InnoGames chooses Worldpay to deliver global payment service

Thu, 24 Apr 2014

International online gaming network unifies payment processes with Worldpay

London, 24th April, 2014 - Online video game developer and publisher InnoGames has selected Worldpay, a global leader in payment processing, risk management and alternative payments, as its provider of international payment services.

With more than 120 million users worldwide, InnoGames offers a wide range of free-to-play online games. Users sign up with a free account, and have the option to purchase additional features through in-game micro-payments. Gamers can also upgrade to a premium account to access in-game benefits. Examples of features that can be purchased include add-ons to give gamers a competitive advantage against opponents, or that allow them to advance faster through the game (for example, expanded maps or tools to speed up actions in the game).

Worldpay will provide InnoGames with a full global payment portfolio for payment gateways, acquiring, risk management, treasury services and alternative payment methods. This means InnoGames can securely manage all of its local and international transactions through one portal, using one integration via one contract to improve its visibility on global sales figures.

Worldpay was selected by InnoGames because of its global expertise and strong video gaming portfolio. Mark Gerban, Head of Payment at InnoGames explains: "We needed a solution that allowed us maximum visibility across all our markets. Operating in multiple countries, currencies and accepting transactions in a range of payment methods can prove complicated, but Worldpay has been able to advise us on the best solutions to make this a simple process."

Colin Murray, VP Video Games at Worldpay, says: "As InnoGames expands, Worldpay is capable of supporting their evolving needs. Efficiently managing high volumes of low value transactions internationally requires specialist expertise and payment services. Partnering with Worldpay gives Innogames the confidence that all aspects of their payments is taken care of from optimising their fraud management rule sets to ensuring they are offering their players globally the payment methods their know, use and trust. This allows them to focus on growing sales and nurturing their player community."

-ENDS-

About InnoGames
With about 120 million registered players, InnoGames is one of the world's leading developers and providers of online games. Currently, the Hamburg-based company employs 300 professionals from 25 nations. InnoGames has scored major success with games such as Tribal Wars, Grepolis and Forge of Empires.

InnoGames press contact
Dennis Heinert
Head of Public Relations
+49 1511 820 7614
dennis.heinert@innogames.com

About Worldpay
Worldpay is a leading global provider of payment and risk services, processing millions of transactions every day. Worldpay is a unification of seven leading retail payment solutions and offers a range of services including acquiring, gateway, alternative payments, risk management, and mobile payments. Worldpay became an independent company in December 2010. www.worldpay.com

Twitter: @Worldpay
Facebook: www.facebook.com/worldpay

Worldpay press contacts
Phoebe Scott / Roberta Main-Millar
Octopus Communications for Worldpay
+44 (0)845 3700 655
pr@worldpay.com

Source: RealWire

Purple WiFi to deliver WiFi offering for City of York as part of Pinacl Solutions partnership

Wed, 23 Apr 2014

April 23, 2014: Purple WiFi, the cloud-based Social WiFi software company will be working with Pinacl Solutions UK Limited, one of the UK's leading Managed Services Providers, and Ruckus Wireless, the global WiFi technology pioneer, to deliver a secure and legal Social WiFi solution for City of York Council.

The fully supported service will be free for users 24 hours a day, seven days a week and will be of such high quality that it will be able to support streaming services such as BBC iPlayer.

City of York Council will for the first time be able to gain access to helpful data from the network, such as footfall and how public spaces in the centre are being used.

Businesses will also be able to subscribe to the service to enable them to gain further insight into their customer base. They will be able to target real time discounts and special offers to customers.

The city attracts 7 million visitors per year, 2 million of whom are of Chinese origin. Therefore, multi-lingual WiFi was an essential part of the installation, which comes as part of Purple WiFi's offering.

Due to the historic nature of City of York, the wireless solution needs to conform to English Heritage guidelines and be as unobtrusive as possible. This means each site will require a significant amount of careful planning to ensure that Access Points are best placed in a way that is aesthetically pleasing whilst capable of delivering a strong and resilient WiFi service.

The City of York WiFi contract was awarded in view of Pinacl Solutions' experience, reliability and performance, working with a Ruckus Wireless Solution. The network will include over 150 Ruckus ZoneFlexTM access points (APs) to provide a high-quality WiFi experience throughout the city.

