Cloudhouse Technologies and Cloud DC Partner to Take Apps to the Cloud

Tue, 24 May 2016 15

Partnership offers immediate ‘lift and shift’ of any Windows-based applications to the cloud for faster customer on-boarding

London, UK – Cloud application virtualization provider, Cloudhouse Technologies and cloud workspace provider, Cloud DC, today announced a partnership to on-board applications to the Cloud DC workspace. Both companies are committed to delivering apps, anytime, anywhere and on any device. By partnering, Cloud DC will use Cloudhouse’s Applications Anywhere solution to deliver business critical applications, regardless of device, operating system, or even where data is stored, on its virtual hosted Workspace platform.

Steve Robinson, CEO at Cloud DC said, “We are focused on empowering companies to take advantage of cloud services delivering the apps users want instead of full desktop deployments. Our customers just want apps made available to their users. However, often the biggest challenge in getting customers to this model is taking legacy or browser based apps to the cloud. With Cloudhouse, we can now get our customers to the cloud with their business critical apps regardless of any dependencies.”

Mat Clothier, Founder and CTO at Cloudhouse said, “Many of the business critical apps in use today have been built on legacy systems and have dependencies on outdated operating systems or browsers. Cloudhouse Applications Anywhere allows Cloud DC to take any classic Windows bespoke, browser based or desktop application to the Cloud DC Workspace platform. Our technology will enable Cloud DC customers to benefit from cloud services faster.”

Closely aligned with Microsoft and Citrix, the partnership will help customers overcome any challenges getting legacy apps to the cloud and enhances the cloud based delivery and management of applications in a way that enables Cloud DC to streamline application management in XenApp servers and/or images. Cloud DC delivers apps to their customers using full Citrix Reference Architecture on AWS, with Azure backup.

Cloud DC now can package apps once and reuse everywhere across a customer’s Workspace deployment, enabling them to take their entire office IT environment anywhere, anytime, and on any device.

About Cloud DC
Cloud DC is a born in the cloud company, with its flagship Cloud DC Workspace platform. Originally based in Australia, Cloud DC has expanded headquarter operations and sales offices to Austin, London and San Diego. The mission of Cloud DC is to be premier global cloud service provider of choice to business, delivering a cloud based Workspace platform through Distribution and Reseller channels.

Learn more at

About Cloudhouse
Cloudhouse Technologies Limited is reinventing application deployment and management. Our technology transports any classic Windows bespoke, browser based or desktop application to the latest operating platforms and/or the Cloud. It’s a frictionless approach, with no re-coding of existing software. Release your applications and securely and safely deploy. Anywhere. On any device.

Cloudhouse make it happen

Media Contacts
Donna Cooper
Head of Marketing
Cloudhouse Technologies Limited
+44 (0) 7739987000

Steve Robinson
Cloud DC
+1 512 937 8041

Source: RealWire

Mace Group Selects Inoapps As Global Implementation Partner For Oracle Cloud Applications

Tue, 24 May 2016 10

International consultancy and construction company, Mace has chosen Oracle Enterprise Resource Planning Cloud including Oracle Procurement Cloud and Oracle Project Portfolio Management Cloud, and Oracle Human Capital Management Cloud applications. The fully integrated solution will be implemented globally across 30 countries by Inoapps (, a Platinum level member of Oracle PartnerNetwork (OPN).

Headquartered in the UK, Mace offers integrated services across the full property and infrastructure life cycle across the globe, with experts in programme and project management, construction delivery, cost consultancy and facilities management.

Commenting on the news, Dennis Hone, Group Finance Director at Mace said, “We pride ourselves on an agile culture that puts our clients first and ensures the highest levels of quality in all that we do. We have chosen Oracle’s cloud applications as they represent modern best-practice. It also allows us to utilise multiple integrated applications consistently across the globe. We are confident that this new solution will deliver a number of key benefits and drive commercial efficiency and we look forward to working closely with our chosen implementation partner Inoapps as they roll out the applications across all our offices.”

Inoapps CEO, Andy Bird, welcomed Mr. Hone’s comments adding, “Mace has built its excellent reputation by offering a full range of high quality expertise, coupled with an unwavering dedication to its customers and finding a better way. Organisations around the world are increasingly turning to Oracle’s Cloud Applications for the most complete breadth and depth of functionality needed to scale and support their growth. Oracle’s tightly integrated cloud applications will support Mace in maintaining these standards globally and we are delighted that they have chosen Inoapps as their sole international implementation partner. We look forward to working closely with them on the roll out.”


About Mace:
Mace is an international consultancy and construction company employing over 4,600 people, across five continents with a turnover of £1.49bn. Mace’s business is programme and project management, cost consultancy, construction delivery and facilities management and is truly multi-disciplinary with services spanning the entire property and infrastructure lifecycle.

Mace has three strategic sectors serving clients in the private, public and infrastructure sectors and five strategic hubs in Europe, Middle East & North Africa, the Americas, Asia Pacific and Sub-Sahara Africa that service over 70 countries. For more information visit:

Mace media contact:
Shirin Iqbal d +44 (0)20 3522 3203 m +44 (0)7881 091 396

About Inoapps
Headquartered in the City of London, Inoapps is a global company with operations across Europe, the Middle East, Asia and the Americas.

