDS -

About telent:
With annual revenues of over £300 million, telent has decades of experience in supplying a broad range of network and communications services. Today, the privately-held company employs approximately 1,500 people and has an engineering field force that covers the entire UK. Customers include: BT, Sky, Vodafone, Merseyside Fire & Rescue, the Metropolitan Police, Highways Agency, Transport for London, Network Rail, Train Operators, and London Ambulance Service

For more information about telent, visit

Press enquiries:
Elysia Macwhinnie, +44 (0)1926 693 161,

Source: RealWire

Confirmit Genius™ Unearths Hidden Truths in Social Media and Free-Form Content

Wed, 23 Jul 2014

New analytics solution mines for customer and market insights across vast volumes of data

London, UK and Oslo, Norway and New York, NY: 23 July 2014: Confirmit today announces the launch of Confirmit Genius™, an innovative software solution for text and social media analytics. Confirmit Genius provides a powerful addition to Confirmit's suite of solutions for Customer Experience, Employee Engagement and Market Research.

Answering the rapidly growing need for organisations to gain insights from the large volumes of unstructured feedback and content they gather, Confirmit Genius has been well received by customers and prospects alike. The solution uses advanced statistical techniques to assign categories and determine the sentiment by category for all types of unstructured text, including verbatim survey responses, social media feedback, web analytics, call centre records, CRM data and more.

According to a February 2014 report entitled "How To Use Text Analytics In Your VoC Program" by Jonathan Browne, senior consultant at Forrester Research, Inc: "Our analysis of the market shows that text analytics helps organisations provide more intelligent service recovery, drive continuous improvements in operations, and supercharge executive decision-making."

Terry Lawlor, EVP Product Management, Confirmit, explained: "Today there is too much content and too little insight. Confirmit Genius addresses this challenge by mining both solicited and unsolicited free-form content, organising the feedback according to the categories important to each business, analysing complex and sometimes conflicting sentiments held within each piece of content, and linking to other data sources to provide wider context."

Two editions are available: Confirmit Genius Text Analytics, which provides categorisation and sentiment analysis for free-form text, including verbatim and other unstructured survey data; and Confirmit Genius Social Analytics which captures social media feeds, online media feeds, forum comments, blogs and more, and provides a powerful environment for analysing this data.

The two editions are integrated so that all social media feeds can be categorised and have a sentiment associated with each category. Confirmit Genius Text Analytics also integrates with Confirmit Horizons™, ensuring that any free-form text captured into Confirmit SmartHub™ has the same categorisation model applied and uses the same sentiment engine.

Terry Lawlor continued: "Confirmit's suite of solutions gives our customers the unique ability to correlate the Voice of the Market with the Voice of the Customer, enabling them to uncover 'hidden truths' and easily adjust course to improve business performance. This is a very powerful capability for businesses across all sectors."

For further information about Confirmit Genius, please visit

- ENDS -

About Confirmit
Confirmit is the world's leading SaaS vendor for multichannel Voice of the Customer, Employee Feedback, and Market Research applications. The company has offices in Oslo (headquarters), Chengdu, Cologne, Grimstad, London, Moscow, New York, San Francisco, Vancouver, and Yaroslavl. Confirmit's software is also distributed through partner resellers in Madrid, Milan, Salvador, Sydney, and Tokyo.

Confirmit powers Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include Aurora, British Airways, Cross-Tab, Dow Chemical, Farmers Insurance, GfK, GlaxoSmithKline, GMO Research, JTN Research, Keep Factor, Morehead Associates, Nielsen, Research Now, Swapit, Swisscom, Symantec and The Wellcome Trust. Visit for more information.

Andrea Burton
Indigo River
T: +44 (0)1985 850320
M: +44 (0)7796 368669

Melanie Oxford
Indigo River
M: +44 (0)7515 632065

Source: RealWire

Scandit Adds Major US Retail and Supply Chain Brand Names to Growing List of Customers

Tue, 22 Jul 2014

San Francisco, July 22, 2014 - Scandit (, developer of the leading software-based barcode scanning and data capture platform for smartphones, tablets and wearable computing devices, today announced that it continues to experience significant traction in the North American retail and supply chain markets, with the addition of several recognized brands to its customer base. The company is now working with Party City, Saab, Shell, Priority Payment Systems, Florida Healthcare and American Woodmark, who join a variety of additional businesses including Capital One and Saks Fifth Avenue in the rapidly growing list of organizations taking advantage of Scandit's disruptive and ground-breaking solution.

