Mobile Groove

Addressing the UK Government's next Generation Secure Voice

London, UK - May 23rd, 2013: Cellcrypt (www.cellcrypt.com), a leading provider of encrypted voice calling and messaging for smartphones and tablets, today announced that CESG and Cellcrypt are jointly developing a MIKEY-SAKKE technology solution for securing mobile communications.

Multimedia Internet KEYing-Sakai-Kasahara Key Encryption (MIKEY-SAKKE) is a method of key exchange which, together with SIP and SRTP, provides a full set of standards in the public domain that can provide encryption, message authentication, integrity and replay protection for unicast and multicast applications, such as secure voice and messaging.

MIKEY-SAKKE uses Identity-based Public Key Cryptography (IDPKC) to provide and distribute cryptographic trust without needing digital certificates or the expense and complexity of supporting a Public Key Infrastructure.

CESG and Cellcrypt have entered into an agreement where Cellcrypt will develop a MIKEY-SAKKE technology demonstrator to allow a smartphone to call a landline phone (and vice versa) using the MIKEY-SAKKE key exchange mechanism, which is expected to be ready for demonstration in May 2013.

A standard-based solution based on MIKEY-SAKKE offers the promise of highly scalable, secure calling and real-time messaging for private networks, such as UK Government.

"Security solution providers need to stay nimble to address the evolving protection requirements of threat-aware customers," said David Rivington, Cellcrypt CEO. "With this latest product development, Cellcrypt is adding a cutting-edge solution to its broad product offering and meeting the market need head-on."

Cellcrypt is committed to supporting MIKEY-SAKKE, the UK Government's next generation secure voice standard. Products supporting a full MIKEY-SAKKE solution are planned for later this year.

- End -

About CESG
CESG are the UK Government's National Technical Authority for Information Assurance and protects the vital interests of the UK by providing policy and assistance on the security of communications and electronic data, working in partnership with industry and academia.

For more information, please visit: www.cesg.gov.uk

About Cellcrypt
Cellcrypt is a leading provider of encrypted voice calling and messaging on commercial off-the-shelf smartphones including Android™, BlackBerry®, iPhone® and Nokia®. It enables secure, interoperable calling and messaging between a broad selection of popular mobile devices (smart phones and tablets) and interfaces to office phone systems (PBXs) that connect to landlines as well as securely accesses standard PBX features such as voicemail, conference calling and calling out to the public phone network.

Various Cellcrypt technology components have information assurance validations including the FIPS 140-2 standard approved by the U.S. National Institute of Standards & Technology (NIST) and the Cellcrypt Mobile Baseline™ product has been CAPS approved up to IL3/RESTRICTED by CESG, the UK Government's National Technical Authority for Information Assurance.

Today, Cellcrypt solutions are used routinely by governments, global enterprises and their senior-level executives worldwide. Cellcrypt is a privately held, company with offices in the United States, the United Kingdom and the UAE.

Please visit www.cellcrypt.com for more information. All trademarks are the property of their respective owners.

Media and Press Contact
Helen Whittington
helen.whittington@cellcrypt.com

Source: RealWire

• Multiple year partnership for premium music and video content

• Multi-channel music content delivery to mobile subscribers across Africa

Johannesburg, South Africa, 23rd May 2013 - IMImobile, a leading global specialist provider of mobile data platform and services to telecom operators, enterprises and media companies, today announced a strategic partnership with Content Connect Africa (CCA) to provide premium local independent music and video content across Africa.

CCA has a substantial catalogue of African music content in Uganda, Nigeria, Cameroon, Ghana, South Africa, Ivory Coast and Kenya. It also holds the rights to exclusive video content featuring a host of popular African artists, including DJ Cleo and Will of Steel (South Africa), Flavour (Nigeria) and Cabo Snoop (Angola)

The partnership with CCA will allow IMImobile to offer a wide selection of exclusive content such as full tracks, ringback tones, real tones, animation, images and videos to its mobile operator clients. The content will be integrated into IMImobile's award-winning DaVinci Evolved Service Platform (ESP) to guarantee multi-channel delivery and superior customer experience across Africa.

Antos Stella, Managing Director of CCA commented: "Connect Africa has always been very passionate about music from Africa. Our longstanding partnerships with the major networks in South Africa and Africa (MTN Group) continue to go from strength to strength and now the partnership with IMImobile is another important step in our strategy to provide local labels a platform to make their music accessible to a wider audience".

"Africa is now the second fastest growing mobile phone market in the world and with it we see a growing demand for music services. We recognise the importance of local independent music and video content, and are delighted to have signed the strategic partnership agreement with CCA," said Jay Patel, CEO of IMImobile.

"Our track record in delivering and managing large scale content storefront solutions to Mobile Group Operators combined with relevant and engaging music content creates a unique proposition to help mobile operators stimulate revenue growth through music content services," he added.

- END -

About IMImobile
IMImobile is a global mobile data infrastructure and solutions provider to mobile operators, enterprises and media companies with over 650 employees and a presence across Asia, Europe, America and the Middle East.

The IMImobile product and service portfolio is built on a core modular service platform called the DaVinci Evolved Service Platform hosted in the cloud. On top of the DaVinci platform sits a suite of consumer lifecycle solutions that allow operators and enterprises to drive revenue generation, self-care, customer acquisition, customer retention and audience engagement through the mobile device.

IMImobile is working with over 100 Blue Chip companies and its services reach over 1 billion subscribers in over 72 countries. IMImobile's operator customers include Aircel, Airtel, BSNL, France Telecom, Meteor, Millicom, Mobitel, MTN, Reliance, Tata, Telefonica, Tigo, Zain and Vodafone. IMImobile's media and enterprise customers include BBC, Centrica, E-ON, Ford, Mahindra & Mahindra, Star TV, Reuters, Yahoo, Google, EMI Music, Universal Music, Sony and Warner Music, The AA.