A leading Oracle Platinum Partner and Oracle Applications, Technology & Hardware specialist, Inoapps delivers the complete Oracle application-to-disk enterprise IT environment through the provision of consulting, and implementation together with hosting and managed services. The company has clients across a broad range of industry sectors including energy, engineering, construction, travel, financial services and manufacturing as well as local and central government.

Inoapps is proud to be recognized by Oracle as 2016 Specialized Partner of the Year – UKI in SaaS

For further information please contact:
David Hart, Marketing Manager, Inoapps. +44 7807 810159
Leigh Richards, The Right Image. +44 844 561 7586 / 07758 372527

Oracle and Java are registered trademarks of Oracle and/or its affiliates.

Source: RealWire

CyberLaw Expert Clíona Kimber, Announces New Venture - Legal Guidelines for Employers and Employees Dealing with CyberLaw Issues

Tue, 24 May 2016 08

Dublin, Ireland - May 24, 2016 - Drawing on her many years’ experience as a litigator specialising in employment and equality law, Cliona Kimber is now looking at how the digital age is bringing challenges to the workplace and highlighting the challenging task that traditional laws have in keeping up with the new digital advances. Ms Kimber, Barrister at Law, discusses these topics in her new book entitled “Cyber Law and Employment” co-authored with Pauline Walley and published with Thomson Reuters.

“A recent survey by Fry’s Solicitors shows that 78% of employees are using social media while at work, but this is just the tip of the iceberg. When you add blogs, self publishing tools, tweets and the myriad ways to make information public, and to express opinions on line, we are dealing with a pressure cooker of issues in the workplace” said Cliona Kimber, Barrister. “The greater challenge of our age is that laws are trailing behind trying to keep pace with these new digital and self-publication tools. Help is needed to give employers and employees the tools to navigate these changes for successful workplace relationships.”

The top five problems that employers and employees are dealing with in the workplace which Ms Kimber has encountered in her legal practice are:

  • Using social media while at work - Social media can help build brand awareness and increase customers but where does corporate promotion stop and employee’s ownership of their own creative output begin? - Should employers ban social media use or encourage it?
  • Issuing guidelines for employee postings - Preventing inappropriate use of social media and other online expressions of opinion means curbing bullying, defamatory online comments that could disparage a corporate brand. While expressing personal opinions about a company and colleagues took place before the digital revolution, with social media these opinions are now placed in a public forum.
  • Stealing intellectual property (IP) - Workplace secrets and practices or customer lists can be downloaded and with the click of a mouse employees can walk out the door with this IP in the new digital age. How can organizations protect against this? Do friends and family customers belong to the employee or the organisation?
  • Controlling an employee's personal time and private behaviour - Can or should an employer control employee behavior outside of work? Would personal inappropriate behavior reflect badly on the company if it is now available for all to see online? In what circumstances can the organisation censor an employee’s personal blog?
  • Employee background - Social media and online profiles have profound challenges for employment equality protections. Employers can now find out online about a potential workers’ race and religious beliefs, clothing, age, sex and disability and much more. How will policy makers and equality rights advocates now ensure neutral hiring?

Cyberlaw and Employment is available for sale immediately online via Amazon or at Thomson Reuters at:;jsessionid=10DCC554FDB3E8FED1B0EE380D2F5BD6?idOfMenuItemToHighlight=catalogue&actionToInvoke=/

About Cliona Kimber
Ms Kimber’s aims in Cyberlaw and Employment, and other publications, is to provide authoritative guidance on applicable law and legal policy for lawyers, employers, employees and anyone working in the HR arena. She is deeply knowledgeable about how the modern workplace is impacted by the seismic changes of the digital age as well as how workplace relationships, hiring, disciplining and the process of dismissing workers have changed utterly by social media and the Internet. Ms. Kimber is a renowned motivational and inspirational speaker on the topic of workplace issues working with leaders and employees, helping to solve legal disputes and educate enterprises about business and the law. She is available to talk on the topic of cyber law.

Cliona Kimber spent 15 years as a specialist barrister and litigator in employment and equality law. She published a number of books including Sex Equality Law (2000), Employment Equality Law (2014) and Disability Discrimination Law (1993). Prior to this, Ms. Kimber was editor of the Irish Employment Law Journal for 10 years and of the Employment Law Reports. She is also on the Committee of the Employment Bar Association of Ireland. She was a lecturer at the Faculty of Law at University of Aberdeen for a number of years prior to commencing legal practice in Ireland. She lectures to students and professionals on an ongoing basis and has lectured at Trinity College Dublin, University College Dublin, Kings Inns Dublin, and Law Society of Ireland. She has presented at expert legal and professional conferences worldwide, including the University of Maryland, USA, University of London and University of Lyon, France. She has published extensively on employment and cyberlaw.

For more information contact:
Aoife Kimber
+1 650 773 7288

Source: RealWire

Searchmetrics Raises $8 Million In New Financing To Fuel Enterprise Suite Initiatives And Growth

Mon, 23 May 2016 16

SAN MATEO, Calif. – May 23, 2016 - Searchmetrics today announced it has secured nearly $8 million in new financing to fuel new growth opportunities and initiatives for the company’s award-winning search optimization and content performance software suite.

