ASPIDER completes Solavei Acquisition

Mon, 03 Aug 2015 17

Solavei and ASPIDER complete deal to drive innovation and subscriber acquisition for mobile operators.

Boston & the Netherlands: August 3, 2015 - ASPIDER today announced the completion of the acquisition of social commerce network and mobile service provider Solavei.

ASPIDER plans to integrate Solavei’s social commerce platform within its own range of mobile solutions, throughout Asia, Europe, the Americas and Africa. Solavei’s innovative social commerce platform will provide a mobile-service ecosystem for ASPIDER that extends their wholesale, retail and social engagement infrastructure.

“Solavei’s unique social and referral platform is changing the marketing, selling and distribution of new products – this opens up many new innovative opportunities in many markets.” said Patrick Meijer, VP Corporate Development at ASPIDER and Solavei President. ASPIDER has previously delivered solutions to MNOs to incorporate social networks into referral programs to reduce acquisition costs, and this acquisition will accelerate these initiatives . “We are seeing that selling is becoming increasingly social, and these kind of innovations fundamentally change the traditional mobile marketing and channel models” said David Traynor, CMO at ASPIDER.

ASPIDER continues to extend its global mobile virtual enabling platform that provides advanced capabilities, including “in-network” international calling, multi-imsi roaming solutions, mobile payments, and much more. The transaction will also drive cost improvements for Solavei as the company consolidates its overall technology platform, leverages greater buying power of primary mobile service and eliminates third-party solutions.

With over 400,000 people that have become mobile service members in the past two years, Solavei will continue to deliver and grow its social commerce network to provide increased profitability through new forms of social distribution. Ryan Wuerch CEO of Solavei commented “Solavei has had a positive impact on hundreds of thousands of our members lives by helping them save over $120 million and earn over $32 million, which would not be possible without the ambassadors of our brand, employees and members alike. This new partnership (with ASPIDER) allows us to capitalize on Solavei’s momentum and take great strides toward achieving our mission of positively impacting millions of people worldwide. I am excited about our future.”

“This is a great day for Solavei,’’ said Wuerch. “ASPIDER gives us the opportunity to further enhance our services and add new products to the social commerce network, broadening our ability to rapidly expand the Solavei brand globally. We can now leverage ASPIDER resources to better align our cost structure with our revenue expectations, positioning us for long-term sustainable growth.’’

About ASPIDER: ASPIDER allows mobile operators to engage their customers with compelling service plans, engaging promotions and innovative content, all designed to build loyalty and increase revenue. Our global solutions are delivered as-a-Service to reduce operational costs and reduce time to market. ASPIDER is an operator independent supplier of innovative solutions for mobile voice, data and content requirements. Services are designed for rapid development of mobile revenue streams where clients use “configure on-demand” IaaS approaches based on ASPIDER Core Mobile network, OSS/BSS, Care and Billing. Over 100 clients have been launched around the world, from traditional M2M and MVNO projects, to OTT and IoT OEM solutions for consumer connectivity. For more information, visit

RSS News Feed for ASPIDER-NGI:

ASPIDER-NGI Press Contact:
David Traynor
+1 781 820 4424

Sarah Stuurman-Vendrig
+31 348 501126

Source: RealWire

Wandera partners with Three to provide mobile data security and optimization

Mon, 03 Aug 2015 10

New partnership extends Wandera’s Secure Mobile Gateway to Three’s business customers in Ireland

London and Ireland, 3rd August 2015 – Wandera, provider of advanced mobile threat prevention and data usage optimization for enterprises, together with enterprise mobility specialist CWSI, has announced a strategic partnership with Three to deliver its secure mobile gateway services to business customers in Ireland. The integration will enable Three’s business customers to secure, control and manage mobile data usage across employee devices.

The partnership comes at a time when businesses are focused on driving increases in productivity with mobile workforces conducting business anytime from anywhere. According to Cisco, mobile data consumption is predicted to grow 10-fold over the next four years accelerating the need to manage the associated data costs effectively.

Furthermore, mobile devices are loaded with sensitive corporate and personal data making them a clear target for cyber criminals. Wandera’s technology has detected that 7 in 10 devices in its network are transmitting sensitive data such as usernames and passwords in the clear, the type of data that can be easily stolen by a man-in-the-middle attack. In addition, 1 in 5 devices are vulnerable to local access attack.