For more information visit www.imimobile.com

About Content Connect Africa
Content Connect Africa (CCA) is an independently owned South African new media and content player based in Johannesburg.

Extensive experience in the African Entertainment industry has allowed CCA to establish itself as a content aggregator and content provider of on-portal and off-portal localised content to mobile operators and third-party clients throughout the African continent.

CCA owns the rights and licenses to highly desirable African and international products and services, including music, entertainment, mobile television and content games. CCA is also a reliable creator and provider of multiple mobile delivery protocols.

\With a view to bridging the Digital Divide for the vast number of media users throughout Africa, the company is constantly developing entertainment services that reflect and fit with the cultural values and unique nature of the emerging markets.

For more information visit www.contentconnectafrica.co.za

Source: RealWire

1st Touch (www.1sttouch.com) the UK's leading developer of mobile systems for the social housing and local authority sectors has added another five new recruits to its expanding team. The company which already opened the year with sales, marketing, technical and support appointments is citing significant sales growth as the driving force behind its continued expansion.

John Fawcett has been appointed as New Business Account Manager for the South and Wales. He joins 1st Touch from leading Microsoft reseller Ciber UK Ltd. In his new role John, an Exeter University law graduate, will be introducing prospective social housing and public sector organisations to the clear productivity and efficiency benefits that 1st Touch mobile systems can deliver.

Robert Vaughan is appointed as Project Manager. He joins from Arqiva where he worked as an ITSM Business Analyst. Prior to this he worked as a Systems Analyst for Credit Agricole.

Haider Kahn joins the Support Team from First Wessex and previously held a number of key support roles with the University of Portsmouth and Portsmouth City Council. In his new role, he will use his in-depth knowledge of local authority best practice to support 1st Touch customers in the public sector and social housing arenas.

Simon Taylor has joined as one of two Implementation Consultants. Prior to joining he ran Digital Iridium Ltd., a privately held company, which developed mobile applications for Android, Apple iOS and Windows Phone 7. Taylor's knowledge of mobile systems will fit well with the availability of 1st Touch mobile as a true multi-platform application.

The other Implementation Consultant added is Chris Bertrand. He joins from leading skincare and cosmetics company Liz Earle Beauty Co. Ltd., where as an IT Solutions Developer he designed and wrote the web service to manage online orders through to the fulfillment centre. Prior to this he worked as a Senior Software Engineer for BAE Systems.

Robert Dent CEO of 1st Touch welcomed the new appointments noting, "It is great news to see these new recruits adding to our skills base as a reflection of our success to date. However, what also impresses me is the exceptional quality of the candidates that have joined us recently. They are all extremely gifted and talented people and ultimately this will reinforce the very high quality levels we adhere to as an organisation. I welcome them aboard and look forward to seeing the impact they will have on our business as we continue to grow."

ends

About 1st Touch (www.1sttouch.com)
Southampton based 1st Touch, a subsidiary of Aareon AG (www.aareon.com), has enabled dozens of field workforce-based organisations to embrace new mobile technologies and so achieve significant savings, greater productivity and more cost-effective use of resources. 1st Touch Mobile delivers clear and unique benefits: - Reduced costs to organisations because airtime is minimised and the system is always available with or without airtime. The system's flexibility through simple customer control over forms creation and amendment is widely acclaimed. There is Integration to multiple back office and other enterprise software applications, so that data is entered only once.

With its widely acclaimed mobile technology, 1st Touch has a clear focus on the Social Housing and Local Government markets. Many social housing providers and local authorities, at large, now benefit from the fast and tangible, best of breed benefits that 1st Touch mobile technology delivers to the enterprise.

To date, over 50% of the social housing market, which has deployed mobile technology, has chosen to implement 1st Touch. In local government, 1st Touch has already been adopted for a wide range of mobile workforce uses. Ready to use applications for local authority organisations include: Public Buildings, Highways/Street Services, Environmental/Waste Management, Revenues and Benefits, together with Planning Control and Trading Standards.

1st Touch software is available on a wide variety of platforms including: Windows Mobile, Apple and Android.

For further information, please contact:
Mim Claridge
1st Touch
02380 111206.
mim.claridge@1sttouch.com
www.1sttouch.com

or

Leigh Richards
The Right Image PR & Marketing Group
07758 372527
leigh.richards@therightimage.co.uk
www.therightimage.co.uk

Source: RealWire

London, 21 May 2013 - Submissions for the Telecoms.com LTE Awards have reached record numbers again this year as the organisers of LTE World Summit, which provides the backdrop for the awards, today announced those companies on the shortlist. This comes as the industry evolves and LTE continues to become the mainstream global technology for 4G networks.

Mike Hibberd, Editorial Director at Telecoms.com, says: "The move to LTE represents one of the most important shifts in the history of the industry. The Telecoms.com LTE Awards recognise the companies, people and technology behind the cutting-edge innovation we're seeing in today's market."

Awards judge, Robert Joyce, Chief Radio Engineer at Telefonica, says: "This year has seen some really interesting concepts and products from both operators and vendors alike, especially in the area of small cells and self-organising networks."

Now in their fourth year, the Telecoms.com LTE Awards are judged by an influential panel of senior and expert operator-led individuals, including: Sami Susiaho from BSkyB; Mansoor Hanif, Director of Network Integration and LTE, EE; Marwan Zawaydeh, CTIO at Etisalat; Sergio Cozzolino, VP Innovative ICT Services Development at Telecom Italia; Martin Pineiro, Head of Innovation Lab, Telecom Personal; Robert Joyce from Telefonica; Pierre François Dubois, VP Product Development, Technocentre, Orange; Cyrille Joffre, CTO, Cable & Wireless Communications; Matthias Sauder, Head of Network at Vodafone; and Mike Hibberd, Editorial Director, Telecoms.com.

"We saw some impressive entries this year, some lesser known innovative solutions came out and this year's winners will certainly have earned their place, as the best of the best in their field," comments Sami Susiaho, Head of Edge Technologies at The Cloud Networks a BSKYB Company.

