Fri, 17 Apr 2015 09
Leading UK CSP Software Firm Joins Winners of the Red Herring 100 Europe 2015
The awards, held April 13-15 in Amsterdam, are focused on analysing hundreds of companies and technologies to identify truly disruptive companies and entrepreneurs demonstrating unparalleled growth and innovation. SysMech CEO Rob Green and VP of Sales and Marketing Andy Stubley attended the awards ceremony and accepted the award on behalf of the company.
"Being named a Red Herring Top European company is understandably an honour for us, but one that represents the time and dedication our team has put in to developing our Zen suite," says Green. "The past year has seen explosive growth for SysMech as we partner some of the largest telco and technology companies globally, working with them to build the best platforms to manage the speed, granularity and volume of today's big data challenges."
SysMech joins a prestigious list of past winners who include technology companies such as eBay, Google, Facebook, Twitter, Yahoo, Skype and Salesforce.com. SysMech partners Tableau and Cisco have also been past winners of Red Herring awards.
Companies are assessed according to both quantitative and qualitative criteria that includes technological innovation, financial performance, strategic initiatives, examples of exceptional management and both new and existing market penetration.
"We'd like to congratulate our fellow winners," says SysMech VP of Sales and Marketing Andy Stubley. "We're delighted to have been selected from such an impressive list of companies, and having received this Red Herring award is a real testament not only to our team, but also to the differentiated offering we're bringing to the market. We've got the only organic, end-to-end product set that has been built from the ground up, and it's been built to meet the big data challenges Tier 1 organisations are presenting us with. It's an honour to be recognised as one of the top 100 private technology companies in Europe, and this recognition couldn't have come at a better time. We're growing fast, and this is only the beginning."
SysMech recently reported a record Q1, with revenues for the first half of the year exceeding the full year for 2014. The company last week also announced the appointment of John McAdam to its advisory board, which was a key appointment dedicated to help increase market penetration and to enter new markets.
SysMech provides big data applications and platforms to address the growing market for high volume data, typically generated by machine.
With a proven track record in the telco sector, SysMech supplies major network providers with patented real-time analysis and optimisation as they struggle with the ever-increasing network loads generated by smart phones. SysMech's ZenTM Family provides a unified and scalable service assurance solution, correlating network performance with customer experience and network faults.
PR Contact: Jennifer Reid: firstname.lastname@example.org, +44 (0) 20 8296 1874 or +44 (0) 7920 012 356
VimpelCom Deploys Openmind Networks’ Leading Mobile Messaging Platform to Support SMS Traffic Growth
Thu, 16 Apr 2015 09
Thursday, April 16th, 2015, Dublin, Ireland: Openmind Networks, and its Russian partner Lanit, today announced that leading Russian operator OJSC VimpelCom (Beeline TM) has extended its deployment of its Traffic Control Mobile Messaging Platform.
VimpelCom will leverage Openmind's Traffic Control Platform to support SMS traffic in Moscow and Central Russia during normal and peak periods. The operator also intends to use Traffic Control for SMS traffic on its network at non-peak times. The new roll out marks yet another expansion of VimpelCom's existing Traffic Control deployment. VimpelCom has previously deployed SMSCs and Application Routers platforms.
"Openmind's Traffic Control Platform has been very impressive in generating efficiencies across our network," said Andrey Klimov, head of service network development department of VimpelCom. "The new high-performance and very flexible SMS Infrastructure from Openmind allows us to implement new services much faster and more cost effectively. We look forward to further expanding our relationship with Openmind and Lanit in the future."
"VimpelCom is a key customer for Openmind," said Alex Duncan, CEO of Openmind. "With a subscriber base of 57.2 million in nine different time zones - they are at the top level of usage for our platform both in terms of volume and geographic spread. This deployment underlines the robustness and scalability of Openmind's technology - which delivers tens of thousands messages every second for VimpelCom. We are absolutely delighted they have decided to expand our platform to support their messaging needs even further."
About Openmind Networks
Openmind's Communication Platform is deployed in over 120 sites across 30 countries in Europe, Middle East, Asia and North America, powering over 1 Billion transactions every day. Customers include Mobile Operators, Inter-Carrier Operators, Social and Media providers and more recently, direct to consumers in the App space. The technology provides a gateway for communication and the transfer of data that takes place between individuals, groups, Apps, Service Providers and machines. The platform offers their customers all of the interfaces required to deliver and develop these services. Openmind is headquartered in Dublin with regional offices in the Czech Republic, Germany, UAE, USA and the Netherlands.
