Mapp Media Launches New Mobile Partnership With Allrecipes

Thu, 20 Nov 20

Mapp Media to represent the world's largest social community for home cooks in the UK and France for mobile sales

London, 20th November 2014: Mapp Media ( has announced today a brand new partnership with Allrecipes - the #1 place for recipes, cooking tips, and how-to food videos. Mapp Media will be monetising the Allrecipes mobile and tablet inventory in the UK and all web inventory in France.

Allrecipes, the world's largest social community for home cooks receives more than 1 billion visits annually from family-focused women who connect and inspire one another with recipes and entertaining ideas through photos, reviews and videos. With 18 sites representing 23 countries in 12 languages, Allrecipes offers authentic food experiences for home cooks worldwide.

The new deal will see Mapp Media create and develop innovative strategies and solutions to help advertisers engage with users across the UK and in France. Mapp Media will increase advertisers involvement in the platform.

"Allrecipes offers another unique platform for our advertising partners and is a fantastic addition to our lifestyle portfolio further broadening our offering. The great recipes will also complement our health & fitness platforms, so we're really excited to be working with them," said Nathan Warner, Director at Mapp Media.

This partnership will strengthen Mapp Media's offering in the UK and its continued expansion into Europe. The platform also provides many creative and targeted solutions that will provide advertisers with new, creative food related campaigns.

"We're very excited to work with Mapp Media," said Patricia Smith, Vice President, International at Allrecipes. "As the world's largest digital recipe brand, we have a tremendously engaged audience on all platforms - phone, tablet and desktop. It's great to partner with the talented team at Mapp Media to enable brands to engage with Allrecipes consumers throughout the path to purchase. We look forward to working with them closely and creating many innovative and successful campaigns."

Over the past year, Mapp Media has expanded rapidly and has become a major player in the UK's mobile advertising sector. Mapp Media has worked with some of the biggest names in the industry, such as Adidas, Mazda, Amazon, Google, TomTom and Sky to name a few. The company recently won the Best Mobile Advertising Campaign of 2014 at the Mobile Entertainment Awards for its #BoostYourRun campaign for Adidas.

- Ends -

About Mapp Media
Mapp Media collaborates with advertisers to deliver innovative and effective multi-device solutions through our exclusive partnerships with highly engaging platforms.

Striving for engagement and not just eyeballs and replacing automated algorithms with creative consultation, Mapp Media achieves excellent results from high-quality advertising.

Mapp Media represents many of the leading platforms, including MapMyFitness, TuneIn, Fanatix, and Waze and has delivered campaigns for household name advertisers, including Google, Unilever, Adidas, Lucozade, Sky, Mazda and all the leading agencies.

About Allrecipes
Allrecipes, the world's largest social community for home cooks, receives more than 1 billion visits annually from family-focused women who connect and inspire one another through photos, reviews, videos and blog posts. Since its launch in 1997, the Seattle-based social site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas, everyday and holiday meal solutions and practical cooking tips. Allrecipes is a global, multi-platform brand with 18 web and mobile sites, 11 mobile apps, and 15 eBooks serving 23 countries in 12 languages. Allrecipes is part of Meredith Corporation, the leading media and marketing company serving American women.

For additional information regarding Meredith, please visit
For additional information regarding Allrecipes, please visit

For more information, please contact:
Nathan Warner, Director, Mapp Media
t: +44 203 440 5110


Patrick Smith, Joshua PR for Mapp Media
t: +44 7734 600553

Source: RealWire

IQzone’s Postitial Grows over 1000% Quarter-Over-Quarter and now Available on Hundreds of Millions of Mobile Devices Worldwide

Wed, 19 Nov 20

November 19th, 2014, Scottsdale: IQzone, the mobile technology company offering an innovative advertising solution for the Android ecosystem, today announces news of tremendous growth for quarter three over quarter two 2014 of more than 1,000 percent. This growth has been driven by increased adoption of its mobile advertising solution, Postitial, by top-ranking global publishers, including Outfit7, Zeptolab, textPlus, and Grindr, along with leading ad exchanges, including MoPub, AdMarvel, and Smaato. Postitial is now available for advertisers on hundreds of millions of mobile devices worldwide.

IQzone's Postitial ad placement provides publishers with a new mobile advertising revenue stream by delivering non-intrusive and highly engaging full-screen ad formats at the end of an app session. For publishers already running full screen ad formats, this can increase advertising inventory by over 100% without adding any new users or compromising the user experience. Postitial opens the world of full screen ads (and their associated revenue) to app categories such as utility and weather that previously could never consider such formats, because they would be too intrusive.

