Social Prospecting Takes Centre Stage for Artesian Social Seller Solution

Tue, 28 Oct 20

Launching enhanced new version of popular prospecting tool

London, 28 October, 2014 Artesian, the innovative developer of social intelligence software has today revealed that due to the inclusion of a brand new advanced Prospecting tool, customers will now benefit from a combination of topical news and data to extract powerful real-time social insight.

Artesian is designed to put up-to-the-minute intelligence directly in the hands of sellers, giving its 18,000 users the ability to improve their engagement with buyers from the outset.

The Artesian solution takes data from millions of sources across the web and social media and transforms this into actionable insights that sellers can use to connect with potential and existing buyers. Enhanced by the Prospector feature, the solution delivers 'Social Prospecting'; a potent combination of company data and news, meaning that the seller is always best informed, when reaching out to customers.

"This is a ground-breaking weapon in the Artesian armoury," said Andrew Yates, CEO at Artesian. "Sellers can use this level of insight to target and connect with buyers intelligently and at just the right moment, giving them an advantage from the outset. It also enables sellers to follow companies of interest in 'watchlists', so they can build up a detailed overview and understanding of the prospects' business interests."

This is proven. In the last quarter Artesian grew its total subscribers by 20%, adding 12 new customer names in addition to the existing list of top UK banks such as RBS, Lloyds, HSBC, NatWest and Barclays. During this time the company delivered 8.5 million actionable insights per month on almost 700,000 companies to customers and every one of these was able to potentially provide a user with their next deal, customer introduction or leverage point.

"We are delighted that the Social Prospecting feature will allow customers to enhance commercial productivity and add to their pipeline generation activities," commented Richard Clark, VP of Product Management at Artesian. "We have listened carefully to our customers and we are confident that their ability to track companies and act effectively on the insight they receive through Artesian will help them to be even better social sellers."

The value Artesian brings to customers is clear, with the customer retention rate remaining at an industry high, with 90% of customers interacting with the product at least once a week.

Artesian customers also receive;

  • Daily alerts - highly customisable news alerts on relevant companies, that highlight commercially useful information
  • News and social media insights to monitor and track customers and competitors
  • Ability to share news and connect with customer through the easy to use social sharing buttons
  • Analyse market intelligence and corporate data from Companies House and Experian


About Artesian
Artesian is the world's most powerful social selling solution for B2B sellers; it gathers and tracks intelligence on customers, prospects and competitors from millions of online resources including blogs, news sites, editorials and social platforms such as Twitter and LinkedIn. Artesian uses clever science to filter and transform acquired information into commercially valuable insights based on the companies and industries that are important to users. Artesian gives users the ability to, target, connect and share with customers and prospects.

At present, Artesian delivers on average 8.5 million actionable insights per month on almost 700,000 companies to its 18,000 users. Artesian customers range from American Express, Adobe, Barclays, HSBC, Royal Bank of Scotland, Towergate, Willis and Verizon.

Artesian is headquartered in the U.K, with offices based in Winnersh, Berkshire and London.

Media relations
Rafal Kwiatkowski / Maggie Zaboura
Mob: +44 (0) 78 50376019
Office: +44 (0) 203 5880804
Email: /

Source: RealWire

IQzone and Smadex partner to give advertisers direct access to Postitial advertising inventory on mobile RTB exchanges

Tue, 28 Oct 20

28 October 2014, London: IQzone, a mobile technology company offering an innovative advertising solution for Android publishers, has partnered with mobile Demand-Side Platform Smadex to give advertisers access to IQzone's Postitial advertising inventory.

Advertisers will now be able to buy Postitial advertising inventory directly and transparently on the Smadex platform across mobile RTB exchanges in the same way as they buy other mobile inventory. The placement of the Postitial ad unit makes it an option for both user acquisition and brand campaigns. For user acquisition campaigns, Smadex supports the main app install tracking platforms including Adjust, Ad-X and Tune.

Postitial provides Android developers with a new mobile advertising revenue stream by delivering full-screen ad formats at the end of an app session, thereby not compromising the in-app user experience. Postitial is now supported by many RTB exchanges including MoPub & Smaato and large publishers including Outfit7 & Zeptolab.

IQzone recently launched its sponsorship native ad wrapper that enables large Android developers to create direct sponsorship agreements with brands, whereby at the end of an app sessions, the user is presented with a "this app has been brought to you by" branded experience.

"Mobile advertising is now the single, fastest growing segment within digital advertising and likely to overtake TV within one-to-two years. By giving publishers and developers the capabilities to adopt larger, better performing ad formats that work better on smartphones and tablet devices, this will attract advertising dollars from agencies and brands," said Jim Wolfinger, CEO, IQzone.