Purple WiFi was selected for its expertise in Social WiFi, advanced analytics packages and accessible approach, which will encourage the people of York and its visitors to get online easily and safely. Purple WiFi's cloud-based Social WiFi offering also allows the city to engage directly via social media platforms and use Purple WiFi's Purple Portal to gather data and improve commercial opportunities for local businesses, including advertising and sponsorship.

Gavin Wheeldon, CEO, Purple WiFi comments: "Purple WiFi is delighted to be part of City of York's WiFi offering, along with our trusted partners Pinacl Solutions and Ruckus Wireless. We are currently experiencing an explosion in interest for city-wide WiFi implementations. WiFi is clearly an essential part of any city's journey to becoming a 'Smart City'. As we see the Internet of Things really begin to take off, the demand for ubiquitous city-wide WiFi is only going to increase, with cities planning everything from how to engage the high street, to directing people in WiFi enabled cars to the nearest available parking spot. Purple WiFi will help the City of York to drive engagement and offer flexible and timely updates to residents and tourists alike."

Roy Grant, the City of York Council's Head of ICT said: "This unique combination of city centre and strategic transport free WiFi is a huge step forward in our ambitious digital plan to be one of the best connected cities in Europe by 2015.

"Having access to free WiFi is essential for a thriving business community in today's marketplace and the high quality network will be incredibly useful for both residents and visitors to York.

"The network will also prove an invaluable resource in supporting the council's work to further understand and monitor how the city centre is used in order for us to maximise this and support the city to prosper and grow."

Mark Lowe, Strategic Relationship Director, Pinacl explained "We are delighted to be working on this exciting opportunity, we have a proven ability in wireless solutions and the way in which we work closely with our partners, Ruckus and Purple WiFi we will be offering a quality and easy to use WiFi service. Local businesses will also be able to benefit from commercial opportunities advertising and sponsoring the WiFi service - a chance to target the 7 million visitors to York each year."

The scheme is funded by the Department for Culture, Media and Sport (DCMS), as part of York's status as one of 22 SuperConnected Cities.

Notes to editors

  • The free service will not support full VPN connection; however, this is available as a charged Premium service.

Programme of delivery:

  • The current pilot for free WiFi in York is in Coney Street, St Helens Sq and Museum Gardens.
  • Phase one of the extension of WiFi coverage will be able to be accessed from York Station to and over Lendal Bridge, Parliament Street, Museum Street, Duncombe Place, Minster Yard, High and Low Petergate, Lower Goodramgate, Church Street, Davygate And the streets in between Low Petergate and Coney Street, Bridge Street, and all six current Park & Ride Terminus points across the city.
  • Phase Two will extend the coverage to include Gillygate, Castle Gate, Tower Street, Clifton Street, Castle and St George's Car parks, Rougier & George Hudson Street, Micklegate, Leeman Road up to Railway Museum.
  • Phase Three will Lord Mayors Walk, Top end of Goodramgate, Piccadilly, Fossgate, Walmgate and the Barbican Centre.

About Purple WiFi purplewifi.net

Purple WiFi provides a fast, secure, Social WiFi solution to businesses wishing to offer free WiFi to visitors. The business is provided with valuable analytical data to enable more effective marketing.

Purple WiFi is cloud-based and works with any hardware, offering native integrations with Cisco Meraki, AirTight Networks and Ruckus.

The company is now available in 47 countries worldwide and growing quickly. Purple WiFi is also a member of the Internet Watch Foundation (IWF), highlighting its commitment to content filtering and minimising access to abusive online content.

Press contacts:

Lloyd Gofton lloyd@liberatemedia.com Mobile: +44 (0)7919 353484
Jeremy Lloyd Jeremy@liberatemedia.com Mobile: +44 (0)7808 608416

Source: RealWire

Industry Leading Analyst Firm Notes Confirmit in its VoC and Text Analytics Report

Wed, 23 Apr 2014

Of 33 reviewed vendors, Confirmit was one of only two that directly captures unstructured customer feedback from multiple sources

London, UK and Oslo, Norway and New York, NY: 23 April 2014: In its report, How To Use Text Analytics In Your VoC Program, of February 25, 2014, Forrester Research, Inc. evaluates text analytics technology that helps turn Voice of the Customer (VoC) data into insight. The analysis reviews programmes and strategies that help customer experience teams succeed with text analytics solutions. Confirmit, the market leading global solutions provider for Customer Experience, Employee Engagement and Market Research, was one of two vendors cited for directly capturing unstructured feedback across all ten sources.