Scandit's enterprise-grade, barcode scanning technology is enabling innovative, mobile device-based solutions for many retailers, manufacturers and logistics businesses. Using Scandit's Barcode Scanner SDK, companies are able to offer a variety of consumer-and employee-facing applications, including mobile shopping, clienteling, mobile point-of-sale, asset tracking and product information gathering. These applications are driving customer engagement, increasing customer satisfaction and simplifying back-office processes.

For example, with Scandit's technology, retailers are empowering consumers by letting them find out more information about a product and shop from any mobile device simply by scanning a product's barcode, and salespeople are enhancing customer service by scanning barcodes with a smartphone or tablet - either provided by the company or via their own, supporting the Bring Your Own Device (BYOD) trend - to provide customers with product details including available inventory, other colors or sizes, etc. On the supply chain side, manufacturers are enabling smartphone-based barcode scanning to track parts on the assembly line and replace expensive, traditional barcode scanners and mobile computers. In addition to licensing its Barcode Scanner SDK, Scandit offers comprehensive product suites for retail and supply chain businesses, including customizable, white-label applications.

"We're thrilled to partner with these enterprises and many others as they implement Scandit's software-based barcode scanning solutions to improve customer engagement and streamline operations," said Marlene Tuzar, Scandit's vice president of sales. "As we continue our growth and traction in the retail and supply chain markets, we look forward to many joint successes with our clients."

About Scandit
Scandit enables retail, manufacturing and logistics businesses to maximize operational performance and drive new revenue streams via enterprise-grade barcode scanning, OCR and data capture software for smartphones, tablets and wearable devices. With more than 12,000 licensees in 80 countries, Scandit processes hundreds of millions of scans per year. Its mobile scan technology and associated cloud services combine to deliver the platform of choice for many of the world's most prestigious brands, including Ahold, Bayer, Coop, Homeplus (Tesco), NASA and Saks Fifth Avenue. Founded in 2009 by a group of researchers from MIT, ETH Zurich and IBM Research, today Scandit and its network of global integration and technology partners are pushing the boundaries of mobile AIDC (automatic identification and data capture); delivering ground-breaking identification and data capture applications to customers. Scandit is headquartered in Zurich, Switzerland, and has just opened a new office in San Francisco. For more information visit

Further information:
Ascendant Communications
E-mail for US & Europe:

US contact - Jessica Mularczyk: 508-498-9300
Europe contact - Julie Kirby: +44 (0) 7956 955625

Source: RealWire

Das führende Werbetechnologie-Unternehmen SponsorPay benennt sich in Fyber um

Thu, 17 Jul 2014

Der neue Markenname steht für die integrierte Monetarisierungslösung des Unternehmens, die App-Hersteller bei der Ertragssteigerung von Werbeeinnahmen auf mobilen Endgeräten unterstützt

SAN FRANCISCO, USA, 17 Juli 2014 - SponsorPay, eine mobile Supply Side Plattform, hat heute seine Umfirmierung in Fyber bekannt gegeben. Fyber ermöglicht es App-Herstellern wie GREE International, Inc., Glu Mobile, Inc., Cie Games, Inc. und vielen weiteren Unternehmen, sämtliche Werbeeinnahmequellen durch eine einheitliche Plattform zu integrieren, zu verwalten und zu optimieren. Seit der Gründung im Jahr 2009 ist das Unternehmen weltweit auf inzwischen 180 Mitarbeiter gewachsen und plant nun die Einstellung weiterer 70 Mitarbeiter bis Ende dieses Jahres. Um das starke Marktwachstum in den USA zu fördern, ist in diesem Jahr eine Verdreifachung der Personalstärke im Firmensitz in San Francisco vorgesehen. Fyber feiert das Rebranding und das Firmenwachstum bei der Casual Connect USA mit einer Produktvorstellung (Messestand Nr. 416), einer Paneldiskussion und einer Markeneinführungsparty.