For advertisers, Postitial provides a unique, premium, high-performing ad placement that supports both brand and user acquisition campaigns. By working directly with top-tier publishers and ad exchanges, IQzone is able to make Postitial available for advertisers to buy via leading global Demand-Side Platforms including Byyd-Tech, InMobi, and Smadex.

IQzone recently launched its native sponsorship ad wrapper, which enables large publishers to create direct sponsorship agreements with brands, whereby users are presented with a "brought to you by" branded experience at the end of their app sessions. This premium ad placement is similar in concept to the back cover of a magazine.

"Over the past twelve months, Postitial has seen increased adoption by publishers at a tremendous rate, proving that larger ad formats on mobile devices are in high demand, and that ad spend is steadily moving away from standard banners. This represents a major tipping point for the mobile advertising industry, and a wake-up call for agencies and brands planning future campaigns," said Jim Wolfinger, CEO, IQzone.

About IQzone
IQzone is a privately held mobile ad technology company, currently partnering with mobile ad networks, publishers, and exchanges to deliver the Postitial ad placement on Android phones and tablets globally. The company, headquartered in Scottsdale, Arizona with offices in San Francisco and London, is proud to have its technology integrated with premier exchange partner SDKs, including MoPub, AdMarvel, Smaato, Amobee, and MassiveImpact.

For more information and a full list of partners please visit

Media contacts
Asher Kaplan-Dailey
Lead, Marketing & PR
+1 480.778.0303

Source: RealWire best in the UK travel sector for mobile experience

Wed, 19 Nov 20

New EPiServer study reveals provides the best mobile retail experience in the UK travel sector

London, UK - 19 November 2014: offers the best mobile experience within the online UK travel sector, closely followed by Expedia, according to a new travel benchmark report published today by EPiServer. The study of the UK's most popular travel sites* reveals that the sector is embracing mobile, offering mobile sites alongside multiple smartphone and tablet apps. However companies are failing to unify their approach and deliver consistent high quality cross-channel customer experiences.

The EPiServer UK Travel Benchmark Report examines the mobile experiences that are being delivered by the UK's ten most popular travel sites, scoring them on 25 ranking factors across iPhone, iPad and Android apps (both tablet and smartphone) and mobile websites. The in-depth examination focuses on whether the brands were meeting consumer demand for rich, personalised experiences and seamless journeys from browsing to booking. pipped Expedia to the top spot with a score of 72%, proving to be a rare exception in its ability to provide a seamless and quality experience across its site and range of tablet and smartphone apps. The brand offers clear navigation and design, scoring highly for ease of use, the ability to find essential information and support for touchscreen gestures. All of the apps provided some degree of personalisation and's mobile presence matched its desktop site well in both design and layout.

However, all of the travel companies assessed fell short of maximising the opportunity to reach and convert a significant audience through their mobile strategies. One in five UK adults use their mobile devices to book or arrange travel, making these transactions one of the most common purchases made on a mobile. But rather than treating the different mobile platforms as complimentary aspects of a holistic marketing approach, the travel brands are focusing attention on just one or two devices and giving far less than satisfying customer experiences to others, particularly Android tablets.

Device diversity is increasing, so it is becoming more critical for brands to deliver consistently good experiences across any device or platform. EPiServer research has revealed that while iOS devices are the top choice for buying on via a mobile, commerce across other devices, including Android and Windows, is increasing. Consumers are also using both tablets and smartphones to shop across apps and mobile sites.

Scores from the 10 travel companies varied from 72% to 31%, with an overall average score of 54%, indicating significant differences between the mobile experiences delivered across these brands and showing there is room for improvement for all those benchmarked.

The scores for the ten travel brands:

1. - 72%
2. Expedia - 71%
3. TripAdvisor - 67%
4. - 54%
5. LateRooms - 52%
=7. easyJet - 51%
=7. SkyScanner - 51%
8. British Airways - 49%
9. - 40%
10. Ryanair - 31%

David Bowen, eCommerce Product Manager at EPiServer, comments: "Mobile has become a disruptor in the digital commerce sector. In order to differentiate in what is fast-becoming a mobile-first sector, travel brands must connect their content with the commerce experience, leading visitors seamlessly through the entire customer journey from search, to reviews, to transaction. There is a thirst among consumers for researching and booking travel via a range of mobile devices; the challenge for brands is to deliver personalised content for every visitor, and efficiently being able to provide the same, quality experience regardless of whether they visit you through an app, mobile site or desktop to keep them engaged on the path to purchase."

