IT usage report shows cloud-based apps are a reality in the enterprise

Fri, 30 Jan 20

- 90 per cent of today's organisations now have cloud-based apps
- But there are concerns over managing the increasing number of cloud apps & duplication of app functionality
- Responsibility for purchasing & managing cloud-based apps is increasingly shared between IT & business users

Centrix Software, a leading expert in workspace management, today revealed results of its latest IT end-user report. The cloud-based application (app) usage research shows that cloud-based apps are a reality in the enterprise, with nearly 90 per cent of today's organisations using them. However, it's also highlighted there's still much confusion around how the move to the cloud should be prioritised, which app types are most suitable, who pays for cloud apps, and what the top risks are.

Centrix Software commissioned global technology market research business, Vanson Bourne, to undertake an independent survey of 125 UK-based IT directors and CIOs, across a number of commercial industry sectors and the public sector.

The research highlights that responsibility for selecting, purchasing and managing cloud-based apps is increasingly shared between IT and business users - completely changing the way end-user computing is delivered. Business users are now involved in 53 per cent of cloud app decisions (17 per cent are solely responsible for app decisions and 36 per cent share responsibility with IT) - and hold direct responsibility for 33 per cent of the budget, with a further 27 per cent managed jointly with IT.

These findings are backed up by analyst firm Gartner[1], which states that more than 25 per cent of IT spending is already outside of the control of CIOs - and that's predicted to grow to 50 per cent by 2017. The report confirmed CIOs are concerned that the diversification of cloud responsibility raises data and content security and governance issues; with 61 per cent saying that security of organisational content and data was their top concern, and 82 per cent putting this in their top three.

This report helps anyone trying to understand the challenges and opportunities presented by cloud-based apps, and measure their own organisation against the results. There were several more key findings, including the following:

  • Cloud usage is growing - over three quarters (78 per cent) of organisations have a pro-active plan for cloud adoption in 2015
  • For more than a third of all CIOs the growing cost of cloud subscriptions, managing the increasing number of cloud apps in use, and duplication of app functionality were in their top three concerns.
  • Office productivity is the top cloud app category in use across all types of organisations, whereas newer app categories are not widely adopted in the cloud (for example, only 2 per cent ranked marketing automation as their top solution and 6 per cent put it in their top three)
  • Shadow IT was another worry, with 53 per cent of CIOs ranking this in their top three concerns
  • Tracking and measuring usage is a big challenge. 38 per cent of organisations use the admin function of each separate cloud app to track and measure their usage (meaning a typical 5,000 user organisation would have to log-on to between 65 and 130 apps to understand usage[2])
  • The financial services and government sectors are the furthest behind in cloud app adoption, with 20 per cent of CIOs saying they had no cloud-based app usage (and, 24 per cent of financial services CIOs not planning to focus on cloud apps at all in 2015)

Commenting on the results, Lisa Hammond, CEO of Centrix Software said, "Today's business users, familiar with choosing, downloading and using apps on their personal devices, can be just as cloud-aware as their more technical colleagues. This is driving a radical change in the way that end-user computing is delivered. The challenge for CIOs is how to manage a cloud environment that's not in their control and that they regard as a huge security risk."

Lisa continued, "Today's IT leaders need to monitor, analyse, prioritise and evaluate rates of cloud app adoption so they can understand cloud app usage and consumption. It's only those who have accurate information about cloud usage who will be able to spot cloud app trends, proactively forecast demand and identify the business value of migrating apps to the cloud or introducing new types of cloud apps. Usage-based business intelligence analytics for IT has to be part of the solution to this cloud confusion."

To discover more about the findings, download a full copy of the white paper: 'The Centrix Software IT End-User Usage Report - Cloud Based Application Usage' (Winter 2015).

[1] Gartner Improve ITAM Controls Now or Face Unbudgeted Costs G00249100 Stewart Buchanan, Published: 9 August 2013
[2] Gartner, The Decline of Windows Applications in organizations will present changes and opportunities Michael A. Silver, David Mitchell Smith, October 2014, G00269642

Notes to Editors:

About Vanson Bourne
Vanson Bourne is an independent specialist in market research for the technology sector. Its reputation for robust and credible research-based analysis is founded upon rigorous research principles - and the ability to seek the opinions of senior decision makers across technical and business functions; in all business sectors and all major markets.