Mansoor Hanif, Director of Network Integration and LTE at EE, adds: "The last twelve months have seen huge change in mobile networks; the mobile industry as a whole has now entered the age of LTE. This year's entries to The LTE Awards fully reflect the explosion of innovation and creativity that continues to drive the industry forward, delivering a truly incredible mobile experience to more and more people across the world. The judging panel thanks all the entrants for the quality of their submissions, and congratulates those who have been selected for the shortlist. We look forward to seeing you in Amsterdam!"

The winners will be announced at an awards gala dinner and ceremony at De Duif, Amsterdam, on 25 June 2013. Congratulations go to this year's shortlist:

Best Test/Measurement LTE Product
Accedian Networks - Accedian NanoNID
Actix - Actix Customer Experience Geo-location for LTE
Astellia - Nova 4G
Ercom - Mobipass
Metricell Limited - MyCoverageChecker
PCTEL - RAN Test Mobile Suite
Rohde & Schwarz GmbH & Co. KG - CMWcards IP Analysis - Graphical Test Script Definition Tool on CMW500 with IP Analysis capability

Best LTE Backhaul Solution
Alcatel-Lucent - Alcatel-Lucent Mobile Backhaul Solution
Cisco - Cisco Unified MPLS Mobile Transport
Juniper Networks - ACX Series Universal Access Routers
KT Corp - OFMM : Optical Fiber Multiplexing and Monitoring Solutions
Transmode - Transmode's Mobile Backhaul Solution
ZTE Corporation - ZXCTN 6500 series products

Best LTE Device / Handset
LG Electronics - Optimus G Pro
Netgem - Quattuor

Most Significant Development of a Commercial LTE network- Operator
EE - 4GEE
Etisalat - Etisalat
KT Corp - LTE WARP
SK Telecom - 4G LTE with PETA Solution
Telstra - 4G (LTE and trials of LTE-Advanced)
TELUS - TELUS

Most Innovative LTE Launch
Cisco and Qucell - Cisco and Qucell - World's First LTE/Wi-Fi Small Cell Mass Scale Commercial Deployment for Public Access
Huawei Technologies Co., Ltd - Huawei Technologies Co., Ltd
Samsung Electronics Co., Ltd. and KT - Samsung: Smart LTE Networks, KT: WARP
Mavenir - World's First Launches of VoLTE and RCS5 Services with Mavenir's Suite of RCS5 Application Servers
SK Telecom - Multi Carrier
Smart Communications, Inc. - Smart LTE

Best LTE Core Network Element
Avvasi Inc. - Avvasi Inc.
BroadSoft - UC-One IMS
Ericsson - Ericsson Smart Services Router SSR 8000
F5 Networks - Traffix Signaling Controller (SDC)
Mavenir - Mavenir's mOne® Platform
Tekelec - Tekelec Diameter Signaling Router (DSR)

Best LTE RAN Product
CellMax Technologies - CellMax range of ultra high-efficiency antennas
Samsung Electronics Co., Ltd. - Smart SON
Spidercloud Wireless - First scalable and multi-access 3G, Wi-Fi and 4G/LTE small cell system
Tektronix Communications - GeoSoft RAN - RAN Monitoring solutions from Tektronix Communications
ZTE Corporation - ZXSDR BS8912, ZTE LTE Micro/ Relay eNodeB

Best LTE Traffic Management Product
Avvasi Inc. - Avvasi Q-VUE, Q-SRV
Citrix ByteMobile - Citrix ByteMobile T3100 Adaptive Traffic Manager
Citrix ByteMobile - T1100
Flash Networks - Flash Networks
Openwave Mobility - Media Optimizer

Best Chipset / Processor Product
Broadcom - Broadcom's 4G LTE-Advanced modem, BCM21892
Intel Corporation, Mobile and Communications Group - Intel® XMM™ 7160 Slim Modem
NVIDIA - NVIDIA i500 software defined LTE modem
Qualcomm - Snapdragon
Qualcomm - RF360

Most Innovative LTE Application / Service
Affirmed Networks - Mobile Content Cloud
Ericsson - Ericsson LTE Broadcast Solution
Huawei Technologies - Huawei TDFi solution
KT Corp - LTE WARP Cloud RAN service
Mobile Viewpoint - WMT LTE++
Radisys and Mavenir - Radisys' Media Resource Function (MRF) and Mavenir's mOne® Convergence Platform
Spidercloud Wireless and NEC - FIRST SCALABLE AND MULTI-ACCESS 3G, WI-FI AND 4G/LTE SMALL CELL SYSTEM

Best LTE Security Product
Gemalto - Advanced Connectivity solution: LinqUs™ Advanced OTA platform and Upteq™ LTE SIM.
Juniper Networks - SRX Series Security Services Gateway
Metaswitch Networks - Perimeta 3.3

Best LTE Roaming Product
Aicent, Inc. - LTE Roaming Exchange
iBasis - LTE Signaling eXchange (LSX)
SAP Mobile Services - LTE Roaming
Syniverse - Syniverse LTE solution portfolio
Tata Communications - LTE Roaming Service
Tektronix Communications - Roaming and Interconnect Assurance
TeliaSonera - 4G roaming service

For further information about the awards, please visit http://lteawards.com/. LTE World Summit will take place at the RAI, Amsterdam, on 24-26 June 2013. To plan your visit, to view the full event programme, or to register for the event, then please visit http://ws.lteconference.com/. Alternatively, keep up to date with the event on Twitter using @LTEWorldSeries

ENDS

About LTE World Summit
LTE World Summit is the LTE World Series flagship event. It provides a unique opportunity to meet and network with leaders in the global LTE community and is recognised by the entire industry as THE place to learn from and meet key decision-makers and thought-leaders. The event continues to attract senior executives from around the globe, bringing together 3,000 attendees and 125 exhibitors each year. For further information please go to http://ws.lteconference.com/.

