Mobile Groove

ATLANTA - May 20, 2013 - Movius Interactive Corporation is taking the next step in its global strategy to launch its CAFÉ cloud solution to service providers around the world. The company is targeting Europe, Asia and the US as key regions to offer CAFÉ as a service, with US operators next in line to benefit from the rollout.

Movius, a global leader in solution enablement for service providers, will initially host CAFÉ platforms in the US and Europe, the latter being hosted by its partner Monaco Telecom. Other regions will follow later this year.

Service providers will be able to make use of the hosted CAFÉ platform, which lends itself to multiple applications, rolling out OTT style services to subscribers quickly and easily. The hosted cloud environment means carriers can avoid service adoption risk, save on operational and maintenance costs and can take advantage of remote, faster deployment.

"There's a great advantage in this for service providers that utilize this solution," said Jose Romero, VP of Product Strategy and Marketing at Movius.

"Its high port density, scalability and multi-tenanted architecture allows significant OpEx savings and also enables service providers to quickly create and teardown applications depending on market fit, as well as avoiding any potential service adoption risk. Carriers can also speed their time to market for innovative applications while providing increasingly demanding end users with the latest communications applications."

At its core CAFÉ can deliver converged messaging solutions such as Visual Voicemail, which allows users to see a list of messages using their Smartphone and simply click to listen to the specific message, and virtual communications such as the myIdentities application which separates, controls and protects multiple personas on the same device.

Movius will be attending CTIA 2013 in Las Vegas on 21 - 23 May. To arrange a briefing with Movius at the event, or to set up a telephone interview, please contact Martyn Gettings (martyn.gettings@proactive-pr.com) or Holly Tyrrell (holly.tyrrell@proactive-pr.com).

For more information about Movius Interactive Corporation visit http://www.moviuscorp.com/.

-ENDS-

About Movius
Movius Interactive Corporation is a recognized leader in unified communications solutions for telecommunication providers around the world. Its applications for converged messaging, unified conferencing and virtual telephony enable carriers in established and emerging markets to increase ARPU and market share. By continually innovating new services, Movius transforms the way the world interacts. For more information, visit www.moviuscorp.com/.

For media information please contact Holly Tyrrell at holly.tyrrell@proactive-pr.com or Martyn Gettings at martyn.gettings@proactive-pr.com. Alternatively call +44 1636 812152.

Source: RealWire

Global messaging solution specialist, Dialogue Communications, says text messaging is essential to driving an effective recruitment process. This announcement comes at a time when unemployment rates are high and the recruitment industry is as important as ever, at the Bullhorn Live Conference in Boston, where Dialogue is exhibiting at booth #16.

Dialogue, which is sponsoring the event, recently conducted a customer survey and found that nearly 90% of recruiters across the world saw that text messaging helped their business by enhancing the speed of communication[1]. By using SMS for Bullhorn and saving time on communication, agencies found that they could secure placements quicker and improve overall performance.

While at the event, Dialogue will demonstrate the capabilities of its SMS for Bullhorn application for recruiters. The application, which is used globally, simply integrates into existing Bullhorn recruiting software and allows recruitment agencies to communicate in real time with candidates easily via text message, giving them faster access to new employment opportunities. By using the two-way text messaging functionality, recruiters can be the first to alert candidates of potential job opportunities from within the Bullhorn staffing software and candidates can reply back immediately. All outbound and inbound messages are tracked and logged securely within the Bullhorn system. According to Dialogue's customer survey, three quarters of recruiters found that candidate response rates were improved and time was saved through the automatic storing of outgoing and incoming messages[2].

"Text messaging is an incredibly reliable and powerful communications tool as these days almost everyone has a mobile phone. In fact there were 326.4 million active devices, including Smartphones and feature phones, in the US in 2012 according to research by CTIA[3]," says Pinder Takhar, Marketing Manager of Dialogue Communications.

"It is important for recruiters to be maximising on this method of communication, a study by IDC Research shows that 79% of people 18-44 have their Smartphones with them 22 hours a day[4]. As a consequence of this, 98% of messages that are received are opened, and 90% are read within three minutes[5]. Communication is immediate, and you can't get more powerful results than that."

Further results of Dialogue's customer survey showed that over 78% of recruiters said that it is important for their company to use text messaging for scheduling interviews between candidates and clients. Over 76% said they found it important for confirming the interview and 80% then said it was useful to then follow up with candidates (for more information on the survey results, read the text messaging improves business performance article on the Dialogue site).

Dialogue will showcase its SMS for Bullhorn application at this year's Bullhorn Live in Boston (booth #16). The event runs from 20 - 22 May at the Renaissance Waterfront Hotel and will provide informative sessions and valuable networking events on getting the most out of Bullhorn.

For more information please visit www.dialogue.net/sms-for-bullhorn. Alternatively you can keep up with industry updates by following @dialogue_tweets and @SMSRecruitment on Twitter.

[1] http://www.dialogue.net/media/news/recruitment-text-messaging-improves-business-performance,-say-recruiters
[2] http://www.dialogue.net/media/news/recruitment-text-messaging-improves-business-performance,-say-recruiters
[3] http://www.ctia.org/consumer_info/index.cfm/AID/10323
[4] https://fb-public.box.com/s/3iq5x6uwnqtq7ki4q8wk
[5] Source: Frost & Sullivan, 2010

ENDS

About Dialogue Communications
Dialogue Communications was established in 1994 and specialises in delivering mobile messaging and mobile billing solutions to businesses around the globe. Taking the experience and know-how Dialogue uses its own industry technology whether its API tools or online mobile applications to deliver efficient, reliable and secure services for its customers and to help them benefit from using SMS. Dialogue also works with market leaders to integrate effective two-way SMS with SaaS applications.

With its ISO 9001 (Quality Management) accreditation since 2000 and ISO 27001 standard for information security, Dialogue is proud and committed to the comprehensive quality of service it provides - including software usability, message gateway performance and customer care. Headquartered in Sheffield, UK, Dialogue also has international offices in London, Sydney, Cape Town, Singapore and San Francisco.

For media enquires please contact:
Dana Corson
Account Manager, Proactive PR
dana.corson@proactive-pr.com
+44 1636 812152

Source: RealWire

Brussels, Belgium and San Diego, CA - Monday 20 May 2013 - GS1 and Open Mobile Alliance (OMA) are collaborating to enable bar code scanning features built directly into mobile devices. This will make it easier for application developers to allow their apps to scan and link to trusted content.

"Mobile data is growing exponentially and bar code scanning is a key driver for consumers to access data and media owners to engage users. Today, the industry is working with a bar codes ecosystem that is fragmented by non-standard solutions. This specification will enable application developer innovation for the mCommerce and mobile advertising industry, allowing companies to develop interoperable and scalable applications," commented Bryan Sullivan, OMA Board of Directors Vice-chairman.

GS1, the supply chain standards organisation, manages the system of product barcodes used by close to 2 million companies on billions of products across the world. OMA, the mobile standards organisation, is recognised for a wide range of specifications and application programming interfaces (APIs) to enable mobile services. These include OMA DM (device management), which has been deployed on over 1.4 billion devices. The two organisations have been working together since 2011.