About Centrix Software
Centrix Software is a workspace management expert, providing user applications, data, configurations and platforms to an end-point device; in response to user-driven demands, including BYOD and self-service. Its usage analytics engine, WorkSpace iQ, enables workspace management decisions, while its workspace aggregator, WorkSpace Universal, provides the orchestration needed to support user choice and experience for cloud, physical and virtual applications on any device, while enabling IT to innovate and manage within a secure corporate environment.

Founded as a consultancy in 1997, Centrix Software's in-depth usage analytics and aggregation solutions have driven optimized workspace management across leading organizations; saving millions in IT costs across banking and securities, insurance, telecommunications, retail, manufacturing, pharmaceutical, energy and utilities, and the public sector.

For more information please visit:

PR Contact:
Rebecca Hougham, Account Manager, The CommsCo: rhougham@thecommsco.com 01962 677002 or 07807 034388

Marina Stedman, Marketing Director, Centrix Software, marina.stedman@centrixsoftware.com b01635 239800 or 07780 480629

Source: RealWire

Awards for digital communicators is now welcoming entries

Thu, 29 Jan 20

Thursday, January 29, London - We are surrounded by high budget digital consumer campaigns that excite and impress. The work being done in business to business communications can be just as new, exciting and innovative but doesn't get the attention and accreditation it deserves. The Digital Impact Awards is a programme in place to honour digital stakeholder communications and provide reward to corporate communicators.

The Digital Impact Awards, now accepting entries, is the leading event for corporate digital work in Europe. It includes both in-house and agency work with categories recognising everything from intranets and employee engagement to social media campaigns to online annual reports. All the work shortlisted consistently illustrates how digital can be used to strengthen and propel an organisation's communications strategy so that brand reputation is positively impacted.

Previous Digital Impact Awards winner Adrian Harris, head of digital communications at Tesco plc says, "We were delighted to win three Digital Impact Awards last year. They recognised the significant progress we made in improving the Tesco plc corporate website and our video production over the previous year. We always prioritise entering the awards as they are well-regarded in the industry."

Those shortlisted organisations will attend an event that gives professionals a chance to meet their peers and to celebrate a job well done with their colleagues. The established ceremony is also an excellent way to showcase your team's work.

Brittany Golob, editor of Communicate magazine, says, "Digital communications is no longer about demonstrating the latest technological advancement, it relies strongly on a coherent strategy, set KPIs and measurable outcomes. Past winners of the Digital Impact Awards have all shown their excellence in these areas and we expect this year's entries to exhibit an even stronger focus on strategy and relevance to business objectives."

The industry-wide celebration will be held in London in October 2015. Save £100 on your admission fees by submitting your work before 11 June, the final deadline is 9 July. For more information, visit the website: www.digitalimpactawards.com

For advice on category selection, entry statements or the awards process in general please call the events team on +44 20 7998 6263 or email Hannah Hodges on Hannah.Hodges@communicatemagazine.co.uk

Source: RealWire

Brand Embassy Named A Top Rated Enterprise Social Media Management Platform by TrustRadius

Wed, 28 Jan 20

Ranking Based on 400+ in-depth reviews and user ratings of 23 different software products

PRAGUE, Czech Republic - Brand Embassy was ranked the highest rated platform provider among 23 social media management and social customer service platforms, based on "likelihood to recommend" ratings, according to a new report published today by TrustRadius, the leading site for user-generated reviews of business software.

In the report, TrustRadius analyzed 422 authenticated end-user reviews of social media management software. The guide includes information on how enterprises are using social media for customer care, social intelligence and marketing and also reveals the top rated products in its Enterprise Social Media Management Software TrustMap™. The TrustMap™ ranks the 23 software products used by enterprises based on end-user "likelihood to recommend" ratings and frequency of evaluation.

"We are proud to have been named a top rated enterprise social media management platform by sofware users on TrustRadius. We have put tremendous effort and passion into making Brand Embassy the smartest and most beautiful customer service tool on the market," said Damian Brhel, co-founder and COO of Brand Embassy. "This year we are being even more innovative so our clients stay happy."

"Brand Embassy is the pillar of our social customer care," said Dusan Simonovic, the social media specialist at O2 Czech Republic in one of the product reviews published on TrustRadius: "It's well built to support a team of professionals maintaining many channels."

"Users like the high-level reports that Brand Embassy offers, as well as the customer-care focused metrics, such as response rate and average response time," said Megan Headley, Research Manager at TrustRadius and author of the guide.