LANIT (Laboratory of New Informational Technologies) is a first-rate IT-services provider in Russia and CIS. The company was established in 1989 and currently it is a key partner of Hewlett-Packard, Avaya, BEA, Citrix, Ericsson, Intel, IBM, SAP, Oracle, Microsoft and other world's leading high-tech corporations.
VimpelCom is one of the world's largest integrated telecommunications services operators providing voice and data services through a range of traditional and broadband mobile and fixed technologies in Russia, Italy, Ukraine, Kazakhstan, Uzbekistan, Tajikistan, Armenia, Georgia, Kyrgyzstan, Laos, Algeria, Bangladesh, Pakistan and Zimbabwe. VimpelCom's operations around the globe cover territory with a total population of approximately 739 million people. VimpelCom provides services under the "Beeline", "Kyivstar", "WIND", "Infostrada" "Mobilink", "banglalink", "Telecel", and "Djezzy" brands. As of December 31, 2014 VimpelCom had 222 million mobile subscribers on a combined basis. VimpelCom is traded on the NASDAQ Global Stock Market under the symbol (VIP). For more information visit: http://www.vimpelcom.com/
Sarah Walker/Duncan McKean
020 3818 7191
Wed, 15 Apr 2015 15
Mounds View, Minn. - April 15, 2015-Multi-Tech Systems, Inc. a leading global manufacturer of M2M and IoT devices, today announced plans to open a new EMEA (Europe, Middle East and Africa) office, to better accommodate growing demand in its European markets. The new office will now be located next to London's Heathrow Airport.
MultiTech's Senior Management Team, including CEO Stefan Lindvall; VP of Product Management Daniel Quant; and VP of Worldwide Sales, Duane Wald will be introducing the new office at an Open House, running the week of April 27. To attend, or schedule a meeting during this week, please contact Colin Heron, email@example.com.
Demonstrations of MultiTech's newly announced IoT family of products, including the LoRa™ enabled, intelligent and programmable IoT gateway, the MultiConnect Conduit; associated low-power, long range RF modems, the MultiTech mDot; and the first ARM mbed programmable cellular system-on-module, the MultiConnect Dragonfly, will be up and running all week.
MultiConnect Conduit is the industry's most configurable, manageable, and scalable communications gateway for industrial IoT applications and is ideal for numerous market segments including, Agricultural, Industrial, Smart Cities, and Medical. Each Conduit gateway has the ability to manage thousands of MultiConnect® mDots and other sensors and transmit their data over any cellular network to a customer's preferred data management platform. mDots are inexpensive radios using the new Semtech LoRa™, low power, wide area RF modulation. mDots bring intelligence, reduced complexity and cost to the very edge of the network by running ARM's mbed operating system on a low power ARM Cortex®-M series processor.
MultiConnect Dragonfly, the first ARM mbed programmable cellular System-on-Module(SOM), is a ready-to-integrate processing and communications device that offers an ARM mbed compatible software library for faster development. This all-in-one compact design allows developers to host their application and have access to a full suite of interfaces for connecting sensors or other remote assets.
MultiTech has been expanding the connected world by delivering industry-leading communications technology platforms for over 40 years. Offering an extensive line of fully certified and carrier-approved gateways, routers, modems and embedded components, MultiTech works with thousands of customers worldwide to easily enable cellular, analog, Wi-Fi®, Bluetooth® , LoRa®, GPS/GNSS, and other M2M communication capabilities for their IoT applications. For more information, please visit www.multitech.com.
Wed, 15 Apr 2015 15
Goal-based social network, Linkagoal, goes mobile allowing users to set goals, connect, share progress and crowdsource support on the go
Sunnyvale, CA - April 15, 2015 - Linkagoal, a global, goal-based social network, is changing the way we set goals and how we reach them. Whether it's achieving a beach body, writing a novel, or saving for a vacation, Linkagoal's new mobile app, now available in beta on iOS and Android, allows users to create and share their goals, connect with others to cheer one another along, and link to others who have achieved similar goals, for guidance.
With more than 800,000 users since the soft launch of its online platform in mid-2014, Linkagoal represents the next generation in social networking. Unlike other social networks, Linkagoal focuses on achieving greater social utility and building a curated, goal-oriented community. Linkagoal users aren't limited to their existing social circles, and can tap into a global community with shared goals to source inspiration and help each other reach their collective goals faster.