To download the free EPiServer report, visit


Notes to editors

*Research methodology
Data on mobile device habits was taken from a survey of 1,000 smartphone and tablet owners in the UK, conducted by OnePoll in April 2014.

EPiServer conducted the UK travel benchmark report in September 2014, among the top 10 travel brands in the UK, according to traffic rankings from Alexa. The scoring was based on the mobile experiences delivered across a mobile site, iPhone all, iPad app, Android smartphone app and Android tablet app. Each travel company was scored on a set of criteria covering functionality of each app and mobile site, and how well they meet the experience expectations identified in the consumer research. A percentage score was awarded to each travel company based on performance against the criteria.

For media information, please contact:
Ian McKee / Alex Warren, Wildfire
020 8408 8000

About EPiServer
EPiServer connects ecommerce and digital marketing to help business create unique customer experiences which generates business results. EPiServer's platform combines content, e-commerce and multi-channel marketing capabilities to work full-circle for businesses online, from intelligent optimisation, lead-generation through to conversion and repeat business.

Sitting at the centre of the digital marketing ecosystem, EPiServer empowers online and IT professionals to create superior customer experience for more than 20,000 websites worldwide. Built on .net, and supported by a pioneering partner network of over 755 partners in over 30 countries, EPiServer's platform gives customers the ability to deliver the right content to the right person in the right format at a time that suits them. This approach means customers can maximise their investment in digital marketing and increase ROI. The company was founded in 1994 and has offices in the United States, Sweden, Denmark, Norway, Finland, The Netherlands, South Africa, Australia, Spain, UAE and the United Kingdom. EPiServer is controlled by the IK2007 Fund. IK Investment Partners is a European private equity firm with Nordic roots, managing €5.7 billion in fund commitments.

Source: RealWire

New Clients and Innovation Drive Q3 Success for Confirmit

Tue, 18 Nov 20

113 percent growth in revenue from new clients, numerous multi-year deals, and product development deliver another outstanding quarter in 2014

New York, NY and Oslo, Norway and London, UK: November 18, 2014: Confirmit, the leading global solutions provider for Customer Experience, Employee Engagement and Market Research, took major strides forward in Q3 with 113 percent growth in revenue from new clients and 71 percent growth in the number of new clients compared to the same quarter last year. Continued success in building multi-year contracts with clients, along with an unwavering commitment to technological performance provide a solid foundation for the end of the year.

Confirmit's commitment to market leading mobile solutions was reinforced by a significant increase in surveys completed on mobile devices. The most dramatic increase was in the number of multimedia files uploaded, up almost 40 percent over the previous quarter, demonstrating that respondents are increasingly prepared to use photos, videos and audio files to share their experiences.

Throughout the quarter, the company continued to launch innovations, such as text analytics solution, Confirmit Genius™, based on its decades of leadership in the industry. Developments such as this and Confirmit Horizons™ Version 18 have provided customers with the power and sophistication to drive value and increase key metrics, with customers reporting customer retention rates surging to 90 percent, significant improvements in Net Promoter® scores, and 30 percent reduction in Market Research study set up time.

Specific Q3 highlights include:

  • 113 percent growth in revenue from new clients as compared to Q3 2013.
  • 71 percent growth in number of new clients as compared to Q3 2013, with industry leading clients signing on for multi-year contracts.
  • The launch of Confirmit Genius, a text and social analytics solution that provides categorisation and sentiment analysis for free-form text.
  • The new Confirmit Mobile Panel App allows organisations running customer or Market Research panels a seamless mobile experience for their panellists. The app encourages engagement with panellists by enabling them to use it at a time and location that's convenient for them.
  • 100 percent platform uptime of the Confirmit Horizons solution for web-based data collection.
  • 32 percent growth YTD on the Confirmit Horizons on-demand environments.
  • 11 billion posts collected through Confirmit Genius™ for analysis from social media platforms, forums, blogs and news media, at an average rate of over 10 million posts per day.
  • The Confirmit Community Conference in San Francisco which wrapped up a series of 4 global events featuring industry experts from Forrester, Gartner and Temkin Group as well as brands such as ViaSat Inc., Best Buy, Infor, Asurion, Fresh Intelligence, ITV, Kobra, Safmarine, Virgin Holidays, RONIN Corporation, Futurelab, Equinix Inc., AIG, NetApp, Siemens Building Technologies, Sony Mobile Communications, and Research Now.
  • AAA rating from Dun & Bradstreet for the sixth consecutive year.