This recognition comes after a successful year when Brand Embassy reached 100 enterprise clients and is doubling the number of employees to meet the next level of growth. The Buyer's Guide to Enterprise Social Media Management Software is available at www.trustradius.com/guides/sm

The TrustMap™ is a visual depiction of the best software products as rated by users on TrustRadius within each market segment. TrustRadius does not endorse any vendor, product, or service depicted in its TrustMaps and does not advise software users to select only those vendors with the highest ratings.

About Brand Embassy
Brand Embassy is a social customer care platform that makes it easy for brands to be loved by their customers. It's a platform built around today's impatient customer who connects with a business on Twitter today, Facebook tomorrow and via Instagram on holiday. It's a customer who has very high expectations, but when faced with excellent customer service returns the favour through loyalty, by spending more and attracting new business. Hundreds of customer care agents at Vodafone, GE, Samsung, Lenovo and T-Mobile use Brand Embassy every day to help create more happy customers. Find more at www.brandembassy.com.

About TrustRadius
TrustRadius is the leading site for business software users to share real- world insights through in-depth reviews and networking. We help users make better product selection, implementation and usage decisions. Every reviewer is authenticated and every review vetted before publication. Unlike simple rating sites, TrustRadius reviews are structured and substantive, averaging more than 400 words each. Reviewers can also update their reviews to keep them current. Founded by successful entrepreneurs and backed by the Mayfield Fund, TrustRadius is bringing transparency and efficiency to the $3.7 trillion business technology market. To learn more, visit www.trustradius.com

Contact Information:
Vit Horky
Co-founder & CEO of Brand Embassy
horky@brandembassy.com
US +1-415-936-7979
CZ +420 731 162 905

Source: RealWire

Walmart And Sears Among Top Retail Stores On Facebook, Research Says

Wed, 28 Jan 20

New Searchmetrics study analyzes Retail Stores' Facebook Likes, comments and shares during the 2014 holiday shopping season

San Mateo - January 28, 2015 - Sears.com was the most popular US department store website and Walmart.com was the most popular mass merchant store site on Facebook during the 2014 holiday season according to new research by Searchmetrics, the global leader in data-driven search and content optimization.

The Searchmetrics study analyzed the number of weekly Facebook Likes, comments, and shares for pages from the websites of nine top US department stores and three mass merchant stores[1] during November and December 2014 (see tables underneath). Sears topped the list of department stores with 12,032,546 Facebook links (Likes, comments, shares) for its web pages per week, followed by Kohls with 5,209,287 Facebook links per week.

Walmart was the most popular of the three mass merchant stores analyzed with 40,312,744 Facebook links per week for its web pages during the period.

"It makes sense retailers are trying to generate social activity and mentions on Facebook as growing evidence shows that consumers are using social media as a key discovery tool for finding information online," said Marcus Tober CTO and founder of Searchmetrics. "And of course it is a powerful recommendation if consumers see Likes, shares and positive comments about a retailer or its products from their own Facebook friends."

As an indication of Facebook's growing power in this area, Tober quoted a recent Forrester study of nearly 5,000 US consumers, which revealed that Facebook came second only to Google as a source for finding information - ahead of TV ads and TV shows.

Searchmetrics' own study of UK consumers (conducted in December 2014), found 23% of people were turning to Facebook friends, company pages, ads and promotions for researching Christmas gift ideas. The survey found nearly twice as many women (30%) were using the social network to research gifts during the holiday shopping season as men (17%).

Top department store websites on Facebook

WebsiteFacebook links per week (likes, comments & shares)
1. sears.com12,032,546
2. kohls.com5,209,287
3. macys.com2,331,733
4. nordstrom.com1,621,226
5. jcpenney.com393,934
6. neimanmarcus.com260,775
7. saksfifthavenue.com187,440
8. belk.com39,568
9. dillards.com4,405

Top mass merchant store websites on Facebook

WebsiteFacebook links per week (likes, comments & shares)
1. walmart.com40,312,744
2. target.com16,505,929
3. costco.com5,324,495

Facebook and other social networks are increasingly playing a role in product purchasing decisions as part of the growth of social commerce. This refers to the way in which social media sites support social interaction and user contributions in order to drive the online buying and selling of products and services.