Searchmetrics, a leading vendor of global SEO software and analytics tools, has raised more than $31 million in equity funding over five rounds since it was founded in late 2007. Major investors include Holtzbrinck Digital and Iris Capital. The new financing, a 7 million euro ($7.96 million US) debt facility, comes from Kreos Capital, Europe’s leading provider of growth debt financing to high-growth companies.

“In Kreos, we found an ideal partner to refine and expand our investments in the product and in customer service,” said Searchmetrics Chief Executive Officer Volker Smid. “We look forward to continuing the momentum seen in the first five months of the year.”

Companies large and small are moving from understanding and executing classical search optimization techniques into creating holistic online marketing strategies. The latest financing round will provide capital for Searchmetrics to implement a plan for new innovations in the field via unique and data-driven products features and services.

Headquartered in Berlin, with offices in London, New York and San Mateo, Searchmetrics delivers data analytics across 27 countries to help companies improve their positioning in search engine results. The Searchmetrics Suite™, now in its sixth generation, in early May was named “Best SEO Software Suite” by the European Search Awards.

In 2015, global sales rose 74 percent over a year earlier, while U.S. saw growth of almost 140 percent. In March, Searchmetrics introduced Mobile App Rankings, giving businesses a unique new tool to track a particular application’s performance against competitors.

Google and other search engines are increasingly displaying mobile apps as potential answers to user queries in mobile search results, making search an important channel for driving app installs and attracting traffic, engagement and app conversions.

The Enterprise software Searchmetrics Suite™ contains the world’s largest global and historical database, spanning search, content, PPC, social and mobile. The software includes rankings of more than 120 million domains and one billion URLs. Searchmetrics Suite™ monitors more than 600 million keywords.

About Searchmetrics
Changing search technology has forced SEO platform providers to up their games. These changes have created an entirely new search paradigm − search and content optimization. And since search engines have put a fence around a lot of their data, SEO platforms need to bring their own rich data to the party − and powerful tools to analyze it.

There’s only one search platform that owns its data: Searchmetrics, the world’s #1 SEO and content performance platform. We don’t rely on data from third parties. Our historical database spans seven years and contains over 250 billion pieces of information, such as keyword rankings, search terms, social links and backlinks. It includes global, mobile and local data covering organic and paid search, as well as social media. We have the largest global reach of any SEO platform, crawling the Web every day in more than 130 countries.

Searchmetrics monitors and reveals the full business available to you online. We provide our customers with a competitive advantage and help them identify new business opportunities by exposing the content consumers are engaging with on industry and competitors’ sites. Our Visibility Score − trusted by reputable media sources such as The New York Times, Bloomberg and The Guardian − reliably indicates your online presence.

We provide the insights our customers need to deliver results. Searchmetrics guides SEOs and content marketers with suggestions for creating content that improves relevance and boosts conversions. It shows the connection between social media links and overall engagement. And its analytics make clear which content performs the best and how an organization’s content performs against its competitors.

With Marcus Tober, one of the top 10 SEO minds in the world, leading Searchmetrics’ product development, we have over 100,000 users worldwide, many of whom are respected brands such as T-Mobile, eBay, TripAdvisor, Siemens and Symantec. They depend on Searchmetrics and our 10 years of product innovation to maximize their online performance.

We are the future of search. Today.

About Kreos Capital
Kreos Capital is the leading provider of growth debt financing to high-growth companies in Europe and Israel with revenues up to EUR 200 million. Since 1998, as the pioneer growth debt provider across Europe and Israel, Kreos has completed over 400 transactions and committed more than EUR 1.4 billion in 15 different countries. Kreos is dedicated to supporting management teams and their equity investors with flexible loan structures for all stages of a growth company’s development and to address the needs for growth capital, working capital, acquisition financings, lower mid-market buy-outs, roll-up strategies, banks re-financings as well as pre- and post-IPO financings. Kreos’s most recent fund, Kreos V, was launched in January 2016 and has EUR 400 million of equity commitments from top-tier institutional investors. The Kreos global team has extensive debt financing, management and equity investing experience, covering the pan-European market from its locations in London, Tel Aviv and Stockholm.

Media Contact
Dana Frederick
Searchmetrics, Inc.

Source: RealWire

New tyntec-Ovum Customer Engagement Survey Finds Brands Are Failing to Meet Mobile Communication Expectations

Thu, 19 May 2016 15

Consumer Demand for Quick Resolution Presents New Use Cases for SMS and OTT Chat Apps; 45% of Consumers Identify E-Commerce Service Providers as Most Effective Vertical at Mobile

MUNICH, SAN FRANCISCO – MAY 19, 2016tyntec, a telecom-web convergence company, today issued the results of its survey conducted in partnership with Ovum, which uncovers new trends in how consumers utilize various communication channels to interact with customer service agents and opportunities for enterprises to enhance mobile customer engagement. The report, “Customer engagement shifts to mobile messaging,” reveals customers prefer to interact with customer service agents using different communication channels depending on where they’re at in the transaction process, and they expect service providers to be effective using mobile. New IP-based communication channels like OTT chat apps are identified as a significant untapped opportunity, with 50% of survey respondents interested in communicating with service providers in this way.