Wandera’s Secure Mobile Gateway, now delivered by Three, is a mobile first cloud service that offers three core services:

  • Secure: proactive, multi-level malware protection to detect zero-day threats, enable automatic policy based remediation while also identifying risk exposures from data leaks and anomalous user activity

  • View: actionable real-time insights into mobile usage to get the best out of your enterprise mobile investment

  • Extend: intelligent policies, controls and data compression to increase productivity, eliminate bill shock, cut data usage and save costs

“We are making significant progress in bringing the latest technology to our customers in Ireland and we see Wandera as a leader in mobile data security with a unique solution,” said Eoin MacManus Business Director of Three. “By partnering with Wandera, our customers across the country will have the tools to effectively manage and secure their company mobile data usage.”

“We’re very excited to be partnering with Three, to offer our services to its customers ensuring a productive and secure mobile Internet experience,” said Eldar Tuvey, CEO at Wandera. “With the explosion of employee mobile data usage and growing mobile security threats, this partnership with Three will become the foundation of efficient and transparent mobile strategies for some of the world’s top enterprises.”

About Wandera
Wandera’s Secure Mobile Gateway enables the next generation of enterprise mobility, moving beyond device management to real-time granular control of mobile data. Providing advanced mobile threat prevention and data usage optimization for enterprises, Wandera has pioneered a multi-level approach that monitors data simultaneously from the device and through the cloud. Enterprises can optimize data usage and spend, gain insights to drive mobile productivity, and protect sensitive data from the latest mobile threats. A Gartner 2014 Cool Vendor in enterprise mobility, Wandera was founded by proven innovators Eldar and Roy Tuvey - founders of ScanSafe - in 2012 and is headquartered in San Francisco and London. For more information visit the website, Twitter or LinkedIn.

About CWSI
CWSI is a dedicated Mobile IT integrator in Ireland and the UK. The company enables mobile workers to move freely, securely and focus on what matters. The company provides innovative solutions in the areas of mobile IT, including mobile device management (MDM), mobile file management (MFM) and the delivery of enterprise mobility solutions and policies. With a specialist knowledge of Mobile IT and a network agnostic position in the market allows CWSI to work with multiple carriers and operating systems. CWSI also provides solutions, managed services and integration services to many of Ireland’s and the UK’s best known enterprises and institutions. The company has offices in Dublin and London.

About Three Ireland
Launched in 2005, Three shook up a stale and uncompetitive market with our great value price plans and services. Three has to date invested almost €2 billion in building our Irish business and in July 2014, completed a deal to purchase O2 in Ireland. Three is now Ireland’s second largest mobile operator with 37% market share and over two million customers (as of December 2014). Three operates 2G, 3G and 4G networks, with 96% coverage nationwide. We will invest a further €300m in building our state-of-the-art 4G network over the next two years. Three’s head office is in Dublin, with our Customer Care centre in Limerick and in February 2015, Three and Tech Mahindra opened a Customer Service centre in Waterford creating 130 jobs. Three operates 68 retail stores and currently employees over 1,400 employees throughout Ireland. Three sponsors the Irish International Football and Rugby teams and Ireland’s largest indoor music venue, 3Arena. In February 2015 , Three announced a four year partnership deal with Electric Picnic, Longitude and the NYF Countdown Concert

Press enquiries:
Hayley Myles and Sarah Walker, CCgroup | +44 (0)20 3824 9206

Source: RealWire

Policy in Practice Launches The First Integrated Benefit and Budgeting Toolkit For Housing Associations & Local Authorities

Wed, 29 Jul 2015 12

Policy in Practice ( the UK's leading social policy software and consultancy business, has announced the launch of a Universal Benefit Toolkit. Aimed at housing associations and local authorities, this intuitive online range of universal benefit calculators and budgeting tools streamlines the calculation of benefit entitlement.

The cloud based system enables financial inclusion managers, housing officers and employment advisors to support their customers by showing them the benefits they can receive, how they can budget better and, where appropriate, how much better off in work they would be. The outcome-based approach also highlights possible areas of assistance and opportunities to improve a customer's financial circumstances. The data, which can be entered either in real time or off-line, can be shared easily with other departments as appropriate.

The Toolkit's easily navigable and visual interface ensures superior and comprehensive coverage of benefits and on-going budgets for individual claimants. Amongst the integrated tools incorporated are the following:

A Universal Credit Calculator: This shows the entitlement to Universal Credit and current benefits that can be claimed, and by how much someone can be better off in work. The outcome-based calculator uses clear visuals and colours to ensure easier communication of entitlement and on-going action plans. In addition, its interface has been specifically designed to minimise the time taken for data entry, which both enhances convenience and allows more time for conversation with customers.