"By combining the power of mobility, social networking and crowdsourcing, we are creating a tremendous opportunity to help individuals achieve richer connections through a shared purpose and make meaningful life changes," said CEO and Founder, Mohsin Shafique. "With the launch of our mobile app, users can now connect, track and better support one another through the entire goal-making process while on the go. It's like having a life coach and a thousand supporters in your pocket to cheer you on."
The new Linkagoal mobile app allows users to create a profile, and enjoy the following benefits:
- Accountability on the Go: Users can set goals via their mobile phones and begin engaging with others for insight on how to take actionable steps to achieve them. Users can map out each step taken toward reaching any goal, no matter how modest or lofty.
- Uncover New Connections through Shared Purpose: By connecting to others with shared goals, users can track progress, support and cheer on each other.
- Crowdsource Guidance: Already have washboard abs or quit smoking? Linkagoal lets users make contributions and directly share advice and experiences on how best to achieve similar goals, so they don't fall foul of repeating similar mistakes.
- Reward and Gratification: Linkagoal also incorporates an element of gamification for its community where users are rewarded with "badges" that increase their overall influence as a goal-setter or achiever.
Linkagoal will also introduce several new features and functionality to both its mobile and online platform later this year. These include: mentorship services, which enable mentors to promote and connect with users seeking specific support and services, and goal campaign management, allowing brands and companies to promote their own initiatives and connect with a curated community of users to match and better support goals with services and products, while creating new sources of revenue and goodwill.
Author of Now What? 90 Days to a New Life Direction and life coach pioneer, Laura Berman-Fortgang, commented on the launch of the new Linkagoal mobile app: "The barriers to achieving our goals are lack of motivation, support and simply not knowing where to start. What has become increasingly clear to me, after hundreds of success stories in my own practice, is that accountability, support and new ideas on how to accomplish goals make all the difference to creating a significant positive outcome."
Linkagoal is a global, goal-based social network that enables people to create, link and contribute through a strong community of like-minded individuals. Linkagoal addresses the gap between personal and professional social networking allowing users to create and share goals, while enabling them to tap into a worldwide community to encourage collaboration, knowledge sharing and mentoring to help others realize their own aspirations. Linkagoal is also the only social network platform with the ability to predict future user insights and behaviors, making it a powerful tool for brands and advertisers to match goals and even help individuals reach their goals through synergistic services and tailor products. For more information about how Linkagoal is changing the social landscape for good, please visit: www.linkagoal.com.
Jaime Tero/Nahren Khizeran
Linkagoal@onechocolatecomms.com / +1-415-989-9803
onechocolate for Linkagoal
Inoapps Recognised With Prestigious Oracle Excellence Award for Specialized Partner of the Year – UK in Oracle Cloud
Wed, 15 Apr 2015 11
Aberdeen / April /2015 - Oracle has recognized Inoapps (www.inoapps.com) with its 2015 Oracle Excellence Award for Specialized Partner of the Year - UK in Oracle Cloud. Inoapps is a Platinum level member of Oracle PartnerNetwork (OPN).
The Oracle Excellence Awards for Specialized Partner of the Year - UK encourage innovation by OPN members, who use Oracle's products and technology to create value for customers. The award reflects Inoapps' success in adopting OPN's Specialized approach which is aimed at enabling partners to establish industry recognition by following a formal process to become Specialized in key Oracle solution areas.
Inoapps was presented the 2015 Oracle Excellence Award for Specialized Partner of the Year - UK in Oracle Cloud for demonstrating excellence in Oracle Cloud deployment and for delivering an unrivalled quality of service. Inoapps is one of the first organizations to implement Oracle ERP Cloud. By using this rapid implementation technology, Inoapps is able to drive its own business growth; whilst using the experience gained to transform clients' businesses too. Inoapps has also won widespread acclaim for the launch of its Inclusive® range, which allows organisations to obtain Oracle Cloud applications without any upfront cost.
Commenting on the award Andy Bird CEO of Inoapps said, "We are delighted to have been awarded Oracle's coveted Specialized Partner of the Year award for Oracle Cloud. It is a tremendous recognition of the investment we have made as a group in innovation, service delivery excellence and our technical expertise for Oracle Cloud products. Above all, this award is also a testament to the drive and passion of our team in understanding and meeting the transformational opportunities that Oracle Cloud delivers."