"Organisations today collect data through a number of different channels including social media and unstructured data," shared Henning Hansen, Confirmit CEO. "It's critical that they can manage this information to uncover the hidden truths that lie beneath the surface. This quarter, we've made major advances in supplying our growing client roster with new technologies and advanced analytics to deliver real value from their Voice of the Customer, Employee Engagement and Market Research programmes."

For more information about Confirmit and upcoming events, please visit


About Confirmit
Confirmit is the world's leading SaaS vendor for multichannel Voice of the Customer, Employee Feedback, and Market Research applications. The company has offices in Oslo (headquarters), Chengdu, Cologne, Grimstad, London, Moscow, New York, San Francisco, Vancouver, and Yaroslavl. Confirmit's software is also distributed through partner resellers in Madrid, Milan, Salvador, Sydney, and Tokyo.

Confirmit powers Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include Aurora, British Airways, Cross-Tab, Dow Chemical, Farmers Insurance, GfK, GlaxoSmithKline, GMO Research, JTN Research, Keep Factor, Morehead Associates, Nielsen, Research Now, Swapit, Swisscom, Symantec and The Wellcome Trust. Visit for more information.

Media Contacts:
Andrea Burton
Indigo River
T: +44 (0)1985 850320
M: +44 (0)7796 368669

Melanie Oxford
Indigo River
M: +44 (0)7515 632065

Source: RealWire

ASPIDER Next Gen Innovation Merger

Tue, 18 Nov 20

Merger helps ASPIDER increase cloud based services for mobile analytics and social network integration

Netherlands and Boston - November 18, 2014. ASPIDER announced the merger with Next Gen Innovation to enhance its portfolio of real-time services for mobile operators. The merger also accelerates ASPIDER's global product strategy targeting MNO, MVNO, M2M, IOT and OTT players with a series of disruptive solutions.

Next Gen Innovation offers a range of analytics, integration and value-added services delivered from the cloud using Hadoop infrastructure.

- NextGen Social: designed to help acquire and engage customers, providing opportunities to increase the base and stimulate usage.

- NextGen DCB: provides direct carrier billing solutions for integration into digital distribution platforms including Google Play.

- NextGen VAS: delivers real-time solutions for loyalty, rewards and cross selling with the tools to manage promotions and churn.

- NextGen Big Data: meaningful analytics to convert customer behaviors and characteristics into insightful analytics that drive revenue.

"This transaction provides increased agility for us, both in architecture and infrastructure" said Luis Carrera Group CEO, Chris Woodhams, CEO at Next Gen Innovation commented "ASPIDER has the operational process and platforms to support scalable delivery, now we have both the 24x7 infrastructure, and the ISAE compliance to support our clients' operational needs."

About Next Gen Innovation
Next Gen Innovation delivers experience and engagement driven communication services that meet human centric values within the wider digital economy. Next Gen Innovation changes the commercial model by delivering core network functions As-A-Service model instead of traditional CAPEX. Next Gen Innovation deliver services to operators and brands included Analytics and Campaign Management, Core Network VAS, Payment Gateway and social network integration. For more information, visit

ASPIDER delivers branded MVNE mobile services for operators, OEMs and brands. ASPIDER is an operator independent supplier of complete solutions for mobile voice, data and content requirements. Services are designed for rapid development of mobile revenue streams where Clients use "configure on-demand" IaaS approaches based on ASPIDER Core Mobile network, OSS/BSS, Care and Billing. With over 70 clients around the world, ASPIDER delivers solutions designed to minimize both investment and time to market-from traditional M2M and MVNO projects, to OTT and IoT OEM solutions for consumer connectivity. For more information, visit

Source: RealWire

Commercial Director from Irish Operator Explains How A2P Messaging Can Save MNOs Billions

Mon, 17 Nov 20

17 November 2014 - During his time at O2 Ireland as Commercial Director, Brian D'Arcy looked to drive the operator's A2P (Application-to-Person) market in order to gain substantial revenues and provide an improved service to its business and consumer customers. By implementing a SMS filtering system across its A2P messaging routes, he more than achieved this goal by creating a €2.5 million revenue saving and winning a share of the annual revenues currently being lost to the grey messaging market.