A DHP Calculator: This accurately and consistently calculates a tenant's entitlement to a Discretionary Housing Payment award. The awards enable tenants to apply for temporary financial assistance if they have a shortfall in their Housing Benefit. As local authorities set their own criteria for the payments alongside existing DWP guidance, calculations can involve a wide range of variables. Policy in Practice's DHP calculator streamlines this process significantly, incorporating regional awards criteria where required. Most importantly though, it points people towards ways in which they can reduce their spending or increase their income thereby reducing the need for a DHP in the future.

A Budgeting Tool: This tool facilitates productive, supportive and non-judgmental conversations between an advisor and their customer. Following a financial assessment, the tool will produce an on-going budget for benefit claimants, taking into account their existing take home income and relevant costs of living including: rent, childcare, travel and utility costs.

A Self-Service Calculator: This enables local authorities and social housing organisations to offer their customers a simple to use web-based self-service calculator. In practice, the tool enables residents to access a simplified version of the Universal Credit calculator from their own device and at their own convenience. This saves both the time and cost of face-to-face appointments so it benefits both the customer and the user organisation. Through using the online calculator, self-service users can determine whether they are receiving the correct amount for their benefit claim, identify if they are eligible for other benefit types and estimate how this might change as the Government's Welfare Reforms evolve.

Management Reporting: Management reporting is also included, so that executives can identify which areas of their organisation are working well or where greater focus is required. All the calculations and management reports can be either downloaded or printed as pdfs.

Data Sharing: A unique feature of the Universal Benefit Toolkit is the ability, subject to appropriate permissions, to share information between departments. Therefore, for example, data may be shared between the pre-tenancy team and the financial inclusion team in a housing association, or between a housing department and the welfare reform team in a local authority.

Commenting on the launch of the Universal Benefit Toolkit Deven Ghelani the CEO of Policy in Practice said, "With Central Government seeking to save £12bn from the benefits budget, combined with the accelerated rollout of Universal Credit and the localisation of support, the need for a clear approach is more important than ever. Our software will allow organisations to see the impact of current and future changes to the welfare system on a case-by-case basis, and help organisations prepare for the upcoming changes to welfare policy so that people get the support that they need.

"Whether the calculations and budgets are being made by a housing association a local authority or a customer, there is a need for an integrated set of tools that are fast, engaging and easy to use. This is what Policy in Practice has delivered through this Toolkit. In addition, it is also an excellent solution for helping people to set realistic job goals - the first step of getting into work.

"From our initial discussions with local authorities and housing associations we believe we have listened to our customers' wish lists for a combined solution. Now, rather than use different sources, the Universal Benefit Toolkit provides a single source of tools each of which streamlines the calculation of support in an easy to use way. By taking this unique combined approach, we are confident that demand will be exceptionally high."


About Policy in Practice (
Policy in Practice believes change happens on the frontline. We bridge the gap between policy development and its implementation by combining deep policy insight with practical frontline experience and technological expertise.

Deven Ghelani was part of the team that developed Universal Credit and founded Policy in Practice in 2012 to make policy work for people. He saw how complex and process-oriented the welfare system was and wanted to change that. He set up Policy in Practice to communicate information to people on the frontline in a fast, user-friendly way, and help people to make the decisions that are right for them.

For further information please contact:

Deven Ghelani
Policy in Practice
Tel +44 (0)7863 560 677


Leigh Richards
The Right Image PR & Marketing Group
07758 372527

Source: RealWire

OnePlus 2 integrates LifeVibes VoiceExperience 6.0 for premier audio in its quest to “Never Settle”

Tue, 28 Jul 2015 17

Eindhoven, Netherlands - July 28, 2015 - NXP Software B.V. today announced that the new OnePlus 2 handset features its next generation audio solution, LifeVibes VoiceExperience. The LifeVibes audio enhancement solution ensures that the OnePlus 2 provides highest quality voice calling, even in the most challenging audio environments.

LifeVibes VoiceExperience provides state-of-the-art voice calling enhancements for mobile devices such as smartphones, feature phones and tablets. VoiceExperience now includes multi-microphone noise suppression and acoustic echo cancellation, allowing OnePlus 2 to deliver voice quality that exceeds mobile operator requirements. This solution enables consumers to make natural calls under normal and noisy conditions, both in handheld and speakerphone mode.

In adopting LifeVibes VoiceExperience, OnePlus recognizes that the requirement for a robust, innovative mobile audio solution for mobile devices has never been greater. Mobile voice calling has evolved significantly over the years. Consumers expect high quality voice communication in all situations. The voice clarity provided by many professional VoIP solutions is leading to greater expectations for crisp audio. In addition, the rising use of hands free calling has created a challenge for manufacturers in providing crisp audio in noisy backgrounds.