About IQzone
IQzone is a privately held mobile ad technology company, currently partnering with mobile ad networks, publishers, and exchanges to deliver the Postitial ad placement on Android phones and tablets globally. The company, headquartered in Scottsdale, Arizona with offices in San Francisco and London, is proud to have its technology integrated with premier exchange partner SDKs, including MoPub, AdMarvel, Smaato, Amobee, and MassiveImpact.

For more information and a full list of partners please visit

About Smadex
Smadex is a global mobile Demand-Side Platform especially designed for agencies and direct advertisers that enables them to execute performance and brand campaigns. The underlying real-time bidding and machine learning technology has been fully developed from the ground up by a world-class team of engineers and researchers. Smadex provides advertisers with a cloud-based platform including: full self-service option for advertisers, campaign management and targeting tools, reporting and analytics, ad ops tools and proprietary bidder and ad server.

For more information and a full list of partners please visit

Media contacts

Asher Kaplan-Dailey
Lead, Marketing & PR
+1 480.778.0303

Jordi de los Pinos
CEO and Co-founder
+34 935-532-551

Source: RealWire

Criteo Unveils Cross-Device Personalised Marketing Solution

Tue, 28 Oct 20

Utilising the Company's rich and actionable data asset across mobile and desktop devices improves ad relevancy and personalised recommendations - critical now that 60% of consumers use multiple devices [1]

London - October 28, 2014 - Criteo (NASDAQ: CRTO), the performance advertising technology company, today announced the global availability of its cross-device advertising solution, which enables a single view of consumers' shopping behavior across all devices to deliver precise, personalised ads with accuracy and scale. With its new cross-device capability, Criteo is empowering advertisers to engage consumers with personalised ads across any screen and device.

In the UK, more than 60% of adults use two devices or more on a daily basis and 73% of people who have three switch between them to complete tasks - as a result it is critical for retailers to reach their shoppers across multiple screens. In order to capitalise on this opportunity, marketers must be able to seamlessly engage with their customers across devices and platforms. Marketers want their cross-device advertising to work everywhere, not only on individual publishers able to provide their own cross-device solution.

Criteo currently reaches nearly one billion Internet users monthly and is serving personalised ads across all popular internet-enabled devices, including almost 100 million Apple devices. Advertisers can now benefit from the company's cross-device solution, which relies on this extensive reach and Criteo's robust purchase intent data. Criteo's solution is based on an exact match identifier which aggregates unique, anonymous, client-provided identifiers across the Criteo network to accurately identify users across devices. With this approach, Criteo is able to leverage its purchase intent algorithms to re-engage with consumers across over 7,000 publishers globally.

"Our direct relationships with more than 6,000 advertisers provide extensive data that they can now unlock to deliver personalised ads directly to any device," said Jason Morse, VP of Mobile Products, Criteo. "By combining our exact match capability with the power of the Criteo Engine, we can ensure that a customer who browses a product on their work laptop at lunch can seamlessly purchase it that evening on their smartphone and tablet. We do this with exactly the same optimisation of post-click ROI that has generated $12Bn of sales for our customers over the last year."

"We've entered an era where the multi-channel, multi-device consumer has become empowered to discover, explore, purchase, and engage on their own terms," said Brendan Witcher, Principal Analyst, Forrester Research. "It is now the burden of marketers and advertisers across all industries to align with their customers' behavior and find ways to deliver value and relevant content at every digitally enabled touchpoint."

Criteo's exact match capability was developed with privacy standards at the forefront, allowing advertisers to provide robust opt-out and privacy by design solutions. Dedicated to consumer privacy, Criteo provides industry-leading transparency and control to consumers. Criteo uses secure, browsing data for its precision targeting.

[1] comScore Media Metrix Multiplatform & Mobile Metrix, U.S., March 2013 - June 2014


About Criteo
Criteo delivers personalized performance advertising at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has over 1,000 employees in 17 offices across the Americas, Europe and Asia Pacific, serving over 6,000 advertisers worldwide with direct relationships with over 7,000 publishers.

For more information, please visit

Emma Ferns

Source: RealWire

Best in British digital communications celebrated at Digital Impact Awards 2014

Wed, 22 Oct 20

For the fifth time, the UK's digital and creative industry gathered together to celebrate the best in digital stakeholder communications at the annual Digital Impact Awards. The 2014 awards showcased an industry that exhibits a maturity in the use of digital and social media across corporate communications.

This year's Grand Prix winner, the Royal Navy and its partner E3, shows an innate understanding of how the organisation's target audience wants to be communicated with. The Navy's rebranded website approaches digital storytelling in a novel way and has seen a high level of engagement as a result.

Other winners include Beats by Dr. Dre and this year's Digital Agency of the Year R/GA, which has time and again engaged with a difficult Millennial audience in a way in which that audience is open to. It integrates social media into the brand proposition with ease and thus makes its communications more effective and efficient. Creativity was one of the night's key characteristics as winning companies are thinking more laterally about their use of digital. Campaigns like Pepsi Max's augmented reality bus stops combine humour and a solid message with a creative idea that bring communications to life through digital media.

