Mon, 29 Jun 2015 09
900 Seconds Oy, a Finnish media technology developer, has launched a live video broadcasting service for consumers: Eyeye TV™. The service is currently available for iOS users. The Android app will be launched in July.
The consumer-to-consumer live video broadcasting market is booming. Early adapters have eagerly deployed the new communication media in order to share their ideas and moments with a live audience. Eyeye TV™ is extending the user experience with a unique, geo-tagged and social network agnostic approach.
Jari Ovaskainen, the chairman of the company, sees huge opportunities in live video broadcasting: "The social media, as we know it today, is about the past: what did I do, see, like or think. That is now changing. Live video broadcasting is turning users' attention to the present moment. This momentum drives millions of users to live broadcasting services."
Every Eyeye TV™ broadcast is geo-tagged and their locations are visualized on a map. Users can browse live broadcasts based on their location, popularity or description. Users can also follow their favorite broadcasters and share the best videos through the leading social media networks.
900 Seconds Oy is based in Helsinki, Finland. Mr. Ovaskainen was the first investor in Supercell. The European Business Angels Network (EBAN) awarded him as the Europe's Business Angel of the Year 2014.
Eyeye TV™ is a trademark of 900 Seconds Oy.
Thu, 25 Jun 2015 14
Former Executive Vice President of HP Software and Operating Partner at Silver Lake Partners Brings Deep Experience to Accelerate Continuous Quality and Digital Engagement
Boston, MA - June 25, 2015: Perfecto Mobile, the world's leader in mobile app quality and experience, today announced the appointment of George Kadifa to its Board of Directors. As a Board member, Kadifa will expand Perfecto Mobile's vision towards enterprise digital engagement and accelerate the momentum with Agile and DevOps teams.
Kadifa has extensive expertise in growing and managing technology businesses, having held leadership positions at HP, IBM, Silver Lake Partners, Corio, Oracle, and Booz-Allen & Hamilton. As Operating Partner at Silver Lake Partners, Kadifa was responsible for driving the growth of a 24-company enterprise portfolio from the firm's large-cap investment fund. Most recently, Kadifa served as Executive Vice President of HP Software and Strategic Relationships, where he led HP's multi-billion dollar software portfolio under the direction of HP's CEO.
"We are delighted to welcome George Kadifa to Perfecto Mobile's Board of Directors," said David Reichman, Chairman of the Board at Perfecto Mobile. "His extensive leadership experience at the top global technology companies, paired with his deep operational knowledge, will add a valuable dimension to the Board as he supports Perfecto Mobile's vision into the next phase of digital engagement."
Kadifa is currently the Managing Director at Sumeru Equity Partners, Director at Velocity Technology Solutions and serves as a trustee for the University of Chicago Booth School of Business.
"As someone with first-hand experience leading both a new breed of companies as well as some of the largest technology organisations in the world, I have come across many companies who set out to change an industry," said Mr. Kadifa. "It is quite rare to find a company such as Perfecto Mobile, with superior technology, a vast market to penetrate, and a visionary executive team. In addition, it offers a highly disruptive business that is transforming legacy tools and waterfall methodologies to an open and continuous approach, matching the way DevOps, Agile and Mobile teams work. I am excited to work with CEO Eran Yaniv, the Perfecto Mobile executive team and the Board to support Perfecto Mobile's explosive growth becoming the standard in the mobile and digital quality market."
About Perfecto Mobile
Perfecto Mobile, the world's leader in mobile app quality, provides a hybrid cloud-based Continuous Quality Lab that enables mobile app development and testing teams to deliver better apps faster. The Continuous Quality Lab supports testing processes earlier and more often in the development cycle, giving way to faster feedback and improved time to market. Users can access an exhaustive selection of real mobile devices connected to live networks around the world and leverage them for testing and monitoring throughout the mobile application development lifecycle - from development, functional and performance testing to monitoring and support.
More than 1,500 customers, including 50% of the Fortune 500 across the banking, insurance, retail, telecommunications and media industries rely on Perfecto Mobile to deliver optimal mobile app functionality and end user experiences, ensuring their brand's reputation, establishing loyal customers, and continually attracting new users. For more information about Perfecto Mobile, visit perfectomobile.com or follow us on Twitter at @PerfectoMobile.