The most robust VoC programmes recognise the value of structured and unstructured data and according to the report, 'adding text analytics to their VoC programmes lets companies uncover an additional layer of insights by sifting through and analysing large quantities of unstructured data - feedback in the customers' own words.'

The report examines a selection of thirty three solution providers and identifies text analytics as a critical market differentiator. It states that 'text analytics helps organisations provide more intelligent service recovery, drive continuous improvements in operations, and supercharge executive decision making.'

Other findings from the report include the following:

  • Text analytics technology allows companies to develop deeper insights about customers and their behaviour.
  • While most vendors rely on partners for certain functionality, Confirmit is one of two vendors that can directly capture unstructured feedback from sources.
  • Confirmit is one of only 12 companies that can analyse text using all eight approaches examined; this enables faster analytics, problem identification and resolution, as well as more effective decision making by company executives.

Embedding unstructured text analysis and social insights technologies directly into Confirmit's portfolio software offerings ensures that its customers can manage, analyse and react to the huge volume of free-form data from customers. Then, customers can integrate it with more formal VoC data for deeper insight into the customer's experience.

"We work to empower our customers to take full advantage of unstructured feedback from almost any data source, giving them an opportunity to achieve new levels of insight and a greater competitive advantage," said Henning Hansen, Confirmit President and CEO. "Our 2014 acquisition of Integrasco underlines our commitment to providing customers with the most comprehensive product suite for intelligence driven action and we believe Forrester Research's detailed industry analysis reinforces this commitment."

Visit the Confirmit website to access the report.

- ENDS -

About Confirmit
Confirmit is the world's leading SaaS vendor for multichannel Voice of the Customer, Employee Feedback, and Market Research applications. The company has offices in Oslo (headquarters), Chengdu, Cologne, Grimstad, London, Moscow, New York, San Francisco, Vancouver, and Yaroslavl. Confirmit's software is also distributed through partner resellers in Madrid, Milan, Salvador, Sydney, and Tokyo.

Confirmit powers Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include Aurora, British Airways, Cross-Tab, Dow Chemical, Farmers Insurance, GfK, GlaxoSmithKline, GMO Research, JTN Research, Keep Factor, Morehead Associates, Nielsen, Research Now, Swapit, Swisscom, Symantec and The Wellcome Trust. Visit http://www.confirmit.com/ for more information.

Media Contacts:
Andrea Burton
Indigo River
andrea@indigo-river.co.uk
T: +44 (0)1985 850320
M: +44 (0)7796 368669

Melanie Oxford
Indigo River
mel@indigo-river.co.uk
M: +44 (0)7515 632065

Source: RealWire

SDL Sets the Pace for How Customer Experience Solutions are Rapidly Transforming Digital Marketing in Europe

Wed, 23 Apr 2014

After launching its new cloud-based delivery model, SDL continues the conversation at its customer experience summit 'Innovate London'

WAKEFIELD, MA, and MAIDENHEAD, UK - April 23 2014 - Building on the momentum of the successful launch of its Customer Experience CloudTM offering in January, SDL (LSE: SDL) is announcing its fifth annual SDL Innovate 2014 series of global customer summits. The series launches with SDL's Innovate London summit, a two-day thought leadership event for customer experience professionals to gain actionable insights from leaders and visionaries in the field. The event will take place at the Millennium Gloucester Hotel in Kensington, London from 7-8 May 2014 and will provide attendees with the inspiration, tools and know-how to maximise every customer experience opportunity to increase a brand's impact and bottom line.

Drawing on its global customer base of more than 1,500 enterprise customers - including 72 of the top 100 global brands - and 400 partners, SDL has ensured Innovate London features compelling keynote sessions from customer experience (CX) visionaries, including Lior Arussy, a leading expert on customer experience management, as well as 20 plus breakout sessions from inspirational customers and SDL executives.