In this interview D'Arcy discusses how grey route A2P messaging is affecting the market and why he took the decision to implement SMS filters during his time at O2 Ireland. He explains how logical and easy it is for operators to install a filtering solution that identifies the P2P (Peer-to-Peer) traffic against A2P traffic and that once that traffic has been identified, the filter enables operators to bill for it. He also talks about how operators need to build an environment where aggregators can connect with them - for operators it's about protecting what they have and opening up a route for legitimate established aggregators who can buy messages at a proper wholesale rate and retail them at a proper retail rate.

As a major aggregator in the A2P space, D'Arcy highlights Dialogue's involvement in the solution and discusses the huge opportunity that A2P messaging presents for operators based on his experience. Dialogue is already working with many operators to help them monetise and realise the revenue potential that can be gained through A2P, including O2, Telkomsel, Grameenphone and Telstra.

Perry Offer, CEO, Dialogue Group, says: "The implementation of the SMS filtering technology is attractive for MNOs as it generates new sustainable revenues. With the launch of our A2P SMART Hub Dialogue helps MNOs identifyA2P traffic from P2P traffic, and by opening up a legitimate route for trusted SMS vendors to deliver A2P messages, MNOs can be confident that they receive revenue for messages terminated on their network. It's about the successful delivery of 100% on-net SMS traffic."

Brian has now joined Anam Technologies, a leading revenue assurance provider for mobile operators. To view the interview with Brian D'Arcy please follow this link:


About Dialogue Group
Dialogue Group is the longest established international SMS messaging company as it approaches its 21st anniversary. It has extensive knowledge and experience of all aspects of the A2P market and through its A2P SMART Hub - a totally unique solution that guides operators through all the processes they need to filter their 'grey route' traffic - the company helps Mobile Network Operators to realise millions of dollars in additional revenues each year. Dialogue Group is a member of GSMA which represents the interests of mobile operators worldwide. Headquartered in Sheffield, UK, the company has offices in London, Sydney, Cape Town and Singapore. For more information visit

Please contact Dana Hare at or Russell Cafferty at or call +44 (0) 1636 812 152, if you would like more information or would like to speak with Dialogue Group.

Source: RealWire

IMImobile continues to deliver innovation on Twitter, launching ‘Tweet to Donate’ for the Post Office

Mon, 17 Nov 20

› The Post Office became the first UK organisation to allow Twitter users to donate to the BBC Children in Need charity campaign 'Be a Hero'.

London, United Kingdom, 17th November 2014 - IMImobile, a global technology company providing software and services which help businesses capitalise on the growth in mobile communications, today announced its development of 'Tweet to Donate', an innovative new service used by the Post Office. The service has made the Post Office the first UK organisation to enable and process donations via Twitter as part of being a fundraising partner to the BBC's Children in Need charity campaign, 'Be A Hero'.

IMImobile has worked in partnership with the Post Office and their media agency Mindshare to create and deliver the 'Tweet to Donate' mobile payment solution. Users who would like to make a donation to BBC Children in Need simply follow the Post Office (@PostOffice) on Twitter and tweet the hashtag #MakeMeAHero. Users then receive a direct message with a URL to a landing page (served within Twitter) through which they can donate £1, £3 or £5. The donation will be debited from the user's phone bill or the pay as you go balance. The solution, accessible across mobile, tablet and desktop PC, uses the mobile payment service Payforit, with the full amount going to BBC Children in Need.

Mobile sits at the heart of the Twitter experience, and according to Nielsen, 80% of Twitter users access the service through a mobile device, and 3 in 5 of Twitter mobile users access Twitter whilst watching TV. The 'Tweet to Donate' service fully unlocks the potential of the Post Office's involvement in the fundraising campaign, giving Twitter users an opportunity to donate through the social media channel. The payment solution also breaks down previous social media barriers, allowing users to donate money directly within the social media environment. Furthermore, it opens the opportunity for other brands to integrate mobile payment solutions into the Twitter environment, significantly increasing the opportunity to monetise the social media channel beyond social engagement.

Peter Markey, the Post Office's chief marketing officer, said: "As a business, the Post Office is modernising to meet the needs of customers across the UK, and we know innovation can't stop in branch or on our website. Being the first organisation in the UK to give customers the ability to donate to a charity so close to the nation's heart by simply tweeting to donate is a social media barrier we're delighted to break through."