Ellis Reid/Daniel Couzens
+44 20 7437 0227
Thu, 25 Jun 2015 12
Majority of North American subscribers, and 1 in 5 of all subscribers globally, now protected by AdaptiveMobile
DUBLIN & DALLAS - June 25, 2015 - AdaptiveMobile (www.adaptivemobile.com) has expanded to protect one fifth of the world's mobile subscribers and is now Ireland's 2nd largest telecoms software company. Global expansion in both its customer base and employees has seen AdaptiveMobile grow to now protect over 1.3 billion subscribers across more than 75 mobile operators worldwide.
This growth has been driven by AdaptiveMobile's continued leading edge work in identifying, mitigating and protecting against the latest mobile security threats. The first to discover recent Android malware threats including Selfmite and Gazon, AdaptiveMobile launched its SS7 Protection Product and Grey Route Controls Service earlier this year - providing communication service providers with state of the art protection to secure their networks and protect and grow new revenue streams. Just last month, AdaptiveMobile blocked Apple's iPhone message crash for millions of subscribers, protecting them from a new form of SMS messaging attack that immediately crashes your iPhone, iPad or iPod upon opening the message.
The depth of expertise within AdaptiveMobile continues to be recognised by the industry; the Company has recently been identified by Gartner as a 'Cool Vendor' in their "Cool Vendors in Communications Service Provider, Security, 2015" Report. At this year's RSA Conference, AdaptiveMobile's researchers revealed how they have been tracking and blocking criminal activity around messaging bank fraud alerts and shared unique intelligence on previously unseen mobile attacks impacting financial institutions within the United States. During Mobile World Congress 2015, AdaptiveMobile challenged the mobile industry to address vulnerabilities in the SS7 protocol reinforcing the need for industry measures to secure the trust and privacy of subscribers.
"Trust is intrinsically linked to the value and power of a brand, and for mobile operators the trust of subscribers in their ability to both protect their privacy and security is critical," said Brian Collins, CEO, AdaptiveMobile. "From Asia to Africa, from LATAM to India, operators are stepping up the challenge of mobile security and accepting the role they have to play in delivering a safe and secure experience for their customers. AdaptiveMobile continues to see strong growth and, after signing a landmark deal this year in the US, we are now the dominant protector of the majority of North American mobile subscribers."
Founded and headquartered in Dublin, Ireland, AdaptiveMobile is present in nine of the top ten mobile operator groups globally (excluding China) and has doubled its customer base in the last 24 months. The first half of 2015 has seen significant growth in its global footprint, including expansion into 16 new markets in Africa, taking its presence on the continent up to 22 countries, and the USA, Canada, Asia, Latin America and Central America. The Company has also experienced a 33 percent employee growth worldwide including growth in the Dublin 'Silicon Docks' HQ. This increase in headcount, coupled with strong revenue growth, has seen AdaptiveMobile tip the scales to become Ireland's second largest telecoms software company.
The first half of 2015 also saw AdaptiveMobile shortlisted in the Best Security/Anti-Fraud Product or Solution category at the Global Mobile Awards for its globally-deployed Network Protection Platform. This built on awards won in 2014, including the 'Network Management Excellence' award at the Telecoms.com Awards and being named as a 'Pioneer in Global Mobile Threat Detection' by analyst firm Frost and Sullivan.
AdaptiveMobile is the world leader in mobile security protecting over one billion subscribers worldwide and the only mobile security company offering products designed to protect all services on both fixed and mobile networks through in-network and cloud solutions. With deep expertise and a unique focus on network-to-handset security, AdaptiveMobile's award winning security solutions provide its customers with advanced threat detection and actionable intelligence, combined with the most comprehensive mobile security products available on the market today. AdaptiveMobile's sophisticated, revenue-generating security-as-a-service portfolio empowers consumers and enterprises alike to take greater control of their own security.
AdaptiveMobile was founded in 2004 and boasts some of the world's largest mobile operators as customers and the leading security and telecom equipment vendors as partners. The company is headquartered in Dublin with offices in the North America, Europe, South Africa, Middle East and Asia Pacific.
Dan Beattie, +44 20 8392 8071
ACSCom PR (USA)
Anne Coyle, +1 857 222 6363
Wed, 24 Jun 2015 12
Leading international legal business DAC Beachcroft has chosen document bundling from Zylpha (www.zylpha.com), the UK's leading legal systems innovator.
With more than 2,200 people and coverage across the UK, Europe, Asia-Pacific, Latin America and North America, DAC Beachcroft provides its clients with a full-service commercial, transactional, claims, risk and advisory capability. As a global business, the firm is continually looking at effective ways to deliver the highest levels of representation, increase efficiency, reduce printing costs and use less space for storage and filing.