"Inoapps has demonstrated an outstanding level of innovation in delivering proven, Oracle-based solutions that solve our joint customers' most critical business challenges," said Will O'Brien, Vice President, Alliances and Channels, Oracle UK and Ireland. "We congratulate Inoapps in achieving the 2015 Oracle Excellence Award for Specialized Partner of the Year - UK in Oracle Cloud. This achievement is a testament to their dedication to excellence and to providing customers solutions and services that drive real business value and results."
Headquartered in Aberdeen, Scotland Inoapps is a global company with operations across Europe, the Middle East, Asia and the Americas.
A leading Oracle Platinum Partner and Applications, Technology, Hardware and Cloud specialist, Inoapps delivers Oracle application-to-disk enterprise IT environment through the provision of consulting, and implementation together with hosting and managed services. The company has clients across a broad range of industry sectors including energy, engineering, construction, travel, financial services and manufacturing as well as local and central government.
Inoapps is proud to be recognized by Oracle as Specialized Partner of the Year for Accelerate Solutions: EMEA 2010 & 2012, Oracle General Business Applications Partner of the Year 2009, 2010 & 2011, UK Oracle User Group Database Partner of the Year 2011/12, the Sunday Times Hiscox Tech Track 100 2014, and the Deloitte Fast 50 2014 (UK) and Fast 500 2014 (EMEA).
About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle's partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle's growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more visit: http://www.oracle.com/partners.
Oracle and Java are registered trademarks of Oracle and/or its affiliates.
1st Touch 360 Streamlines Social Housing Functions, Drives Value For Money and Frees Up Vital Resources
Wed, 15 Apr 2015 10
1st Touch (www.1sttouch.com) the UK's leading developer of mobile systems for the social housing sector has announced the addition of '1st Touch 360' to its widely acclaimed range of enterprise mobile workforce software. This intuitive new dashboard solution, streamlines processes by delivering a single, 360 degree-view of all key metrics and customer data access points. As a result, all the information needed to conduct any customer visit is collated in one central easily navigable location. With such cross-functional visibility, tasks which would previously have required numerous customer visits by different teams are now resolved in one visit from a staff member operating in a multi-functional role. By significantly reducing the number of customer visits required, resources can be redirected to areas of greater need. Customer experience is another area that benefits, as outstanding issues are resolved far more quickly and effectively than before.
By this means, housing officers with 1st Touch 360 on their device can now, for example, record and request reactive repairs, update customer profiling information or liaise with the Social Landlord's Supporting People team. Similarly, responsive repairs operatives will now be able to request a gas check, take a rent payment or report related issues such as anti-social behaviour and vandalism. Any customer facing functions can be incorporated into 1st Touch 360, as specified by management, who remain in control of what is visible to and accessible by each operative. Senior management also have far superior information to base key decisions upon. With 1st Touch 360 they gain real, in-depth insight into service efficiency and can monitor KPIs such as productivity and costs more effectively. A good example of this is 'workflow for managers'. If a member of staff is off sick, they can update through 1st Touch 360 and their tasks for the day will be automatically rescheduled to the next available colleague.
All 1st Touch mobile functions can be incorporated from estate management, care services, pre & post inspection data, incomes and payment history, social and technical inclusion status, planned maintenance and more. An innovative real-time GPS function is also included. This boosts lone worker safety and enables operatives to call for further assistance on site.
In addition to integrating all the key metrics, 1st Touch 360 provides a collaborative & social toolkit too - allowing different workplace colleagues to message, update and post to others on the system and even to identify and communicate with approved suppliers in real time.
1st Touch 360 can also be used online as a self-service tool. This enables customers to manage a range of different issues themselves at a convenient time from the comfort of their home & through their own devices. All details recorded or actioned using 1st Touch 360 are automatically updated in the housing provider's back office Housing Management System; irrespective of the system used. Importantly, 1st Touch 360 can also be implemented regardless of the mobile vendor deployed. This negates any risk of proprietary mobile lock-ins.
Robert Dent CEO of 1st Touch believes that by exploiting the advantages of technology, the new 1st Touch 360 solution could change the interface between social landlords and their customers. He notes, " We have always steered our development plans to meet the evolving needs of our customers. By listening closely to what they have told us, we realise how important driving Value For Money is as a central part of their strategy. This of course involves the reduction of cost and increases in productivity and efficiency. However, there is also an imperative to enhance the customer experience and to raise service levels. 1st Touch 360 helps to achieve all these aims, streamlining customer facing processes by enabling staff to become multi-functional. By reducing the number of visits required significantly it frees up hard-pressed resources for use in other areas with even greater need. Ultimately, I expect that best practice for many organisations may well change to reflect the advances that this new technology has made. "
Note to Editors: About 1st Touch (www.1sttouch.com)
Southampton based 1st Touch, a subsidiary of Aareon AG (www.aareon.com), has enabled dozens of field workforce-based organisations to embrace new mobile technologies and so achieve significant savings, greater productivity and more cost-effective use of resources. 1st Touch Mobile delivers clear and unique benefits: These include the system's acclaimed 'Smart Airtime' feature where 'airtime' is minimised and the system is always available with or without 'airtime'. The system's flexibility through simple customer control over forms creation and amendment is also widely acclaimed. There is Integration to multiple back office and other enterprise software applications, so that data is entered only once.