"Digital is in the heart of communications and it is becoming increasingly integrated into campaigns," founder of Cravenhill Publishing, Andrew Thomas, says. But that doesn't mean we shouldn't celebrate the digital components of successful campaigns, be they digitally integrated or digital-first campaigns in their own right. We congratulate all of the winners and shortlisted companies at this year's Digital Impact Awards."

In 2010, the UK's digital landscape looked vastly different than it does today. Tech City was still a few upstart firms looking for convenient office space, now it's a powerful association of leading social and digital businesses. Creatives across the comms industry were just coming to terms with the incorporation of digital media into their campaigns, now digital is almost always an essential addition to any communication.

Winners were announced at the annual awards gala at which guests were treated to dinner, a magician and the comedic stylings of Dominic Hall.

For more information about the Digital Impact Awards, contact or visit

The full list of winners is as follows:

Who won what


Best corporate website
Gold - BG Group and Addison Group
Gold - Interserve plc and Purestone
Silver - Tesco and Addison Group
Bronze - Royal Navy and E3
Highly commended - Lloyds Banking Group and DigitasLBi
Highly commended - Nutreco and eFocus

Best corporate app
Gold - Orange and E3
Silver - Turkcell Hesabım
Bronze - Brandtone and Beem
Highly commended - Arup and Wardour
Highly commended - Turkcell Platinum

Best use of mobile and portable devices
Silver - Barclays Bank plc
Bronze - PayPal and Purestone
Bronze - Sony and Isobar
Highly commended - Microsoft Xbox and UM London

Best use of digital to aid a CR campaign
Gold - Samsung Electronics
Silver - Aviva plc

Best digital rebrand
Gold - Turkcell and R/GA London
Silver - Royal Navy and E3
Bronze - and Impero
Highly commended - Ooredoo and Havas Media Middle East
Highly commended - Tesco and Addison Group

Best use of online video
Gold - The King's Fund
Gold - Microsoft and UM London
Silver - Sony Mobile and DigitasLBi
Bronze - Danone Waters - Volvic and Kameleon Worldwide
Highly commended - NATS

Best corporate viral campaign
Gold - Beats by Dr. Dre and R/GA London
Silver - Xbox ('Keycode') and UM London
Bronze - Compassion in World Farming and Catsnake Film
Highly commended - Historic Scotland and Storm ID

Best digital communication as part of an integrated campaign
Gold - Beats By Dr. Dre and R/GA London
Silver - Microsoft Office 365 and UM London
Bronze - Marie Curie Cancer Care
Highly commended - 3M Scotch and Escapade
Highly commended - Xbox and UM London

Social media

Best use of existing social media platforms (small budget)
Gold - Philips and Emanate for OneVoiceConnect
Silver - Expedia Media Solutions
Bronze - DigitasLBi #RaveCave
Bronze - Museum of London and Bloom Worldwide
Highly commended - IKEA and iProspect
Highly commended - University of Cambridge Judge Business School Executive Education and Touchpoint Digital

Best use of existing social media platforms (medium budget)
Gold - Kellogg's Krave and Isobar
Silver - Twentieth Century Fox Home Entertainment and Way To Blue
Bronze - Carlsberg UK and DigitasLBi
Highly commended - Nectar and Freestyle Interactive

Best development of proprietary social media platforms
Gold - Autism West Midlands

Best development of proprietary social media tools
Gold - Commetric

Best community development
Gold - Autism West Midlands
Silver - element14
Bronze - NATS and MSLGROUP
Bronze - RenewableUK and Hill+Knowlton
Highly commended - Creativepool

Best use of digital to an internal audience

Best intranet
Gold - Healthwatch England
Silver - Dana Petroleum and Comprend
Bronze - International Personal Finance and Branded3

Best digital employee communication
Gold - Tesco and Mandarin Kite
Silver - Willis Group and Omobono
Bronze - Post Office and GR/DD & AB
Bronze - Roche Products Ltd and theblueballroomltd
Highly commended - Associated British Foods and MSLGROUP
Highly commended - Brandtone and Beem

Best use of digital to an investment audience

Best online annual report
Gold - Legal & General and nexxar
Silver - Centrica plc and Addison Group
Silver - Standard Chartered Bank and MSLGROUP
Bronze - Tesco and Addison Group
Highly commended - BT and MSLGROUP

Best use of digital to aid media relations

Best online newsroom
Gold - adidas and TheNewsMarket
Silver - Centrica plc and Addison Group
Highly commended - Panasonic UK and mynewsdesk