„Bei der Umfirmierung in Fyber geht es um mehr als nur um einen neuen Firmennamen. Wir haben in den letzten achtzehn Monaten unsere Produktangebote kontinuierlich ausgebaut und unsere Partner dadurch in die Lage versetzt, intelligentere Monetarisierungsstrategien für Mobile Advertising zu entwickeln und umsetzen zu können", erklärt Andreas Bodczek, Mitbegründer und CEO von Fyber. „Unser Unternehmensziel ist es, die fragmentierte Werbeumgebung auf mobilen Endgeräten zu vereinheitlichen und Lösungen zur Ertragssteigerung unserer Partner anzubieten. Die Umfirmierung in Fyber ist für unser Unternehmen ein natürlicher Entwicklungsschritt in unserem Bemühen, die Zukunft der mobilen Werbung zu gestalten."

Über Fyber haben Entwickler Zugang zu einer Supply Side Platform, die eine komplette Produktpalette zur intelligenteren Werbemonetarisierung und Nutzerakquise beinhaltet. Heute erreicht Fyber monatlich über 100 Millionen Einzelnutzer und arbeitet mit tausenden weltweit führenden App-Herstellern und Werbetreibenden zusammen, denen die Plattform zur Integration, Verwaltung und Optimierung ihrer Werbeeinnahmen dient. Die Plattform hat einen starken und stetigen Zuwachs verzeichnet - etwa wurde allein im letzten Quartal die Anzahl der Integrationen um 63 Prozent gesteigert. Gleichermaßen stiegen die vermittelten Werbeumsätze um 250 Prozent an.

„In diesem sich kontinuierlich entwickelnden Markt suchen wir Partner und Tools, mit denen wir unsere Monetarisierungsstrategien für mobile Werbung auf ein neues Level bringen können", erläutert Alex Rosen, VP of Product der GREE International, Inc. „Fyber hat sich dieser Aufgabe intensiv gewidmet - die Plattform bietet Tools, die ein App-Hersteller benötigt, um erfolgreich und nachhaltig Werbeumsätze zu erzielen. Wir freuen uns auf weitere innovative Produktentwicklungen des Fyber-Teams."

Fyber verfolgt einen offenen Werbe-Ansatz und ermöglicht Entwicklern den Zugang zu hunderten Demand Side Plattformen und Werbenetzwerken, wie etwa Facebook Audience Network, Google AdMob, Apple iAd, und InMobi. Mit Fyber gewinnen App-Hersteller einen vollständigen Überblick über ihre Einnahmequellen aus Werbungeinblendungen durch eine zentrale cloud-basierte Software und können so neue Monetarisierungschancen erkennen und nutzen. Das Hauptangebot von Fyber umfasst:

  1. Ad Network Mediation - Mit einer einzelnen SDK-Integration können App-Hersteller mehrere Werbenetzwerke direkt integrieren, verwalten und optimieren. So können sie ihre Werbenachfrage erhöhen und dabei ihre direkten Vertragsbeziehungen mit den Werbenetzwerken beibehalten.
  2. Ad Marketplace - App-Hersteller haben Zugriff auf die Kampagnen von hunderten Nachfragepartnern, Videonetzwerken, Agenturen und anderen, ohne zusätzliche Ressourcen investieren zu müssen. Dadurch können die App-Entwickler höhere Auslastungsraten ihrer Werbeplätze und TKPs erreichen.
  3. User Acquisition - Ermöglicht es App-Herstellern im großen Maßstab neue, relevante Nutzer für ihre Apps auf iOS und Android zu gewinnen. Kampagnenarten umfassen CPI (Abrechnung nach installierten Apps) und CPE (Abrechnung nach Aktionen der User innerhalb einer App, z.B. Erreichen eines bestimmten Levels innerhalb eines Spiels).
  4. Verschiedene Werbeformate - Fyber bietet Optionen von Video- und Rich-Media-Interstitials zu „opt-in" Werbeformaten wie Offer Wall und Rewarded Video an. In letzteren können Nutzer Premium-Inhalte freischalten, indem sie Videos schauen, an Umfragen teilnehmen, etc. So deckt Fyber den kompletten Bedarf an mobilen Werbeformaten durch eine einzige Plattform ab.
  5. Dashboard - App-Entwicklern bietet Fyber ein einheitliches Tool mit dem sie sämtliche Umsatzquellen für Werbeeinnahmen in einer kompakten Ansicht analysieren und neue Monetarisierungspotenziale nutzen können. Der zugrundeliegende firmeneigene Vorhersagealgorithmus ermöglicht es den Kunden, die am meisten lukrative Werbung auf Grundlage des voraussichtlichen Verhaltens der Nutzer zu schalten.