With its widely acclaimed mobile technology, 1st Touch has a clear focus on the Social Housing and Local Government markets. Many social housing providers and local authorities, at large, now benefit from the fast and tangible, best of breed benefits that 1st Touch mobile technology delivers to the enterprise.
To date, over 50% of the social housing market, which has deployed mobile technology, has chosen to implement 1st Touch. In local government, 1st Touch has already been adopted for a wide range of mobile workforce uses. Ready to use applications for local authority organisations include: Public Buildings, Highways/Street Services, Environmental/Waste Management, Revenues and Benefits, together with Planning Control and Trading Standards.
1st Touch software is available on a wide variety of platforms including: Windows Mobile, Apple and Android.
Wed, 15 Apr 2015 09
- Partnership combines Bee7's innovative monetization and user acquisition platform with Vserv's app monetization solution - VMAX™
- Unlocks traditionally hard to monetize markets for developers across the globe, overcoming difficulties with payments on mobile
London, UK/Mumbai, India: Bee7, the android games monetization and user engagement platform that originated as the in-house solution of Outfit7 - the global entertainment company best known for its hit Talking Tom, today launched a partnership with Vserv, the leading smart data platform for mobile marketing in India & Southeast Asia, to help solve mobile games monetization in these markets.
Until now, monetization in India and Southeast Asia has been notoriously difficult due to weak payment infrastructure and low credit card usage, which makes paying for games or in app purchases practically impossible.
The partnership creates a genuine avenue for developers across the globe to monetize their titles in these markets without disrupting the user experience, or charging for games and in-app bonuses. It combines Bee7's unique game wall tool and Vserv's app monetization solution - VMAX™, thereby enabling developers to pull in demand from multiple channels using one single solution. This combined with Vserv's large developer ecosystem of 150,000 apps and mobile sites from publishers such as Disney, EA, Games2Win, Reliance Games, ZeptoLab etc. gives developers a proven tool to increase user retention and yield optimization in a fragmented android dominated market.
Through this partnership, Bee7 and Vserv have unlocked a lucrative new market for developers. India's smartphone adoption is growing rapidly and will be the world's second largest smartphone market. It also ranked third for total downloads in Google Play for 2014 , while mobile games revenue in Southeast Asia exceeded $1.1 billion last year .
John Rankin, Managing Director of Bee7 said: "As global CPI costs continue to soar, developers look to emerging markets as a new revenue opportunity to help make their games profitable. It's been incredibly tough for developers to make money in these markets, until now."
"The Bee7 and Vserv partnership unlocks these markets for developers - arming them with a proven method to make money from games and improve player retention without disrupting the all important user experience."
Prashant Dixit, VP - Global Data & Supply Partnerships, Vserv, added: "Vserv's latest offering, VMAX™, is a trusted friend to game developers as it helps them maximize their yield. VMAX™ enables these incredible results by providing developers complete control, maximum demand channels and wide range of ad formats. Our partnership with Bee7 is a step further towards our commitment in solving monetization challenges for developers in India & Southeast Asia. By combining Bee7's unique game wall tool with VMAX™, we are providing a powerful app monetization solution to our developer friends."
Vserv and Bee7 will host events together to help grow the mobile games ecosystem and to share their knowledge of emerging markets, advertising tech, user acquisition, retention and monetization with developers.
Developers looking to monetize their games in India and Southeast Asia using the combined power of Bee7 and Vserv can visit www.vserv.com/vmax
Bee7 is a user acquisition and monetization platform for Android, created especially for games. Bee7 makes it easier for developers to acquire loyal users, boost retention and monetize their games.