GS1 and OMA will develop a new specification leveraging existing GS1 and OMA standards. It will allow mobile device manufacturers and operators to build mobile devices with the following key bar code scanning capabilities:

• universal scanning of standardised bar codes

• built-in code scanning capability accessible to users manually through the device camera, and also to applications thanks to a Web API exposed on the device

• intelligent linking of bar codes with trusted content provided by the owners of the bar codes

• support for collection of user analytics including location on an opt-in basis

For application developers the specification will simplify and accelerate deployment of applications that use code scanning by providing:

• more flexible integration of code scanning into applications

• seamless and more consistent user experience, reduced time to market: common standards and enablers will reduce both complexity and development costs

Ultimately consumers will benefit through a new generation of more intuitive applications.

"Our consumers are increasingly using mobile devices to research and purchase products. This new specification will allow more consumers to access accurate and trusted product information to help them with their daily lives," said John Phillips, SVP Customer Supply Chain and Logistics at PepsiCo.

The two organisations aim to launch the new specification in 2014 and encourage companies to actively participate in the development process this year. The initial list of companies participating includes Fujitsu, NEC and AT&T. To participate in this activity, contact Cameron Green (cameron.green@gs1.org) or Kennie Kwong (kennie.kwong@att.com).

Mobile Codes and NFC Panel Discussion: 6 June 2013, Dublin, Ireland
On June 6, GS1 will participate in a panel discussion on Mobile Codes and NFC as part of a seminar hosted by OMA at the Burlington Hotel Dublin, Ireland. The OMA seminar is designed to bring together thought leaders in the area of Big Data as it relates to mCommerce and Mobile Advertising to discuss the ecosystem and make recommendations about the potential for new standards or best practices, which might help stimulate innovation, market growth and greater end-user satisfaction. Panel participants will examine the way in which tags such as QR codes and NFC, combined with functionality on the mobile device, can lead to enhanced services. Attendees can join in person or over the interactive live-streamed webinar, which will enable viewers to present questions to the panel. Attendance is free for OMA members and a select number of invited guests. Interested parties should contact Elizabeth Rose at erose@omaorg.org. See http://www.omaevents.org/ to register for the webinar.

Notes for editors

Facts about bar code scanning

• According to comScore, a leading firm in measuring the digital world, more than half the US smartphone population used their phones in 2011 to perform product research while shopping in stores, while 1-in-5 scanned a barcode and 1-in-8 compared prices on their phones.
  http://www.comscore.com/Insights/Press_Releases/2012/2/comScore_Releases_the_2012_Mobile_Future_in_Focus_Report

• "QR Code Usage Among European Smartphone Owners Doubles Over Past Year. Germans are most avid users of QR Codes, while Spain Ranks as Fastest Growing Market." Source: comScore, Inc. September 2012 http://www.comscore.com/Insights/Press_Releases/2012/9/QR_Code_Usage_Among_European_Smartphone_Owners_Doubles_Over_Past_Year

• "Mobile Barcode Trend Report: Holiday Shopping Edition (U.S.): One million more scans than last year; people are scanning multiple times; Ages 25-44 made up the majority of users scanning at 49%." Source: Scanbuy, Inc. 2012. http://www.scanlife.com/en/trend-reports

• A recent study of QR code usage among consumers in the US, UK, Germany and France found that Americans were the most likely to have used the technology. Source: eMarketer, Jan 2013. http://www.emarketer.com/Article/US-Ahead-of-Western-Europe-QR-Code-Usage/1009631#6sCPMcDyRGeQTiqC.99

• "Top 30 QR code uses" Source: Emerging Technologies smartblogs, Jan 2013. http://smartblogs.com/social-media/2013/01/03/top-30-qr-code-uses/

About GS1
GS1 is a neutral, not-for-profit, international organisation that develops global standards and solutions to improve the efficiency and visibility of supply chains across industries. It engages a global community of trading partners, industry organisations and technology providers to understand their business needs and develops global standards in response to those needs. GS1 is driven by close to two million user companies, which execute more than six billion transactions daily in 150 countries using GS1 standards. GS1 has local Member Organisations in over 110 countries. More information at www.gs1.org.

GS1 has standardised barcodes and radio frequency (RFID) technologies for the supply chain and mobile commerce. It is developing the GS1 Source framework to enable these bar codes to link to rich content provided directly by brand-owner companies. More information at www.gs1.org/source/.

About Open Mobile Alliance (OMA)
OMA is the wireless industry's focal point for the development of mobile service enabler specifications, which support the creation of interoperable end-to-end mobile services. OMA drives service enabler architectures and open enabler interfaces that are independent of the underlying wireless networks and platforms and that work across devices, service providers, operators, networks, and geographies. More information at www.openmobilealliance.org.

In July 2012, OMA announced its specification for encoding, decoding and resolution of mobile two-dimensional (2D) barcodes. More information at http://technical.openmobilealliance.org/Technical/release_program/MobileCodes_v1_0.aspx

Along with a centralised and open registry to assign a virtually limitless number of barcode management servers, the OMA specification allows retailers and advertisers to create sophisticated marketing, advertising and mobile commerce campaigns using cameras on mobile phones.

Press contacts:
Elizabeth Rose, erose@omaorg.org
Joe Horwood, joe.horwood@gs1.org, +32 473 33 47 85

Source: RealWire

Competition launched with the ultimate celebrity winners!

To celebrate its daily haul of happy winners who take home over £2 million a day in prizes, Galabingo.com is revealing just who the biggest winners are as it launches a national search to find the individual whose face best encapsulates that winning feeling. The competition winner, as voted for by the public, will not only get to meet pop favourites Blue, they will also star in a Galabingo.com advert.

To launch the competition, Galabingo.com has created the ultimate winning face by combining the features of five famous male and female celebrity winners into two fun photo images. The female face features Dame Helen Mirren's BAFTA hair, singer Adele's eyes, Kate Moss' nose, Kate Winslet's mouth and Olympic hero Jessica Ennis' face. Meanwhile the male face is a combination of Daniel Craig's hair, David Beckham's eyes, comedian Alan Carr's nose, business mogul Alan Sugar's beard, Simon Cowell's smile and gymnast Louis Smith's face shape.

Galabingo.com is also revealing just who are the 'luckiest' visitors to its site. They've crunched the data to find out who wins the most out of the thousands of visitors who come to Galabingo.com each day - the stats make interesting reading, but players should remember that everyone who plays has an equal chance of winning, it's also down to an individual's skill, playing style, choice of game, and of course, a little bit of luck.

Galabingo.com's statistics reveal that:

• The luckiest age is 37 for women and 58 for men

• The luckiest region in the UK is Central Scotland, followed by the South West and Lancashire

• The luckiest town in the UK is Stoke-on-Trent

These figures go to show that there's a huge range of winners at Galabingo.com - just like the celebrity faces which are made up of the UK's iconic winners from all walks of life including music, sport, business and the big screen. Galabingo.com hopes all kinds of people, from ardent bingo fans to first timers, will feel inspired to submit their own winning expression.

"We create so many winners every day, we're well used to seeing the fantastic expressions on our members' faces when they realise they've won. It's a real perk of the job to be a part of the smiles and laughter, tears of joy, or even the odd scream of excitement, and it's this sense of joy we really want to share through our Winning Faces competition," explained Alison Digges, Director of Galabingo.com.

Anthony Costa from Blue commented: "This is a great, fun competition and we really would encourage people to get involved. We're all really looking forward to meeting the lucky winner and performing a song or two at a special Galabingo.com event in June. Good luck to everyone, and fingers crossed you're a winner too!"