Best evaluation strategy
Bronze - VimpelCom and Ex Libris MRA


Best use of digital in the charity, NGO or NFP sector
Gold - Marie Curie Cancer Care
Silver - Royal Navy and E3
Bronze - Team GB and Tamar
Bronze - UNICEF UK and IgnitionOne
Highly commended - Science Museum and Redweb

Best use of digital in the energy and utilities sector
Silver - RenewableUK and Hill+Knowlton
Highly commended - Peabody energy

Best use of digital in the financial services sector
Gold - NatWest Intention and SapientNitro
Silver - NatWest Auto and SapientNitro
Bronze - City Index and Branded3
Highly commended - Barclays Bank plc
Highly commended - PayPal and Purestone

Best use of digital in the professional services sector
Gold - PA Consulting Group and Omobono
Silver - Foosle and Hill+Knowlton
Bronze - WYG and 9xb

Best use of digital in the technology, media and telecommunications sector
Gold - ITV Studios and Rawnet
Gold -Turkcell and R/GA London
Silver - Google UK Ltd and R/GA London
Bronze - Warner Bros. and TH_NK
Highly commended - Xbox ('Keycode') and UM London

Best use of digital in the engineering and manufacturing sector
Gold - RS Components and Freestyle Interactive
Silver - Infineum International Ltd and Bray Leino
Highly commended - Arup and Wardour

Best use of digital in the food and beverage sector
Gold - Pepsi Max and AMVBBDO
Silver - Diageo Baileys and R/GA London
Bronze - Kellogg's Krave and Isobar
Highly commended - Brancott Estate Pioneers and Impero

Best use of digital in the retail sector
Gold - IKEA and iProspect
Silver - Philips and Emanate for OneVoiceConnect
Bronze - Bathstore and 9xb
Highly commended - Sainsbury's and AMVBBDO

Best use of digital in the travel and leisure sector
Gold - South African Tourism Board and UM London
Silver - Virgin Holidays Cruises and Branded3
Bronze - Emirates Airline and Havas Media Middle East
Bronze - The R&A and Storm ID
Highly commended - NATS and MSLGROUP
Highly commended - Tourism Ireland and iProspect

Best use of digital in the healthcare sector
Gold - AXA PPP healthcare and BOTTLE
Highly commended - skn and Tamar

Best use of digital in the property sector
Gold - Interserve plc and Purestone
Silver - Express Bi-folding Doors and 9xb
Bronze - Willmott Dixon and MadeByPi
Highly commended - Lend Lease and Kolab Digital

Best use of digital in the public sector
Gold - Royal Navy and E3
Bronze - The National Galleries of Scotland and Storm ID
Highly commended - The Scottish Government and Storm ID

Digital campaign of year
Royal Navy and E3

Digital agency of the year
R/GA London

Source: RealWire

UK-based Mobile Provider Improves MVNO Capabilities for Business Users with over $10M Investment in MDS' Customer Management Platform

Wed, 22 Oct 20

Implementation of latest MDS billing & charging solution enables creation of innovative digital services for leading UK MVNO

Warrington, UK | 22 October 2014: MDS, a leading provider of real-time charging, billing and customer management solutions, has today announced the successful implementation of the latest version of its Customer Management Platform (CMP) for a Tier 1 UK MVNO business provider, in a deal worth over $10M in contractual term commitments.

MDS' CMP is a fully-managed real-time billing and customer management solution that provides the MVNO with enhanced charging and billing capabilities which allow it to respond rapidly to its customers' demands for innovative new digital services. This latest version of the business support service also empowers the MVNO to take advantage of new network capabilities, supporting the massive growth in data. Thanks to CMP, the MVNO will soon be launching new and enhanced products and propositions that are attractive to its valuable business customers. New CMP features enable the creation of exciting new offers for business users, furthering innovation and improving service excellence in a dynamic and growing market.

The project required the MDS team to deliver a number of new pieces of development and carry out a significant number of complex infrastructure changes, including integration with a new network and automating the porting and migration process, within a tight timeframe. Working in partnership with the MVNO's operational teams, MDS maintained uninterrupted service for the provider and its customers, which allowed the MVNO to continue to provide the same levels of superior support to its important business users.

The CMP implementation also gives the MVNO the opportunity to migrate a large base of business subscribers onto new services. The migration element of the project presented a unique set of challenges for MDS that included building a complete new back office whilst at the same time maintaining business as usual.

Mark Edwards, CEO at MDS said, "MDS is delighted to be awarded this major contract and to have successfully deployed its latest software with an existing Tier 1 customer. As the MVNO market has expanded, so have its requirements for business support services and this project marks an important milestone for MDS. Delivering a smooth and successful upgrade was down to a number of factors: our expertise in rapidly bringing brands to market and anticipation of the providers' requirements as an MVNO in an extremely competitive market."