Created by multinational entertainment company and game developer Outfit7 to help other developers overcome the challenges of making profitable games, Bee7 uses the same technology that propelled Outfit7 from a startup to achieve in excess of 2.5 billion downloads. Founded in 2014, the Bee7 platform, owned by Bee7000 Limited, is growing rapidly, already reaching 200 million monthly active users. While Bee7 Limited, responsible for all sales, is headquartered in London, it has expanded its presence to San Francisco and Singapore. Find out more by visiting www.bee7.com.
Vserv is the leading smart data platform for mobile marketing in India and SEA. With over 500 million unique user profiles globally, Vserv's flagship platform, AudiencePro™, ties together data from multiple sources such as offline and online marketers, telecom operators, mobile app developers and other third party sources. The platform then creates user personas and triggers real time intent signals thereby enabling unprecedented discovery, analysis and monetization of end users. Founded in 2010, Vserv is backed by Maverick Capital, IDG Ventures India and Epiphany Ventures and has offices across India and South East Asia. For details, please visit www.vserv.com
For more information on Bee7, please contact Mitchell Fox, dimoso - firstname.lastname@example.org / +44 (0) 2070332660
For more information on Vserv, please contact Rachita Vaid, Vserv - email@example.com
Tue, 14 Apr 2015 08
The W Review is taking on some of Britain's finest start-ups to win the opportunity to pitch their online community for women to Richard Branson in Virgin Media Business' 'Pitch to Rich'. The 50 start ups with the most votes will get through to pitch to Richard Branson.
The W Review was set up in November 2014 to be a positive, honest space and provide a supportive platform for the modern woman. Topics of discussion include careers, parenting, relationships, body image, women in business, feminism and more. At present, the content is written by a mixture of journalists and real women, all of whom are volunteers.
To build a strong community The W Review is eager to spread the word, therefore the opportunity to win £150,000 in Digital Marketing services through the Pitch to Rich campaign is essential to the platform's future and you can help by casting your vote here: http://www.virginmediabusiness.co.uk/pitch-to-rich/start-up/the-w-review/
Claire Culley, founder of The W Review explains 'Every woman is different. That's a fact. Plus every woman can feel different - every day. Whether she's going through something new or trying to make a change - be it in her career or day to day life, every day has its' ups and downs which is why we wanted to create a space for women to get answers, get advice & feel supported any time they needed it.'
The W Review has already seen celebrity interaction on Twitter with the likes of BBC Radio 1s Alice Levine, Gail Porter and Caroline Quentin all sharing their tweets and the next step for The W Review is to secure as many votes as possible to ensure they can get one step further to pitching their positive, honest community to Richard Branson.
+44 (0)7919 353 484
+44 (0)7808 608416
Fri, 10 Apr 2015 08
Now sales and marketing teams are empowered with insight-driven prospect engagement to sell smarter, powered by Salesforce Pardot
New Intelligent Engagement Studio and Sales Cloud Engage will deliver sophisticated adaptive lead nurturing, visualised campaign testing and cutting edge mobile marketing tools
Leading brands such as Stanley Black & Decker, CareerBuilder and BCD Travel harness Salesforce to connect with customers in a whole new way
LONDON - April 10, 2015 - Salesforce (NYSE: CRM), the Customer Success Platform and world's #1 CRM company, today launched the next generation of Sales Cloud B2B marketing automation. Powered by Salesforce Pardot, the new Intelligent Engagement Studio and Sales Cloud Engage will deliver sophisticated adaptive lead nurturing, visualized campaign testing and cutting edge mobile marketing tools.
The B2B sales cycle has changed dramatically in recent years, primarily because prospects now research options online and engage with companies only when they're close to making a purchase. While the actions prospects take during the research process present numerous engagement opportunities, most marketers and sales reps don't have the visibility or context required to understand how best to connect with the individual and advance them through the buying process. For example, marketers know a prospect opened an email, but don't how long they were engaged with it or what they did next. And by the time sales receives the intelligence, the moment of engagement has passed and it's too late to act on it. What they need is a solution that assembles the individual data points and translates them into actionable insights.
Next Generation of B2B Marketing Automation in the Sales Cloud
The next generation of Sales Cloud B2B marketing automation, powered by Pardot, assembles prospect data points and automatically translates them into actionable insights, enabling marketing and sales teams to sell smarter. With deep visibility into the prospect's digital engagement, it's now easier than ever for marketers and sales reps to understand how prospects want to be engaged and to deliver what they want, when they want it. Sales reps can now receive real-time prospect engagement notifications in the Salesforce1 mobile app, enabling them with instant visibility into how prospects are engaging with product and marketing materials anywhere, at any time. And marketing teams can easily provide curated and approved content to sales reps so they can immediately deploy a custom email campaign to move the prospect through the sales funnel.