-Ends-

[1] The list of department stores and mass merchant stores was taken from the National Retail Federation's listing of top 100 retailers: https://nrf.com/news/top-100-retailers

About Searchmetrics
Searchmetrics is the pioneer and leading global enterprise platform for search experience optimization. Search Experience Optimization combines SEO, content, social media, PR and analysis to create the foundation for developing and executing an organic search strategy. It places the spotlight on the customer, contributing to a superior and memorable purchase experience.

Enterprises and agencies use the Searchmetrics Suite to plan, execute, measure and report on their digital marketing strategies. Supported by a continually updated global database, Searchmetrics answers the key questions asked by SEO professionals and digital marketers. It delivers a wealth of forecasts, analytic insights and recommendations that boost visibility and engagement, and increase online revenue. Many respected brands, such as T-Mobile, eBay, Siemens and Symantec, rely on the Searchmetrics Suite.

Searchmetrics has offices in Berlin, San Mateo, New York, London, and Paris, and is backed by Holzbrinck Digital, Neuhaus Partners and Iris Capital.

Media Contact
Uday Radia
CloudNine PR Agency
uradia@cloudninepr.com
+44(0)7940 584161

Source: RealWire

2015: The year UK plc embraces mobility according to Olive Communications report

Wed, 28 Jan 20

  • UK businesses plan widespread adoption of smartphones
  • Early adopters see net ROI and are keen to recommend approach
  • Emerging trends include desktop videoconferencing, FMC and CYOD
  • Adoption of cloud-based tech finally becomes a reality for UK plc

UK businesses are poised to invest in mobile communications technology in 2015 - including the introduction of smartphones, business apps and desktop videoconferencing - according to a new IT investment study by business communications provider and consultancy, Olive Communications.

The full report can be downloaded here: www.olive.co.uk/techtrends

Following the introduction of rights to request flexible working in the UK in 2014, 2015 will be the "tipping point" for the widespread introduction of smartphones amongst British businesses. More than half (56%) of businesses will have started this investment between 2013 and the end of the year.

Despite their fairly recent adoption of smartphones, more than half (55%) of ICT leaders would already recommend widespread roll-out to their peers while two fifths (42%) believe it is delivering a net ROI.

Other major ICT investment trends in 2015 include industry-specific software applications and desktop videoconferencing technology (51% and 50% adoption rates between 2013 and the end of 2015 respectively) - further demonstrating the shift towards mobile-first and flexible working practices in the UK.

Martin Flick, Chief Executive of Olive, comments: "The tools and processes that ICT leaders are looking to embrace this year show UK firms are entering a new wave of tech-enabled business. With flexible working becoming the norm, not the exception, tech investments are reflecting this. We expect to see a lot more businesses embracing mobile technologies this year and thinking about how they can best support their workforce to work anywhere, anytime, rather than being chained to a desk."

Emerging Trends
In addition to more established technologies, the study identifies a number of emerging tools and approaches with significant adoption rates in the last two years, and steady or growing investment rates in 2015.

These emerging trends include a growing preference for the cloud, with the rate of businesses introducing cloud-based email productivity applications continuing in 2015 (19% last two years, 20% this year). The number of businesses who will move their existing on-premise telephony system to the cloud is also set to double (8% last two years, 16% this year).

The study also highlights continued interest in FMC, or fixed mobile convergence (18% last two years, 15% this year) and or 'choose your own device' (CYOD) policies, where employees choose a device for personal and business use but the business owns the device and contract (12% last two years, 10% this year).

Flick continues: "ICT leaders are understandably cautious about new investments, but those that have taken a leap of faith have seen such positive results and ROI that they are advocating those technologies to their peers. 2015 is set to be a real turning point for the use of communications technology in British businesses. While cloud and business apps have been hot topics for the past few years, we're now starting to see this take a more strategic spot in IT strategies."

The full report can be downloaded here: www.olive.co.uk/techtrends

About The Study
The research was completed in December 2014 amongst 230 ICT leaders, managers and team members in large UK businesses (500+ employees).

Contact Details
T: 0203 675 3112
E: pr@olive.co.uk

About Olive Communications
Olive is the UK's fastest growing business communications provider and consultancy, operating across the four cornerstones of IT infrastructure: voice, data, mobility, and applications.