Thanks to the significant CMP upgrade, the MVNO can better anticipate market demands and offer improved services to its core customer segment. This is all thanks to rapid time to market and a cloud-based managed service that delivers agility, scalability and flexibility for a low total cost of ownership. The CMP comprehensive billing and customer management solution supports the MVNO's future strategy: to anticipate and adapt to customers' demands for the latest digital services, with provision for new 4G-focused propositions and services, along with next generation converged products and services.


About MDS
MDS is a leading provider of convergent real-time charging, billing and customer management solutions, enabling service providers to monetise and bill any product and service rapidly and accurately. Its managed service solutions support customers and deliver a low total cost of ownership, with a one view platform that enhances the customer experience.

Headquartered in the UK, MDS managed service solutions support customers across Europe and North America, including ACN, BT Business Mobile, eircom Business, Gogo, TalkTalk Business and Telefónica UK.

For more information, visit

Press Contact
Kath Dewar
+44 (0)1925 462 300

Kate Gordon
Joshua PR for MDS
+44 (0)7980 921961

Source: RealWire

Crimson Hexagon opens new European headquarters and joins vibrant innovation community on London's South Bank

Tue, 21 Oct 20

- Social media data analytics leader moves into new offices on banks of the River Thames -

London, UK - 21 October 2014 - Crimson Hexagon, the social media analytics software company, has opened its new European headquarters on London's South Bank. Located within WeWork London - a collaborative workspace and community for innovative companies, entrepreneurs and network-minded businesses - the new office is home to a European team recruiting to double in size by the end of 2014.

Crimson Hexagon enables brand managers and marketers to analyse social media data and make measurable, actionable and efficient decisions that benefit their businesses. The company's in-house social media data library contains more than 500 billion posts from blogs, forums, consumer review sites, news sites, Facebook, Instagram, YouTube, Google+ and Sina Weibo posts, as well as being a Twitter partner. One billion new social media posts are indexed and added to this library every two days, providing strategists with critical data with which to make real-time decisions, as well as historical data for reviewing, analysing and planning fresh creative campaigns.

Since launching in the UK in mid-2012, Crimson Hexagon has won contracts with agencies and brands across EMEA. London-based clients include Telefonica, Rightmove and EE, as well as top agencies including Ogilvy, JWT London, M&C Saatchi and Carat. Crimson Hexagon also helps the IPA, the professional body for advertising, media and marketing communications agencies in the UK. Technical language capabilities have helped provide local language support and complex characters processing, accelerating a growing customer base across France, Germany, Israel, Italy, South Africa and Turkey.

IPA Digital and Social Media editor Matthew Ogborn said: "Crimson Hexagon's ForSight has been an invaluable time-saving tool for both tracking coverage of core IPA initiatives and identifying trends to target in the future. There is nothing like it on the market from what I have seen in my digitally-immersed role."

John Donnelly III, senior vice president of Global Sales & Marketing for Crimson Hexagon said: "Our global expansion is building momentum, with 40 percent year-on-year revenue growth. London is the epicentre for many global brands, and this new European office in one of the capital's most creative business environments is a perfect fit for us. We're all about enabling businesses to make smart decisions, and we know that joining this new vibrant community was the right decision for our European team and our rapidly growing international client base."

Crimson Hexagon recently announced a new Affinities feature for its ForSight platform, which quantifies the strength of relationship between interest segments and people engaged with brands and products online. Luke Moore, European sales director for Crimson Hexagon said: "We've seen a shift in clients wanting to go beyond the sentiment of 'first-generation' technology so they can understand the opinions and the nuance behind that sentiment. Our unique ability to do this is derived from patented technology developed at Harvard University, and it's been the catalyst for our dramatic growth in EMEA over the last 18 months."

About Crimson Hexagon
Crimson Hexagon is a leading provider of social media analysis software. Powered by patented technology and an in-house data library of more than 500 billion posts, the Crimson Hexagon ForSightTM platform delivers the industry's deepest and most actionable insights from social media data to hundreds of brands and agencies. Clients include leading global organizations such as Microsoft, Paramount Pictures, Starbucks, Simon & Schuster and Twitter, and leading agencies such as Edelman, Droga 5, CP+B, HUGE and We Are Social. Twitter @crimsonhexagon

Media contacts:
Eleanor Pinkerton or Hazel Butters
Prompt PR on behalf of Crimson Hexagon | Tel: 0845 053 9121

Source: RealWire

Mobile network operators missing A2P SMS opportunity

Tue, 21 Oct 20

Decreasing P2P messaging traffic increases pressure to replace missing revenue according to new research from tyntec and mobilesquared

Munich/London/San Francisco - 21 October, 2014 - New global research from analyst house mobilesquared, sponsored by mobile interaction specialist tyntec, highlights that four in five (81 per cent) mobile network operators (MNOs) cite decreasing revenues on traditional telecom offerings such as P2P (Person-to-Person) SMS as their most pressing concern.