“Brands that focus solely on developing their own mobile app for interacting with their customers may well become victims of app fatigue in that, no matter how rich an experience it provides, most consumers now need to be convinced to download yet another app,” said Pamela Clark-Dickson, lead analyst, digital communications and social networking, Consumer Services, Ovum. “Brands should consider adopting an omni-channel strategy for customer care, which would enable them to use a mixture of communications services during each individual interaction with the consumer, including mobile messaging as well as apps.”

Ovum conducted an online survey of 1,000 consumers in the U.S. and Germany, in February 2016. This survey was sponsored by tyntec, and conducted independently by Ovum. The sample included 500 consumers in the US and 500 consumers in Germany. The full report and infographic can be downloaded here:

The following key insights were identified:

“Need for Speed” Makes Mobile Messaging Essential for the Omni-Channel Customer Journey
Nowadays, consumers have a low tolerance for waiting and expect a fluid communication experience, especially when it comes to interacting with customer service agents. According to survey findings, the most important priorities for consumers are getting through to an agent quickly (80%), and the speed with which their inquiry is resolved (74%). Mobile communication channels can play a crucial role in addressing customer inquiries faster, however, there’s a significant gap between consumers’ expectations and what’s provided by brands across all industries.

Interestingly, the survey found that consumer preferences for communication channel changes depending on where they are in the transaction process. For instance, respondents prefer voice when placing an order, while SMS is preferred for tracking a shipment. SMS messaging and new IP-based communication channels like OTT chat apps are still in early stages of use but are gaining traction for customer service. The findings reinforce the idea that understanding the strengths of different channels and then optimizing for mobile touch-points is critical for improving mobile customer engagement.

Email and Voice Dominance is Waning While SMS and Chat Apps Gain Acceptance
While email and voice are still commonly used communication channels, the survey uncovered 56% of respondents would like to send an SMS to their customer service agents using the same number they use to call them. The reasons provided by the respondents reveal consumer expectations of SMS as being less time-consuming (44%) and more convenient (42%) than alternative communications forms. In practice, the most common use cases for SMS in customer service are alerts and notifications, time-dependent special offers, or texts concerning ticketing, payments or donations. The survey revealed consumers are increasingly interested in using two-way SMS for appointment scheduling (53%), order tracking (48%) and providing feedback (43%).

Consumers are also more readily adopting chat apps as a communication channel for customer service. The survey shows 18% of respondents already interact with customer service agents via a chat app, but 50% would be open to being contacted in this way. Problem resolution (57%) and order tracking (54%) are the preferred use cases for chat app engagement. Consumers already using chat apps for personal communications have the higher propensity to use chat apps for customer service. For instance, openness increases from 50% to 65% for those consumers using two or more chat apps regularly. Enterprises should look to take advantage of chat apps as a mobile engagement channel for relevant uses cases and to compliment other channels, especially in markets where chat apps are considered mainstream for communication.

E-Commerce is Driving New Mobile Use Cases
Because this market lacks a physical storefront, it had to place strong emphasis on customer interaction and become an early adopter of an omni-channel approach. Survey findings indicate e-commerce service providers as the most effective vertical market in leveraging mobile communication for customer service, according to 45% of survey respondents. While SMS has long played a central role in their mobile engagement strategies because of its universal reach and high open rates, there are new opportunities emerging with chat apps, not only in terms of the size of the aggregate user base, but also in terms of the variety of features that can be integrated. Fifty four percent of consumers indicated they were interested in using chat apps to engage specifically with e-commerce providers, making it the most important vertical to grow customer service on chat apps.

Customers Want to Text Back: Enter Two-Way SMS
Today, most brands are able to send SMS messages to consumers directly, however, in most scenarios messaging is one way and consumers aren’t able to respond using the same number. Fifty six percent of respondents said they would like to send an SMS to customer service agents using the same number they would use to call them. The primary reasons include, less time consuming (44%), more convenient (42%), and less frustrating (30%). Based on these findings, Ovum expects enterprises will increase engagement with SMS-enabled customer service and partner with service providers that enable connectivity for two-way text.

“With users expecting near-real-time issue resolution, it’s key that service providers map the customer journey with the communications channels that meet the requirements,” said Marco Lafrentz, product manager at tyntec. “At the same time, the way enterprises implement messaging technologies and the suppliers they deal with should depend on the business. For example, if your business is local, connecting to a mobile operator and a mobile chat app that covers most of your demographic might be an option for you. However, if your business is regional or global, you would need a reliable provider who can connect multiple networks and chat apps, and manage the complexity—so that you can focus on your strategic goal of strengthening your mobile customer engagement.”

For more information, you can access the tyntec-Ovum report and infographic here.

About tyntec
tyntec ( is a telecom-web convergence company that connects the immediacy and convenience of mobile telecom with the power of the Internet. Partnering with mobile network operators around the world, tyntec enables enterprises and Internet brands to power their applications, authentication, and mission-critical communications with universal mobile services such as SMS, voice and phone numbers in the cloud.

Founded in 2002, tyntec employs over 150 people in six offices around the globe, serving more than 500 global businesses, Internet brands and mobile network operators.