DAC Beachcroft will use Zylpha's software to create, paginate and amend legal documents and bundles. Among the documents and bundles that Zylpha is being used to prepare are: hearing and trial bundles, Instructions To Counsel, Case Management Conferences, witness statement exhibits, client reports and board minutes.
DAC Beachcroft appointed Zylpha because of its track record of delivering bundling and secure delivery systems to major legal practices and for the system's proven ability to integrate with the case and document management systems used internally at the firm.
Initial trials of the system revealed the potential benefits that Zylpha could provide. Depending on the size and type of the bundle being prepared at DAC Beachcroft, time savings ranged from one to three hours. Over the course of the six-month trial, some respondents felt they saved between 30 and 50 hours in time over preparing traditional paper bundles. Others noted that they had also avoided printing thousands of pages of documents as a result. Other commenters highlighted how the system greatly enhanced communication between offices, especially with international locations. There was also praise for the speed with which the software allowed users to reply to external lawyers when compared to previous paper processes.
Commenting on the choice of Zylpha, David Aird, IT Director at DAC Beachcroft, said: "As part of our BWOW, better ways of working initiative, Zylpha will deliver significant time savings along with major reductions in printing, filing and storage overheads. It also gives us a highly effective secure communication system."
"As a result, those who have been first to trial the software internally have been quick to see the benefits over using paper systems. However, it is interesting to note that we have also received highly positive comments from counsel and clients alike who appreciate the ability to click through the bundles they have received quickly and easily. All in all, therefore, this was a successful evaluation and we are looking forward to realising the significant benefits available to the business as we roll out Zylpha across 25 departments."
Zylpha's CEO Tim Long welcomed David Aird's comments adding: "DAC Beachcroft is renowned for the incredibly high levels of representation that they provide to their clients both in the UK and around the globe. In addition, they are always reviewing how to improve all aspects of what they do and a major element of this is the preparation of legal document bundles and their distribution to relevant parties."
"Zylpha allows DAC Beachcroft to produce and maintain these documents in a fraction of the time required previously with paper systems. It also significantly reduces the amount of paper required for printing and photocopying and eliminates much of the need for couriers and additional document storage. We are delighted they have chosen Zylpha and look forward to working closely with then as they roll the system out across their organisation."
About DAC Beachcroft
With around 2,200 people, DAC Beachcroft combines one of the most comprehensive UK legal networks with coverage across Europe, Latin America, North America and Asia-Pacific.
DAC Beachcroft refers to the DAC Beachcroft Group, which includes a number of differently regulated entities within the UK and internationally.
We provide a full service commercial, transactional, claims, risk and advisory capability. We work with clients in a select range of industry sectors and are market leaders in health, insurance and real estate.
We are agile, progressive and easy to engage with. Our flexible approach to resourcing enables us to apply the right mix of legal, commercial and process skills to deliver the right outcome at the right price, depending on our clients' individual needs.
We are committed to supporting the communities where we operate through charitable giving, pro bono work and programmes such as those operated by Business in the Community and The Prince's Trust.
Chambers UK, A Client's Guide to the Legal Profession 2015, recognised more than half of our UK partners as leaders in their field. We achieved a record number of rankings this year with 61 practice areas ranked across all UK regions, 50% of which are in Band 1 and 2.
We achieved a record 105 rankings across all regions in Legal 500 UK 2014 and, with 58% of our total listings in either Tier 1 or 2, our peers have acknowledged our excellence in our fields of expertise.
A number of the group's entities based in the UK and Ireland hold certification under ISO9001, the quality assurance standard and ISO27001, the information security standard, and DAC Beachcroft LLP is the largest law firm in the country to hold a gold Investors in People award.
For more information, please visit: www.dacbeachcroft.com.
About Zylpha www.zylpha.com
Headquartered in Southampton Zylpha is an innovative specialist offering tools for the legal profession including:
- Secure electronic document production and delivery.
- Court Bundling.
- Integration with the MOJ Portal.
- Links to agencies for AML and Identity Verification.
The company, which was founded by Tim Long its CEO, has won widespread acclaim in both the legal and local government sectors for its systems that transform secure communications for court and case management bundles.