Individuals are invited to upload an image of themselves sporting their most fabulous 'winning face' via a specially developed Facebook app, between now and 9.00pm on Friday 24th May 2013. The winning face most liked and shared by members of the public will win a chance to meet boy band Blue at a special Gala Live event on Friday 14th June. The winner will also star in a Galabingo.com advert and receive a cash prize and iPad.

ENDS
For further information please contact Lucre on 0113 243 1117 or gala@lucre.co.uk.

Notes to editors:

GalaBingo.com
GalaBingo.com was successfully re-launched in 2012 by Gala Interactive (Gibraltar), a new division of the Gala Coral Group, the UK's largest bingo operator and third largest gaming firm.

With 21 years of Bingo heritage, Gala Bingo knows its market guaranteeing players a competitive spend £5, get £15 Welcome Bonus and nurtures new members with 5 days of free bingo thrown in.

Add to this over 600 jackpots daily, the highest number available anywhere, as well as over £2 million paid out to members every day, and the result is a cutting edge online bingo site arguably producing more winners than any of its rivals.

GalaBingo.com has also spearheaded the development of brand leading gaming products with exclusive celebrity and media driven content such as Ant & Dec's Saturday Night Takeaway, Little Britain, The Hoff, X Factor, Deal or No Deal, The Hulk and Gladiator as well as twice paying out jackpots of £1.6 million and over £840,000 respectively in less than six months through the exclusive Chests of Plenty slot.

The unique Gala Live, with its interactive chat rooms, also features exclusive celebrity interviews and competitions, 24/7 and Gala Bingo also keeps abreast of fast moving social technology providing its members with the best online bingo entertainment on their PCs, Macs, iPads, iPhones or Android tablets and phones.

GalaBingo.com continues to raise the bar for online bingo where "the buzz", entertainment, a sense of community, having fun and, of course, winning, is what it's all about.

Gala Bingo
Gala Bingo, the UK's largest Bingo Operator, runs over 138 clubs from Peterhead to Plymouth. Every one of the 4,500 staff are focused on going further than anyone else to guarantee that over one million customers a year experience the best buzz in Bingo. Gala Bingo is totally committed to increasing the number of Bingo fans in the UK, who can regularly enjoy the great value bingo, state-of-the-art fruit machines, and fantastic food and drink on offer in Gala Bingo clubs, every day of the week.

Source: RealWire

Popular print book now available as eBook through Amazon

STORY HIGHLIGHTS

• The Everything Guide To Mobile Apps: A practical guide to affordable mobile app development for your business draws from the vast experience of its authors analyst and mobile authority Peggy Anne Salz and top-producing marketing executive Jennifer Shambroom

• The Everything Guide To Mobile Apps is the first-ever resource to offer guidance from 25+ experts across the mobile ecosystem on how to make, monetize and market mobile apps

• The popular print book, sold at Barnes & Noble and Amazon, is now available as an eBook through the Amazon online book store

SAN FRANCISCO, CALIF. AND COLOGNE, GERMANY - MAY 17, 2013 — To help organizations and developers succeed in this new App Economy Peggy Anne Salz, author, analyst and mobile authority, and Jennifer Shambroom, top-producing marketing executive, have joined to produce The Everything Guide To Mobile Apps: A practical guide to affordable mobile app development for your business (F+W Media Inc.). The comprehensive guide, which is now available as an eBook through Amazon online book stores, provides brands and businesses with clear direction and critical information to enhance and extend the lifecycle of their mobile app.

Because producing a profitable mobile app requires companies to be experts in a wide variety of areas — ranging from app design and discovery, to app maintenance and mobile advertising — The Everything Guide To Mobile Apps has brought together the insights of more than 25 mobile professionals, practitioners and pundits to identify market trends, best practices and key lessons learned in developing, distributing and promoting mobile apps.

With mobile app downloads pegged to reach a whopping 81 billion by end-2013 according to eMarketer, the pressure is on companies to tackle the business and technology challenges of making and marketing a winning app.

"In an ideal world, an organization hoping to succeed in the new App Economy would have their own personal expert to guide them through the complexities and intricacies of designing, producing, and marketing a high-quality, professional, robust and usable app," observes Jez Harper, CEO of Tús Nua Designs, an Irish app development business, and a chief contributor to the Guide.

"Companies don't have that luxury, but they also don't miss it since The Everything Guide to Mobile Apps draws on the knowledge and experience of the authors, as well as the world's leading experts in the app arena, to package everything you'll need to know in order to turn a mobile app into a serious business."

"Even first-time app developers instinctively know it's no longer 'enough' just to develop a great mobile app," said social marketing authority and mobile startup advisor Ken Herron, the marketing contributor to the Guide. "To meet your download goals, it's critical to effectively use social media to build and engage your community of brand fans, and the Guide shows you how."

AUTHOR QUOTES
Peggy Anne Salz, Co-Author, Chief Analyst, MobileGroove
"Mobile apps allow mobile commerce transactions, but — more importantly — they enable organizations and brands to build relationships, to engage consumers and customers, and drive revenues and grow markets. From Digital Moms on the move, to Digital Natives raised on the Internet, consumers across all segments and social strata are reaching for their mobile apps to make decisions and take action, to create and customize their mobile experiences, and even bridge the digital and physical worlds around them with the help of Augmented Reality."

Jennifer Shambroom, Co-Author, VP Marketing, Crittercism
"The future of business is in the palm of your hand! This guide provides a practical overview on how to take advantage of this critical technology shift. The time is now for all businesses to embrace mobile and the global expansion that comes with these innovative technologies. Now that businesses and consumers alike expect a fully connected experience wherever they are - it's time to go mobile or go home."

TWITTER-FRIENDLY QUOTES
The future of business is in the palm of your hand - #EVERYapp will show you the way http://bit.ly/10J2FMo

Where can you get the *best* advice on how to make, monetize, and market YOUR #mobile #app? #EVERYapp - http://j.mp/EVERYapp!

"#EVERYapp guides you through designing, producing, and marketing a high-quality #mobile #app." - @TusNuaDesigns CEO @JezHarper

"To meet download goals, it's critical to use #socialmedia to engage your brand fans. #EVERYapp shows you how." - @KenHerron

ABOUT THE EVERYTHING GUIDE TO MOBILE APPS
The Everything Guide draws from the vast experience of its authors and the insights of more than 25 mobile technology professionals and practitioners to help organizations make and market their app with success. This roster of expert contributors includes: Akash Sureka, Hoopz; Alfred DeRose, Tego Interactive; Andrew Levy, Crittercism; Andy Bovingdon, Bango; Asif Khan, the Location Based Marketing Association; Chris Jones, CodeNgo; Daniel Appelquist, Blue Via; Derek Newell, Jiff; Ed Vause, Appromoter; Gary Schwartz, Impact Mobile; Helen Keegan, Heroes of the Mobile Fringe; Itay Gadot, Inneractive; James (Coops) Cooper, Mobyaffiliates; Jennifer Hiley; Jez Harper, Tús Nua Designs; Jonathan Kohl, Kohl Concepts, Inc.; Ken Herron, social marketer; Linda Daichendt, MTAM; Lisa Ciangiulli, Optism; Magnus Jern, Golden Gekko; Martin Rugfelt, Expertmaker; Martin Wilson, The Mobile Web Company; Matos Kapetenakis, VisionMobile; Matt Lutz, AppClover; Mike Anderson, Chelsea Apps Factory; Moshe Vaknin, YouAppi; Paolo de Santis, ChupaMobile; Paul Poutanen, Mob4Hire; Phil Hendrix, immr; Rimma Perelmuter, Mobile Entertainment Forum; Rob Woodbridge, untetherTV; Ryan Morel, Placeplay; Sam Chan, Wireless Industry Partnership; Scott Townsend, Urban Airship; Stu Arnott, Spark Inspires; Suzie Mitchell, Mitchell PR; Viki Zabala, Fiksu; and Yasmina Haryono, Fjord.