About Ovum
Ovum is a leading global technology research and advisory firm. Through its 180 analysts worldwide it offers expert analysis and strategic insight across the IT, telecoms, and media industries. Founded in 1985, Ovum has one of the most experienced analyst teams in the industry and is a respected source of guidance for technology business leaders, CIOs, vendors, service providers, and regulators looking for comprehensive, accurate, and insightful market data, research, and consulting. With 23 offices across six continents, Ovum offers a truly global perspective on technology and media markets and provides thousands of clients with insight including workflow tools, forecasts, surveys, market assessments, technology audits, and opinion

Ovum is a division of Informa plc, one of the leading business and academic publishing and event organisers globally, headquartered in London. Informa is quoted on the London Stock Exchange.


Press contact tyntec
Jean Shin
+49 89 202 451 140

Press contact Ovum
Adam Clarke
Marketing Manager
+44 (0) 20 7017 4994

Press contact PR agency
Barokas PR (US)
Bailey Fox
+1 206 264 8220

Source: RealWire

Perfecto Releases Ultimate Digital Testing Toolkit to Guide Data-Driven Testing Decisions

Wed, 18 May 2016 13

New set of free resources helps enhance mobile and web testing strategies

LONDON – May 18, 2016Perfecto Mobile, the market leader in empowering enterprises to deliver high-quality digital experiences, today announced the availability of their Ultimate Digital Test Coverage Toolkit, a free “starter package” that guides Test, DevOps and Product Development teams to make better-informed decisions about their web and mobile test strategies across devices and geographies. The Ultimate Test Coverage Toolkit helps practitioners reduce risk associated with digital quality by identifying the right mix of mobile devices and browsers to test on across geographies; how to set up and maintain a robust and scalable test lab; and what device/browser platforms to pay particular attention to in 2016.

According to Criteo’s State of Mobile Commerce report, 40 per cent of transactions today take place on multiple digital platforms – from mobile devices and desktops to wearables. Ensuring that dev/test teams are using the best combination of mobile devices, browsers and operating systems for their target user base is crucial to delivering a great digital experience, yet the diverse digital landscape and rapid pace of releases causes challenges when strategising test plans. A recent Forrester Wave™ (Mobile Front-End Test Automation Tools, Q2 2016) report noted the most successful mobile apps are tested on many device models and under a variety of conditions; however anticipating and mitigating the unknown means testing an app “on tens, hundreds, and even thousands” of different devices, operating systems and browsers.

“A common challenge for teams developing or scaling their test strategies across web and mobile is making the decision of which devices, browsers and geographies to include in their test plans,” said Eran Kinsbruner, Technical Evangelist at Perfecto. The Ultimate Digital Test Coverage Toolkit aims to simplify the digital landscape by showing users how to maximise test strategies, guide users to make data-driven decisions about test coverage, and deliver great user experiences across digital channels.”

Powered by regularly updated market and proprietary data, the Ultimate Test Coverage Toolkit enables users to stay ahead of the curve and consistently deliver great digital experiences to their customers through a variety of features and resources, including:

  • A free, online interactive tool to answer, “Which mobile devices and platforms should you test on?” With the five most popular devices and operating systems accounting for more than 500 possible browser and device combinations alone, the new Digital Test Coverage Optimiser tool enables teams to discover the optimal device/system mix for maximising test coverage with the fewest devices possible.
  • Resources and data to inform ongoing coverage strategy. The Test Coverage Toolkit includes a number of resources to help app developers, testers and product managers develop a strategy for multi-device interactions that will cover all target markets and user profiles. The Digital Test Coverage Index Report combines data from 4,000+ device profiles, mobile market usage data and proprietary Perfecto analysis to help teams determine the level of digital quality testing required to cover all relevant target markets and customers on an ongoing basis.
  • A comprehensive guide for implementing a digital test strategy. To round out the Toolkit, Perfecto published a step-by-step test coverage e-book that gives practical advice on how to approach, build and maintain a successful digital test strategy, and is based on exclusive enterprise cloud usage data and the experiences of Perfecto’s most-valued customers.

The Ultimate Digital Test Coverage Toolkit is the first of many information hubs within Perfecto’s new Ultimate Guide to Continuous Quality, a premiere resource centre for practicable, actionable strategies and tips for delivering Continuous Quality to improve digital experiences. To learn more about Perfecto’s Test Coverage Toolkit tune into the webinar “How to Create the Right Mobile & Web Test Strategy” taking place on May 26 at 2 p.m. ET. To register, visit here:


About Perfecto
Perfecto enables exceptional digital experiences. We help you transform your business and strengthen every digital interaction with a quality-first approach to creating web and native apps, through a cloud-based test environment called the Continuous Quality Lab™. The CQL Lab is comprised of real devices and real end-user conditions, giving you the truest test environment available.

More than 1,500 customers, including 50% of the Fortune 500 across the banking, insurance, retail, telecommunications and media industries rely on Perfecto to deliver optimal mobile app functionality and end user experiences, ensuring their brand’s reputation, establishing loyal customers and continually attracting new users. For more information about Perfecto, visit, join our community or follow us on Twitter at @PerfectoMobile.


Media Contacts:
Laura Eardley
Account Manager
+44 208 846 0778

Source: RealWire

Clarion Accelerates Globalization with SDL Technologies

Tue, 10 May 2016 13

Global in-vehicle information solution provider selects SDL’s digital experience and language solutions to launch 44 websites in 39 languages and deliver a culturally relevant experience to its customers across the globe

MAIDENHEAD, U.K. & WAKEFIELD, Mass. – 10th May, 2016SDL (LSE: SDL) today announced that Clarion, a global leading provider of in-vehicle information solutions, has significantly improved the consistency and engagement of its online experiences after deploying SDL’s Web and Language Solutions. Clarion launched two new corporate websites, one in Japanese and one in English, and subsequently rolled out 42 country websites in 39 languages, in just seven months. Before adopting the SDL solution, the process of localizing content for one country site could take up to six months.