Im 18-Milliarden-Dollar schweren Werbemarkt für mobile Endgeräte wählten App-Hersteller die Firma Fyber (SponsorPay) vor Kurzem in den VentureBeat-Index der Besten zehn Unternehmen für Mobile Advertising. In diesem Index, der anhand von Leser- und Kundenfeedback zusammengestellt wird, rangiert Fyber (SponsorPay) neben Facebook und Google und wurde besonders für die einfach zu integrierende Plattform, den umfangreichen Service und die Analysetools gelobt.

Besuchen Sie Casual Connect sind an einem Treffen mit uns interessiert? Kontaktieren Sie uns über

Über Fyber
Fyber (vormals SponsorPay) ist ein führendes Werbetechnologie-Unternehmen, das App-Hersteller dabei unterstützt, intelligentere Monetarisierungsstrategien für Werbung in Apps auf mobilen Endgeräten mithilfe einer einheitlichen Supply Side Plattform umzusetzen. Fyber arbeitet mit tausenden der weltweit führenden Entwickler, App-Hersteller und Werbetreibenden zusammen und erreicht über 100 Millionen Nutzer pro Monat. Weitere Informationen zu Fyber finden Sie unter:

# # #

Pressekontakt: Rachel Kahn, 415.321.1881,

Source: RealWire

Leading Advertising Technology Company SponsorPay Rebrands as Fyber

Thu, 17 Jul 2014

New brand reflects the company's unified mobile monetization solution that helps app developers accelerate revenue across connected devices

SAN FRANCISCO, Calif., July 17, 2014 - SponsorPay, a mobile supply-side platform, today announced that it has rebranded to Fyber. Fyber enables publishers like GREE International, Inc., Glu Mobile, Inc., ZeptoLab UK Ltd. and more, to integrate, manage and optimize all ad revenues sources through a single, unified platform. Since its inception in 2009, the company has grown globally to over 180 employees and plans to add 70 more by the end of this year. To support the significant market growth in the U.S., the San Francisco office is slated to triple its headcount this year. Fyber will be celebrating the rebrand and momentum at Casual Connect USA with a product demo, panel discussion and brand launch party. More information can be found at

"The rebrand to Fyber is beyond just a new company name. We've been enhancing our product offerings over the past eighteen months, empowering our partners to discover and execute smarter ad monetization strategies," said Andreas Bodczek, co-founder and CEO, Fyber. "It's our mission to unify the fragmented mobile advertising ecosystem and deliver pain-free experiences that grow our partners' revenue. Rebranding as Fyber is a natural evolution for our company as we work to define the future of connected advertising."

Through Fyber, developers have access to a mobile supply side platform that encompasses a complete product suite for smarter ad monetization and user acquisition. Today, Fyber reaches over 100 million unique users per month and works with thousands of the world's leading developers, publishers and advertisers who use the platform to integrate, manage and optimize their mobile ad revenues. The platform has seen strong and steady quarter-over-quarter adoption, growing by 63% in integration, and by 250% in mediated revenue just in the last quarter alone.

"In this constantly evolving market,we are always looking to work with partners who offer tools that can help take our ad monetization strategies to the next level," says Alex Rosen, VP of Product, GREE International, Inc. "Fyber has tackled this issue head-on and their platform unifies the tools that a publisher needs to be successful. We look forward to seeing what the team at Fyber comes up with next."