ABOUT PEGGY ANNE SALZ
Peggy Anne Salz (@peggyanne) is the chief analyst and founder of MobileGroove, a top 50 ranked influential destination providing editorial content and custom research for the global mobile industry. Her work includes dozens of reports, white papers and industry analyses, as well as more than 300 articles covering mobile marketing, mobile search and social media. Salz is also the author of the last four editions of the Netsize Guide, an annual mobile industry almanac. She is currently editing and producing a mobile commerce and retail guide scheduled for publication in May 2013 and has joined the roster of analysts at GigaOM PRO, where she is working on a report looking at mobile loyalty and CRM.

ABOUT JENNIFER SHAMBROOM
Jennifer Shambroom (formerly Moranz) is a top-producing marketing executive with an extraordinary 15-year track record of success. She has led marketing efforts across the full spectrum of branding, product marketing, customer acquisition, developer relations, PR and social media. Jennifer is a pioneer in the mobile ecosystem with over a decade of experience in outreaching to mobile professionals, building loyal, mainstream customer bases, and, more recently, cultivating industry-leading developer communities. She is currently VP of Marketing at Crittercism, the leading provider of Mobile App Performance Management solutions that are live on 500 million mobile devices worldwide.

Contact:
Jeff Fishburn
OnPR
P 503.802.4408
M 503.799.1988
@jefffishburn

###

Source: RealWire

#ShareACoke with Ireland on a 40 metre wide water projection

Coca-Cola made waves at Dublin's Grand Canal dock on Friday the 10^th and Saturday the 11^th of May with the launch of their summer campaign, Share a Coke. People from around Ireland were prompted to Share a Coke with someone via Twitter and then have that converted to an aquatic message using a spectacular one of a kind water projection.

As part of Coca-Cola's largest summer campaign to date, the 20 metre high and 40 metre wide water projection celebrated the launch of Share a Coke in Ireland, a campaign where the brand's iconic 'Coca-Cola' script is replaced with the top 150 names in Ireland on 500ml bottles and sold in stores nationwide.

Coke fans around the country simply tweeted @CocaCola with their own name and the name of a loved one using the hash tag #ShareACoke. Their tweet was then generated into a one of a kind water message and splashed across the giant water screen for all of Dublin to see.

Coca-Cola senior brand manager Aoife Nagle said, "We are very excited to celebrate the launch of our summer campaign with our customised Share a Coke water projection This is the first time an interactive water projection has been used in Ireland. We hope Coke fans all over the country had fun Tweeting in their #ShareACoke messages and visiting stores to find their own personalised Coke bottles."

The personalised 'Share a Coke' bottles will appear across Coca-Cola, Diet Coke and Coke Zero in individual 500ml bottles with an accompanying collection of 'You' and 'Me' 330ml cans. The limited run of Share a Coke products will be made available until the end of August, the perfect accompaniment to those summer months.

For the Coke fans unable to find their names on pack in store, they can pick up their own 'Friends' or 'Family' bottle; or they can create their very own digital can online by simply visiting shareacoke.ie

When: Friday May 10^th and Saturday May 11^th from 9:45PM

Where: Grand Canal Dock, Dublin

What: 40 metre wide water projection for Coca-Cola Share a Coke campaign

For more info visit www.facebook.com/cocacola and join the conversation on Twitter @cokezone #ShareACoke

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo or check out our blog, Coca-Cola Unbottled, at www.coca-colablog.com.

Source: RealWire

Movius launches solid solution for carriers to compensate for SMS revenue loss

ATLANTA - May 15, 2013 - With OTT messaging overtaking SMS for the first time, global leader in solution enablement for service providers, Movius Interactive Corporation, claims it is time carriers make moves to displace the OTT players.

Informa reported[i] last month that almost 19 billion messages were sent per day on chat apps in 2012, compared with 17.6 billion SMS texts. These figures follow another report[ii] by Ovum asserting that carriers will lose $54 billion by 2016 due to smartphone messaging apps.

Movius' VP of Product Strategy and Marketing, Jose Romero, says this trend is a symptom of OTT players gaining more and more control, but he believes adding some simple value added services could reverse this trend for carriers.

"To become relevant In the OTT revolution, carriers must be more agile in application development, deployment, and innovate by offering personalized solutions that focus on user needs and also delivering open, real-time, voice and messaging services on their core networks," said Romero.

Ahead of CTIA, Movius has launched a concrete way for carriers to increase their revenues with a service called myIdentities. Consumers struggle every day to keep their private lives separate from their public and work lives and this product solves that challenge entirely. As an exclusive campaign for CTIA's attendees a free second cell number using the myIdentities app during the event will be available.

"Most people carry more than one phone to manage family, business, social, dating, etc… Movius myIdentities is a network based solution that allows customers to have multiple TDM phone lines, separate mobile workspaces, and separate billing on the same device with only one SIM card and without the need of a specialized dual-SIM device. These services help drive revenue growth for the carrier while adding extra services for the end-user," added Romero.

Alongside myIdentities Movius offers other services that carriers can provide including solutions that integrate with social networks to provide social telephony, parental geo-fencing, true fixed-mobile convergence, and unified social media messaging.

To show just how easy it is for operators to implement the myIdentities solution, Movius has launched a campaign specifically for CTIA, offering event attendees a free second cell number using the myIdentities application.

To actively participate in the myIdentities campaign or to arrange a briefing with a member of the Movius team during the CTIA show, contact Martyn Gettings (martyn.gettings@proactive-pr.com) or Holly Tyrrell (holly.tyrrell@proactive-pr.com). For more information about Movius and to keep updated on all the latest news visit http://www.moviuscorp.com/news-press.aspx.

Ends

About Movius
Movius is a global leader in application enablement for service providers. It enables a unique set of social/local/mobile applications to help wireless, wire-line, and cable/MSOs providers differentiate themselves from both their competition and Over the Top (OTT) players like Google, Apple, etc. These applications allow service providers a means of recapturing lost revenue from OTT players and leveling the playing field between them. By continually innovating new services, Movius is transforming the way the world interacts. For more information, visit www.moviuscorp.com.

For media information please contact Holly Tyrrell at holly.tyrrell@proactive-pr.com or Martyn Gettings at martyn.gettings@proactive-pr.com. Alternatively call +44 1636 812152.

[i] http://www.bbc.co.uk/news/business-22334338
[ii] http://ovum.com/press_releases/ovum-figures-indicate-that-operators-will-lose-54bn-by-2016-due-to-smartphone-messaging-apps/

Source: RealWire

Exclusive new research from BuddyBet reveals:

• 44% of gamers says ads and freemium models ruin the gaming experience

• Over one third of gamers would take advantage of in-game P2P wagering

London, UK, Wednesday 15th May 2013 - Current methods of monetisation are reducing the appeal of mobile and online gaming, according to exclusive research of over 2000 UK consumers by BuddyBet (b2b.buddybet.com). The survey revealed nearly two in three gamers (62%) would play more online and mobile games if in-game advertising and freemium upgrade requests were eliminated, and that a further 25% of the general public avoid online and mobile games because they contain excessive interruptions.