One of the Sunday Times' Hiscox Tech Track 100, Olive provides innovative and integrated communications solutions for some the UK's best-known businesses including Lastminute.com, Swiss Re's Admin Re, Mace and National Geographic. www.olive.co.uk

Source: RealWire

Telenor Sweden selects MYCOM OSI for Network Performance Management

Tue, 27 Jan 20

NIMS-PrOptima™ beats competition to deliver single unified system across multiple network domains

London, UK - 27th January 2015 - MYCOM OSI, the leading independent provider of best-in-class Service Assurance solutions to the world's largest Communications Service Providers (CSPs), today announced that the NIMS-PrOptima™ Service and Network Performance Management platform has been selected by Telenor Sweden to manage the performance of its mobile and fixed networks.

Telenor Sweden's strategy requires a new performance management solution to gather and use data from various network domains including RAN, CS Core, PS Core, VAS, IP and Probes. Telenor Sweden required the solution to be simple to use, enabling users to quickly analyze network performance with minimal time and effort spent on report development. Key requirements included system performance and scalability, comprehensively available off the shelf modules, an effective drag and drop GIS environment and support for supervision automation.

Telenor Sweden's comprehensive evaluation process included a competitive Proof of Concept trial within a multi-vendor RAN and PS Core network environment. MYCOM OSI won this competition based on its faster delivery timescales and ability to better meet real-world deployment challenges.

"The service quality and user experience we provide for and offer our customers are paramount to us. We need to be able to have full control of how our networks perform and how our customers experience different services", said James Christie, Head of Network Performance Management at Telenor Sweden. "Having spent the last 5 years modernizing and expanding our fixed and mobile infrastructure and services into one of the most advanced networks in the world, we identified a requirement to also update our service operations with a range of probes and tools. After an extensive evaluation we found NIMS-PrOptima™ to be the best suited platform to meet our requirements for network performance management. Furthermore, MYCOM OSI's telecom domain expertise made the selection process much easier, while their customer references were simply second to none and this gave us the final reassurance to select them."

NIMS-PrOptima™ is a converged (Fixed/IP/Mobile) Service and Network Performance Management solution with out-of-the-box support for multiple technologies, domains and equipment vendors across access, backhaul, core and service networks. It processes large volumes of performance, configuration and services data in near real time, and has advanced correlation, analysis, reporting and visualization modules. It is also highly flexible via automation, workflow and configuration capabilities.

Dr. Payam Taaghol, CEO of MYCOM OSI, commented: "We are very pleased that Telenor Sweden has selected NIMS-PrOptima™ to replace its legacy network performance management system. This customer win again proves that our continued sole focus on the telecom market - unlike some generalist IT vendors we compete against - directly translates into more rapidly deployed, more reliable solutions because we can better understand and solve our customers real-world challenges with telecom-specific software functionality and in efficient systems implementation."

- ENDS -

About MYCOM OSI
MYCOM OSI is a leading independent provider of award-winning, best-in-class Service Assurance solutions to Tier-1 CSPs including AT&T, Deutsche Telekom, Maxis, Sprint, STC, Telefónica/O2, Telenor, T Mobile, Verizon and Vodafone. Its telecom-centric Service Assurance solutions, which include Performance Management, Fault Management and Service Management: create intelligence out of billions of disparate data across vendors, technologies and domains; align network, service and customer teams; empower users with flexibility and autonomy from vendors; deliver efficiency through automation capabilities. MYCOM OSI, headquartered in London UK, has 250+ staff worldwide and has been 100% focused on telecom networks Service Assurance for 20+ years. It was formed in 2014 by bringing together two leading telecom industry Service Assurance software providers when MYCOM acquired OSI.

Further information about MYCOM OSI can be found at www.mycom-osi.com.

Media contacts:
Ian Meakin
MYCOM OSI
+44 (0) 7773 778 510
ian.meakin@mycom-osi.com

Alex Sanpera
AxiCom for MYCOM OSI
alexandra.sanpera@axicom.com
+44 (0)20 8392 4050

Source: RealWire

JMango360 Winning Best Mobile Innovation at 2014 Tech Trailblazers Awards

Tue, 27 Jan 20

Amsterdam | January 27, 2015 - JMango360 (www.JMango360.com) an easy-to-use platform to create and design professional native mobile apps for SMEs (small and medium enterprises) across all smartphones, has won the global 2014 Tech Trailblazer Awards. JMango360 is recognized as a true innovator in the category mobile. Tech Trailblazer winners were selected through a jury panel and a public vote.