ASOS, one of the largest online fashion and beauty brands in the UK, will have its CIO Pete Marsden present on how the company leverages SDL's eCommerce solutions for success. ASOS will be joined by Gulliver Travel Associates (GTA), part of Kuoni Global Travel Services. Kevin Ashbridge, Product Owner for Content at GTA, will highlight the use of SDL's Language solutions with thousands of GTA's customers across the globe.

SDL's CEO and founder, Mark Lancaster, will be presenting SDL's Customer Experience Management vision. He will be joined by SDL's CMO, Paige O'Neill, who will be looking into the future of customer experience and CTO, Dennis van der Veeke, who will be giving examples of customer experience in practice. Other marketing experts joining the debate at Innovate London include digital marketing intelligence company, Freedata Labs and analyst firm Forrester Research, Inc.

"With hundreds of customers and partners across the globe, it's important that we provide a platform for our network to learn from each other and from the most innovative CX leaders and visionaries," said Mark Lancaster, CEO and founder, SDL. "We are working every day with the people who are fostering innovation and delivering seamless, data-driven global experiences at each point of the buying journey. Our Innovate summits are a great opportunity to bring everyone together in one place to share their insights and experiences to continue to push the CXM community forward."

Following the event in London, SDL Innovate will be held in four additional global locations this year: San Francisco, Amsterdam, Sydney and Tokyo. For more information on Innovate London and to register for the event, please visit: http://www.sdl.com/innovate-london.

About SDL
SDL (LSE: SDL) allows companies to optimise their customers' experience across the entire buyer journey. Through its web content management, analytics, social intelligence, campaign management and translation services, SDL helps organisations leverage data-driven insights to understand what their customers want, orchestrate relevant content and communications, and deliver engaging and contextual experiences across languages, cultures, channels and devices.

SDL has over 1,500 enterprise customers, over 400 partners and a global infrastructure of 70 offices in 38 countries. We also work with 72 of the top 100 brands. For more information, please visit http://www.sdl.com/.

Contacts:
SDL North America
Jessica Hohn-Cabana
+1 508-353-3454
jcabana@sdl.com

For U.S.:
PAN Communications
Emily Held, Nikki Festa
+1 617-502-4300
sdl@pancomm.com

For Europe:
onechocolate communications
Daniel Couzens, Stacey Jones
+44 (0)207 437 0227
sdl@onechocolatecomms.co.uk

Source: RealWire

Excellence in SDN: Openwave Mobility wins Award for second year running

Tue, 22 Apr 2014

Integra recognized for innovation in Software Defined Networking

REDWOOD CITY, Calif - April 22, 2014 - For the second year running Openwave Mobility, a software innovator enabling operators to manage and monetize mobile data, has won the Excellence in SDN Award for Integra - the industry's first Layer 7 SDN & NFV enabled Value Added Services platform. The accolade was presented by Technology Marketing Corporation's (TMC) INTERNET TELEPHONY Magazine and SDN Zone.

The Integra software solution is the core platform for service orchestration and policy management designed to allow operators to effectively manage, monitor and monetize growing mobile traffic. It is also the industry's most scalable platform and has established a new benchmark in expanding SDN architecture towards Layer 7. As traffic increases, Integra rapidly scales to deploy new mobile data services across converging access networks and devices.

Integra powers Openwave Mobility solutions, including Promotion and Pricing Innovation™ and Dynamo for video, web and audio optimization, to provide innovative subscriber-aware pricing models, and congestion-aware network optimization.

The 3G- and 4G-compatible platform reduces operator TCO and provides a path to SDN- and NFV-enabled core networks. Integra enables the separation of control-plane interactions from user-plane processing at L7. This results in subscribers enjoying a personalized user-experience with quicker access to content and a buffer-free video experience.

"Integra applies advanced Video Optimization to eliminate data congestion while using Policy Engagement and Analytics to increase ARPU's through personalized data plans," said John Giere, CEO at Openwave Mobility. "Through industry's most scalable, software based Layer7 Application platform we provide the operators the optimum approach for enabling SDN & NFV in their PCC networks."

"Once again TMC is proud to announce Openwave Mobility as worthy recipients of the annual Excellence in SDN Award," said Rich Tehrani, CEO, TMC. "Openwave Mobility is at the cutting edge of innovation and they are shaping this fast moving industry."