Tue, 23 Jun 2015 13
Global Study Conducted by 451 Research Finds Skills Gap and Resource Constraints are Key Challenges for Mobile App Development; Two-Third of Mobile Apps Will be Developed Externally Over the Next Two Years
London, UK. - June 23, 2015 - A new 451 Research global survey, sponsored by Kony, Inc., shows demand for new enterprise mobile applications to rapidly increase. The survey of IT management, IT development and line of business professionals found that more than half of the 480 respondents, from North America, Europe and Australia, plan to deploy 10 or more enterprise mobile apps during the next two years. However, it also revealed that IT departments are ill-equipped to meet the demand for mobile apps due to budget and resourcing limitations, skills gap, legacy infrastructure, overall technology fragmentation and immature lifecycle workflows. As a result, many companies are looking to external resources to meet business demand for mobile apps.
"There is strong demand for new mobile apps, and companies are broadening their focus beyond core processes and application silos; however, enterprises are still very much in the early stages when it comes to mobile app strategies," said Chris Marsh, principal analyst, 451 Research. "IT is still in the driver's seat when it comes to both the bulk of internal mobile app development, technology procurement and project management, although line of business want input and greater collaboration. Line of business is also starting to bring a great amount of funding support to the discussion."
According to the study, the types of mobile apps in highest demand by enterprises in all industries including, healthcare, financial services, insurance and retail, are customer relationship management apps for sales, marketing and services, customer engagement and general employee productivity apps. A growing proportion of companies will look to IT for the bulk of their internal mobile app development. However, the mix of development diversifies beyond just IT, with 42 percent of mobile app development work being done outside of IT.
"The global market for enterprise mobility is expected to grow from $72 billion to $284 billion by 2019, nearly quadrupling in size," said Dave Shirk, president of Products and Marketing, Kony, Inc. "Companies need to be prepared to meet this demand for mobile business solutions with proper alignment between lines of business, IT developers and IT management, to effectively manage and lead enterprise mobility projects. As the largest independent provider of enterprise mobility solutions, Kony has successfully helped the world's leading enterprises to effectively use mobility as a catalyst for business innovation."
Key findings from the study include:
- Developers need to prepare for an App-ageddon as companies look to IT for the bulk of their apps development: There will be a 25 percent increase in time spent on internal apps projects in the next two years - from 43 percent to 63 percent.
- The mix of development diversifies beyond just IT: IT is doing the majority (58 percent) of mobile app development work currently, while 42 percent is being done outside of IT. However, in two years, the study reveals that this figure will increase: two-thirds of apps will be developed externally - by business application vendors (21 percent), system integrators (16 percent), digital agency partners (14 percent) and developer partners (14 percent).
- Uncertainty of who leads mobile apps projects: The majority of developers and IT management with the enterprise are currently grappling with who has ownership of mobile projects: 55 percent of developers think they should lead mobile app projects, while 61 percent of IT management respondents said they should be leading, forcing enterprises to tear down internal barriers to align business and IT on mobile projects.
- Disconnect between aspirations and capabilities: Among the companies planning to build 20+ employee apps, around 60% are also planning 20+ customer and partner apps. Majority (71 percent) of these companies expect IT to be managing those app projects.
- Companies using mobile-specific tooling are ahead of the pack: Companies with the higher numbers of deployed apps are significantly less likely to opt for custom back-end integrations and more likely to be using mobile tools like MAPs and MBaaS.
To access the full Enterprise Mobility report findings: http://forms.kony.com/rs/656-WNA-414/images/Kony-Enterprise-Mobile-App-Report.pdf
For two years in a row (2013 and 2014), industry analyst firm Gartner placed Kony in the "Leaders" quadrant of the Magic Quadrant for Mobile Application Development Platforms. Kony also received the highest scores in 3 out of 4 use cases in Gartner's Critical Capabilities for Mobile Application Development Platforms report. In addition, Kony was recognised as "One of the Best Platform Solutions for the Enterprise" amongst Mobile Application Development Platform providers: Ovum Decision Matrix: Selecting a Mobile App Development Platform Solution, 2015-16.
About Kony Inc.
Kony is the fastest growing, cloud-based enterprise mobility solutions company and an industry leader among mobile application development platform (MADP) providers. Kony empowers organisations to compete in mobile time by rapidly delivering, ready-to-run, multi-edge mobile apps across the broadest array of devices and systems, today and in the future, with a lower total cost of ownership. Kony's cross-platform solution helps organisations design, build, configure and manage mobile apps to empower and better engage with customers, partners and employees. Kony was named the first place winner in CTIA's MobITs Awards in the Mobile Applications, Development & Platforms category and included on the Inc. 500|5000 list of fastest growing private companies in America.