The survey of more than 50 international MNOs showed that one in three (32 per cent) respondents have seen a reduction in P2P traffic over the last 12 months whilst half (50 per cent) who have seen an increase in Application-to-Person (A2P) messaging. One in three MNOs (32 per cent) reported at least a 6% growth in A2P traffic over the last year while - in contrast - almost one in five MNOs (18 per cent) have seen P2P traffic decline by more than 5%.

This clearly indicates growth in the A2P sector but, given the difference in scale between P2P and A2P, greater focus will be needed on driving growth and monetisation if A2P messaging is to fill the revenue gap left by the decline of P2P SMS.

A2P SMS revenues estimated to grow to US$60 billion by 2018
A2P SMS is a crucial revenue opportunity for mobile network operators. Worldwide A2P messages are expected to increase to 2.19 trillion by 2018[1] and A2P revenues will grow to US$60 billion by 2018[2].

The decline of P2P SMS is being attributed to the surge in over-the-top (OTT) services like WhatsApp, Skype and Facebook Messenger. The latest research by mobilesquared reveals uptake of these services is rising rapidly, with half of MNOs (50 per cent) expecting at least half (50 per cent) of their customers to be using OTT services in 2015.

In relation to previous research by mobilesquared, this compares to one in five MNOs (21 per cent) projecting the same level of usage in 2013 for the year ahead and none projecting a comparative level of usage in 2012 for 2013. Utilising A2P SMS has been a challenge for network operators as the technology has previously been inundated with spam. Recently, it has emerged as an attractive revenue stream following demand for high-quality traffic by enterprises and OTT players.

MNOs need to untap the potential of OTT partnerships
"OTT players and enterprises are driving the use of A2P SMS by providing more personalized and real-time customer services such as account updates, reminders or SMS-based two-factor authentication", Thorsten Trapp, Co-Founder and CTO at tyntec comments. "Building relationships with these customers can help MNOs to develop forward-looking business strategies and this is where companies like tyntec add value. Our relationships with operators, OTTs and enterprises alike put us in the perfect position to be able to support MNOs with attractive global A2P offers to close coverage gaps and provide competitive pricing. Only by being open to partnerships will MNOs have the best chance of success of leveraging opportunities such as A2P SMS."

Nick Lane, chief insight analyst, at mobilesquared, said, "While mobile operators look for an OTT business model, that will help to offset the demise of voice and messaging revenues, growth in A2P SMS has become a viable revenue generating opportunity, providing growth in SMS traffic that has not been seen for a number of years. As an industry we talk of community and engagement, and now businesses and brands are capitalising on the power of messaging to do the same."

Notes to editors
Research was conducted by mobilesquared during July to September 2014. The mobilesquared global mobile operator database and OTT service providers and vendors were questioned using both an online survey, and a set of face to face interviews and briefings.



About tyntec
tyntec ( is a mobile interaction specialist, enabling businesses to integrate mobile telecom services for a wide range of uses - from enterprise mission-critical applications to internet services. The company reduces the complexity involved in accessing the closed and complex telecoms world by providing a high quality, easy-to-integrate and global offering using universal services such as SMS, voice and numbers.

Founded in 2002, and with more than 150 staff in six offices around the globe, tyntec works with 500+ businesses including mobile service providers, enterprises and internet companies.

About mobilesquared
mobilesquared is the best provider of intelligence and insight on the mobile sector. We excel at conducting dynamic research and writing amazing copy. Our core team of journalists-turned-analysts have been covering the mobile space since phones were like bricks, and this experience allows us to analyse and strategise our findings and transform into outstanding reports for clients, whether for internal use (e.g. market positioning) or external (e.g. white papers, quarterly publications), even presentations. And because we're small, we're flexible, completely independent, and very cost-effective. Learn more about how we can help you by paying our site a visit

Press contact tyntec
Caroline Dreier
+49 89 202 451 140

Press contact

PR agencies

Charlotte Nicholds
+44 20 7046 6080

Barokas PR (US)
Bailey Fox
+1 206 264 8220

Source: RealWire

Shortlist Announced for LTE North America Awards 2014

Tue, 21 Oct 20

Shortlist Announced for LTE North America Awards 2014

DALLAS, TX - October 21, 2014 - Today, the organisers of LTE North America announced the shortlist for the prestigious LTE North America Awards, which celebrate the triumphs and innovations of the regional LTE market. Taking place on November 19 during the LTE North America conference and exhibition, the 5th annual LTE North America Awards will bring together the key decision makers responsible for driving LTE in the region.

The illustrious awards have been judged by a panel of independent and highly revered senior analysts with a wealth of knowledge on the North American LTE market.