Alex Klose, Head of Marketing at IMImobile said: "We are excited to have worked with the Post Office on the 'Be a Hero' BBC Children in Need campaign and to once again deliver innovation on Twitter. It was important for us to develop a seamless user experience that utilises our mobile payment capabilities to make it easy for any user to support and donate without the need of credit or debit card payments. Any barriers, whether access or payment based, for users to donate are significantly reduced, allowing the Post Office to incorporate Tweet to Donate into its fundraising activities."

*** End ***

About IMImobile PLC
IMImobile is a leading global technology company providing software and services which help businesses capitalise on the growth in mobile communication. Its services, delivered in over 60 countries in Europe, the Americas, MEA and India, help its clients to engage and transact with their customers more efficiently through smarter mobile engagement. The company's solution allow customers to use mobile as a channel to create new revenue streams, as CRM and customer engagement channel and as a channel to improve business operations.

IMImobile's DaVinci suite of products are modular, scalable and delivered through cloud infrastructure which is integrated into mobile operator networks, internet services and social media platforms. The products and solutions have helped IMImobile establish a blue-chip client base of leading mobile operators and global enterprises. Key customers include Vodafone, O2, Telefonica, Aircel, Airtel, BSNL, AT&T, MTN, France Telecom, Centrica, Coca-Cola, Universal Music, Tata, the AA, the BBC and major financial institutions.

The company is headquartered in London with offices in Hyderabad, Atlanta and Dubai and has 650 employees worldwide. IMImobile is quoted on the London Stock Exchange's AIM market with the TIDM code IMO.

For more information visit or contact alex.klose(AT)

Source: RealWire

Mapp Media's #BoostYourRun Wins Best Mobile Advertising Campaign

Fri, 14 Nov 20

Mapp Media won the Mobile Entertainment Awards with a unique integrated campaign developed for Adidas.

London, 14th November 2014: Mapp Media ( won the Best Advertising Campaign award for its #BoostYourRun campaign at last night's Mobile Entertainment Awards. Launched on May 1st, the campaign was a unique, integrated solution that drove more than 250,000 unique users to an Adidas hub on Spotify in just four weeks.

"We work hard to create innovative and creative solutions for our clients that deliver results. The awards are a reward for this and the icing on the cake to the hard work that goes on behind the scenes," said Nathan Warner, Director at Mapp Media. "This is great recognition for our team that worked on #BoostYourRun, but also included Adidas, Spotify, Runkeeper and Carat, so a big thanks to all of them as well for allowing us to execute such an innovative solution."

The #BoostYourRun campaign, developed exclusively for Adidas, provided customised Spotify playlists for fitness enthusiasts, utilising the Runkeeper app mapping tools, adapting them to the intensity of their workout. It also marked the first time that Spotify has opened its music library for a campaign of this nature to provide the playlist for runners.

Working in partnership with Carat, Mapp Media's creativity and technical expertise developed the idea of powering the route element of the solution. The concept engaged with thousands of fitness enthusiasts across the Runkeeper platform and drove them to the hub via unique native advertising placements.

At last night's ME Awards the #BoostYourRun campaign was awarded the Best Advertising Campaign Award. The judging panel included more than one hundred experts in the mobile industry from companies such as Golden Gekko, Qriously, Amobee, Blippar, Somo, Expedia, Fetch to name just a few.

"Mapp Media always helps us to deliver great campaigns, and the #BoostYourRun campaign for Adidas is no exception. The creativity and execution of mobile advertising is increasingly sophisticated, as all the finalists' campaigns have shown," said Josh Bone, Global Account Director, Carat UK.

Mapp Media was also a finalist in the Best Advertising Network or Platform category.

- Ends -

About Mapp Media
Mapp Media collaborates with advertisers to deliver innovative and effective multi-device solutions through our exclusive partnerships with highly engaging platforms.

Striving for engagement and not just eyeballs and replacing automated algorithms with creative consultation, Mapp Media achieves excellent results from high-quality advertising.

Mapp Media represents many of the leading platforms, including MapMyFitness, TuneIn, Fanatix, and Waze and has delivered campaigns for household name advertisers, including Google, Unilever, Adidas, Lucozade, Sky, Mazda and all the leading agencies.