Clarion selected SDL to deliver a more personalized and culturally relevant online experience, as its previous system was not robust enough to support a global web presence. The challenge of consistently managing content changes from the corporate website to the local language websites in a sustained manner proved to be a major issue. This led Clarion to turn to SDL due to its reputation of enabling exceptional global operational efficiency and scalability gains when it comes to delivering locally relevant digital experiences.

The intuitive and flexible nature of SDL Web enabled Clarion to efficiently launch and control consistency across 44 websites by centrally controlling and localizing content, while also providing the flexibility for country teams to add their own local information. To enable this, Clarion relies on SDL Web’s BluePrinting® technology which simplifies the management of sophisticated web presences across distributed sites in multiple languages.

“With SDL Web, we have achieved quicker delivery of multilingual communications to the world. It has dramatically shortened our time to market, which allows us to reallocate resources to other important business efforts,” said Akiko Uehara, Director of Clarion’s Global Brand Communication group.

To drive translation efficiency, Clarion has selected SDL WorldServer to provide a fully joined up content ecosystem that helps shorten time to market and improve the overall quality of information provided. Additionally, as part of its effort to increase customer engagement, Clarion has expanded the use of SDL’s translation services to include Asian, North and Central American languages.

“Given the breadth of our customer base, having an integrated approach to content management is absolutely critical,” said Noriyuki Imanishi from Clarion’s brand communication group. “With SDL’s comprehensive solutions, we can ensure that all our communication channels are synchronized, with consistent messaging across all languages. We have also witnessed our share price rise by four times, demonstrating that language really is key to driving business growth.”

“We understand the importance of reaching customers on digital channels in their native language, as this greatly impacts customer experience and purchasing behavior,” said Adolfo Hernandez, CEO, SDL. “We are proud to support Clarion in their efforts to deliver a truly global experience to customers, while expanding their geographic reach.”

To learn more about Clarion’s journey and success with SDL’s technology, please visit our website and blog.

About SDL
SDL (LSE: SDL) is the leader in global content management and language solutions. With more than 20 years of experience, SDL helps companies build relevant digital experiences that deliver transformative business results on a global scale. Seventy-nine of the top 100 global brands trust SDL to simplify the complexity of managing content across multiple brands, websites, languages, and devices. Go global faster with SDL. Learn more at and follow us on Twitter, LinkedIn and Facebook.

About Clarion
Clarion Co. Ltd, a member of the Hitachi Group, was founded in 1940 in Tokyo. Today it is classed as one of the 100 largest global OEM suppliers by Automotive News. A world leader in car audio and electronic equipment, Clarion is positioned as a major manufacturer of car audio systems, car navigation systems and camera systems. The company specialises in research, development, design engineering and manufacturing work. Clarion combines these fields of expertise to offer innovative products, in terms of both their ease of use and their performance

SDL Corporate
Vicky Ryce
+ 44 (0) 7792 662213

PAN Communications
Emily Held/Jenny Gardynski
+1 617-502-4300


Source: RealWire

HAUD adds to SS7 security portfolio with launch of Quarantine module

Tue, 10 May 2016 13

Mobile network security vendor unveils new module for clients to temporarily pause delivery of messages for screening and inspection

May 2016, Portomaso, Malta — HAUD, the industry leader in telecoms security and revenue assurance, has announced the launch of the new Quarantine module for its SS7 firewall, giving MNOs greater control over preventing spam and fraudulent SMS traffic.

By temporarily placing suspicious messages in ‘quarantine’ for further inspection, the new module allows MNOs to differentiate between genuine and fraudulent A2P SMS. This provides even greater control over the network, empowering operators to examine unsolicited messages or groups of messages over a particular timeframe and deliver when the content is known to be safe.

Features of HAUD’s Quarantine Module include:

  • Automatically quarantine potentially fraudulent SMS traffic based on existing definitions and rules set in HAUD’s other integrated firewall modules
  • Isolate captured messages for manual analysis to determine a message’s nature and purpose
  • Real-time application of rules to automatically block or allow messages based on identified criteria, following analysis of the quarantined messages
  • Pause delivery of messages during a particular timeframe, to comply with local restrictions set by regulators across a territory. These messages can then be either analysed or released automatically outside the set timeframe

Together with HAUD’s trusted MatchGuard module, that enables complex compound filtering and blocking rules, Quarantine gives mobile operators the tools to provide a highly secure and customised subscriber experience that meets specific regulatory requirements.

Traditionally, SS7 security systems have either hard blocked or allowed traffic based on message content or origin. Quarantine gives operators reassurance that genuine, monetisable traffic is not being blocked in this way.

MNOs in countries that are subject to restrictions on delivery of A2P traffic at certain times or days of the week can pause the delivery of messages sent outside permitted times, ensuring income is not lost for failing to terminate messages to the subscriber.