0203 691 8234
Thu, 18 Jun 2015 17
- New Product Builds Modern, Intuitive User Interface Without Cost of Updating Backend Systems
- Velocity Modernizes Traditional Enterprise App Interfaces, Optimizes for Smartphone and Tablet Operating Systems
LONDON - June 18, 2015 - Wavelink today announced the release of Velocity, a mobile application platform transforming warehouse productivity by increasing efficiency through reducing training and improving accuracy. This user-friendly application modernizes traditional green screen applications by automatically building modern HTML graphic user interface (GUI), without the high cost of requiring a backend migration or customization of host applications.
"Velocity is reinventing the industry by simplifying the incorporation of tailored user interfaces, allowing management to better focus on the business and not software development," said Steve Bemis, vice president, mobile productivity at Wavelink. "The supply chain has lived on green screen technology for more than 30 years. It powers everything delivered to your doorstep or stocked on store shelves and with this new platform, warehouses will see reduced training times and improved productivity and accuracy."
Building on Wavelink's existing VelocityCE, a fast-rendering browser for Microsoft's mobile operating systems, the next-generation Velocity accelerates productivity by taking full advantage of the latest touch-enabled mobile operating systems. By converting data fields that previously required multiple key presses into single touch or swipe navigation, task menus and yes/no questions are transformed into buttons on the display - offering a simple, more intuitive experience for the user.
Velocity automatically builds a modern GUI by pulling from existing green screens.
It enables businesses to mitigate the costs and risks associated with updating and migrating mobile applications, all while improving productivity. Some of the ways Velocity is changing warehouse operations include:
- Modern experience. Velocity's intuitive user interface leverages existing mobile touch screen technology and is more familiar to users, improving productivity and accuracy, while reducing training time.
- Reducing risk. Velocity automatically transforms existing green screens to a touch enabled modern HTML GUI, without forcing a risky migration project or making changes in the host system.
- Diminished cost. The platform eliminates the need for in-house mobile application development or migrations for modernization, which can cost anywhere from $1 million to more than $10 million per application, depending on scope and scale. One retail vendor recently quoted $500 million in anticipated application migration costs.
- Customizable and configurable. Velocity's administration console creates custom on-screen keypads and task screens to optimize workflow - offering the option to configure backgrounds, fonts and more.
"With Velocity, we've made it a priority to improve workflow while cutting down on unnecessary costs," said Bemis. "Whether you're debating a migration, or just looking for a way to boost output, we're ready when you are."
Velocity is now available for companies looking to upgrade their green screen technology to customized, mobile-friendly GUIs on today's leading mobile operating systems and devices. To learn more, visit velocity.wavelink.com.
Wavelink accelerates mobile productivity with solutions that enable supply chain operations. Organisations around the globe and across industries such as manufacturing, retail, warehousing and field force automation rely on Wavelink enterprise mobility management, host-connectivity applications, and voice-enablement solutions to connect mobile devices to supply chain management systems, ensuring worker productivity in mission-critical mobile deployments, reducing costs and contributing directly to operating margin. www.wavelink.com.
Copyright © 2015, Wavelink. All rights reserved.
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Amy McKenna / Holly Buckenham
08453 707 024
Wed, 17 Jun 2015 11
The Hyde Group, one of London's leading social housing providers, has chosen the enterprise mobile workforce software solution from 1st Touch (www.1sttouch.com) to help deliver mobile working solutions to staff. This forms part of a wider investment by Hyde in IT as part of its commitment to drive up customer satisfaction and continue to improve business efficiency.
The new technology will be used initially by the Group's Incomes Officers and then rolled out to other staff such as Surveyors and Housing Officers. The new mobile solution will deliver all the information and forms required by an operative straight to their mobile device. This can include dates and times of customer appointments, payment information, stock data, services available to customers and the forms required to access them online. In essence they will have everything they need to do their job at their finger tips, whilst out on site with customers.
Mobile technology is one area where Hyde sees an opportunity to boost both efficiency and customer satisfaction further. Hyde's decision to introduce a professional mobile software solution led to a formal procurement process, as a result of which Hyde entered into a contract with 1st Touch mobile workforce software. 1st Touch software is already being used successfully with many other social housing organisations.
Paul Singleton Director of Business Transition & Support at The Hyde Group said: "We took steps to ensure that we properly understood the requirements for a mobile system across the business. We identified what we needed to achieve and what benefits we could expect. As a result of the process we chose 1st Touch, as we are confident in their ability to integrate with our existing systems as well as their experience working successfully with other similar organisations."