"We are honored and pleased to be awarded and recognized as a true innovator in the category mobile of the Tech Trailblazer Awards. Many of the best companies around the globe participated in this industry-leading innovation contest. It is a confirmation of our continuous efforts towards lowering the mobile threshold. A big thank you to everyone at JMango360, without whom we would not be able to do this" says Maarten Schuiling, JMango360's Chief Commercial Officer.

Rose Ross, Chief Trailblazer said, "JMango360 greatly impressed both our judges and the tech community voters to receive the highly prized Mobile Trailblazers crown. It is a deserving winner to join our previous mobile winners: Pharmasecure and Moasis, in our Tech Trailblazers Hall of Fame. The judges and the team here wish them the very best of success building on the recognition they have received as a Mobile Trailblazer and we look forward to seeing them go from strength to strength over the years to come."

About JMango360

The Product
The JMango360 Mobile App Builder is an all-encompassing mobile app development platform that allows developers of all skill levels to easily build feature rich, mobile commerce enabled business applications. With JMango360, businesses can stay open 24/7, creating deeper connections to their customers, opening up new revenue streams and staying ahead of the competition. JMango360 is the culmination of almost 6 years of development and countless man hours, all focused on empowering businesses to simply and easily go mobile.

The Company
JMango360 originated in early 2008 as JMango. As one of the first dedicated mobile app companies in the world, JMango has been building custom applications and systems for businesses of all sizes, from to small startups to large enterprises. Having seen this monumental shift to a mobile focused world, JMango visionaries thought that there needed to be a better way for businesses of any size to create, manage and commercialize their own applications. Thus, the company poured in 2012 all of its knowledge, expertise and technology to create the world's first true mobile commerce applications development platform, the JMango360 Mobile App Builder. JMango360 currently has over 60 dedicated people all over the globe, including the Netherlands, USA, Hong Kong, UK, Australia and Vietnam.

About the Tech Trailblazers Awards
The Tech Trailblazers Awards is a global set of awards aimed at enterprise technology startups. The awards seek to recognize true innovators in the following enterprise technology and other areas: Big Data, Cloud, Emerging markets, Financial technology, Internet of Things, Mobile technology, Networking, Security, Storage, Sustainable IT and virtualization.

For more information, go to www.techtrailblazers.com, follow @techtrailblaze on Twitter or via the hashtag #TTAwards, or visit www.linkedin.com/company/tech-trailblazers-awards.

If you would like to try out JMango360 for free, please sign up here - orchard.jmango360.com/#login.

Screenshots are available upon request or can be found at jmango360.pr.co

To watch the JMango360 introductory video, visit Vimeo (vimeo.com/103226499)

Registration and app building is completely FREE, allowing you to play around and build your apps without incurring any costs.

www.jmango360.com

Spokesperson
Maarten Schuiling
Chief Commercial Officer
Global PR representative
maarten@jmango360.com

Facebook: https://www.facebook.com/JMango360page
Twitter: https://twitter.com/jmango360
LinkedIn: https://www.linkedin.com/company/jmango360?report%2Esuccess=KJ_KkFGTDCfMt-A7wV3Fn9Yvgwr02Kd6AZHGx4bQCDiP6-2rfP2oxyVoEQiPrcAQ7Bf
Google+: https://plus.google.com/u/0/+Jmango360/posts
Instagram: http://instagram.com/JMango360

Source: RealWire

DOTGO Reveals Top Three LATAM Mobile Trends in 2015

Thu, 22 Jan 20

NEW YORK, New York - January 22nd, 2015, - Mobile messaging innovator DOTGO has predicted the top three trends for 2015 based on its observations from working closely with a number of tier-one operators across Latin American (LATAM) countries such as Mexico, Colombia, and Guatemala. While mobile is now fully integrated into people's lives throughout the region, the consumer environment in LATAM poses some unique challenges for operators in 2015.

The top trends for the LATAM mobile telecommunications market in 2015 will be:

1. Restrained data plan usage will mean revenue challenges for LATAM operators
The number of smartphone users in Latin America will continue to grow in 2015. However, many budget-conscious consumers will opt to not use a data plan, or opt to use a data plan sparingly. Instead, many consumers will take the smartphone subsidy from their operator and remain "semi-connected" through WiFi hotspots to keep costs down. As a result, operators offering smartphone subsidies will not immediately see the hoped-for return from increased smartphone penetration. This means that LATAM operators will need to find creative ways to encourage mobile data usage and find alternative sources of revenue from the Over-The-Top (OTT) ecosystem.