About Informa Telecoms & Media
Informa Telecoms and Media (www.informatandm.com) organises 125 global annual events, attended by more than 70,000 executives worldwide. With a focus on quality content, Informa Telecoms and Media deliver a key audience of decision-makers from the mobile, fixed, alternative, wholesale, MVNO, broadband and satellite operator communities. Informa Telecoms and Media is also the leading provider of business intelligence and strategic services to the global telecoms and media markets. Driven by constant first-hand contact with the industry, its 90 analysts and researchers produce a range of intelligence services including news and analytical products, in depth market reports and datasets focussed on technology, strategy and content.

For media information please contact Dana Corson at dana.corson@proactive-pr.com or Holly Tyrrell at holly.tyrrell@proactive-pr.com or call on +44 1636 812152.

Source: RealWire

Vesta PayMobile™ wallet expands mobile payment platform to include money transfer, international top-up and bill payment.

Dundalk, Ireland — May 21, 2013 — Vesta Corporation, a leader in mobile payment solutions, announces the availability of the Vesta PayMobile™ wallet, a smartphone application that enables mobile operators to offer core financial services to their prepaid customers. Powered by partnerships with leading consumer brands Xoom, PreCash and Prepaid.com, the app builds on Vesta's core account reload platform to include money transfer, bill payment and international top-up services. By leveraging a customer's top-up account details, the combined experience delivers an easier to use, more cost-effective solution than retail-based alternatives.

There are 68 million unbanked and under-banked consumers in the U.S. and the majority of these are prepaid mobile subscribers, according to the FDIC. These consumers regularly use alternative financial services, which today are almost entirely cash-and retail-based. By offering the Vesta PayMobile wallet, mobile network operators (MNOs) can enable their prepaid customers to conduct mobile commerce and access critical banking services through their smartphones.

"The unbanked and under-banked opportunity in developed markets is often overlooked," says Guillermo Escofet, senior analyst at research firm Informa Telecoms & Media. "Mobile-wallet efforts in this market have so far been largely focused on isolated money transfer corridors between specific mobile networks and specific countries. Likewise, in the postpaid-dominated US mobile market, prepaid subscribers are a sector often neglected by US mobile operators."

"Informa estimates that the mobile prepaid top-up market will be generating global annual service revenues of US$56.8 billion by the end of 2016 and the international mobile money transfers market will be generating global annual service revenues of US$13.2 billion."

The Vesta PayMobile wallet will launch with major mobile operators in the U.S. in the second half of 2013 and will include pre-integrated services from:

• Xoom (NASDAQ: XOOM), a digital money transfer provider, focused on helping consumers send money in a secure, fast and cost-effective way. Prepaid mobile subscribers will be able to sign up for the Xoom service directly from their smartphone and send money to friends and family in Latin America, the Philippines, India, Europe, Australia and South Africa.

• PreCash, a leading provider of expedited bill payment services. Through this partnership, Vesta integrated PreCash's mobile and online bill pay platform into the wallet. This provides users the ability to pay more than 10,000 bills in the United States with cash or cards using their smartphone. Additionally, users can add cash to their wallet at over 50,000 retail locations nationwide.

• Prepaid.com, one of the leading online services for international top-up. With support for over 78 mobile operators in 39 countries, Prepaid.com enables the gifting of airtime credits to friends and relatives abroad.

"Unlike many of the other mobile wallet solutions on the market, the Vesta PayMobile wallet is truly solving the needs for prepaid wireless subscribers," said Joshua Rush, vice president of marketing at Vesta. "We envision this application growing to eventually include a broad portfolio of services and m-commerce capabilities for all mobile subscribers."

The Vesta PayMobile wallet builds on Vesta's core prepaid top-up platform — a white label service used by mobile operators around the world. Because the wallet is integrated with Vesta's payments-as-a-services (PaaS) platform, MNO partners can quickly brand and launch a mobile wallet that is easily integrated into their billing, accounting and customer care systems.

Customer payments processed via the wallet are protected by Vesta's industry-leading fraud and security platform that is processing over $4B in mobile payments transaction volume today.

About Vesta Corporation
Headquartered in North America, with operations in Europe and China, Vesta is a pioneer and worldwide leader in electronic payment solutions. Vesta has established long-term, successful relationships with leading mobile operators including AT&T, China Mobile, China Telecom, Cricket Communications, O2 (Telefonica), Sprint, T-Mobile USA, Telcel, Verizon and Vodafone; major retail brands including Burger King, Redbox and Whole Foods; and financial institutions including Bank of China, Bank of Ireland, Chase Paymentech, Green Dot, and NetSpend.

Media Contacts

Americas:
Valerie Christopherson
Global Results Communications (GRC)
vesta@globalresultspr.com
+1 949.608.0276

Europe:
Sarah Wilson
CCgroup for Vesta
vesta@ccgrouppr.com
+44 207 535 7217

Source: RealWire

• 2013 benchmarks by Analysys Mason and Machina Research both place Telefónica as a global leader in the provision of Machine-to-Machine (M2M) communications services

May 21 2013 - Telefónica Digital has been highlighted as a global leader in M2M Communication Service Provision (CSP) by two separate analyst houses. Analysys Mason, in their 2013 M2M Scorecard, placed Telefónica in the 'Industry Icons' category. While in their annual benchmarking study, Machina Research noted that 'Telefónica is the company that has done most during the last 12 months to strengthen its position in M2M'.

The analysts' research is a strong endorsement of the steps and investments Telefónica has made to bolster its global M2M capabilities. This includes taking a lead role in creating a multi-operator alliance which now includes eight leading mobile operator groups. It reflects the development of in-house platforms, such as its Smart M2M platform, as well as forming the right partnerships to operate in both the horizontal connectivity and vertical value added services markets.