SDN architecture has already had a profound impact on the IT and Telecom industries and, as this technology continues to grow in popularity, the Excellence in SDN Awards recognizes the companies that are leading the way in SDN architecture and applications.

Visit http://www.owmobility.com/ or contact sales@owmobility.com for more information.

About Openwave Mobility
Openwave Mobility enables operators to manage and monetize mobile data using the industry's most scalable, Layer7 SDN/NFV platform. The company operates within the policy control and charging (PCC) space and delivers Policy Engagement with solutions that include Video Optimization to eliminate data congestion, and Mobile Data Monetization and Analytics to increase ARPU through personalized data plans. These solutions are supplemented by Subscriber Data Management, providing a single consolidated store for policy and subscriber data, and Mobile Analytics, providing subscriber segmentation and Business Intelligence.

Openwave Mobility delivers over 40 billion transactions daily and over half a billion subscribers worldwide use data services powered by its solutions. The company's global customer base consists of over 40 of the largest communication service providers including AT&T, Du, KDDI, Rogers, Sprint, Telus, T-Mobile, Telefonica, Telstra, Virgin Mobile & Vodafone. Openwave Mobility is owned by Marlin Equity Partners, a leading investment firm with over a billion dollars of capital under management that has publicly committed to building the company through expanded investment in R&D. The company has built a robust portfolio of Intellectual Property, which is growing month by month.

# # #

Openwave Mobility and the Openwave Mobility logo are trademarks of Openwave Mobility Inc. All other trademarks are the properties of their respective owners.

About TMC
TMC is a global, integrated media company that supports clients' goals by building communities in print, online, and face to face. TMC publishes multiple magazines including Cloud Computing, M2M Evolution, Customer, and Internet Telephony. TMCnet is the leading source of news and articles for the communications and technology industries, and is read by as many as 1.5 million unique visitors monthly. TMC produces a variety of trade events, including ITEXPO, the world's leading business technology event, as well as industry events: Asterisk World; AstriCon; ChannelVision (CVx) Expo; Cloud4SMB Expo; Customer Experience (CX) Hot Trends Symposium; DevCon5 - HTML5 & Mobile App Developer Conference; LatinComm Conference and Expo; M2M Evolution Conference & Expo; Mobile Payment Conference; Software Telco Congress, StartupCamp; Super Wi-Fi & Shared Spectrum Summit; SIP Trunking-Unified Communications Seminars; Wearable Tech Conference & Expo; WebRTC Conference & Expo III; and more. For more information about TMC, visit http://www.tmcnet.com/.

For further information
Sonus PR for Openwave Mobility
Johnny Truong
Johnny.Truong@sonuspr.com
Tel: +1-415-830-4530

For APAC and EMEA Inquiries
Openwave Mobility
Martin Smith
Sonus PR
Martin.Smith@sonuspr.com
Tel: +44 20 7851 4850

TMC Contact
Jessica McCaffrey
Marketing Manager
203-852-6800 ext. 170
jmccaffrey@tmcnet.com

Source: RealWire

ItsOn Inc. Raises $12.5M in Series C Funding Led by Tenaya Capital, with Additional Investment from Andreessen Horowitz

Wed, 16 Apr 2014

Investment will finance mobile solutions provider's global expansion

REDWOOD CITY, Calif - April 16, 2014 - ItsOn Inc., the leader in Mobile Smart Services, today announced it has received $12.5 million in a Series C round of funding led by Tenaya Capital with participation from existing investor Andreessen Horowitz.

ItsOn's cloud-based service platform enables mobile operators around the world to radically change the mobile experience for their customers. By delivering highly differentiated contextual services and on-device purchases, the technology promises to reduce customer churn and drive increased loyalty. The ItsOn platform simplifies operators' business processes and allows them to more quickly deploy new services at a fraction of the current legacy system costs.

Furthermore, because it provides value that is relevant to the end user, ItsOn helps operators monetize the Internet ecosystem by accelerating the consumption of data services and creating new revenue sources.