Once deployed the new system will deliver a number of significant benefits. Paul Singleton adds, "One important feature is the system's ability to work with or without a signal so our employees do not have to interrupt their work if in an area of poor signal. There will also be significant efficiency savings from having the details of customer visits sent directly to our employees' devices at the beginning of each day, reducing travel times. In addition, staff would previously have to wait until they went home or back to the office to input notes from customer visits. With 1st Touch they will be able to update Hyde's systems in real time using their device whilst still with the customer."
Robert Dent, CEO of 1st Touch welcomed the news and believes that The Hyde Group is setting the standard for others to follow. In his view, "From working closely with Hyde we have seen the commitment Hyde makes to leverage improved ways of working with new technology and this has impressed us greatly. We have also noted the positive customer satisfaction ratings they aim to achieve and how they plan to deliver both efficiency savings and tangible service improvement. We are delighted that Hyde has chosen 1st Touch to deliver mobile workforce technology as part of this strategy and look forward to working closely with them on other areas where mobile might deliver similar benefits."
About The Hyde Group www.hyde-housing.co.uk
Provider of the Year - National Housing Awards 2013
The Hyde Group is an award winning provider of homes and makes a significant contribution to meeting housing needs and improving people's quality of life.
Hyde is one of the largest housing associations working in England, owning or managing circa 50,000 homes in London, Kent, Surrey, Sussex, Hampshire, the East of England and East Midlands.
Our social investment team, Hyde Plus, continues to make a lasting difference. Over the past year 811 people received employment advice and 60 benefitted from work placements. 673 residents were helped into training and 211 into work.
Hyde is a member of G15 - Housing 1 in 10 Londoners.
About 1st Touch (www.1sttouch.com)
Southampton based 1st Touch, a subsidiary of Aareon AG (www.aareon.com), has enabled dozens of field workforce-based organisations to embrace new mobile technologies and so achieve significant savings, greater productivity and more cost-effective use of resources. 1st Touch Mobile delivers clear and unique benefits: These include the system's acclaimed 'Smart Airtime' feature where 'airtime' is minimised and the system is always available with or without 'airtime'. The system's flexibility through simple customer control over forms creation and amendment is also widely acclaimed. There is Integration to multiple back office and other enterprise software applications, so that data is entered only once.
With its widely acclaimed mobile technology, 1st Touch has a clear focus on the Social Housing and Local Government markets. Many social housing providers and local authorities, at large, now benefit from the fast and tangible, best of breed benefits that 1st Touch mobile technology delivers to the enterprise.
To date, over 50% of the social housing market, which has deployed mobile technology, has chosen to implement 1st Touch. In local government, 1st Touch has already been adopted for a wide range of mobile workforce uses. Ready to use applications for local authority organisations include: Public Buildings, Highways/Street Services, Environmental/Waste Management, Revenues and Benefits, together with Planning Control and Trading Standards.
1st Touch software is available on a wide variety of platforms including: Windows Mobile, Apple and Android.
Wed, 17 Jun 2015 09
Award winning Oracle Platinum Partner Inoapps (www.inoapps.com) has announced an upcoming executive webinar that will provide businesses with an accessible introduction to Oracle Licencing. The webinar will highlight how organisations can achieve best practice by removing the risk of being under-licenced and therefore liable for a large, unbudgeted bill for the shortfall, together with a fine from Oracle for non-compliance.
The webinar on the 24th June which will be run by Inoapps' team of Oracle Licencing experts is aimed at all business types, sectors and experience levels. The webinar will demonstrate how to eliminate the risks of licence non-compliance in basic terminology without complex technical language. As an Oracle accredited licence audit specialist, Inoapps can help businesses through their proven Software Asset Management support service. By auditing all the current licences held by a business, Inoapps can not only check licence compliance but also ensure that organisations achieve maximum usage from those areas of their existing software investment where they are over-licenced and not fully using what they have purchased.
As Andy Bird CEO of Inoapps explains, "By conducting a simple SAM audit, under-licenced companies are able to ensure licence compliance by simply purchasing the extra licences they need. This is far more preferable to receiving a hefty fine from Oracle for being non-compliant. Inoapps' SAM audit service can help companies achieve full compliance and therein peace of mind.
"Often it is the CEOs and CFOs that are ultimately responsible but as this can be a complicated field, there is often a barrier to understanding in the language used. Our webinar will tackle these issues in a clear, easy to follow business language that is accessible to all. We look forward to helping many executives remove this unnecessary risk from their business."
Those wishing to attend can register here: http://www.inoapps.com/oracle-licencing-webinar/
About Inoapps (www.inoapps.com)
Headquartered in Aberdeen, Scotland Inoapps is a global company with operations across Europe, the Middle East, Asia and the Americas.