Analysys Mason's 2013 M2M CSP Scorecard ranks providers in one of four categories: Industry Icons, Trailing Titans, Challenged Underdogs and Niche Notables. The Industry Icons category, in which Telefónica was placed, are those companies that dominate the M2M market, have the largest M2M business and the best capacity to co-ordinate their teams, network, partnerships, strategy and R&D. In the case of Telefónica, Analysys Mason highlighted its centralised structure and partnership philosophy*.

In their 2013 M2M CSP Benchmarking Study, Machina Research compared six key areas: Pedigree, Platform, Place, Partnerships, Process and People. Based on ratings across each of these areas, Machina Research identified a clear top tier of four CSP global leaders, of which Telefónica was one. Machina particularly praised Telefónica for its excellent coverage of Latin America and good coverage in Europe, strategic alliances, strong R&D capabilities and multi-carrier IMSI swapping arrangements.

The two firms were not the only ones to highlight Telefónica's progress in the past year. In its annual M2M Roundup report, Current Analysis states that Telefonica has worked hard to develop solutions that go beyond connectivity sales. It is increasingly involved in value-added services and end-to-end integration, especially in e-health, financial services, and security, where it has dedicated practices. It has also developed end-to-end solutions in fleet management, asset tracking, point of sale, usage-based insurance, 'smart taxis,' consumer electronics devices with multiple payment models, and a smart meter-reading platform for utilities.

"All three reports reflect the strong momentum we have in our M2M business," said Carlos Morales, Director of M2M and Cloud at Telefónica Digital. "They are also a great endorsement of our approach to this market, combining our excellent R&D capabilities with the right alliances and partnerships to meet the needs of a wide variety of customers."

Commenting on Machina's findings, the author Matt Hatton said, "Telefonica has every reason to be very proud this year. It has had a great year in M2M. The lead role it played in the multi-operator alliance, strategic arrangements with the likes of Telit and Masternaut, and a move up the value chain into products such as usage-based insurance all helped to persuade us that Telefonica deserved a place as one of the top tier of global M2M CSPs."

Steve Hilton at Analysys Mason said, "We ranked Telefónica as an Industry Icon having created a strong set of partnerships and having a fairly high level of commitment from these partners. We also believe the creation of Telefónica Digital has given it the right organisational structure with a dedicated M2M services team."

Kathryn Weldon at Current Analysis notes that Telefonica has 'shown innovation and focus, with many end-to-end solutions and integration services capabilities that are key to the growth of the market'.

[Ends]

*Analysys Mason, M2M scorecard for communications service providers: 2012, by Steve Hilton, 22 January 2013, Survey report, (format: PDF (22 pages); Excel) http://www.analysysmason.com/Templates/Pages/KnowledgeCentreArticle1.aspx?id=12640)

About Telefónica Digital
Telefónica Digital is a global business division of Telefónica. Its mission is to seize the opportunities within the digital world and deliver new growth for Telefónica through research & development, venture capital, global partnerships and digital services such as cloud computing, security services, mobile advertising, M2M and eHealth. It is also driving innovation in over the top communications under a new umbrella brand called TU and in Big Data through Telefónica Dynamic Insights. Telefónica Digital will deliver these new products and services to Telefónica's 316 million customers as well as entering new markets. It is headquartered in London with regional centres in Silicon Valley, Sao Paulo, Spain and Tel Aviv. Jajah, TokBox, Terra, Media Networks Latin America, 48 and giffgaff are all managed under the Telefónica Digital umbrella.

To sign up for news alerts and read commentary on Telefónica Digital, visit www.telefonica.com/digitalhuband track them on Twitter @tefdigital

Contact
Billy Burnett
Bite on behalf of Telefónica Digital
+44 (0) 20 8741 1123
Billy.burnett@biteglobal.com

Source: RealWire

ATLANTA - May 20, 2013 - Movius Interactive Corporation is taking the next step in its global strategy to launch its CAFÉ cloud solution to service providers around the world. The company is targeting Europe, Asia and the US as key regions to offer CAFÉ as a service, with US operators next in line to benefit from the rollout.

Movius, a global leader in solution enablement for service providers, will initially host CAFÉ platforms in the US and Europe, the latter being hosted by its partner Monaco Telecom. Other regions will follow later this year.

Service providers will be able to make use of the hosted CAFÉ platform, which lends itself to multiple applications, rolling out OTT style services to subscribers quickly and easily. The hosted cloud environment means carriers can avoid service adoption risk, save on operational and maintenance costs and can take advantage of remote, faster deployment.

"There's a great advantage in this for service providers that utilize this solution," said Jose Romero, VP of Product Strategy and Marketing at Movius.

"Its high port density, scalability and multi-tenanted architecture allows significant OpEx savings and also enables service providers to quickly create and teardown applications depending on market fit, as well as avoiding any potential service adoption risk. Carriers can also speed their time to market for innovative applications while providing increasingly demanding end users with the latest communications applications."

At its core CAFÉ can deliver converged messaging solutions such as Visual Voicemail, which allows users to see a list of messages using their Smartphone and simply click to listen to the specific message, and virtual communications such as the myIdentities application which separates, controls and protects multiple personas on the same device.

Movius will be attending CTIA 2013 in Las Vegas on 21 - 23 May. To arrange a briefing with Movius at the event, or to set up a telephone interview, please contact Martyn Gettings (martyn.gettings@proactive-pr.com) or Holly Tyrrell (holly.tyrrell@proactive-pr.com).

For more information about Movius Interactive Corporation visit http://www.moviuscorp.com/.

-ENDS-

About Movius
Movius Interactive Corporation is a recognized leader in unified communications solutions for telecommunication providers around the world. Its applications for converged messaging, unified conferencing and virtual telephony enable carriers in established and emerging markets to increase ARPU and market share. By continually innovating new services, Movius transforms the way the world interacts. For more information, visit www.moviuscorp.com/.