Claire Cassar, CEO, HAUD, said: “Like medical staff monitoring the health of their patient, Quarantine allows MNOs to check the health of its SS7 traffic. First appearances can sometimes be deceiving, and Quarantine gives the operator the gift of time to properly assess any threat and evaluate whether to allow this through or flag it as fraudulent. This is a proactive measure to help safeguard subscribers from malicious fraud, but also make sure MNOs don’t lose out by blocking genuine, revenue generating traffic.

“We are confident that Operators will be very pleased with the launch of this module as it caters for a gap in the market and will provide beneficial results from the word ‘go’.”

Quarantine is available as a stand-alone module for HAUD’s market leading SS7 firewall solution. The firewall provides operators with personalised fraud protection and revenue assurance, safeguards brand reputation and improves customer experience.

For more information on HAUD’s solutions and developments, please visit


For media enquiries, please contact:
Gearóid Cashman or James Flynn at Tangerine
+44 161 817 6600

Notes to editors
About HAUD:
HAUD provides mobile network operators with a complete service to detect fraud, filter spam and protect revenue. HAUD puts operators in control of their networks with flexible solutions, unrivalled expertise and round-the-clock customer support. The proprietary technology safeguards revenue from telecommunications traffic, enhancing network security and enriches customer experience.

HAUD’s portfolio of modular services and solutions can be deployed in custom configurations, providing operators with flexible and robust protection to meet precise requirements.

Headquartered in Malta and with offices globally, HAUD offers traffic audits, system trials and various pricing models. Visit for further information.

Source: RealWire

Free Editing & Visual Effects Software Released for YouTube Creators

Thu, 28 Apr 2016 15

NORWICH, UK, April 28th, 2016 - FXHOME ( today released all-in-one video editing and visual effects software HitFilm 4 Express (, designed to enable a new generation of online creators. Available for free, its powerful technology gives YouTubers the ability to make bigger and better content than ever before; from music videos and Let’s Play videos to action movies with blockbuster-quality visual effects.

It used to be time-consuming and difficult for filmmakers to create amazing content and share it with the world. HitFilm 4 Express gives the YouTube generation the best tools and all the help they need to get started. After bringing on board hundreds of thousands of users since last July alone, HitFilm has become one of the fastest growing video editors in the world. Whether creators are looking for an editor, a visual effects toolkit or a supportive creative community, they start with HitFilm 4 Express.

“We love YouTubers and the creativity they embrace,” says Josh Davies, Founder and CEO of HitFilm. “We want to make sure that it’s easier for the next generation to tell their stories than it was for the last. Anyone can start their journey with us and go on to join the new wave of talented and inspirational YouTube creators. We just want them to make something cool.”

The new HitFilm 4 Express has been designed from the ground up to run on almost any computer; from consumer laptops to hardcore gaming rigs. Much more than just a powerful editor, HitFilm 4 Express also includes professional animation tools, speed controls and over 140 advanced effects such as lightning, smoke and explosions. HitFilm 4 Express has everything a creator needs to get started, but also offers flexibility through a useful set of optional expansion packs with additional powerful features and effects.

Top users of HitFilm have gone on to define the new generation of over 50 million online creators. These include RocketJump co-founder and TV star Freddie Wong (, indie filmmaking experts Film Riot and viral YouTube superstars Corridor Digital. Together they have over 2 billion views and have inspired countless numbers of young creators to make their own content.

HitFilm 4 Express exists to empower emerging filmmakers and creators as they follow in the footsteps of their content heroes and begin their own story.

“In ten years we’ll be hearing the great filmmakers of the day talking about how they started on HitFilm” - Ryan Connolly (Film Riot)


For information about HitFilm’s products and services, please visit

For reviews and briefings, please contact

The HitFilm YouTube channel provides free weekly tutorials and filmmaking techniques to help new and experienced users:

Media information, including a product description, logos and images can be downloaded here: PR Media Pack: HitFilm 4 Express

HitFilm 4 Express is FREE and is designed for YouTube creators looking for powerful software. Optional software additions are also available in the HitFilm store.

HitFilm 4 Express is available for download from 28th April ( for both Mac and PC.

Minimum requirements are:

  • Mac OSX 10.9 Mavericks, 10.10 Yosemite and 10.11 El Capitan
  • 64 bit Windows Vista, 7, 8, 10

ABOUT FXHOME, Makers of HitFilm
Innovative and passionate, FXHOME’s team of developers is driven by the online community and a desire to empower creative people. Founded in 2001 by Joshua Davies, FXHOME specializes in powerful software for filmmakers and photographers. The current product range includes PhotoKey 7 Pro and the HitFilm series, available for both Windows and Mac. With over 400,000 total users worldwide, FXHOME’s technology is a key resource for many digital creatives.

For more information see

Kirstie Tostevin
Marketing Coordinator for FXHOME
M: +44 (0)1603 518409

Josh Davies
Founder & CEO for FXHOME
M: +44(0)1603 518414

Source: RealWire

Email beats web for insurance customer service

Wed, 27 Apr 2016 12

Eptica research uncovers poor response rates to questions asked online and on social media

Reading, 27 April 2016 – Insurers can answer under half (45%) of routine questions asked online, severely impacting the digital customer experience they deliver. However, 80% provide accurate responses to questions sent via email, according to new Eptica research. While email led the way, insurers are struggling to cope with the volume of questions received on social media – while 100% were on Twitter, only half responded successfully to a tweeted query.