"We are now selling our SaaS platform services to large, global mobile operators and our company has transitioned from startup to revenue-growth stage," said ItsOn founder, CEO and Chairman Greg Raleigh. "We are thrilled to partner with the very experienced and successful team at Tenaya to build our company. The purpose of this financing is to accelerate the market launch for our cloud-based virtual OSS & BSS platform and grow our mobile operator customer revenues in Europe, Asia, Middle East and South America."

As a result of the funding, Stewart Gollmer, Managing Director at Tenaya Capital, will join ItsOn's board of directors.

"Tenaya is very excited about our new investment in ItsOn," Gollmer said. "Our research shows that mobile operators will replace their current, antiquated, hardware-based OSS and BSS systems with 100 percent cloud-based solutions much more quickly than analysts are projecting. ItsOn is the clear global leader in the virtualization of service policy controls, charging and billing for mobile networks and this is a space that will experience very rapid growth."

"ItsOn is the only company in the world with a turnkey, end-to-end cloud platform that provides exactly what mobile operators need today in order to overcome current limitations and change the mobile service experience and make it significantly better for the end user," added Gollmer. "ItsOn saves mobile operators a great deal of resources, time to market and money when compared to their current spending. ItsOn's platform also provides new operator growth opportunities with exciting on-device offers that are very relevant to the mobile consumer and provide a great way for operators to differentiate themselves in the mobile application ecosystem."

Privately held ItsOn previously secured $15.5 million in Series B funding led by Andreessen Horowitz along with SV Angel and an investor group led by Jim Davidson. Previous investors include Vodafone Ventures and Verizon Investments. In all, ItsOn has raised $40 million in venture capital funding.

About ItsOn
ItsOn was formed by world-leading pioneers in the wireless field to fundamentally change how mobile services are delivered and consumed. ItsOn began leading the Smart Services™ revolution five years ago. The company launched its services platform for mobile operators in the U.S. and globally last year. The company is headquartered in Redwood City, Calif. For more information, please visit: www.itsoninc.com or follow @itsoninc on Twitter.

# # #

Media Contact:
Jim Byrnes
Comunicano for ItsOn
+1 (610) 333-1794
jbyrnes@comunicano.com

Source: RealWire

Confirmit’s EVP of Product Management Named 2014 Technology Trendsetter by SURVEY Magazine

Tue, 15 Apr 2014

Terry Lawlor recognised as a technology leader for his experience and leadership at Confirmit

London, UK and Oslo, Norway and New York, NY: 15 April 2014: In its March issue, SURVEY Magazine presented its 2014 Top Technology Trendsetters. This year's list featured 12 technology leaders changing the research industry, including Terry Lawlor, Confirmit's EVP of Product Management.

SURVEY Magazine described this year's recipients as exhibiting "great passion for their work in the research industry. Innovation and vision are core to the values, work ethic and professionalism that each of the recipients share on a daily basis. It is clear that wherever technology takes us, the research industry will be at the forefront in adapting and applying it in ways that continue to expand our thinking and capabilities."

Since his move to Confirmit a year ago, Lawlor has been instrumental in defining the technological and innovation path for the company. Overseeing several product releases, including new mobile capabilities and enhancements to Confirmit's Voice of the Customer, Employee Engagement and Market Research solutions, Lawlor sets the company's product management strategy. He has spearheaded a new level of customer-centric focus to ensure that new developments meet rapidly evolving market and customer needs.

"Commitment to innovative technology, client service, and quality research and design is what attracted me to Confirmit," shared Lawlor. "It's been an amazing year for the company and I'm excited to be a part of Confirmit's growth and positive momentum."

For more information about Terry Lawlor and to learn about the additional technology trendsetters, please read the March issue of SURVEY Magazine.

- ENDS -

About Confirmit
Confirmit is the world's leading SaaS vendor for multichannel Voice of the Customer, Employee Feedback, and Market Research applications. The company has offices in Oslo (headquarters), Chengdu, Cologne, Grimstad, London, Moscow, New York, San Francisco, Vancouver, and Yaroslavl. Confirmit's software is also distributed through partner resellers in Madrid, Milan, Salvador, Sydney, and Tokyo.

Confirmit powers Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include Aurora, British Airways, Cross-Tab, Dow Chemical, Farmers Insurance, GfK, GlaxoSmithKline, GMO Research, JTN Research, Keep Factor, Morehead Associates, Nielsen, Research Now, Swapit, Swisscom, Symantec and The Wellcome Trust. Visit www.confirmit.com for more information.