2. Data revenues will not make up for decline of voice and SMS
As in other regions around the world, usage of voice and SMS will continue to decline. Although the uptake of mobile data plans is increasing in LATAM, it will not be sufficient to offset the decline of these core services. In 2015, consumers will accept the compromise of being "semi-connected" through OTT services in WiFi hotspots if it means saving money. Operators in LATAM will therefore face the familiar challenge of losing ground to OTT services that other operators have faced globally. Yet they will have a more difficult path to address this given the local consumer environment.

3. Operators will look to take advantage of their existing assets to differentiate themselves from OTT players
To avoid being side-lined by OTT players, LATAM operators will look to use their existing assets to provide a value-add and differentiator in the OTT space. They will be forced to look at their extensive infrastructure from voice, data, and messaging, through billing, customer support, and retail. While this same challenge is faced by operators around the world, there is a greater imperative for LATAM operators to deal with the growing digital tide, given the high proportion of pre-paid users and the gap between smartphone usage and data revenues. This necessity is what has already inspired some operators to launch creative and truly innovative SMS-based services in the region in 2014.

"Mobile users in countries like Mexico, Columbia, and Brazil want to get online but often wait until they have a Wi-Fi connection because they cannot afford to have a monthly mobile data plan. The opportunity for mobile network operators in 2015 is to give users great products that take advantage of the immense infrastructure that they have already built and that OTT providers lack," said Stefan Gromoll, CEO of DOTGO. "These predictions are based on what we are already seeing in Latin America. Globally, there is a lot of discussion about the increasing adoption of smartphones. However, few talk about actual data-plan adoption, which is the real bottleneck to service adoption and revenues in these predominantly pre-paid markets. The unique and complicated environment in LATAM will require more creativity for operators to gain success with data services."

###

Contact contact@dotgo.com for more information.

About DOTGO
DOTGO is a mobile technology company that specializes in developing unique and innovative mobile messaging solutions. With its strong heritage in research and development, DOTGO's technology allows operators to rapidly deploy user-friendly products that drive SMS and data plan usage and revenues. As a result, DOTGO has partnered with over 20 carriers worldwide to launch their services, including Smartphone Hybrid-OTT messaging, Group Messaging, and SMS Internet access.

# # #

Source: RealWire

From Webrooming to Mobile Shopping: Criteo Releases Outlook for the eCommerce Industry in 2015

Thu, 22 Jan 20

Report highlights the shift to mobile advertising, cross device solutions and native formats, resulting in improved return on ad spend for marketers

London - January 22, 2015 - Criteo (NASDAQ: CRTO), the performance marketing technology company, today revealed its 2015 eCommerce Industry Outlook report, which highlights key trends that will have a significant impact on the industry over the course of the year. The report helps advertisers stay ahead of the curve and adjust their marketing strategies and investments to align with consumers' evolving online shopping behaviours.

Criteo's predictions, based on data insights from billions of online transactions, include:

  • Enhancing cross-device capabilities will be a major focus as 58 percent of retail executives and ad agencies rank the technology as the most important of their 2015 mobile marketing efforts[1]
  • Rapid growth in native advertising will be driven by programmatic buying
  • Brick-and-mortar retailers will heavily focus on online strategies as webrooming and showrooming will have an increasing impact on sales
  • Retailers will put a heavy emphasis on app re-engagement as 42 percent of retail executives and ad agencies rank consumer engagement as the primary goal of mobile app strategies[2]

"2015 will be a dynamic year for the eCommerce industry as consumer online shopping behavior continues to evolve at a rapid pace. The growth in time spent across multiple screens means marketers need to manage more complexity when targeting consumers," said Eric Eichmann, President and COO, Criteo. "Advertisers who stay ahead of the curve by making sound investments in solutions like cross-device targeting and mobile-optimised websites and apps will be best positioned to meet consumer demand and generate sales."

To download Criteo's complete 2015 eCommerce Industry Outlook report, please visit http://www.criteo.com/resources/criteo-ecommerce-industry-outlook-2015/ and for more information about Criteo and its technology please visit www.criteo.com.