"Our motto is "Never Settle" and our new model, the OnePlus 2, is no exception," said Peter Lau, CEO, OnePlus. "We have injected industry leading design, superior build quality and top of the line specs at a disruptive price point. In our view, LifeVibes VoiceExperience is by far the superior option in giving our customers calling capabilities that are exceptional and market leading. This is critical in making sure our customers are not settling for second best when they choose the OnePlus 2 model, even in the noisiest of environments."

LifeVibes VoiceExperience today runs on over 1 billion mobile devices and is used by major mobile device manufacturers on flagship devices to enhance circuit-switched, VoLTE and VoIP calls, including Skype, WeChat and QQ networks. It is integrated into Android, Tizen and Windows Phone devices.

"Consumers are demanding when it comes to voice quality, and they should be," said Bing Lu, Head of Greater China, NXP Software. "LifeVibes VoiceExperience provides OnePlus with state-of-the-art audio quality and functionality - delighting customers with a crisp, clear audio experience in even the most challenging environments."

LifeVibes VoiceExperience is a platform-independent full-software solution, allowing device manufacturers to achieve consistent voice call quality across different vendors' hardware platforms, such as baseband modems, application processors, System-on-Chips (SoCs) and audio codecs. LifeVibes solutions also enhance voice recognition, voice recording and camcording applications.

About OnePlus
OnePlus is a technology startup committed to bringing the best possible technology to users around the world. Created around the mantra, "Never Settle", OnePlus creates exquisitely designed devices with premium build quality high performance hardware. For more information, please visit

About NXP Software
NXP Software is the leading global independent software vendor (ISV) for mobile smart devices. Its LifeVibes™ software solutions bring differentiation to consumers by providing the best acoustic quality to device makers for use across their platforms. Through expertise, consumer insights and partnerships across the eco-system, NXP Software creates innovative use cases that make calling more personal and consumers aware of their context to support their day-to-day decisions. LifeVibes speech and sensing software makes smart devices more human, more you. NXP Software B.V. is a separate legal entity of NXP Semiconductors N.V. (NASDAQ: NXPI).

For further information
T: +31 (0)40 27 26000

Source: RealWire

Embarcadero Unveils Indoor/Outdoor Application Proximity Solution

Tue, 28 Jul 2015 13

BeaconFence enables developers to build interactive applications that maintain and respond to precise user and hardware location and movement

Maidenhead, U.K. - July 28, 2015 - Embarcadero Technologies, a leading provider of software solutions for application and database development, today unveiled BeaconFence, an indoor/outdoor beacon-based user location and zone management solution for developers. Embarcadero's BeaconFence solution enables developers and ISVs (independent software vendors) to easily add interactive user and device proximity support to iOS, Android, Windows, and OS X applications. While BeaconFence can be used in a wide range of applications, it is particularly well suited for retail, healthcare, entertainment, and manufacturing application solutions.

BeaconFence proximity components track and report user or device location, zone presence/enter/exit, and movement in both indoor and outdoor scenarios with unprecedented precision. This enables the development of highly interactive applications that utilise end-user, customer, or device proximity to or within any physical location, building or object. Using industry-standard iBeacons and AltBeacons, BeaconFence supports simple radial zones as well as polygonal zones of virtually any shape or layout. Developers simply import a blueprint, bird's-eye photo, or drawing of the physical location layout, visually place beacons, and draw zones. BeaconFence will then provide user or device location tracking including zone enter/exit events.

"Interactive proximity support was historically something relegated to sci-fi movies, yet recent steps forward have still been generally restricted to outdoor scenarios, with indoor support typically requiring expensive proprietary RFID receivers and tags," says Michael Swindell, Senior Vice President of Products at Embarcadero. "With BeaconFence, developers can now provide high-precision user tracking both indoors and outdoors using standard Bluetooth-enabled phones and tablets that users already carry, and off-the-shelf beacons that can easily be installed in any location. Furthermore, BeaconFence enables developers to easily develop applications that understand accurate user location and movement within developer defined polygonal zones, enabling solutions that go well beyond the traditional "am I near an object" beacon and RFID proximity support. BeaconFence truly opens the door for amazing new interactive applications for a wide variety of industries."