Media Contacts:
Andrea Burton
Indigo River
andrea@indigo-river.co.uk
T: +44 (0)1985 850320
M: +44 (0)7796 368669

Melanie Oxford
Indigo River
mel@indigo-river.co.uk
M: +44 (0)7515 632065

Source: RealWire

Opera’s Skyfire Adds Video Analytics Dashboard to Rocket Optimizer Platform

Tue, 15 Apr 2014

Rocket Insights gives an unprecedented look into mobile video congestion

Oslo, Norway and Mountain View, CA - April 15th, 2014
Opera Software's Skyfire unit today released Rocket Insights™ as part of its Rocket Optimizer platform to help operators better manage their network loads by providing a real-time analytics dashboard that analyzes mobile video congestion. Operators can now instantly view key metrics such as stall rates, video start times, bitrate distribution and mean opinion score, and use this data to improve their overall network traffic management.

Rocket Insights requires minimal hardware and is lightweight, highly scalable and fast to deploy. It can even be used in advance of Rocket Optimizer as a stand-alone module, in order for operators to clearly observe the disproportionate impact that over-the-top video currently has on their networks. It can also be deployed alongside existing mobile video optimization hardware.

Rocket Insights elegantly addresses the current lack of existing real-time video monitoring analytics in a graphical and user-customizable dashboard. It provides operators with visibility into the importance of actionable quality of experience (QoE) monitoring that can intervene as needed to improve the video experience for each user on the network.

Operators can test and refine their optimization strategies using the dashboard, and measure how these rates improve or change on the basis of real-time adjustments that they make.

Prior to the release of Rocket Insights, traffic management analytics were limited to packet- or URL-level data, which were often a poor proxy metric for application session quality, and did not allow for session mitigation actions in real time. Rocket Insights, on the other hand, now allows operators to easily see the impact of video on their networks, down to individual subscribers and their anonymized location in the network.

"Video stall rates are the one KPI that a mobile operator in 2014 should never be without", said Nitin Bhandari, co-founder and Chief Executive Officer at Skyfire. "In a world in which video QoE is an essential part of the overall customer experience, we're happy to have risen to the challenge of quantifying mobile video playback analytics in an immediately actionable manner for operators with the release of Rocket Insights."

"If you can't measure it, you can't manage it is a fundamental truth for monetizing mobile video. Operators need easy monitoring and quick reaction to network congestion", says Joe Hoffman, Practice Director at ABI Research. "Video optimization solutions have to get the analytics right and deliver them with a user-friendly dashboard. Otherwise, operators will seek different solutions when they comprehend the money that is left on the table."

Operators can also extract even more value from the base product via the Custom Insights service, which allows for unique and operator-customized advanced analytics.

Rocket Optimizer is currently deploying with Telenor's mobile networks across 11 countries, as well as across the national network of a Tier 1 US-based operator. Rocket Optimizer is also currently in live user trials with multiple operators around the world. The new Rocket Insights module is also compatible with leading traffic steering partners of Skyfire's such as F5, Procera Networks and ConteXtream.

For more information on Rocket Optimizer, go to http://www.skyfire.com/operator-solutions/rocket-optimizer.

About Opera Software ASA
Opera products enable more than 350 million internet consumers worldwide to discover and connect with the content and services that matter most to them, no matter what device, network or location. In turn, we help advertisers reach the audiences that build value for their businesses. Opera also delivers products and services to more than 120 mobile operators around the world, enabling them to provide a faster, more economical and better network experience to their subscribers.

From family photos and funny videos to business ideas that change the world economy, the internet has always been about discovery. Whether you are a consumer getting online for the first time, or a multinational corporation trying to reach the right audience, Opera can help you discover more online.

Opera Software ASA is listed on the Oslo Stock Exchange under the ticker symbol OPERA. 'Opera', 'Opera Software', 'Opera Mini' and the 'O' logo are trademarks of Opera Software ASA. All other trademarks are the property of their respective owners. Learn more about Opera at www.opera.com.