Fyber takes an open approach, giving developers access to hundreds of demand sources and ad networks including Facebook Audience Network, Google AdMob, Apple iAd, AdColony, InMobi and more. With Fyber, developers have a transparent view of their revenue streams, so they can detect new monetization opportunities and make smarter decisions based on actionable insights. Fyber's key offerings include:

1. Ad Network Mediation - With an easy drag-and-drop SDK integration, developers can integrate, manage and optimize all their mediated ad networks to increase their advertising demand, while continuing to preserve their direct contractual relationships with the ad networks.
2. Ad Marketplace - Developers can access campaigns from hundreds of demand partners, video networks, agencies and direct advertisers without investing additional resources. This allows developers to achieve higher fill rates and higher eCPMs.
3. User Acquisition - Developers can acquire valuable users at scale by running CPI & CPE campaigns across the entire Fyber platform on iOS and Android. They can also build, manage and track ROI-positive campaigns with powerful targeting and bidding of rewarded and non-rewarded ad formats.
4. Multiple Ad Formats - Fyber offers the flexibility of both rewarded ad formats (offer walls and rewarded videos) and non-rewarded ad formats (interstitial ads and videos) to accommodate all of the developers' needs with a single platform.
5. Dashboard - Developers utilize a unified dashboard to analyze all streams of advertising revenue in a consolidated view with advanced yield optimization features, and can gain instant insight into new monetization opportunities. An underlying proprietary predictive algorithm enables customers to serve the highest-paying ads based on expected user behavior and payout.

In this $18 billion mobile ad revenue market, app developers recently voted Fyber (SponsorPay) to VentureBeat's index of the Top Ten Mobile Advertising Companies. Ranked alongside Facebook and Google in the index, which is compiled based on feedback from readers and clients, Fyber (SponsorPay) was lauded for easy integration, product support and a "fan favorite" dashboard.

Attending Casual Connect and want to meet up? Contact us at
For more information on Fyber, please visit:

About Fyber
Fyber (formerly SponsorPay) is a leading advertising technology company that empowers app developers to execute smart ad monetization strategies across all connected devices through a unified mobile supply side platform. Serving over 100 million unique users per month, Fyber works with thousands of the world's leading developers, publishers and advertisers. Fyber is privately held and co-headquartered in San Francisco and Berlin.

# # #

Media Contact: Rachel Kahn, 415.321.1881,

Source: RealWire

Sitrion announces Ronan Lavelle as UK country manager

Thu, 17 Jul 2014

Focusing on social enterprise, SAP-based self-service HR & mobile enterprise software tools

London, UK, 17 July 2014 - Sitrion (previously known as Newsgator) has announced that it has appointed Ronan Lavelle to run its UK business. Sitrion specialises in technology that creates a 'social enterprise' environment where people not only connect, but collaborate, innovate and communicate more effectively, while streamlining processes and supporting automation of every-day tasks. Customers are typically FTSE-listed organisations, with 100,000+ users of Sitrion's social enterprise, HR self-service and mobile enterprise software tools. Globally, customers include brand names such as ING, Nokia Solutions, Barclays, Aviva, Diageo and EADS.

Ronan Lavelle brings almost two decades' experience in the collaboration and content management software market, with previous roles including senior-level positions at OpenText, Hummingbird, Dolphin Software and ARX. Ronan has worked particularly closely with the SharePoint community, but also has experience in the mobile enterprise and SAP environments.

Says Ronan Lavelle: "Sitrion already has a growing customer base in the UK and with increasing interest around collaboration technology and the social enterprise, we differ in two main ways: we have a proven track record; and our solutions don't just connect people, they integrate with other systems - such as BPM, CMS, CRM - so we create a single place where they can work together, share information and create discussions that are linked to specific projects, processes and tasks, rather than conversations taking place in siloes."

"Particular targets include Microsoft SharePoint and SAP users who want to extract more value from those investments. All vertical markets are relevant, but we are seeing strong interest from HR departments and internal communications managers, as well as the IT department of course. Also, as we are optimised for mobile devices, we can support organisations' BYOD strategies."

Sitrion has also pioneered the concept of Mobile Micro-Apps, which reduce the design & build process down to just a couple of hours using off-the-shelf code and no special expertise.

About Sitrion
The company's global customer base includes leading brand names such as ING, Merck, Nokia Solutions, Barclays, Aviva, Diageo and EAD. Sitrion is headquartered in Denver with global offices in Amsterdam, Australia, Canada, France, Germany, France, Singapore and the UK. Investors include Mobius Venture Capital, Masthead Venture Partners and Vista Venture. Accolades have included: Microsoft Partner of the Year, Gartner Cool Vendor and Deloitte Fast500.