BeaconFence Features for Building Interactive Applications

  • Bluetooth LE Indoor/Outdoor GPS-Free user and Device Location Tracking
  • Radial and polygonal zone support
  • User and device location, intersection, movement, and enter/exit properties and events
  • Support for standard iBeacons and AltBeacons available from a wide variety of vendors
  • Visual Zone designer with location blueprint and bird's-eye view photo import
  • Support for iOS, Android, Windows, and OS X devices and apps
  • Support for Delphi, RAD Studio, and C++Builder available today with support for Visual Studio, Xcode, Java, and Xamarin coming soon

BeaconFence is available immediately from Embarcadero and from Embarcadero partners. Pricing information can be found at:

Free Edition:
A free developer edition is available at:

Tweet This:
Easily add interactive user and device proximity support to applications with new BeaconFence solution launched today by @EmbarcaderoTech

About Embarcadero Technologies
Embarcadero Technologies, Inc. is a leading provider of award-winning tools for application developers and database professionals so they can design systems right, build them faster and run them better, regardless of their platform or programming language. Ninety of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance, and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. To learn more, please visit


Media contacts:
Vidushi Patel
Paratus Communications

Martina Prinz
Embarcadero Senior EMEA Marketing Manager
+49 (151) 648 17386

Source: RealWire

Watchful Software Ranked as a “Technology Leader” in KuppingerCole Leadership Compass Report on Secure Information Sharing

Tue, 28 Jul 2015 13

Watchful garners "Strong Positive" and "Strong Potential" ratings in esteemed analyst report

Medford, NJ, July 28, 2015 - Watchful Software, a leading provider of data-centric information security solutions, today announced that it has been rated as a "Technology Leader" with a "Strong Positive" rating for usability by KuppingerCole, a leading global analyst company headquartered in Germany, in its recently released Leadership Compass Report on Secure Information Sharing (SIS). The "Technology Leader" designation went to vendors that displayed "technologies which are strong regarding their existing functionality and which show a good degree of innovation" according to the report.

The KuppingerCole Leadership Compass Report on SIS provides an in-depth analysis of the security vendor market. It examines several information security vendors, and Watchful was noted for its mobile device support with coverage of Android, iOS, Blackberry and Windows and its comprehensive data sharing based on Microsoft Rights Management. In addition to listing Watchful Software as a "Technology Leader," and its usability with a "Strong Positive" rating, the highest offered, the study also recognized Watchful as a "Strong Potential" in the Market/Product Matrix, and as one of the "Hidden Gems" in the Innovation/Market Matrix.

"Watchful Software's RightsWATCH has been developed with the end-user in mind. Most users want to email documents or put them in shared storage; the RightsWATCH rights management solution observes end-user permissions on documents regardless of the way in which they are shared. Most project teams want to be able to classify documents themselves and RightsWATCH lets them do that; but the Company wants their project documents protected automatically and RightsWATCH does that as well," said Graham Williamson, Senior Analyst at KuppingerCole. "Watchful provides an easy-to-use solution that supports secure sharing of common document types in a way that most end-users want to work."

"We are delighted that Watchful is ranked among the technology leaders, and that our industry-leading usability has been called out in KuppingerCole's latest Leadership Compass report on SIS. This endorsement stems from our singular focus on security technology innovation and the benefit this brings our customers," said Charles Foley, CEO, Watchful Software. "Today's thought leaders agree that true data security can only be found in securing the data itself, versus trying to 'fence off' networks or devices. One of our key differentiators is for RightsWATCH to automatically classify and protect virtually any file format based on content, context or policy rules, and the findings in this KuppingerCole's report overwhelmingly validate that."

About Watchful Software
Watchful Software was formed in 2012 to address the requirement to protect an organization's most critical asset after its people - its information. The company is staffed by industry executives with decades of systems, software, networking, security, and compliance experience to address the growing need for protecting sensitive and proprietary information against accidental or malicious theft, leakage, or loss. Leveraging key technologies including advanced encryption algorithms, digital rights management, and e-Biometrics, Watchful Software has developed a suite of solutions that ensure only authorized personnel have access to enterprise systems or can handle sensitive information, thereby protecting against the massive economic and competitive damage often done by cyberterrorists and information thieves. Learn more at

# # #

For more information, please contact:
Joanne Hogue
Smart Connections PR
+1 (410) 658-8246

Source: RealWire

1st Touch Appoints Greg Johns As CEO As Robert Dent Leaves To Explore New Ventures

Thu, 23 Jul 2015 12

1st Touch (, the UK's leading developer of mobile systems for the social housing sector, has appointed Greg Johns as CEO. Johns, who previously headed the company's sales operation replaces Robert Dent who, having joined as MD in 2007, successfully guided the company through its acquisition by Aareon AG in July 2012. Whilst Dent leaves to follow other business interests and ventures he will still be involved with the company to offer his support.