For media information please contact Holly Tyrrell at holly.tyrrell@proactive-pr.com or Martyn Gettings at martyn.gettings@proactive-pr.com. Alternatively call +44 1636 812152.

Source: RealWire

Global messaging solution specialist, Dialogue Communications, says text messaging is essential to driving an effective recruitment process. This announcement comes at a time when unemployment rates are high and the recruitment industry is as important as ever, at the Bullhorn Live Conference in Boston, where Dialogue is exhibiting at booth #16.

Dialogue, which is sponsoring the event, recently conducted a customer survey and found that nearly 90% of recruiters across the world saw that text messaging helped their business by enhancing the speed of communication[1]. By using SMS for Bullhorn and saving time on communication, agencies found that they could secure placements quicker and improve overall performance.

While at the event, Dialogue will demonstrate the capabilities of its SMS for Bullhorn application for recruiters. The application, which is used globally, simply integrates into existing Bullhorn recruiting software and allows recruitment agencies to communicate in real time with candidates easily via text message, giving them faster access to new employment opportunities. By using the two-way text messaging functionality, recruiters can be the first to alert candidates of potential job opportunities from within the Bullhorn staffing software and candidates can reply back immediately. All outbound and inbound messages are tracked and logged securely within the Bullhorn system. According to Dialogue's customer survey, three quarters of recruiters found that candidate response rates were improved and time was saved through the automatic storing of outgoing and incoming messages[2].

"Text messaging is an incredibly reliable and powerful communications tool as these days almost everyone has a mobile phone. In fact there were 326.4 million active devices, including Smartphones and feature phones, in the US in 2012 according to research by CTIA[3]," says Pinder Takhar, Marketing Manager of Dialogue Communications.

"It is important for recruiters to be maximising on this method of communication, a study by IDC Research shows that 79% of people 18-44 have their Smartphones with them 22 hours a day[4]. As a consequence of this, 98% of messages that are received are opened, and 90% are read within three minutes[5]. Communication is immediate, and you can't get more powerful results than that."

Further results of Dialogue's customer survey showed that over 78% of recruiters said that it is important for their company to use text messaging for scheduling interviews between candidates and clients. Over 76% said they found it important for confirming the interview and 80% then said it was useful to then follow up with candidates (for more information on the survey results, read the text messaging improves business performance article on the Dialogue site).

Dialogue will showcase its SMS for Bullhorn application at this year's Bullhorn Live in Boston (booth #16). The event runs from 20 - 22 May at the Renaissance Waterfront Hotel and will provide informative sessions and valuable networking events on getting the most out of Bullhorn.

For more information please visit www.dialogue.net/sms-for-bullhorn. Alternatively you can keep up with industry updates by following @dialogue_tweets and @SMSRecruitment on Twitter.

[1] http://www.dialogue.net/media/news/recruitment-text-messaging-improves-business-performance,-say-recruiters
[2] http://www.dialogue.net/media/news/recruitment-text-messaging-improves-business-performance,-say-recruiters
[3] http://www.ctia.org/consumer_info/index.cfm/AID/10323
[4] https://fb-public.box.com/s/3iq5x6uwnqtq7ki4q8wk
[5] Source: Frost & Sullivan, 2010

ENDS

About Dialogue Communications
Dialogue Communications was established in 1994 and specialises in delivering mobile messaging and mobile billing solutions to businesses around the globe. Taking the experience and know-how Dialogue uses its own industry technology whether its API tools or online mobile applications to deliver efficient, reliable and secure services for its customers and to help them benefit from using SMS. Dialogue also works with market leaders to integrate effective two-way SMS with SaaS applications.

With its ISO 9001 (Quality Management) accreditation since 2000 and ISO 27001 standard for information security, Dialogue is proud and committed to the comprehensive quality of service it provides - including software usability, message gateway performance and customer care. Headquartered in Sheffield, UK, Dialogue also has international offices in London, Sydney, Cape Town, Singapore and San Francisco.

For media enquires please contact:
Dana Corson
Account Manager, Proactive PR
dana.corson@proactive-pr.com
+44 1636 812152

Source: RealWire

Brussels, Belgium and San Diego, CA - Monday 20 May 2013 - GS1 and Open Mobile Alliance (OMA) are collaborating to enable bar code scanning features built directly into mobile devices. This will make it easier for application developers to allow their apps to scan and link to trusted content.

"Mobile data is growing exponentially and bar code scanning is a key driver for consumers to access data and media owners to engage users. Today, the industry is working with a bar codes ecosystem that is fragmented by non-standard solutions. This specification will enable application developer innovation for the mCommerce and mobile advertising industry, allowing companies to develop interoperable and scalable applications," commented Bryan Sullivan, OMA Board of Directors Vice-chairman.

GS1, the supply chain standards organisation, manages the system of product barcodes used by close to 2 million companies on billions of products across the world. OMA, the mobile standards organisation, is recognised for a wide range of specifications and application programming interfaces (APIs) to enable mobile services. These include OMA DM (device management), which has been deployed on over 1.4 billion devices. The two organisations have been working together since 2011.

GS1 and OMA will develop a new specification leveraging existing GS1 and OMA standards. It will allow mobile device manufacturers and operators to build mobile devices with the following key bar code scanning capabilities:

• universal scanning of standardised bar codes

• built-in code scanning capability accessible to users manually through the device camera, and also to applications thanks to a Web API exposed on the device

• intelligent linking of bar codes with trusted content provided by the owners of the bar codes

• support for collection of user analytics including location on an opt-in basis

For application developers the specification will simplify and accelerate deployment of applications that use code scanning by providing:

• more flexible integration of code scanning into applications

• seamless and more consistent user experience, reduced time to market: common standards and enablers will reduce both complexity and development costs

Ultimately consumers will benefit through a new generation of more intuitive applications.

"Our consumers are increasingly using mobile devices to research and purchase products. This new specification will allow more consumers to access accurate and trusted product information to help them with their daily lives," said John Phillips, SVP Customer Supply Chain and Logistics at PepsiCo.