The judging panel this year includes Sue Rudd, Director Service Provider Analysis, Strategy Analytics; Monica Paolini, President, Senza Fili Consulting; Alan Quayle, Owner, Alan Quayle Business & Service Development; Karim Taga, Managing Partner, Arthur D. Little; Stephane Teral, Principal Analyst Mobile Infrastructure and Carrier Economics; Infonetics Research Inc., Jennifer Pigg, Vice President Research, Yankee Group; Peter Jarich, VP, Current Analysis; and Rupert Baines, Chief Marketing Officer, Real Wireless.

The winners will be announced at an awards ceremony at the InterContinental Hotel, Dallas on November 19. Congratulations go to the shortlisted companies below.

Best Test/Measurement LTE Product

  • Accedian Networks - V-NID QoS Monitoring Platform
  • Avassi - Avassi Q-VUE
  • PRISMA Engineering - UeSIM
  • Keynote SIGOS - SITE Test System and GlobalRoamer
  • Ixia - Virtyualisation

Best LTE Backhaul Solution

  • Fujitsu - GX4000 E-Band Impulse Radio Backhaul Solution
  • AOptix - Intellimax
  • SevOne Inc. - SevOne
  • GENBAND - QUANTiXTM Wireless Access Gateway (WAG)
  • SOLiD - Infinity Access

Best LTE Core Network Product

  • CradlePoint - CradlePoint AER 2100
  • Avvasi Inc. - Q-SRV
  • Astellia - Nova
  • Airvana - OneCell

Best Traffic Management Product

  • Avassi - Q-SRV
  • Oracle - Oracle Communications Policy Charging
  • Allot Communications - Service Gateway SigmaE/Tera

Most innovative Application / Service

  • Ericsson - Ericsson Connected Vehicle Cloud
  • ON Telecom - TD-LTE Network Service
  • SpiderCloud Wireless - Pre-Sales App - E-RAN Estimator App
  • SpiderCloud Wireless (& Intel) - Intel Edge Cloud NFV with SpiderCloud E-RAN
  • Cloudlike Inc. - White-label Personal Cloud Storage

Best LTE Roaming Product

  • SAP - SAP IMS 365, a VoLTE/RCS roaming and interconnect solution of SAP IPX 365
  • F5 - Traffix Signaling Delivery Controller (SDC)
  • iBasis - iBasis LTE Signaling eXchange (LSX)

Innovation in HetNet Development

  • SpiderCloud Wireless - SCRN-310: Dual-band 3G/4G and Dual-band 4G Radio Node
  • Radisys - Integrated SON Solution

NFV Innovation of the Year

  • Ericsson - Cloud Manager for NFV resources
  • Sonus Networks - Virtualized Diameter Signaling Controller (DSC SWe)
  • ConteXtream - ContexNet

For further information on the LTE North America Awards please visit: The LTE North America Awards are hosted by LTE North America, the region's only dedicated LTE focused event. For more information on LTE North America please see the website: and follow @LTEWorldSeries on Twitter.


About LTE North America
LTE North America provides an opportunity to meet and network with leaders in the North American LTE community and is recognized by the entire industry as the place to learn from and meet key decision-makers and thought-leaders. This leading 4G event attracts 1500+ high level attendees from across the North America region, bringing together the ecosystem to discuss a wide range of issues including monetizing LTE, HetNets, network optimization, LTE evolution, 5G and public safety LTE.

About Informa Telecoms & Media
Informa Telecoms and Media ( organises 125 global annual events, attended by more than 70,000 executives worldwide. With a focus on quality content, Informa Telecoms and Media deliver a key audience of decision-makers from the mobile, fixed, alternative, wholesale, MVNO, broadband and satellite operator communities. Informa Telecoms and Media is also the leading provider of business intelligence and strategic services to the global telecoms and media markets. Driven by constant first-hand contact with the industry, its 90 analysts and researchers produce a range of intelligence services including news and analytical products, in depth market reports and datasets focussed on technology, strategy and content.

For media information please contact Dana Hare at, or Russell Cafferty at, or call +44 1636 812152.

Source: RealWire

ADLV Working With DVLA on New Real-Time Driving Licence Data Verification System For Fleets

Tue, 21 Oct 20

The recently launched ADLV (the Association for Driving Licence Verification) has announced that it is now working closely with the DVLA on a new digital service for fleet customers to check driving licence data in real-time. Subject to licence holder consent, the new secure digital web services technology will enable ADLV members, and other organizations meeting DVLA requirements who sign up to the service, to perform 24/7 real-time licence checks for the first time. The new system will also enable faster batch processing of licence data.

Ultimately, it is intended that the new service will replace the DVLA's current EDECS (Electronic Driver Entitlement Checking Service) system, which is used by members of the ADLV to provide secure driver licence information to many UK fleet operators of all sizes across UK industry. Fleet users of the service will also continue to have access to comprehensive management reporting on driver checks using the services of Approved Operators of the ADLV.