In his new role, Greg Johns is keen to build on the company's market leading share and solid commercial performance. By launching an evolutionary strategy that combines new product developments with a brand refresh and an all new website, he sees the company as entering a new phase, noting; "Against a backdrop of significant expansion, it is an incredibly exciting time to take over at the helm of 1st Touch. This is a legacy that I am immensely proud of but don't take lightly. Indeed in building upon our successes to date, I'm very aware of our on-going responsibility to our clients, staff and shareholders to continue the good work started by Robert Dent. We wish him every success in following his new interests.

"1st Touch is a tremendous success story and I look forward to building upon this success with a series of major product, and partnership developments. These plans will strengthen our market-leading position, in the supply of mobile solutions for the social housing market and will deliver even more for our customers and other stakeholders. Looking further into the future, 1st Touch is also investing in a number of innovative new initiatives relating to the Internet of Things and other emerging technologies."

For his part, Robert Dent added; "In July 2012 when the business was sold to Aareon AG it was always the plan and my intention to step back from the business once there was a firm foundation to move forward. With the solid commercial performances we have achieved, coupled with our market leading position, I felt that it was time to explore some new avenues. So, in line with these plans I have resigned from the board of 1st Touch but will still be involved to offer my support. Greg has been instrumental in driving 1st Touch sales success to date and he will no doubt make an excellent CEO. I wish him every success."


Note to Editors: About 1st Touch (
Southampton based 1st Touch, a subsidiary of Aareon AG (, has enabled dozens of field workforce-based organisations to embrace new mobile technologies and so achieve significant savings, greater productivity and more cost-effective use of resources. 1st Touch Mobile delivers clear and unique benefits: These include the system's acclaimed 'Smart Airtime' feature where 'airtime' is minimised and the system is always available with or without 'airtime'. The system's flexibility through simple customer control over forms creation and amendment is also widely acclaimed. There is Integration to multiple back office and other enterprise software applications, so that data is entered only once.

With its widely acclaimed mobile technology, 1st Touch has a clear focus on the Social Housing and Local Government markets. Many social housing providers and local authorities, at large, now benefit from the fast and tangible, best of breed benefits that 1st Touch mobile technology delivers to the enterprise.

To date, over 50% of the social housing market, which has deployed mobile technology, has chosen to implement 1st Touch. In local government, 1st Touch has already been adopted for a wide range of mobile workforce uses. Ready to use applications for local authority organisations include: Public Buildings, Highways/Street Services, Environmental/Waste Management, Revenues and Benefits, together with Planning Control and Trading Standards.

1st Touch software is available on a wide variety of platforms including: Windows Mobile, Apple and Android.

For further information on 1st Touch please contact:
Sally Cops
1st Touch
02380 111206


Leigh Richards
The Right Image PR & Marketing Group
07758 372527

Source: RealWire

Walkbase announces three of the UK's top five grocery chains are now using its in-store analytics to improve shopping experience

Wed, 22 Jul 2015 13

Analytics and marketing platform for retailers and airports announces rapid growth in second quarter, including its first roll-out deal with a retail chain in over 100 stores

Helsinki - July 22, 2015 - Walkbase, the provider of in-store analytics for airports, malls and retail stores, today announced the continuation of rapid growth in Q2, resulting in a record number of roll-outs of its solution in more than 200 retail stores during the first half of 2015. Walkbase is expecting to more than double its expansion during the latter half of the year.

"It's fantastic that three of the UK's top five grocery chains are now using our solution", said Tuomas Wuoti, CEO of Walkbase. "Brick-and-mortar retailers are often tied to lengthy property leases, making the optimisation of layout of existing stores pivotal to success. Through real-time customer behaviour analytics in physical stores, retailers are now able to optimise and commercialise their stores in new ways, to boost revenues and prevent closures."

In-store data sources have traditionally been limited to point-of-sale data and door counters, while expensive one-off studies have been set aside. Many physical stores are blinkered in their efforts to try and understand customer behaviour in-store. Getting in-depth insights has required heavy customer behaviour studies, often requiring a tailored and very expensive approach to data analysis. This has made it slow to react to changes in day-to-day store operations and marketing, and is often unattainable for specialist retail needs.

By deploying Walkbase Analytics, retailers are able to take a new, data-driven approach in optimising their stores and marketing real-time - layouts, assortment, merchandising, window marketing, and campaigns. This helps retailers create a seamless shopping experience for customers as well as increasing their competitive edge in a crowded market.

Wuoti continued: "We have practically reinvented the way conversion is being measured on the high street. We can detect in real-time how many people are passing by, how many enter a store, where they go, how they are engaged, and most importantly how many end up buying. This essentially revolutionises the way high street stores can be managed."