The two organisations aim to launch the new specification in 2014 and encourage companies to actively participate in the development process this year. The initial list of companies participating includes Fujitsu, NEC and AT&T. To participate in this activity, contact Cameron Green (cameron.green@gs1.org) or Kennie Kwong (kennie.kwong@att.com).

Mobile Codes and NFC Panel Discussion: 6 June 2013, Dublin, Ireland
On June 6, GS1 will participate in a panel discussion on Mobile Codes and NFC as part of a seminar hosted by OMA at the Burlington Hotel Dublin, Ireland. The OMA seminar is designed to bring together thought leaders in the area of Big Data as it relates to mCommerce and Mobile Advertising to discuss the ecosystem and make recommendations about the potential for new standards or best practices, which might help stimulate innovation, market growth and greater end-user satisfaction. Panel participants will examine the way in which tags such as QR codes and NFC, combined with functionality on the mobile device, can lead to enhanced services. Attendees can join in person or over the interactive live-streamed webinar, which will enable viewers to present questions to the panel. Attendance is free for OMA members and a select number of invited guests. Interested parties should contact Elizabeth Rose at erose@omaorg.org. See http://www.omaevents.org/ to register for the webinar.

Notes for editors

Facts about bar code scanning

• According to comScore, a leading firm in measuring the digital world, more than half the US smartphone population used their phones in 2011 to perform product research while shopping in stores, while 1-in-5 scanned a barcode and 1-in-8 compared prices on their phones.
  http://www.comscore.com/Insights/Press_Releases/2012/2/comScore_Releases_the_2012_Mobile_Future_in_Focus_Report

• "QR Code Usage Among European Smartphone Owners Doubles Over Past Year. Germans are most avid users of QR Codes, while Spain Ranks as Fastest Growing Market." Source: comScore, Inc. September 2012 http://www.comscore.com/Insights/Press_Releases/2012/9/QR_Code_Usage_Among_European_Smartphone_Owners_Doubles_Over_Past_Year

• "Mobile Barcode Trend Report: Holiday Shopping Edition (U.S.): One million more scans than last year; people are scanning multiple times; Ages 25-44 made up the majority of users scanning at 49%." Source: Scanbuy, Inc. 2012. http://www.scanlife.com/en/trend-reports

• A recent study of QR code usage among consumers in the US, UK, Germany and France found that Americans were the most likely to have used the technology. Source: eMarketer, Jan 2013. http://www.emarketer.com/Article/US-Ahead-of-Western-Europe-QR-Code-Usage/1009631#6sCPMcDyRGeQTiqC.99

• "Top 30 QR code uses" Source: Emerging Technologies smartblogs, Jan 2013. http://smartblogs.com/social-media/2013/01/03/top-30-qr-code-uses/

About GS1
GS1 is a neutral, not-for-profit, international organisation that develops global standards and solutions to improve the efficiency and visibility of supply chains across industries. It engages a global community of trading partners, industry organisations and technology providers to understand their business needs and develops global standards in response to those needs. GS1 is driven by close to two million user companies, which execute more than six billion transactions daily in 150 countries using GS1 standards. GS1 has local Member Organisations in over 110 countries. More information at www.gs1.org.

GS1 has standardised barcodes and radio frequency (RFID) technologies for the supply chain and mobile commerce. It is developing the GS1 Source framework to enable these bar codes to link to rich content provided directly by brand-owner companies. More information at www.gs1.org/source/.

About Open Mobile Alliance (OMA)
OMA is the wireless industry's focal point for the development of mobile service enabler specifications, which support the creation of interoperable end-to-end mobile services. OMA drives service enabler architectures and open enabler interfaces that are independent of the underlying wireless networks and platforms and that work across devices, service providers, operators, networks, and geographies. More information at www.openmobilealliance.org.

In July 2012, OMA announced its specification for encoding, decoding and resolution of mobile two-dimensional (2D) barcodes. More information at http://technical.openmobilealliance.org/Technical/release_program/MobileCodes_v1_0.aspx

Along with a centralised and open registry to assign a virtually limitless number of barcode management servers, the OMA specification allows retailers and advertisers to create sophisticated marketing, advertising and mobile commerce campaigns using cameras on mobile phones.

Press contacts:
Elizabeth Rose, erose@omaorg.org
Joe Horwood, joe.horwood@gs1.org, +32 473 33 47 85

Source: RealWire

Competition launched with the ultimate celebrity winners!

To celebrate its daily haul of happy winners who take home over £2 million a day in prizes, Galabingo.com is revealing just who the biggest winners are as it launches a national search to find the individual whose face best encapsulates that winning feeling. The competition winner, as voted for by the public, will not only get to meet pop favourites Blue, they will also star in a Galabingo.com advert.

To launch the competition, Galabingo.com has created the ultimate winning face by combining the features of five famous male and female celebrity winners into two fun photo images. The female face features Dame Helen Mirren's BAFTA hair, singer Adele's eyes, Kate Moss' nose, Kate Winslet's mouth and Olympic hero Jessica Ennis' face. Meanwhile the male face is a combination of Daniel Craig's hair, David Beckham's eyes, comedian Alan Carr's nose, business mogul Alan Sugar's beard, Simon Cowell's smile and gymnast Louis Smith's face shape.

Galabingo.com is also revealing just who are the 'luckiest' visitors to its site. They've crunched the data to find out who wins the most out of the thousands of visitors who come to Galabingo.com each day - the stats make interesting reading, but players should remember that everyone who plays has an equal chance of winning, it's also down to an individual's skill, playing style, choice of game, and of course, a little bit of luck.

Galabingo.com's statistics reveal that:

• The luckiest age is 37 for women and 58 for men

• The luckiest region in the UK is Central Scotland, followed by the South West and Lancashire

• The luckiest town in the UK is Stoke-on-Trent

These figures go to show that there's a huge range of winners at Galabingo.com - just like the celebrity faces which are made up of the UK's iconic winners from all walks of life including music, sport, business and the big screen. Galabingo.com hopes all kinds of people, from ardent bingo fans to first timers, will feel inspired to submit their own winning expression.