For more information, please contact:
Nathan Warner, Director, Mapp Media
t: +44 203 440 5110


Patrick Smith, Joshua PR for Mapp Media
t: +44 7734 600553

Source: RealWire

70% of sales professionals are regularly missing targets according to survey of business leaders

Thu, 13 Nov 20

Survey shows responsibility for improving sales results lies with business leaders

London, 13 November, 2014. Business leaders in the UK regard less than a quarter of their sales people as 'star performers' according to a survey from Artesian, the innovative developer of social intelligence software. The overwhelming majority reported that almost three quarters of their sales force did not achieve their quotas on a regular basis and classed 30% as weak or struggling.

The results of the survey, which was carried out during October by 115 senior decision makers at manager level or above, highlight the frustrations that have existed for decades, reinforcing the 'Pareto Principle' that 80% of sales are delivered by 20% of the salesforce. This was further compounded by the finding that 90% of respondents felt that if they fired their weaker performers it would not greatly impact revenue.

"Sales organisations have not progressed in decades," commented Andrew Yates, CEO at Artesian. "Especially when we consider the advances in technology and access to information now available - if the majority of the sales team is not performing to a high level we have to urgently ask ourselves why. Why are we not focused on building vital traditional sales skills and developing behaviours that we know result in sales success?"

The survey shed an interesting light on attitudes to technology and in particular social media. It revealed that whilst 97% of leaders thought technology made it easier to identify, connect with or get noticed by customers, paradoxically 80% also thought that the flood of communications that a customer receives makes it harder for sales people to be noticed and easier for them to be ignored. This confusion was also reflected in attitudes to the availability of information delivered by sources such as Google, customer websites and social media, with 42% saying that it had made selling easier, but 40% saying it had become harder because there was a 'deluge' of information. Almost half, said that they believed social media should be something that could help salespeople, but whilst a further third agreed, they were not sure how.

"What this tells us is that sales teams are not able to make the best use of social intelligence. Clearly many managers, directors and even CEOs are unaware that there are powerful technology tools that deliver accurate data, often based on social media that can empower a sales person to identify opportunities and make a connection with a customer.

The responsibility for making the entire sales team into 'star performers' lies with business leaders, who can give them the tools they need to change their professional behaviour and turn around their results," said Yates.

There is blanket recognition that timely and regular insight into the markets occupied by customers has an important role, with 96% saying it would be helpful, and three quarters of respondents stating that customer-relevant knowledge was the most important factor in gaining the attention of a buyer.

These findings are mirrored by a recent survey from the Forrester Group which surveyed 319 executive buyers finding that they reported 76% of sellers did not know enough about them or their business.

The survey carried out by Artesian, also sought to establish key characteristics of top sales performers and there was overwhelming agreement that these included; being a good listener, being informed about customers, preferring to act like themselves, believing in face-to-face meetings and always being self-motivated. 80% of the respondents agreed that always applying best habits was the key to high sales performance and not behaving as a 'maverick'.

"Our own customers, who use the Artesian solution to access real-time powerful insight, are testament to the fact that it works for them and over 90% of users interact with our service more than once a week, with customer retention remaining at an industry beating high" said Andrew Yates. "If senior managers take time to understand what technology can do for their sales teams, they will quickly transform their profits."


About Artesian
Artesian is the world's most powerful social selling solution for B2B sellers; it gathers and tracks intelligence on customers, prospects and competitors from millions of online resources including blogs, news sites, editorials and social platforms such as Twitter and LinkedIn. Artesian uses clever science to filter and transform acquired information into commercially valuable insights based on the companies and industries that are important to users. Artesian gives users the ability to, target, connect and share with customers and prospects.

At present, Artesian delivers on average 8.5 million actionable insights per month on almost 700,000 companies to its 18,000 users. Artesian customers range from American Express, Adobe, Barclays, HSBC, Royal Bank of Scotland, Towergate, Willis and Verizon. Artesian is headquartered in the U.K, with offices based in Winnersh, Berkshire and London.

Source: RealWire

Video and data optimization can deliver $28 billion net gain to mobile operators over five years, independent analysis for Opera reveals

Thu, 13 Nov 20

Oslo, Norway, and Mountain View, Calif. - November 13th, 2014 - Mobile operators globally can benefit from a net gain of at least $28.7 billion over five years by deploying mobile video and data optimization technology in their networks, according to new findings from ABI Research, revealed by Opera Software's Skyfire unit today.

The independent research, carried out on behalf of Skyfire, details how video and data optimization can positively impact quality of experience for users, which directly translates into reduced churn and subscriber tariff upgrades. It can also dramatically reduce operators' capital and operational expenditures through the expansion of virtual capacity, resulting in significant total-cost-of ownership (TCO) savings.