Walkbase Analytics takes advantage of stores' existing Wi-Fi and other in-store technology to provide detailed information on customer's behaviour in physical stores, real-time. This enables retailers to plan and evaluate how their business is affected by changes in format and merchandising, and how events and campaigns drive footfall and loyalty.

-- --

About Walkbase
Walkbase is the leading in-store analytics and marketing solution for retailers, which is helping the high-street "dinosaur" bite back. Just like web analytics platforms have revolutionised the online shopping experience, Walkbase provides the same level of personalisation to brick-and-mortar stores through smartphone engagement.

Based on indoor location technology, the platform provides real-time analytics on customers' habits so the same level of personalisation can apply in brick-and-mortar as it does online. It analyses in-store customer patterns, measures and optimises the impact of marketing on physical stores, engages customers with personalised in-store marketing, and links the online and offline customer journeys together.

The cloud-based Walkbase platform combines Wi-Fi, Bluetooth and camera technologies, and takes advantage of existing store hardware. Founded in 2010, the company is headquartered in Finland, with offices in Helsinki (FIN), Turku (FIN), London (UK) and Bern (Switzerland).

-- --

Source: RealWire

Havas Media Netherlands Is First Local Office Of A Global Partner To Achieve Searchmetrics Authorised Partner Status

Wed, 22 Jul 2015 12

Havas Media's Netherlands Office Sends Consultants Through Official Searchmetrics Training And Certification

London, July 22, 2015 - Search and content optimisation leader, Searchmetrics, has today announced that Havas Media Netherlands, part of the worldwide Havas Media agency, is the first local office of a global agency partner to become an Authorised Searchmetrics Partner, building on the existing global partner agreement between the two companies.

Achieving authorised partner status required Havas Media Netherlands to send its SEO consultants through an official Searchmetrics training and certification programme to demonstrate their expertise in delivering successful organic search and content optimisation campaigns supported by the Searchmetrics Suite global enterprise platform for digital marketing.

"We're the first agency in the Netherlands to become a Searchmetrics authorised partner," said Derk van Amstel, Head of Search at Havas Media Netherlands. "This clearly shows our proficiency with Searchmetrics and also our commitment to mobilising the top SEO software and technology to help us drive success in organic search for clients."

Havas Media, which has offices 122 countries worldwide, signed a global partnership agreement to use Searchmetrics in December 2013. This came after a number of local offices, including the UK office, enjoyed success in supporting and expanding their search business with the help of the Searchmetrics Suite.

The Searchmetrics partner programme has four levels ‒ Ruby, Sapphire and Emerald for national and multinational agencies and the Global partner level for global agency networks. The partner programme is designed to deepen the relationship between the company and its partner agencies through structured commitments that foster sustainable growth for both parties. The company's partners benefit from in-depth support and training which help to streamline the set-up and deployment of Searchmetrics' software on behalf of clients and accelerate time-to-revenue.

Havas Media Netherlands, which works with brands such as Iglo, Peugeot, Kia and Toyota, first began using Searchmetrics under the global agreement in March 2014, after reviewing multiple competitive tools.

Kevin de Mooij, Senior Search Specialist at Havas Media Netherlands said: "We were looking for a premium SEO tool and Searchmetrics gave us everything we needed. Its easy-to-use dashboard gives us in one place all the data and insights we need to plan, enhance and track our campaigns.

"The SEO visibility scores it provides to measure the prominence of any domain in searches are always very accurate ‒ which shows that the software is built and maintained by people who have done SEO themselves. While the research section of the platform immediately gives us historical data about the search performance of any brand ‒ along with its competitors ‒ that we can use when pitching to new clients and getting them interested in what SEO can do for them. This really is unique to Searchmetrics as no other tool provides competitor data like this."

According to Kevin, the proactivity and support provided by the people at Searchmetrics played a key role in convincing Havas Media Netherlands that this was the company they should choose to partner with. The Searchmetrics team provided initial tutorials to help the agency quickly get started using the software and were always available to answer questions or whenever they saw opportunities for the agency's clients.

"The pro-activity of the Searchmetrics team is a tremendous asset to us. For example, some months ahead of the Google Mobilegeddon update, they provided us with whitepapers, insight and best practices which all helped us and our clients prepare for the upcoming algorithm update."

Martin Scholz, VP of Business Development at Searchmetrics, said: "Our agency partners are an important part of our success. It's great to see the Havas Media local office become our first Authorised Partner in the Netherlands ‒ and the first from one of our global agency partners. We're committed to making it a fruitful relationship for both Havas and Searchmetrics."