According to BuddyBet's 'Betting on Gaming Monetisation' report almost two thirds of the population still played console, mobile and online games. Of this number, 44% felt ads and requests for payments ruined the gaming experience, while one in four admitted to avoiding games with excessive interruptions and attempts to make money.

41% of gamers considered themselves to be gamblers and over a third of gamers were keen on the idea of peer to peer (P2P) wagering for real money being integrated into game play. Furthermore, 38% of people who played mobile, online and console games said they would be inclined to place a bet on a game they were playing.

In terms of general betting behaviour, 45%, a significant proportion of respondents, accepted that they were 'gamblers'. Additionally, nearly two out of three people said they would place a bet 'for fun', whether they considered themselves gamblers or not, perhaps revealing that people are inclined to bet socially even if they're not regular gamblers.

"It is clear that the gaming industry still has massive potential for growth, but the findings of this study show that popular monetisation models risk alienating gamers due to the negative impact they have on the gaming experience, likely shortening lifetime user engagement and in-turn reducing the lifetime value of a player," commented Jarrod Epps, CEO and Founder, BuddyBet.

"The challenges around advertising and pay-to-play approaches mean that innovation is needed. By tapping into innate competitive instincts and formalising people's propensity to make and accept friendly bets, this study shows in-game P2P betting for real money provides a viable monetisation alternative for game developers, gaming networks and communities."

The full 'Betting on Gaming Monetisation' report is available for download. The survey of 2009 UK adults was conducted via the internet in April 2013 by Censuswide.

ends

About BuddyBet
BuddyBet combines social networking with online betting; offering sports fans, gamers and social bettors the chance to challenge each other to P2P bets or make bets against groups of rival fans for cash, virtual money or forfeits. Users can bet on the BuddyBet website or via customised versions of the product on other websites and mobile games. Integrating BuddyBet's skilled betting platform brings proven benefits such as increased stickiness and a user-friendly monetization strategy for sports media and gaming websites.

The first BuddyBet site was launched in August 2012 by Jarrod Epps, CEO, who started the company to solve the problem of settling long-standing bets agreed between friends and to add a fun and social element to online betting. You can find out more online at b2b.buddybet.com.

Media contact
Joe McNamara / Vicki Eltis
EML Wildfire
buddybet@emlwildfire.com
+44 208 408 8000

Source: RealWire

• New downloadable app 1.1 with location-based functionalities, alarms and timers

• A new channel on IFTTT (If This Then That)

• Wider distribution through Apple retailers in new markets across Europe and Asia

Eindhoven, The Netherlands - Today, Philips announces a number of innovations making Philips Hue - the world's smartest connected LED lighting system - even more intelligent, convenient and accessible to homes across the world. These updates reflect valued feedback from the growing community of Hue enthusiasts and developers worldwide.

Now connected light can keep you up-to-date
The next generation of the Hue app (version 1.1) can now hook up to your essential internet services via your smartphone or tablet, meaning your bulbs can act as indicators for weather, stock quotes, sports scores, email, social media and more. They can be set to behave in any way you choose. For example, to change color if it's going to rain; to blink if you receive an urgent email, Facebook message from someone special; illuminate gradually as the sun sets; or even flash in your sports team's colors when they score. This is made possible through internet automating service, IFTTT (If This Then That), meaning your home lighting can now connect to the world in innumerable, exciting new ways.

New location-based lighting to welcome you home
App v1.1 is the first upgrade to Hue's future-proof system and will be delivered to existing users via a simple-to-download software update. Its new 'geofencing' feature means your smartphone or tablet can detect when you or your family are approaching or leaving home and trigger Hue's bulbs to turn on/off automatically, change color or light setting - all without having to even take your phone out of your pocket.

Intuitively enhancing your lifestyle
The recurring alarms feature means you can programme Hue to enhance your family's daily routine and create settings for activities such as waking up, homework or bedtime - without the need to reset each day. If you go on holiday, the timer function can be set to turn lights on and off at random times while you're away to give you peace of mind.

Light with limitless potential
Developers are also excited about the possibilities to extend Hue's capabilities with new applications and integration with other products and services. Since Philips published Hue's open APIs and software developers' kit (developers.meethue.com) on 11th March, over thirty new apps have already hit the market. Some of these allow Hue's smart bulbs to coordinate with music and album art, visualize your heart rate for home workouts, assist in planetary study, respond to spoken commands, and synchronize with television screens for an ambient, immersive viewing experience.

"People have really taken to Hue and the idea that connected lighting is the key to the connected home", said Filip Jan Depauw, Senior Director, Philips Lighting. "We're proud to bring the power of connected light to enhance people's day-to-day lives. Through ongoing innovation, listening to users, supporting developers and joining forces with new partners, we'll continue to push the boundaries, and put digitally connected LED light at the center of people's homes."

A smart solution for a smarter home
Using the ZigBee LightLink standard, Hue bulbs can not only communicate with each other, they have the potential for communicating with other ZigBee-based devices such as motion sensors and home thermostats, while offering a broad signal range and using significantly less stand-by power than traditional Wi-Fi systems. Additional apps developed for Hue are available through app stores or meetHue.com, allowing users new ways to further enhance their lighting experiences and lives. Further innovations such as new Hue bulb types are also due to be announced later this year.

Available at more stores near you
Building on its commitment to unleash the possibilities of connected lighting to the world, Philips is expanding availability of Hue via a new retail partners and to new markets including Australia and New Zealand, all of the EU and some Eastern European countries starting this month. In addition to availability at Apple stores and Apple.com, Hue will also roll-out across a network of 550 approved Apple resellers across Europe and at Amazon.com in the United States. For a full list of retail partners and countries, please visit http://www.meethue.com/

For more information about Philips Hue, visit http://www.meethue.com/.

For further information, please contact:
Name: Jeannet Harpe
Sector: Philips Lighting Communications
Tel: +31 40 27 56299
E-mail: jeannet.harpe@philips.com

About Royal Philips Electronics
Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people's lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 118,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

About Philips Hue
With its high quality energy-saving LED light, Philips hue allows you to tune shades of white light or create any color. In addition, Philips hue can:

• Save your favorite light scenes for each room or time of day and recall them in an instant
• Use any photo on your phone as a color palette to paint your room with light and bring your memories back to life
• Tune white light from warm candlelight to vibrant, cool white light
• Create ambience or complement your decor with the colors of the rainbow
• Control and monitor your lights remotely when not at home for security and peace of mind
• Set timers to help manage your daily routine
• Let light wake you up refreshed or help your loved ones fall asleep

The app for Philips' Hue also features expert LightRecipes: four pre-programmed lighting settings based on Philips' research around the biological effects that lighting has on the body. These scenarios adjust bulbs to the optimum shade and brightness of white light to help you relax, read, concentrate or energize.

Source: RealWire

AmicusHorizon, a Registered Social Landlord with over 28,000 homes, across London and the South of England, has signed an enterprise license agreement for mobile workforce software from 1st Touch (www.1sttouch.com). The license enables AmicusHorizon to access the full range of 1st Touch software modules, as they mobilise all 350 front facing staff including: asset management inspectors, surveyors, housing officers, and other front-line tenancy service providers.