"With the next generation of Sales Cloud B2B marketing automation, we're making it easier than ever for marketing and sales to work together and leverage insights about prospect behavior to sell smarter," said Adam Blitzer, SVP and GM, Salesforce Pardot. "Marketers now have the ability to help sales nurture their own pipelines and engage with prospects in real time, and this is driving the amazing customer momentum we are seeing with B2B marketing automation."
New Sales Cloud B2B marketing automation includes Intelligent Engagement Studio and Sales Cloud Engage:
- Intelligent Engagement Studio—the nerve center for intelligent sales & marketing: New granular targeting, testing and reporting capabilities empower marketers and sales teams to connect with prospects like never before.
- Adaptive nurture campaigns: New adaptive nurture campaigns evolve based on more than 100 triggers that test and then target the best nurture path. Previously, B2B marketers could only see basic behavioral data such as email open rates, and they did not have prospect sales stage data from their CRM system integrated with behavioral marketing data. Now, with Intelligent Engagement Studio, marketers will be able to act on the powerful combination of behavioral marketing and sales stage data points. For example, when someone advances to a new sales stage and also views a specific piece of content, Intelligent Engagement Studio will analyze these data points to proactively route the prospect to a new nurture path.
- Visualized campaign testing and reporting: With new visualized campaign testing and reporting, sales and marketing teams will have complete visibility into real-time campaign performance and post-campaign results. For example, once an adaptable nurture campaign is running, B2B marketers have a crystal clear visualization of the data, and can easily see which nurture paths are colored green, for prospects moving forward in a campaign or converting, and which are red, for prospects who stopped engaging. If an email's open rate is too low, the system may suggest improvements such as shortening the subject line. While other solutions are reactive, relying solely on the marketer to review all of the data and determine how to improve their nurture campaigns, Intelligent Engagement Studio is proactive, providing data driven recommendations to B2B marketers. Only Salesforce can combine all of this data into a powerful visual canvas, making it actionable for B2B marketers and sales teams.
- Sales Cloud Engage—empower sales with real-time, mobile marketing tools: Sales reps often develop their own ad-hoc marketing campaigns manually, without marketing automation content, data and insights. This means sales does not have the full context on a lead or customer before they engage, leading to inefficient and disjointed selling. With Sales Cloud Engage, marketing can now empower sales people to deliver their own personalized lead nurture campaigns, putting the power of marketing-curated content and insights in the hands of sales reps. For example, with the Salesforce1 Mobile App, salespeople can add someone to a lead nurture campaign right from their phone. A sales rep can also easily pull up the prospect's entire engagement history with the company, making every touch point with the prospect more relevant and more likely to convert. Data and insights that used to only be under the purview of marketing are now seamlessly integrated with sales.
Comments on the News
- Salesforce and Pardot are a critical piece to what we're doing here at Stanley Black & Decker. There's an opportunity within the organization to take and really blur the lines between marketing and sales, and Salesforce is absolutely helping us do that," said Robert Holmes, VP of Sales and Marketing, Mac Tools, Stanley Black and Decker. "By enabling our sales force in the field to have mobile applications and work on platforms such as Pardot to tie together the marketing and sales function, it gives us a full 360-picture of the sales cycle and our sales processes."
- "The buying process has changed and companies need solutions that align the marketer and salesperson for consistent interactions with prospects" said Mike Fauscette, group vice president, Software Business Solutions, IDC. "Companies that empower salespeople to determine the next-best action while finding new ways to extend marketing into the sales process will be more successful at creating life-long customers."
Companies of All Sizes Sell Smarter with Sales Cloud B2B Marketing Automation, Powered By Pardot
Sales Cloud B2B marketing automation, powered by Pardot, is the #1 B2B marketing automation solution for Salesforce customers. Customer who uses Sales Cloud B2B marketing automation see an average 34 percent increase in sales revenue, a 48 percent increase in marketing productivity, a 37 percent increase in marketing campaign effectiveness and a 38 percent increase in prospect engagement, according to the Salesforce Pardot Customer Relationship Survey, conducted February 2015 - March 2015. Leading brands like Stanley Black & Decker, CareerBuilder and BCD Travel harness Salesforce to connect with customers in a whole new way.
Pricing and Availability
- Sales Cloud Engage is expected to be generally available by the end of April 2015 for $50 per seat per month.