Source: RealWire

Transform Awards launches Asia-Pacific programme

Mon, 14 Apr 2014

The global branding industry's leading brand development awards ceremony will be setting up shop in Hong Kong this November. The Transform Awards Asia-Pacific will continue to celebrate the very best of brand transformation and repositioning.

Transform Awards Europe is now in its fifth year, and 2014 sees the prestigious brand expand to encompass Transform Asia-Pacific and Transform MENA. The award ceremonies will ensure international recognition of excellent work in brand development, while providing a networking platform for those outstanding in their sector.

The awards programme is open to entries from both in-house PR and agencies. The 19 categories available for entry include 'Best visual identity', 'Best implementation of a rebrand' and, 'Best rebrand of a digital property.' Shortlisted entries will be invited to an exclusive event in Hong Kong in November, where winners will be presented with their trophies.

Ian Bellhouse, global strategy director at brand experience agency FITCH and based in Singapore, says, "Brand management is an increasingly important subject for business leaders in Asia, both in terms of regional and global competitiveness so it's great to see awards like Transform expanding into the region. It not only provides a strong recognition platform for inspiring work, it helps to expand the understanding, importance and impact brand management can have on business success. FITCH welcomes the expansion of Transform into the Asia region."

Winners at this year's Transform Awards Europe included; ITV, who went home with six awards, including the 'Grand Prix', Eurostar and The Clearing who won four awards, including the 'Best overall visual identity', and Schillings and Goosebumps Brand Consultancy who won two gold awards and two silver.

Transform Awards Asia-Pacific is now open for entry. An early bird discount will be available before the 18 June and the final deadline for entries is the 24 July.

For more information or to enter please follow this link, or contact Liz Foggitt at Liz.Foggitt@transformawards.com

Source: RealWire

MobRetail Increases Mobile’s Influence On In-Store Sales

Thu, 10 Apr 2014

MobRetail measures from mobile app download to in-store purchase and gives complete ROI attribution to mobile investments

Paris, France - April 10 2014 - Performance-based mobile advertising platform MobPartner, today launched MobRetail Tracking Platform, a new mobile technology allowing retailers to accurately measure how mobile influences in-store sales and traffic.

MobRetail addresses the growing demand from retailers to gain a richer understanding of customers' purchasing behavior in-store through influenced mobile activity. Utilizing the much touted in-store beacon technologies, MobRetail communicates with the retail app and mobile device to report ROI on mobile ad spend.

Vianney Settini, co-founder of MobPartner says MobRetail overcomes a significant challenge for retailers by bridging the gap that exists between physical stores and mobile, helping to move beyond estimates and into precise attribution.

"MobRetail's tracking technology monitors a mobile user's actions and purchases via a BLE beacon in-store and matches this to their home and on-the-go activity. Our platform then analyzes the data, providing retailers with real-time ROI impact. Retailers can monitor key metrics such as 'Mobile Store Visit and Purchase', 'In-Store Visit and Purchase' and 'Total Amount Purchased' to determine the LTV of their mobile users for optimizing ad campaigns and finding engagement opportunities."

MobPartner's research into mCommerce attitudes showed a clear relationship between shopping habits both online and offline. It revealed 92% research before buying in-store, while more than 70% 'showroom' on their mobiles whilst in-store.

"Understanding how mobile can help to drive in-store conversions is key to a retail brand's strategy. With MobRetail, retailers now have unparalleled, granular levels of insight into the customer journey from mobile to a physical store. This allows retailers to deliver highly targeted and creative loyalty campaigns, which will not just attract traffic in-store but also optimize existing mobile ad spend for user acquisition campaigns," Mr. Settini said.

END

About
MobPartner is a trusted global partner in performance-based mobile advertising and monetization. Reaching 200 million consumers each month, MobPartner works with some of the largest consumer and mobile brands - Gameloft, DeNA, Game Insight, NQ Mobile, Booking.com, Amobee, SOMO, Cellfish, Europcar and Kayak. MobPartner's highly efficient in-house tech platform, tracking tools and dedicated team of mobile marketing experts is used by more than 300 advertisers worldwide, plus the world's most influential publishers. Headquartered in Paris, France with local offices worldwide. www.mobpartner.com

Media Contact
Dimoso
+44 (0)207 033 2660
mobpartner@dimoso.com

Source: RealWire