A leading Oracle Platinum Partner and Oracle Cloud, Applications, Technology & Hardware specialist, Inoapps delivers the complete Oracle application-to-disk enterprise IT environment through the provision of consulting, and implementation together with hosting and managed services. The company has clients across a broad range of industry sectors including energy, engineering, construction, travel, financial services and manufacturing as well as local and central government.
Inoapps is proud to be recognized by Oracle as 2015 Winner of Specialized Partner of the Year for Oracle Cloud in the UK, the Sunday Times Hiscox Tech Track 100 2014, and the Deloitte Fast 50 2014 (UK) and Fast 500 2014 (EMEA), Oracle's Specialized Partner of the Year for Accelerate Solutions: EMEA 2012 & 2010, Oracle General Business Applications Partner of the Year 2011, 2010 & 2009, UK Oracle User Group Database Partner of the Year 2011/12.
Tesco.com Is Most Visible British Supermarket Site In Mobile Phone Searches On Google, Finds New Study
Mon, 15 Jun 2015 11
Searchmetrics analyses mobile phone search performance of top supermarket sites in wake of Google mobile-friendly update
London - June 15, 2015 - Tesco.com is the most visible British supermarket website in mobile phone searches on Google UK (Google.co.uk) performing three times better than nearest rival, Asda.com according to a new study released today. The research by search and content optimisation leader, Searchmetrics, reveals that leading supermarket sites that perform well in desktop searches also perform well in mobile phone searches in the wake of the recent Google mobile-friendly update.
Searchmetrics compared the search performance of nine leading British supermarket websites  in desktop and mobile phone searches to assess the impact of the Google mobile-friendly update, the algorithm change designed to downgrade the mobile search rankings of those web pages not deemed to be user-friendly on mobile phone displays.
"When Google announced its mobile-friendly update, there was speculation about the major impact it could potentially have on brands. However, our analysis indicates that the effect has not been significant on the leading supermarket retail sites we included in the research. Probably because they made sure their sites were already well optimised for mobile phones," explained Marcus Tober, CTO and founder of Searchmetrics. "It's likely that some smaller sites who have not invested in the mobile user experience of their pages will have seen a drop in search performance and traffic from mobile phones."
Tober also suggested that it was likely that Google will continue to adjust its algorithm for mobiles searches, making it important for online businesses to track the mobile search performance of their pages and continue into invest in the mobile user experience.
Searchmetrics analysed the search results for millions of search terms to calculate a Desktop Visibility score and a Mobile Visibility score for each of the supermarket sites in the study . These index scores, which are presented as metrics within Searchmetrics' software, reflect how frequently sites appear in search results and how highly they rank.
As shown in the table underneath, Tesco performs best in both mobile and desktop searches with a mobile visibility score of 633,970 and a desktop visibility score of 607,450, over three times higher than the scores for second-placed Asda in both mobile and desktop searches.
|Supermarket site||Mobile Visibility||Desktop Visibility|
"Research suggests that people don't always use mobile phones to make the final purchase, but they do use them heavily to research products ahead of making a purchase via a desktop or laptop or by visiting a store. In many cases in-store customers might check product prices and offers on a competitive store website before making a purchase," explained Tober. "So even if you are not selling through your website - as was the case in some of the supermarkets in our study - it could still be very important to have good visibility in mobile searches."
 The study analysed the top nine British supermarket sites according to Kantar Worldpanel http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11521602/Aldi-overtakes-Waitrose-as-Britains-sixth-largest-supermarket.html
 How desktop and mobile search visibility is measured
Searchmetrics tracks the paid and organic ranking of millions of keywords every week. It calculates the desktop and mobile visibility scores based on several parameters, including:
- The number of times a domain appears in the search engine results pages (SERPs) across the keyword set within desktop and mobile searches.
- Its prominence within those SERPs (a higher ranking equates to a higher visibility score)
- The competitiveness of the keyword (higher search volumes equate to a higher visibility score)
- The SERP click-through-rates (CTRs), (the probability of a result being clicked according to its position on the search engine results page)
The mobile visibility score is an estimate based on national search performance (in reality Google presents localised search results on mobile devices that reflect the location of individual devices). The search volume and CTRs for mobile searches are different to desktop searches, however the Mobile Visibility score calculation uses the same search volumes and CTR as desktop searches in order to enable comparison.