1st Touch applications can bring significant efficiencies and productivity increases to any application where mobile operatives provide services. 1st Touch has already won widespread acclaim across the social housing and local authority markets where the software manages supports and controls all aspects of mobile workforce activity. The resilient but flexible system enables programming-free, user-customisable solutions to be created through an easy to use graphical interface and is specifically designed to simplify handheld form design and data capture. Any type of electronic form can be generated without the need for Business Process Mapping. 1st Touch software is available on a wide variety of platforms including: Windows Mobile, Apple and Android.

1st Touch was chosen by AmicusHorizon, after their positive experience using the software to carry out health and safety checks and block inspections. In addition, 1st Touch is able to offer a wide range of modules with proven efficiency and productivity benefits across multiple platforms. 1st Touch meets another key requirement; it can integrate AmicusHorizon's core business systems to improve service delivery and efficiency.

According to Jeanette Alfano, Director of Technology for AmicusHorizon; "We already had a positive working experience of using 1st Touch. This gave us the confidence to deploy the system across the enterprise to our front facing staff. The 1st Touch suite is very comprehensive with a wide range of tested modules, many of which will prove extremely useful to us. By choosing an enterprise license we can access and deploy these as required and we have the flexibility of the multi-platform option. We are confident this that will deliver significant benefits in line with our organisational objectives. We have already identified other application areas where 1st Touch software can help us."

For his part Robert Dent CEO of 1st Touch, welcomed Jeanette Alfano's comments adding, "Originally, mobile workforce technology in the social housing sector could most commonly be found supporting individual areas such as responsive repairs or inspections. However, we always felt that it could spread to other areas of the enterprise once the benefits that it can deliver became clear.

"With a sector wide reputation for professionalism, AmicusHorizon has recognised the enterprise-wide potential of our software and has taken a lead in deploying it to all front facing staff. This will deliver huge efficiencies in practice both for their staff and for their tenants. We look forward to working closely with them on other areas of the enterprise, where our software can deliver even greater benefits."

ends

About 1st Touch (www.1sttouch.com)
Southampton based 1st Touch, a subsidiary of Aareon AG (www.aareon.com), has enabled dozens of field workforce-based organisations to embrace new mobile technologies and so achieve significant savings, greater productivity and more cost-effective use of resources. 1st Touch Mobile delivers clear and unique benefits: - Reduced costs to organisations because airtime is minimised and the system is always available with or without airtime. The system's flexibility through simple customer control over forms creation and amendment is widely acclaimed. There is Integration to multiple back office and other enterprise software applications, so that data is entered only once.

With its widely acclaimed mobile technology, 1st Touch has a clear focus on the Social Housing and Local Government markets. Many social housing providers and local authorities, at large, now benefit from the fast and tangible, best of breed benefits that 1st Touch mobile technology delivers to the enterprise.

To date, over 50% of the social housing market, which has deployed mobile technology, has chosen to implement 1st Touch. In local government, 1st Touch has already been adopted for a wide range of mobile workforce uses. Ready to use applications for local authority organisations include: Public Buildings, Highways/Street Services, Environmental/Waste Management, Revenues and Benefits, together with Planning Control and Trading Standards.

1st Touch software is available on a wide variety of platforms including: Windows Mobile, Apple and Android.

For further information, please contact:
Mim Claridge
1st Touch
02380 111206.
mim.claridge@1sttouch.com
www.1sttouch.com

or

Leigh Richards
The Right Image PR & Marketing Group
07758 372527
leigh.richards@therightimage.co.uk
www.therightimage.co.uk

Source: RealWire

SMBs reclaim control with the affordable and easy to use 3CX Mobile Device Manager solution

LONDON UK, 14 MAY 2013 - 3CX, developer of the award-winning Windows VoIP PBX 3CX Phone System, has recognised the booming mobile device management market and announces the launch of 3CX Mobile Device Manager - an easy to use and inexpensive hosted and deployable mobile device management solution that allows users to secure, monitor and manage their Android, iOS and Windows devices.

According to the Global Mobile Data Forecast, mobile devices will outnumber people by the end of 2013! Osterman Research has shown a steep uptrend of companies deploying mobile devices within their workforce, with a predicted 33% of US employees using company apps and having confidential corporate data on their devices by the end of 2013. More importantly, Osterman's research shows us that the annual IT labour cost to manage a device will cost companies $399 per user.

With 7 million dollars' worth of mobile phones being lost every day in the United States and over 300 devices being stolen in London each day, businesses can't afford to have their sensitive data, such as confidential client emails and contact details, fall into the wrong hands.

"Organizations that do not address MDM properly face a growing set of risks, including an inability to adequately secure and retain data on mobile devices, greater downtime, higher IT costs, regulatory compliance violations and reduced employee productivity," said Michael Osterman, President of Osterman Research.

3CX received significant demand from its customers for a mobile device management solution as Android and iOS devices have become popular end-points for PBXs such as 3CX Phone System. 3CX has already led the way in increasing mobility with its 3CXPhone client, therefore developing a mobile device management solution was the next natural step in the company's progression.

"The demand for mobile device management is clear, yet a dedicated, easy to use and affordable mobile device management solution seems to be surprisingly lacking in the market." said Nick Galea, 3CX CEO. "3CX Mobile Device Manager ticks all those boxes and is set to revolutionise the market, just like 3CX Phone System did for the IP PBX market. This release is just our first step - many new innovative features are coming soon that will make 3CX Mobile Device Manager leapfrog the competition."

3CX Mobile Device Manager USPs - Inexpensive, Quick to Deploy, Easy to Manage
3CX Mobile Device Manager differentiates itself from the competition as it's easier to use and affordable, unlike some other cumbersome MDM solutions. Many SMBs simply cannot afford the enterprise-level pricing and support the competition demands and certainly can't afford to hire specialists to manage their difficult to use MDM solutions.

Unparalleled Android Manageability
Remote control
3CX Mobile Device Manager provides more advanced Android features, especially with the upcoming integration of 3CX DroidDesktop - the popular Android app that allows IT Administrators to remotely control and manage Android devices of employees.

Remotely Configure Corporate Email
Another pioneering feature 3CX plans to integrate into 3CX Mobile Device Manager soon is Aqua Mail. This email client allows administrators to remotely configure corporate email for users - having full control over corporate email without affecting the user's personal emails. Companies can now delete all corporate emails as well as the attachments that are stored on the device when an employee leaves the company. This Android email client provides Enterprise-style features at a fraction of the cost and a fraction of the administration effort!

Securing Your Data - Remote Lock or Wipe a Device
If a device is lost or stolen, 3CX Mobile Device Manager can remotely lock or wipe the device and its SD card to avoid unauthorized use, even if it isn't connected to the internet, or just delete corporate email and any stored attachments. Enforce a strong password policy remotely and set minimum password length and time lapse before device auto-lock.

Removing Inappropriate Apps & Mass Deploy
Administrators can review all the apps that are installed on the devices from a single screen and remove any inappropriate apps that affect employee productivity and drain data plans with a few mouse clicks. Mass Deploy corporate apps to devices without using the Appstore or Google Play!

Remote Administration
Administering a large number of mobile devices manually is an administrator's nightmare. 3CX Mobile Device Manager makes the IT administrator's job of managing multiple devices painless. Deploying new Wi-Fi network passwords or changing security settings is a lot easier with 3CX MDM. Administrators simply push out the changes to all the devices to allow users to connect seamlessly. Also, they are alerted if any policy violations are committed as they receive an email alert. All alerts are also logged within the alerts node.