The research, carried out by multichannel customer interaction management software provider Eptica, evaluated ten leading UK insurers. Repeating research carried out since 2011, it replicated consumer behaviour by measuring them on their ability to provide answers to ten routine questions via the web as well as their speed and accuracy when responding to email, Twitter, Facebook and web chat. As well as insurers, the Eptica Study also evaluated businesses in nine other sectors, including banking, utilities, telecoms, electronics manufacturers, travel and different types of retail.

Email appears to be the focus of customer service investment by insurers, showing a dramatic improvement since 2015. Every insurer offered email to non-customers, and 80% successfully answered the question sent to them – the highest sector out of the whole study. In 2015 just half gave accurate answers. However, average response times increased from 20 hours last year to 28 hours 4 minutes in 2016. Within this range there was an increasing polarisation, with times ranging from 49 minutes to 5 days 1 hour 12 minutes.

“Insurance is in the midst of a transformation as the internet and digital channels radically change how consumers engage with insurers,” said Derek Lewis, UK & Ireland Sales Director, Eptica. “To drive loyalty, insurers need to be able to have meaningful conversations with individuals, on their channel of choice. The 2016 Eptica Multichannel Customer Experience Study found that insurers are still struggling to adapt – performing well on email, but answering less than half of all questions asked online and via social media. This should be a wake up call - at a time of greater competition and pressure on margins, insurers that prioritise the customer experience are likely to gain business over their poorer performing rivals.”

Despite improving from 40% to 45%, online performance by insurers still languished near the bottom of the sector league table. Illustrating this gulf, the best insurer answered 65% of questions, which was lower than the worst fashion retailer, which scored 70%. Too many insurers made it difficult for potential customers to find answers online, either forcing them to use other channels or driving them into the arms of competitors.

Insurers are also failing to meet customer needs on social media. While 100% were on Twitter (and 60% on Facebook), just 50% and 40% respectively responded successfully to questions. The average Twitter response time of 58 minutes was much faster than 2015’s 8 hours 52 minutes, but masked big differences in speed, ranging from 8 minutes to 4 hours. At an average of 1 hour 33 minutes Facebook was faster than email, but slower than Twitter.

Chat, the final channel surveyed, is perfectly suited to insurance as it enables consumers to have a full, meaningful and real-time conversation with an agent, at a lower cost than over the telephone. Yet the majority of insurers are not dedicating sufficient resources to chat. 40% of companies claimed they offered it (double the numbers of 2015), but just one had it operational when evaluated (the same as last year). Given that chat was able to answer the query within 2 minutes, it shows the potential of the channel – provided more resources are allocated to it.

Insurers are answering on more channels than ever before, but appear to be buckling under the strain. Only one insurer responded on the four channels of email, chat, Twitter and Facebook and overall just half (50%) of insurers were consistent on two or more channels, and 20% only answered on one channel.

The full findings, highlighting how the insurance sector performed within the Eptica Multichannel Customer Experience Study, along with recommendations for areas to focus on, are available in the Eptica Insurance Guide, which can be downloaded from

An infographic illustrating the results is available at (PDF) and (JPEG)

Eptica Multichannel Customer Experience Study methodology
As part of the Eptica Multichannel Customer Experience Study, 10 insurance company websites from across the travel, motor, home and pet sectors were evaluated in six areas:

1. Their ability to answer ten basic, sector-specific questions via their website. Sample questions included:

  • Is cash covered under my household/travel policy?
  • Does my car insurance cover me to drive in Europe?
  • Do you offer a loyalty discount if I take out more than one type of insurance policy with you?

2. On the speed and accuracy of their response via their email channel
3. On the speed and accuracy of their response to a directly tweeted question
4. On the speed and accuracy of their response to a question asked on Facebook
5. For their ability to answer a question through web chat (if offered)
6. On the consistency of response across digital channels (email, Twitter and web chat)

As well as insurers, the Study surveyed brands across the retail, travel, consumer electronics manufacturers, utilities, telecoms and banking sectors in Q1 2016. The full Eptica Multichannel Customer Experience Study report can be downloaded from


About Eptica
Eptica is a global leader in multichannel and multilingual customer interaction management software, covering the email, web, social media, web chat and agent channels. Its software helps millions of individuals worldwide to have meaningful conversations with businesses, improving the experience and deepening engagement.

Available on premise or as a Software as a Service (SaaS) solution, the Eptica customer engagement platform is designed around a central knowledge base, powerful workflow and Eptica Linguistic Services™, advanced linguistic capabilities that enable organizations to quickly understand the tone, sentiment and context of digital interactions and automatically deliver personalized service, helping to provide a competitive edge over their rivals.

Today, more than 400 organizations across all industries and in 15 countries rely on the power of Eptica’s platform when talking to their customers. They include AXA, L’Occitane, Dixons Carphone, Crédit Agricole, Domestic & General, AirAsia, Hastings Direct, TUI, Debenhams, Capita and Ageas Insurance Solutions. Eptica’s continuing innovation and strong performance has resulted in the company’s inclusion in Gartner Magic Quadrants for the last five years.

For further information, please contact:
Measures Consulting
Chris Measures +44 (0) 7976 535147 /

Source: RealWire