About Searchmetrics
Searchmetrics is the pioneer and leading global enterprise platform for search experience optimization. Search Experience Optimization combines SEO, content, social media, PR and analysis to create the foundation for developing and executing an organic search strategy. It places the spotlight on the customer, contributing to a superior and memorable purchase experience.

Enterprises and agencies use the Searchmetrics Suite to plan, execute, measure and report on their digital marketing strategies. Supported by a continually updated global database, Searchmetrics answers the key questions asked by SEO professionals and digital marketers. It delivers a wealth of forecasts, analytic insights and recommendations that boost visibility and engagement, and increase online revenue. Many respected brands, such as T-Mobile, eBay, Siemens and Symantec, rely on the Searchmetrics Suite.

Searchmetrics has offices in Berlin, San Mateo, New York, London, and Paris, and is backed by Holtzbrinck Digital, Neuhaus Partners and Iris Capital.

Media Contact
Uday Radia
CloudNine PR Agency
+44(0)7940 584161

Source: RealWire

Globo’s Enterprise Mobility Technology Underpins Milton Keynes Council Flexible Working Initiative

Thu, 16 Jul 2015 17

London, England - July 16, 2015 - Globo Plc (LSE-AIM: GBO, OTCQX: GOBPY), the global provider of complete enterprise mobility solutions and services for both enterprise mobility management and application development, today announced that Milton Keynes Council in the UK is using Globo technology to power its Future Working Programme. This flexible working initiative will drive savings and improve efficiency whilst keeping data on mobile devices 100% secure.

Globo's solution is currently deployed to around 300 devices with plans to reach 1,100 devices used by staff and council members. Planned additional capabilities enabled by mobile apps will result in this rollout being further extended. The solution provides Milton Keynes Council with mobility management, a mobile app development platform and custom apps. The aim of the initiative is to enable flexible work at home or in the field, freeing up costly office space, eliminating paperwork and improving efficiency through real-time data capture.

Milton Keynes Council's Head of IT Strategic Development, Paul Wheeler, said that the initiative will play a key role in maintaining services to the town's growing population in the face of pressure on resources. He adds: "By enabling people to work in an agile way we're looking at a seven to 10 desktop ratio - seven desks for every 10 staff which they share through hot-desking. That in turn means less office space overhead and the closure of one major office. It all adds up to quite a major saving."

There are further economies from the mobility aspects of the programme. "The real strength of the Globo solution is in the apps. They're giving us secure mobile access to back end systems and data, automating previously manual processes, increasing efficiency and making for significant savings in time and money," said Wheeler. "At the same time we're able to leverage existing legacy systems by making them available through apps on mobile devices."

The council's choice of enterprise mobility partner followed a thorough evaluation of several vendors. "The way Globo's product is integrated across all the essential mobility functions is a particularly strong point" says Wheeler, who continues "We really like Globo's can-do attitude, functionality, pricing and their willingness to listen and respond to our requirements. Their comprehensive solutions portfolio cover needs in MDM, BYOD, email, security, app development and more with a clear and reasonable licensing fee."

Another crucial factor for Milton Keynes Council is Globo's ability to keep personal and corporate data on devices separate, and also its remote erase capability. Both are seen as vital to meet strict governance and data protection requirements.

The needs of elected council members are a case in point. Globo's solution is used to secure and partition data on their council-issued tablets. This enables councillors to keep local constituency matters affecting the individuals and families they represent separate from council and committee business, preserving confidentiality.

One additional benefit is that the council can phase-out its legacy inventory of Blackberry devices. "The real strength of Blackberry is its secure email. With Globo's software we can achieve the same and a lot more besides with contemporary smartphones at much lower cost," adds Wheeler.

About Globo
Globo (LSE-AIM:GBO, OTCQX: GOBPY) empowers the mobile enterprise by enabling employees to work and collaborate from anywhere, anytime and by extending the enterprise's engagement with customers and partners. Globo is unique in offering a complete enterprise mobility solution by merging Enterprise Mobility Management (EMM), Mobile Application Development Platform (MADP) and professional services. Globo solutions cover critical areas for a "Mobile First" enterprise, which are data security, app and device management as well as app design and development. The Group operates internationally in USA, Europe, Middle East and South East Asia, and has achieved worldwide recognition from leading analysts firms like Gartner, IDC and OVUM. For more information visit

For further information please contact:
Sage Partnership
Geoff Twibell
+44 118 934 4007

Globo Plc
Violeta Xanthouli
+30 2121218056

Source: RealWire