Find & Track Devices & Supervise Staff Routes
3CX Mobile Device Manager stores the current location of all devices and keeps detailed logs of where the devices and employees have been. All device locations are shown with their full address using Google Maps.

Mass Deploy Apps to All Devices
3CX Mobile Device Manager allows administrators to easily deploy apps to single or groups of devices. They can define apps present on Google Play or the Apple Appstore, or apps that are stored only on the 3CX MDM App Repository. Administrators can also deploy APK files directly to mobile devices, thus bypassing Apple's Appstore and Google Play.

Try 3CX Mobile Device Manager for Free with a 5 Device Account
Experience all the features of 3CX Mobile Device Manager by signing up for a FREE 5 device account! Signing up is easy and only takes a few minutes. Read the step by step guide on how to get started. The 3CX MDM pricing can be seen here. Visit the 3CX Mobile Device Management website at www.MobileDeviceManager.com and find us on Facebook.

Review the social media version of this press release which includes press contact details, core facts, additional images and content.

• http://www.3cx.com/blog/press-release/3cx-mobile-device-manager-launches/

About 3CX (www.3cx.com)
3CX is the developer of the 3CX Phone System, an open standard unified communications platform for Windows that works with standard SIP phones and replaces any proprietary PBX. The 3CX Phone System is more manageable than standard PBX systems and delivers substantial cost savings while increasing productivity. Some of the world's leading companies and organizations use the 3CX Phone System, including Boeing, the Caterham F1 Team, Intercontinental Hotels & Resorts, Harley Davidson, and MIT.

3CX was named a CRN Emerging Vendor in 2011 and 2012 and has been awarded CRN's 5-Star Partner Program rating in 2013. 3CX has also been awarded Windows Server Certification and won the Windowsnetworking.com Gold Award, the Windows IT Pro 2008 Editor's Best Award and a Best Buy Award from Computer Shopper. 3CX has offices in Australia, Cyprus, Germany, Hong Kong, Malta, South Africa, the UK and the U.S. Visit us at: http://www.3cx.com, and on Facebook at: http://www.facebook.com/3CXPhoneSystem.

Press Officer
Jaymes Marsh
Marketing & Communications Manager
3CX
Tel: +44 (0)203 327 2020
Email: jm@3cx.com
Web: www.3cx.com
Twitter: @3CX
Facebook: @3CXPhoneSystem
LinkedIn: Jaymes Marsh 3CX
Skype: JaymesMarsh

Source: RealWire

Open Mobile Alliance and industry experts to discuss the future of big data, mCommerce and mobile advertising at Dublin event

San Diego, CA May 14, 2013 - Industry leaders from the mobile advertising community will gather in Dublin this June to attend a Big Data seminar, hosted by the Open Mobile Alliance (OMA). The seminar will take place at the Burlington Hotel in Dublin, Ireland, on June 6 and, for the first time, participants around the world will be able to join the event over an interactive webinar streamed live throughout the day.

The seminar, titled, "The era of Big Data, mCommerce and Mobile Advertising - How standards can fill the gaps in the ecosystem," will unite industry giants such as GS1, Huawei, and Telefonica, among others. Speakers will explore the ecosystem and make recommendations for new standards and best practices, which will stimulate innovation, market growth and greater end-user satisfaction.

"On the mobile device, each use of an application, view of a website, text received or call made, results in the creation, collection and use of data," said Gary Jones, Board Chairman of OMA. "This seminar will examine the big data landscape as it relates to mobile advertising and mCommerce and identify areas where the industry and OMA can contribute to interoperability, security and ease of use across networks and applications."

The interactive session will address: the Big Data generation and what is needed for efficiency and interconnectivity; mobile commerce and advertising and what is needed to enhance current services; the need for increased standardization in mobile codes and NFC; and mobile social interaction and the role of standardized or proprietary APIs.

Attendees can join in person or over the interactive live-streamed webinar, which will enable viewers to present questions to the panel. Attendance is free for OMA members and a select number of invited guests. Interested parties should contact Elizabeth Rose at erose@omaorg.org. See http://www.omaevents.org/ to register for the webinar.

About OMA
The Open Mobile Alliance (OMA) delivers open specifications for creating interoperable services that work across all geographical boundaries on any bearer network. OMA's specifications support billions of new and existing fixed and mobile terminals across a variety of mobile networks. Driven by the global demand for mobile data services, the member companies of the Open Mobile Alliance support the adoption of new and enhanced information, communication and entertainment solutions. For additional information visit www.openmobilealliance.org.

The Open Mobile Alliance (OMA) name and logo are registered trademarks of the Open Mobile Alliance Ltd. Other product and company names mentioned herein may be trademarks or trade names of their owners.

###

Contact:
Elizabeth Rose
erose@omaorg.org

Source: RealWire

Proven pitch format that helped to launch Pinterest, Tivo and Salesforce coming to Moscow in June

Moscow, Russia, 14 May 2013 - Digital October, a hotspot for digital entrepreneurship located in Moscow, today announced the first ever DEMO event for the European market. Taking place on 3-4 June, DEMO Europe will gather the hottest technologies from the entire continent for a grand two-day showcase.

DEMO Europe will see around 50 companies pitching their new products, services and solutions to an audience of investors, consumers and media. The event is divided up into high-profile industry sectors, and the first three categories to be announced are those of Mobile, Cloud and Music & Media.

The Mobile stream will examine the latest technologies and trends in this rapidly-growing sector. Applications for this category are extremely high, with 40% of the 100+ submissions coming from this industry sector. The Cloud theme will explore how cloud services and software-as-a-service (SaaS) is replacing traditional software, whilst Music & Media will question to what extent this landscape has been disrupted by the advent of the internet and which are the new business models most likely to survive.

Ron Croen, founder of Volio, commented, "I launched Nuance at Demo in 1996 and it gave me a platform to present to the tech world which I would never otherwise have had. It put us in the big leagues. As a 'returning customer', I saw the same advantages with DEMO Mobile. I was pleased to be able to launch my newest venture, Volio, at this year's DEMO Mobile. The world has changed and Demo has kept up - they fielded a best in class team and enabled us to get our story across far beyond what we imagined possible."

Neal Silvernam, SVP and GM of DEMO Conferences, added, "In today's competitive mobile environment, it's crucial that entrepreneurs and start-ups are given the best possible opportunity to get their solutions noticed. DEMO Europe will enable new technologies to be seen by the right people at the right time in their development."

Each of the themed sections will begin with six-minute pitches from the pre-selected start-ups and entrepreneurs, followed by an Alphapitch session, consisting of 90 second pitches by companies at a much earlier developmental stage. The pitches are followed by a Founder Feedback panel session, featuring relevant experts discussing general trends in the industry and applying them to the products they've just seen. Each category is rounded up by a Keynote speech from an influential figure in that industry.

In the mobile sector, the recent acquisition of Orchestra's Mailbox app by Dropbox is another confirmation of the industry's growth. Gentry Underwood of Orchestra (creator of Mailbox, recently purchased by Dropbox) will talk about the revolutionary changes shaping the mobile industry. The Cloud keynote will be given by Serguei Belousov, chairman and founder of Parallels and managing partner of Runa Capital, who will discuss the future of the industry, new business models available and the start-ups he is seeing in this area.