Key findings, based on a conservative assumption that if just one in three operators deploys video and data optimization technology, the savings and revenue boost will therefore be as follows:

  • Churn-reduction savings: $12,947 million
  • Tariff-upgrade revenue boost: $6,481 million
  • Total-cost-of-ownership reduction savings $9,347.6 million
  • Total over 5 years: $28,776 million

Mobile video and data optimization technology play a significant role in all three areas. Churn reduction savings are brought about by boosting the quality of experience for users, which leads to additional revenues from retained customers. Operators can generate additional income from a proportion of end users through upgrades to higher tariffs, driven by improved quality of experience and, therefore, a greater desire for more data. TCO savings are based in part on boosts in software-based virtual capacity for mobile video, which result in more video being played successfully per unit of CapEx.

"The continued rise in data consumption continues to put substantial pressure on mobile operator networks, and user experience is now seriously suffering as a result. End users are hurting, and many operators are using 'band aid' equipment patches and fixes to keep existing networks and infrastructure up and running - hardly a long-term solution," says Nitin Bhandari, Skyfire CEO and Opera SVP of Operator Products. "This new analysis from ABI Research demonstrates that mobile video and data optimization can make a significant and positive impact both to the subscriber experience and an operator's own user-experience KPIs. These elements all combine to bring enormous financial benefit to operators' business performance."

Regional variations
ABI Research developed an interactive "Mobile Video & Data Traffic Solutions Analyzer" that allows seven developed and emerging-market operator scenarios to be evaluated to assess the impact of mobile video and data optimization.

The model uses actual country market data, from economic and demographic data to mobile operator subscription and radio access network (RAN) deployment data.

The analyzer produced the following outputs for each region, combining to form the "Total worldwide revenue boost, churn and TCO savings":

  • Asia-Pacific: $9,320 million
  • North America: $6,375 million
  • Western Europe: $4,954 million
  • Eastern Europe: $2,610 million
  • South America: $2,600 million
  • Africa: $1,784 million
  • Middle East: $1,133 million

"During the course of our interviews with the mobile operator community, it became clear that many networks have been historically designed to only support the sporadic needs of a voice and messaging client base. End-user expectations are rapidly evolving; operators must now deploy mobile data and video optimization solutions that can effectively enhance the amount of traffic the operator can handle in a given location," says Jake Saunders, Vice President and Practice Director, ABI Research. "Our research, and analyzer, shows that the potential benefits of mobile video and data optimization translate not only to expanded virtual capacity and reduced capital infrastructure spend, but also to reduced churn by delivery of a more satisfactory and richer mobile internet experience. Even in a monthly data quota environment, there is an opportunity for operators to up-sell the mobile internet experience to their customers."

Sample use cases

Philippines, churn reduction: Using the Philippines market, where there is some 4G subscriber adoption (2.5 million) but a much larger proportion on 3G (22 million), the average data throughput in the base station cell edge zones is estimated to be 365 Kbps without optimization. Boosting the quality of experience by enabling 30% to 60% greater data throughput can boost overall subscribers by around 2% per year and increase the subscriber retention rate equating to additional retained service revenues of US$204 million over a 5-year period.

Brazil, tariff upgrade: Using a conservative scenario of 2%, ABI Research calculates that an operator in the Brazilian market can generate an additional US$474 million in service revenue over a 5-year period from its 3G and 4G subscribers, attributed to faster user data rates and improved QoE.

Rocket Optimizer
Rocket Optimizer, from Opera Software's Skyfire unit, is a robust and surgical mobile video optimization solution that provides operators with Experience Assurance and cloud-based mobile video Quality of Experience (QoE) management. In August, Skyfire announced that it had added streaming audio optimization to the platform, and, in April, announced Rocket Insights, a video analytics dashboard that helps operators better manage their network loads by providing real-time analytics.

Further information and detail
Network operators wishing to explore the Mobile Video & Data Traffic Solutions Analyzer should contact Opera's Skyfire unit at

About Opera Software ASA
Opera products enable more than 350 million internet consumers worldwide to discover and connect with the content and services that matter most to them, no matter what device, network or location. In turn, we help advertisers reach the audiences that build value for their businesses. Opera also delivers products and services to more than 120 mobile operators around the world, enabling them to provide a faster, more economical and better network experience to their subscribers.

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Source: RealWire