- Intelligent Engagement Studio is expected to be in pilot in the second half of 2015. Pricing will be announced at that time.
- Salesforce Pardot is available today and pricing begins at $1,000 for up to 10,000 contacts per month.
- Learn more about the Sales Cloud B2B marketing automation: http://www.pardot.com/
- Learn more about Sales Cloud: http://www.salesforce.com/sales-cloud/overview/
Connect with Salesforce
- Like Salesforce Pardot on Facebook: www.facebook.com/pardot
- Follow @salesforce and @pardot on Twitter
Salesforce, the Customer Success Platform and world's #1 CRM company, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit: http://www.salesforce.com/.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit http://www.salesforce.com/, or call 1-800-NO-SOFTWARE.
"Safe harbor" statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements. The achievement or success of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize, or if any of the assumptions prove incorrect, the company's results could differ materially from the results expressed or implied by the forward-looking statements we make. Further information on factors that could affect the company's financial and other results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time, including the company's most recent Form 10-K. These documents are available on the SEC Filings section of the Investor Information section of the company's website at www.salesforce.com/investor. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.
Salesforce, Salesforce1 and others are among the trademarks of salesforce.com, inc. Other names and brands may be claimed as the property of others.
© 2015 salesforce.com. All rights reserved.
Thu, 09 Apr 2015 09
New mobile CAPI solution lowers costs for regional research and feedback programmes
London, UK and Oslo, Norway and New York, New York: 9 April 2015: Confirmit has developed a new personal interviewing solution that opens up new market opportunities for organisations running regional and global field-based Market Research and Voice of the Customer programmes. CAPI (Computer Assisted Personal Interviewing) for Android enables businesses to take advantage of the accessible price point of Android devices when conducting sophisticated, interviewer-led research and feedback programmes without compromising survey quality.
Terry Lawlor, EVP Product Management at Confirmit, explained: "CAPI for Android provides a huge opportunity for MR organisations and enterprises alike to conduct field research using a highly cost-effective and efficient channel. Surveys that are authored using Confirmit Horizons can now be deployed on Android devices without any changes and using the full power of Horizons surveys. The CAPI console is available in 42 languages, including Chinese and Japanese, enabling easy deployment for multi-region or remote programmes that need to be deployed in multiple languages."
Confirmit CAPI for Android supports the full range of question types available in Confirmit Horizons, including multimedia support, such as image capture, providing a rich and powerful interviewing experience. It also adds a deeper level of validation to survey responses, thanks to the ability to capture location and gather instant feedback at the point of experience.
Sean Regan, Head of Global Operations Technology at GfK, a long standing user of Confirmit Horizons and Confirmit CAPI solutions, commented: "Confirmit has always demonstrated a clear and strategic understanding of market needs. The introduction of CAPI for Android is no exception as it answers a real demand for accessible electronic interviewing solutions. We are existing users of Confirmit CAPI for Windows, and the ability to run highly sophisticated surveys on Android devices will be a great benefit to us in many regions around the world, particularly in remote and developing markets, as our business expands and consolidates globally.
"The comprehensive local language support will allow our regional field teams to blend vital global insights with local market intelligence. In addition, the ability to capture location and images through the surveys will add the richness of data that our clients increasingly demand."
Confirmit CAPI for Android is an interviewer-based App that can be downloaded to any Android device and then used by interviewers to conduct surveys without needing an Internet connection. It is built on the Confirmit Horizons solution which allows organisations to author a survey once and then deploy it across multiple channels. As with all Confirmit solutions, it offers a totally secure console log-in and secure and encrypted storage of response data.
Confirmit CAPI for Android is immediately available to Confirmit Horizons clients.
Confirmit is the world's leading SaaS vendor for multi-channel Voice of the Customer, Employee Feedback, and Market Research solutions. The company has offices in Oslo (headquarters), Chengdu, Cologne, Grimstad, London, Moscow, New York, San Francisco, Vancouver, and Yaroslavl. Confirmit's software is also distributed through partner resellers in Madrid, Milan, Salvador, Sydney, and Tokyo.
Confirmit powers Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include Aurora, British Airways, Cross-Tab, Dow Chemical, GlaxoSmithKline, GMO Research, JTN Research, Keep Factor, Morehead Associates, Nielsen, Research Now, RONIN, Sony Mobile Communications, Swisscom, and The Wellcome Trust. Visit www.confirmit.com for more information.Media Contacts:
T: +44 (0)1985 850320
M: +44 (0)7796 368669
M: +44 (0)7515 632065