"As an international launch platform, DEMO has seen tremendous innovation from start-ups all over the world," Peter Tatischev of Digital October explained. "Russia has been selected as the location for the first DEMO Europe because of its unparalleled access to the local market. The amount of venture capital in Russia more than doubled in 2012 and DEMO Europe brings together active venture capitalists, angels and corporate investors looking to invest in the next big thing in Europe. Russia also boasts the largest online population in Europe and is highly receptive to new products and services, with Moscow seeking to create favourable conditions for international companies and entrepreneurs."

The DEMO format differs from other conferences in that it is not a start-up battle but a showcase for entrepreneurs to present their technologies. Digital October selects the most promising start-ups and entrepreneurs in the region and helps them to produce and present a high quality, professionally-prepared, six minute product demo in which they demonstrate how their product will change the world.

In order to help them do this, Digital October provides personal presentation coaching, technical expertise, product rehearsal and PR training, enabling each company to reach its full potential. Certified DEMO coach Nathan Gold, who has been coaching companies for DEMO since 2000, helps companies prepare their DEMO launch presentations ahead of June's event, with scripting, production and delivery of the timed live demo.

Digital October is a centre for the globally-minded technology entrepreneurship community based in Moscow. Its focus is on new technologies and technology entrepreneurship, providing educational programmes and hosting international conferences and presentations of new technology products.

DEMO Europe is the newest addition to the DEMO line-up and the first to take place in Europe. Over the past 22 years, DEMO has been a launchpad for companies such as Pinterest, salesforce.com, Webex, Netscape, Tivo, GarageBand and more, helping them to secure venture funding, establish critical business relationships, and influence early adopters. In the past five years, DEMO companies have raised over $4.5 billion dollars following their debut at DEMO. Recently the conference has expanded outside Silicon Valley with conferences in China, India, Brazil and Africa.

Ends

About Digital October
The Digital October Center is a place for the globally-minded technology entrepreneurship community. The Center is built around two core themes: new technologies and technology entrepreneurship. Key international professional conferences (including TechCrunch Moscow, DLD-Russia, MIP Russia and many more) and presentations of new technology products are also hosted at the Center.

Digital October's unique educational programs invites top educators and experts from around the world. Technology professionals can share best practices, learn about the latest trends and achievements in science and technology and try out latest product releases. One of the main objectives of the Center is to bring globally relevant content to Russia's professional community.

www.digitaloctober.com

Press Enquiries
Kate Gordon
Joshua PR for DEMO Europe
T: +44 (0)7980 921961
E: kate.gordon@joshuapr.com

Source: RealWire

13 May 2013, London - Econsultancy will be bringing their digital expertise to Marketing Week Live this year in the first major combined project for the two highly respected brands.

Marketing Week Live takes place on 26 - 27 June at Olympia Grand in London and is expected to attract 15,000 marketing professionals looking to pick up new techniques, solutions and suppliers.

Econsultancy will be running the Digital and Data conference at the event. Econsultancy CEO Ashley Friedlein will be sharing his vision of marketing's future, in The Modern Marketing Manifesto. The programme also includes sessions from Sony Mobile and Pitney Bowes.

New for 2013, the Career Development zone will offer advice on preparing for management, networking, CV writing and budget management. Econsultancy will be advising on digital marketing and ecommerce skills development and running the Digital Talent Challenge - a new online tool designed to help marketers benchmark their digital skills and identify areas for improvement.

Econsultancy CEO Ashley Friedlein says: "Econsultancy are excited to be a part of Marketing Week Live. While many marketers are embracing digital, there are still many more who are not getting the education and advice they need to succeed in a new era in marketing. Through our involvement with Marketing Week Live, we look to empower marketers to fly the flag for digital and make it a priority in their own organisations."

For more information on Marketing Week Live, visit: marketingweeklive.co.uk

Press contacts: Nancy Prendergast at nancy@tannissanmae.com or Mimi Brown at mimi@tannissanmae.com, +44 (0) 207 243 4440

About Econsultancy
Econsultancy helps clients achieve digital marketing and ecommerce excellence through access to intelligence and capabilities development resources. These include premium subscriptions, research, training and elearning, consulting, and events. Founded in 1999 and with over 200,000 subscribers worldwide, Econsultancy is a leading authority in its field. Every day, it enables clients to make better decisions, find the best suppliers, look smart in meetings, and accelerate the growth of their organisations through digital. In July 2012, Econsultancy was acquired by Centaur, a leading UK-based business information, publishing and events group.

Web: http://econsultancy.com
Twitter: http://twitter.com/econsultancy

About Marketing Week
Marketing Week is the industry leading brand delivering news, insight, trends and tactics in print, online and at live events to the marketing industry. With over 130,000 marketers using its magazine and website, Marketing Week delivers insight from the most informed and influential marketers within big brands in every sector. Marketing Week is known for showcasing, critiquing and celebrating great marketing campaigns, for uncovering the latest trends and technique in marketing and for hosting a leading jobs board that delivers thousands of job opportunities to the marketing sector.

Source: RealWire

New tool for Google Apps designed specifically to take the pain out of search and retrieval

A powerful user search and self-service tool for Google Apps has been launched to help users find and keep information up to date. The new tool CloudPages, has been developed by Cloud Technology Solutions (CTS) and is designed to reduce the time spent on the laborious task of information retrieval.

James Doggart, MD of CTS explained. "Searching an internal directory for information is usually one of the most used applications within a company. CloudPages greatly improves this - saving time and money. As well as providing standard search for names and e-mail addresses it also offers an intuitive search using keywords such as job titles, skills and local resources. For example, it can quickly find a Polish speaker who works in the London office of an organisation, even if the person is searching in say, New York."

Google Apps is one of the fastest growing productivity tools for businesses of all size and type. Like any well-used application, finding information as well as keeping that information up-to-date, can be a time-consuming task without the right tools to help. This is particularly the case for large organisations with many users geographically dispersed.

CloudPages also enables a simple and fast self-service capability that allows all users to keep their own information up-to-date. The new tool also helps reduce the problems caused by forgotten passwords - a bane of all computer users' lives.

"This means that the company does not have to dedicate someone to carrying out this important task," explained James. "Normally, when someone forgets their password they have to ring a help desk and wait while it is reset. This makes them unproductive while this is happening, as well as costing the company money by having expensive support staff dealing with a low-level issue. CloudPages solves this problem by allowing the user to reset their own password based on a challenge-response system. It also enables stronger password security to be enforced."

CloudPages has been rigorously tried and tested in the field and has since been developed to ensure it can work for any organisation using Google Apps.

About Cloud Technology Solutions:
Cloud Technology Solutions (CTS) are a leading provider of Google and Google Apps solutions that help organisations large and small become more agile while reducing costs. They are trusted by many of the world's most well known organisations to help them move their businesses to the cloud.

CTS deliver a complete range of services that help organisations to take full advantage of the Google Apps cloud environment, including: Google Apps Migration, Google Apps Adoption, Google Apps Integration, Google Apps Development, Enterprise Support & Management

For further information contact: Joe Woodford
Cloud Technology Solutions Ltd, Lowry House, 17 Marble Street, Manchester, M2 3AW
Tel: +44 (0)161 871 0330
e-mail: joe.woodford@cloudsolutions.co.uk Web: www.cloudsolutions.co.uk

###

Press contacts:
Richard Merrin / Edward Dodge
Spreckley Partners Ltd
T: 020 7388 9988
E: merrin@spreckley.co.uk / dodge@spreckley.co.uk

Source: RealWire