UK contacts for media and analysts:
Maxine Ambrose/Jim Buchanan
+44 (0)1491 412944

Source: RealWire

Fonetic and Tango Networks bring mobility to voice biometrics and compliance recording for global trading floors

Thu, 17 Jul 2014

Companies collaborate to deliver linguistics recording across multiple devices for comprehensive voice compliance

Madrid, Spain - July 17 2014 - Fonetic, the leaders in voice recognition and linguistics analytics for the financial services sector, today announced a partnership with Tango Networks, a leading provider of Business Mobility Services.

The partnership sees Fonetic's speech analytics solution for fast and accurate trade analysis, full trade reconstruction, pro-active anti-fraud alerts and risk management, brought together with Tango Networks's Mobile Recording Application, which enables secure transactions, sharing of critical information, and customer relations calls to be securely and reliably recorded over a mobile phone.

"Any compliance program is only as strong as its weakest link; and for too long mobile devices have been a compliance black hole on the trading floor. By combining mobility with a proven linguistics voice platform, global banks can capture, analyse and ultimately improve behaviors and cultures on their trading floors," said Simon Richards, CEO Fonetic USA.

Richards added, "The partnership between Fonetic and Tango Networks is an important milestone in enabling institutions to stay on top of the latest regulatory standards."

Both Fonetic and Tango Networks offer on-premise solutions and compatibility with all call-recording systems, creating more time for compliance departments to focus on managing the policy rather than the individual.

Tango Networks' policy management system allows the enterprise IT team to establish when to record and who to record. By using sophisticated category and topic database searching, a process unmatched by competitors, Fonetic is able to find the calls where the traders have omitted words essential to closing a legal transaction and alert compliance teams to the concern.

"Financial service institutions are increasingly looking for unified solutions to record, analyze and store voice communications to meet strict regulatory standards," said Gilles Allain, Senior Vice President, International Sales, Tango Networks. "This partnership with Fonetic represents a huge step forward in providing the technology needed to bring financial institutions up to regulatory standards worldwide."

Fonetic is a recognized leader in Voice Management solutions. Its award-winning Trading Record Keeping Compliance Solution was developed four years ago for Banco Bilbao Vizcaya Argentaria (BBVA) to proactively prevent market abuse and adhere to stringent legislation. This solution, also implemented globally in Santander, captures, indexes, analyses and extracts relevant unstructured data from all voice, email and chat interactions, enabling compliance officers to find specific, relevant communications about any given trade. By monitoring up to 79 different languages and dialects, Fonetic can reconstruct all interactions associated with a trade in moments.

About Fonetic
Fonetic helps businesses and institutions get to know and understand their customers better. The company works with major international banks, contact centres and utility companies including Vodafone, Telefónica, Santander, BBVA and Direct Line (Linea Directa). Fonetic brings social media, data analytics, sentiment analysis and unstructured data together into a single multi-channel, multi-language solution that decodes customer behaviour and makes recommendations on how to act. Its Dodd-Frank Record Keeping Compliance Solution is the only linguistic-based solution in the market that enables banks to meet the latest record keeping requirements on derivative and swap trading ahead of the compliance deadline.

About Tango Networks
Tango Networks enables service providers, channel partners and enterprises to offer Mobile Business Services to their customers and workforce. Using its unique federated design, Tango Networks' award-winning edge services platform offers specialized service capabilities that work with all mobile phones, providing value to mobile and fixed service providers, enterprises and consumers.

Services include Mobile Unified Communications and PBX integration, Mobile Call Recording, SIP Trunking, Business Messaging Service, Business Continuity, Multi-line, Mobile Policy Control and Responsible Driver System.

Tango Networks' customers include Tier 1 service providers in North America and Europe and a rapidly growing base of enterprise and government customers worldwide. To learn more about Tango Networks, visit or follow Tango Networks on Twitter


Tom Farthing
AxiCom (for Fonetic)
Tel: +44 (0)20 8392 4099

Gilles Allain
Tango Networks
Tel: +1 469 229 6053

Source: RealWire