While the visibility scores can relate to a website's real traffic, it is important to remember that traffic can come from many different places online. Therefore the visibility scores are only indicators of traffic that comes from a website's organic search channel.
About the study
Searchmetrics analysed the mobile and desktop search performance of nine UK supermarket sites as of w/c May 11, 2015. The list of nine leading supermarket sites was taken from list created by Kantar Worldpanel: http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11521602/Aldi-overtakes-Waitrose-as-Britains-sixth-largest-supermarket.html. Mobile and desktop search performance was compared for the nine supermarket sites using the Searchmetrics Mobile Visibility score and Desktop Visibility score.
Searchmetrics is the pioneer and leading global enterprise platform for search experience optimization. Search Experience Optimization combines SEO, content, social media, PR and analysis to create the foundation for developing and executing an organic search strategy. It places the spotlight on the customer, contributing to a superior and memorable purchase experience.
Enterprises and agencies use the Searchmetrics Suite to plan, execute, measure and report on their digital marketing strategies. Supported by a continually updated global database, Searchmetrics answers the key questions asked by SEO professionals and digital marketers. It delivers a wealth of forecasts, analytic insights and recommendations that boost visibility and engagement, and increase online revenue. Many respected brands, such as T-Mobile, eBay, Siemens and Symantec, rely on the Searchmetrics Suite.
Searchmetrics has offices in Berlin, San Mateo, New York, London, and Paris, and is backed by Holtzbrinck Digital, Neuhaus Partners and Iris Capital.
CloudNine PR Agency
Mon, 08 Jun 2015 08
LONDON / PRAGUE - JUNE 8, 2015 -- Today, Brand Embassy, an award winning digital customer service technology firm, announced the launch of their new customer service platform. Brand Embassy's cloud-based SaaS brings digital customer service channels like Facebook, Twitter, Instagram, email, live chat and discussion forums into one interface and then uses a variety of parameters like post influence and topic to intelligently route requests to the most relevant customer service agent. Brand Embassy also announces it has already signed up Vodafone, T-Mobile and GE Money for its platform.
As the global market leader in telco social customer service software, Brand Embassy has seen a shift in the way some of the world's largest brands like Vodafone approach customer service. When demand is low, social media management tools that capture a live stream of brand mentions are suitable for social customer service. Marketing managers can act as the liaison between requests made on social and contact center agents. But with even the slightest increase in demand the whole thing falls apart.
A 2014 study by McKinsey found, e-mail and telephonic voice have fallen from over 80% to about 60% of the telecoms communications portfolio over the past five years, while time spent on social networks has doubled. When consumers do use their phones, only about 20% of the time is for talking - down from over 60% just five years ago.
"We've seen a major change in the way our customers want to communicate with us," says Phil Wilson, Social Media Communication Manager at Vodafone UK. "They demand more than just marketing on social media, they want customer service. We believe it's our job to deliver that exceptional service. That's why we've invested in customer service technology from Brand Embassy, and together we're well on our way to achieving our goals."
"Customers already have cutting edge technology in their pockets - it's businesses who need to catch up," says Vit Horky, co-founder and CEO of Brand Embassy. "Customers aren't willing to wait on hold anymore to get customer service. They want to communicate with brands the same way they communicate with friends - on social media. It's just easier."
The many-to-many nature of social media creates a conversation that can get very complex, very quickly. Brand Embassy understands the complexity of a social thread and intelligently creates, prioritizes and routes requests to the most relevant person - everything from an email-turned-angry-Facebook post to a simple 'thanks' on Twitter is captured and appropriately assigned.
- Integrated CRM gives agents real time customer data to provide a more personal and relevant customer experience
- Intelligent Workflow identifies and sorts requests based on post influence, topics mentioned, language and source of origin, a critical feature for operations at scale
- To Bee Done List automatically creates tickets from complicated social threads so agents don't have to worry about missing an individual issue or question within a single post
- Knowledge base allows agents to share information and save time with easily customizable predefined answers
"Our technology isn't just a glorified Google alert for social media - it's much smarter than that." adds Horky.
About Brand Embassy
Brand Embassy is a digital customer service technology company that makes it easy for brands to be loved by today's impatient social and mobile customers. Launched in 2011, Brand Embassy's SaaS is now trusted by over 100 enterprise clients like Vodafone, T-Mobile, Samsung and GE Money. By unifying all digital customer service channels like Facebook, Twitter, Instagram, email, live chat, forums and self service into one Social Customer Ecosystem customer service becomes efficient, personal and scalable.
Co-founder and CEO of Brand Embassy
tel: +420 731 162 905