[1] Criteo and Digiday Survey, July 2014
[2] Criteo and Digiday Survey, July 2014

###

About Criteo
Criteo delivers personalised performance marketing at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has over 1,000 employees in 21 offices across the Americas, Europe and Asia-Pacific, serving over 6,000 advertisers worldwide with direct relationships with over 8,000 publishers.

For more information, please visit http://www.criteo.com.

Contact:
Sarah-Anne Bray
Criteo
sa.bray@criteo.com

Source: RealWire

Vend and iZettle team up to cut queues and simplify payments for European retailers

Wed, 21 Jan 20

Ground-breaking retail technology company Vend and Europe's number one payments provider iZettle come together to offer retailers truly mobile integrated payments. The partnership launches with a case study of the integration in action for global marketplace giant Etsy.com

21 January 2015: Vend, the leading global cloud-based retail technology platform today announces a new partnership with iZettle, Europe's number one mobile payments provider, offering retailers a simpler, faster way to process credit card payments.

The cloud-based system adds a portable card reader to the Vend Register iPad App, turning Apple's iPads into mobile cash registers. As an integrated payment solution it adds security and certainty to the sales totals customers are paying. Retailers can now liberate the sales process from behind the counter and make sales at any event, pop-up, trade fair or indeed anywhere there is internet or data access.

Not only does this partnership simplify and speed transactions for customers, it also limits errors from dual entry of prices - once into a point of sale and once into the card reader, which can lead to significant values of transaction errors every year. Combined with a barcode scanner and a Bluetooth receipt printer, this solution offers retailers a true mobile POS environment.

Etsy.com, the online vintage and handmade marketplace, previewed the technology at its Etsy House pop-up store in Covent Garden, London, in December 2014. This video shows the system in action and it is very quick to set-up at pop-up shops, farmer's markets and exhibitions as well as for permanent stores.

John Coulston, Vice President of Sales at Vend says, "We want to make life as easy as possible for retailers. Our partnership with iZettle creates an incredibly flexible platform, which is simple to set-up, manage and customise. It also improves the experience for shoppers, slashing queuing time and enabling them to make purchases from sales assistants as they move around the store."

"Partnering with Vend opens up fast and secure card payments for thousands of small businesses," says Jens Munch, VP strategic partnerships at iZettle. "It will enable retailers to process payments in an enjoyable and even more convenient way."

Vend and iZettle are announcing a limited promotion for customers who sign up in January and February to receive a free chip and PIN card reader and free transactions for their entire first month (up to £1,000 or €1,000 in sales).

Vend software is used in over 15,000 stores worldwide and works on any computer or device with a web browser. It has an intuitive 'app style' screen, which requires little training for sales assistants to use and provides customer management, inventory management and advanced business reporting. iZettle's card reader integrates seamlessly to the Vend Register iPad App, using the product and pricing information already programmed into Vend's point-of-sale platform, avoiding the need to manually key in prices on a cash register or credit card terminal. It does not require a phone line. This robust and elegant payments solution is available in the UK, Sweden, Finland, Norway, Denmark, Germany, Spain, Netherlands, Mexico and Brazil.

iZettle is EMV approved and accepts all major credit and debit cards including Visa, Mastercard and American Express. iZettle also offers extra benefits for retailers, such as Smart Rate, which automatically reduces retailer's transaction fees based on their monthly sales - starting at 2.75% and dropping to as little as 1.50% per transaction. Retailers will enjoy lower hardware, software and IT management costs in addition to the reduced transaction fees.

Ends -

About Vend
Vend provides cloud-based point-of-sale and retail management software that powers omni-channel commerce for SMB retailers. Vend's software includes inventory management, customer loyalty, and analytics. Vend also integrates with payments, accounting, and other business applications. Vend is trusted by retailers in over 140 countries and is used in more than 15,000 stores worldwide. Founded in 2010, Vend has offices in Auckland, Melbourne, San Francisco, Toronto, London and Berlin, and has raised more than $30 million from top-tier investors. For more information, please visit: http://www.vendhq.com.

About iZettle
We believe running a business should be easier. At iZettle we come to work every day to build game-changing payment services and apps - from card readers for smartphones and tablets to cash registers and tools for increasing sales.

They are simple to set up and use, always secure and help you build your business. But that's not all, they actually make running your small business way more fun.

Our headquarters may be in Stockholm, but we're now used by hundreds of thousands of businesses in nine countries around the world. Join us at izettle.com.

Source: RealWire