Kevin Curtis the ADLV's Technical Director believes that the new service's benefits are clear and that there will also be a best practice dividend. In his view, "By working closely with the DVLA on this new platform, ADLV members can deliver 24/7 real-time checking and faster batch processing for fleet users. This will be a major advance over the current service and as such the new system will re-define best practice across the sector."

Eddie Eusebi a founder member of the ADLV welcomed Kevin's comments adding, "The formation of the ADLV means that we are able to work with the DVLA on many different fronts ensuring best practice and compliance for our members."

Initial ADLV member organisations include: Licence Check Ltd, Drivercheck Ltd, Licence Bureau Ltd, Fleet Claims Administration Ltd, DrivingMonitor, AA DriveTech (UK) Ltd, GB Group plc, Pinewood Technologies, Admin Business Solutions, Interactive Driving Systems Ltd, Fleet Partnership Solutions Ltd, Chalcheck Limited, Descartes Systems UK Ltd, Intelligent Data Systems (UK) Ltd., Inchcape Fleet Solutions & Jaama Limited.

The service is nearing completion and is scheduled for launch in early 2015.


Note To Editors: About the ADLV (
The Association for Driving License Verification has been established to promote and encourage best practice within the industry for the initial and continued validation of driver entitlement for responsible employers and road safety.

The ADLV will both represent and regulate Members organisations in accordance with its rigorous Code of Conduct.

For further information please contact:
Richard Payne-Gill
07534 199236


Leigh Richards
The Right Image PR & Marketing Group
07758 372527

Source: RealWire

Cvent Releases Next Generation of OnArrival Mobile App for Planners

Mon, 20 Oct 20

Company eliminates manual process and saves significant time for both event planners and attendees

London, UK, Oct. 20, 2014 - Cvent (NYSE: CVT), a leading cloud-based event management platform, today announced that it has launched major upgrades to its mobile application called OnArrival. It is designed to benefit Cvent customers by simplifying and expediting the onsite check-in process at meetings and events for planners. Additionally, organisers no longer need to rely on expensive, proprietary software and hardware solutions since all aspects are deployed through iPad and iPhones that most planners already use extensively.

"OnArrival has proven to be very popular with our customers and by leveraging our mobile app they have collectively processed more than 850,000 event and session check-ins since August 2013," said Brian Ludwig, senior vice president of sales at Cvent. "The ongoing mobile revolution allows us to deploy self-service yet sophisticated solutions that planners can easily manage with their own devices at the lowest cost possible. This is significantly changing the face of onsite attendee management."

OnArrival is available in the App Store for both iPad and iPhone. It assists planners with managing various aspects of their event onsite, which includes features like:

  • Check-in attendees quickly to events
  • Register last minute walk-in attendees to events
  • Collect payment by swiping a credit card
  • Sell additional items or collect donations

An enhanced version named OnArrival Premium is also available and includes the following additional features:

  • Print name badges on-demand via Zebra printers wirelessly
  • Verify attendance with check-in/out timestamps and signature collection
  • Track check-in and control access to sessions
  • Scan barcodes with wireless laser scanners
  • Leverage kiosk mode to allow attendee self-service check-in

OnArrival is one of a number of solutions that Cvent offers to planners to provide a better experience while onsite at an event. Other solutions include SocialWall which helps planners better integrate social media with their event and CrowdCompass to provide an engaging and interactive mobile event guide for attendees at the event.

"By using OnArrival we have saved about 75% of our attendee's time compared to using traditional and manual conference check-in processes," said Joe Ventimiglia operations services manager - systems at Checkers and Rally's. "Additionally, we have been able to reduce the amount of our registration staff members by half and have increased our reporting capabilities to our executives on the fly."

Notes to editors
On November 13th 2014, Reggie Aggarwal, CEO and founder of Cvent and members of the Cvent Europe team will be hosting a demo session of OnArrival at Event Tech Live. Click here to see more information:

Interested in learning more about OnArrival? Please visit

About Cvent
Cvent, Inc. (NYSE: CVT) is a leading cloud-based enterprise event management platform, with more than 1,450 employees and more than 12,650 customers worldwide. Cvent offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, e-mail marketing and web surveys. Cvent provides hotels with a targeted advertising platform designed to reach event planners looking for suitable venues. Cvent solutions optimise the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit, or connect with us on Facebook, Twitter or LinkedIn.

"Safe harbor" statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements, including statements relating to future products and features. The achievement or success of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions. If any such risks or uncertainties materialise, or if any of the assumptions prove incorrect, the company's results could differ materially from the results expressed or implied by the forward-looking statements we make. For a detailed discussion of these and other risk factors, please refer to the risks detailed in our filings with the Securities and Exchange Commission, including, without limitation, our Annual Report on Form 10-K filed on March 21, 2014 and other reports and filings with the Securities and Exchange Commission.

For more information please contact:
Flo Levy
Fourth Day PR

Source: RealWire