"We create so many winners every day, we're well used to seeing the fantastic expressions on our members' faces when they realise they've won. It's a real perk of the job to be a part of the smiles and laughter, tears of joy, or even the odd scream of excitement, and it's this sense of joy we really want to share through our Winning Faces competition," explained Alison Digges, Director of Galabingo.com.

Anthony Costa from Blue commented: "This is a great, fun competition and we really would encourage people to get involved. We're all really looking forward to meeting the lucky winner and performing a song or two at a special Galabingo.com event in June. Good luck to everyone, and fingers crossed you're a winner too!"

Individuals are invited to upload an image of themselves sporting their most fabulous 'winning face' via a specially developed Facebook app, between now and 9.00pm on Friday 24th May 2013. The winning face most liked and shared by members of the public will win a chance to meet boy band Blue at a special Gala Live event on Friday 14th June. The winner will also star in a Galabingo.com advert and receive a cash prize and iPad.

ENDS
For further information please contact Lucre on 0113 243 1117 or gala@lucre.co.uk.

Notes to editors:

GalaBingo.com
GalaBingo.com was successfully re-launched in 2012 by Gala Interactive (Gibraltar), a new division of the Gala Coral Group, the UK's largest bingo operator and third largest gaming firm.

With 21 years of Bingo heritage, Gala Bingo knows its market guaranteeing players a competitive spend £5, get £15 Welcome Bonus and nurtures new members with 5 days of free bingo thrown in.

Add to this over 600 jackpots daily, the highest number available anywhere, as well as over £2 million paid out to members every day, and the result is a cutting edge online bingo site arguably producing more winners than any of its rivals.

GalaBingo.com has also spearheaded the development of brand leading gaming products with exclusive celebrity and media driven content such as Ant & Dec's Saturday Night Takeaway, Little Britain, The Hoff, X Factor, Deal or No Deal, The Hulk and Gladiator as well as twice paying out jackpots of £1.6 million and over £840,000 respectively in less than six months through the exclusive Chests of Plenty slot.

The unique Gala Live, with its interactive chat rooms, also features exclusive celebrity interviews and competitions, 24/7 and Gala Bingo also keeps abreast of fast moving social technology providing its members with the best online bingo entertainment on their PCs, Macs, iPads, iPhones or Android tablets and phones.

GalaBingo.com continues to raise the bar for online bingo where "the buzz", entertainment, a sense of community, having fun and, of course, winning, is what it's all about.

Gala Bingo
Gala Bingo, the UK's largest Bingo Operator, runs over 138 clubs from Peterhead to Plymouth. Every one of the 4,500 staff are focused on going further than anyone else to guarantee that over one million customers a year experience the best buzz in Bingo. Gala Bingo is totally committed to increasing the number of Bingo fans in the UK, who can regularly enjoy the great value bingo, state-of-the-art fruit machines, and fantastic food and drink on offer in Gala Bingo clubs, every day of the week.

Source: RealWire

Popular print book now available as eBook through Amazon

STORY HIGHLIGHTS

• The Everything Guide To Mobile Apps: A practical guide to affordable mobile app development for your business draws from the vast experience of its authors analyst and mobile authority Peggy Anne Salz and top-producing marketing executive Jennifer Shambroom

• The Everything Guide To Mobile Apps is the first-ever resource to offer guidance from 25+ experts across the mobile ecosystem on how to make, monetize and market mobile apps

• The popular print book, sold at Barnes & Noble and Amazon, is now available as an eBook through the Amazon online book store

SAN FRANCISCO, CALIF. AND COLOGNE, GERMANY - MAY 17, 2013 — To help organizations and developers succeed in this new App Economy Peggy Anne Salz, author, analyst and mobile authority, and Jennifer Shambroom, top-producing marketing executive, have joined to produce The Everything Guide To Mobile Apps: A practical guide to affordable mobile app development for your business (F+W Media Inc.). The comprehensive guide, which is now available as an eBook through Amazon online book stores, provides brands and businesses with clear direction and critical information to enhance and extend the lifecycle of their mobile app.

Because producing a profitable mobile app requires companies to be experts in a wide variety of areas — ranging from app design and discovery, to app maintenance and mobile advertising — The Everything Guide To Mobile Apps has brought together the insights of more than 25 mobile professionals, practitioners and pundits to identify market trends, best practices and key lessons learned in developing, distributing and promoting mobile apps.

With mobile app downloads pegged to reach a whopping 81 billion by end-2013 according to eMarketer, the pressure is on companies to tackle the business and technology challenges of making and marketing a winning app.

"In an ideal world, an organization hoping to succeed in the new App Economy would have their own personal expert to guide them through the complexities and intricacies of designing, producing, and marketing a high-quality, professional, robust and usable app," observes Jez Harper, CEO of Tús Nua Designs, an Irish app development business, and a chief contributor to the Guide.

"Companies don't have that luxury, but they also don't miss it since The Everything Guide to Mobile Apps draws on the knowledge and experience of the authors, as well as the world's leading experts in the app arena, to package everything you'll need to know in order to turn a mobile app into a serious business."

"Even first-time app developers instinctively know it's no longer 'enough' just to develop a great mobile app," said social marketing authority and mobile startup advisor Ken Herron, the marketing contributor to the Guide. "To meet your download goals, it's critical to effectively use social media to build and engage your community of brand fans, and the Guide shows you how."

AUTHOR QUOTES
Peggy Anne Salz, Co-Author, Chief Analyst, MobileGroove
"Mobile apps allow mobile commerce transactions, but — more importantly — they enable organizations and brands to build relationships, to engage consumers and customers, and drive revenues and grow markets. From Digital Moms on the move, to Digital Natives raised on the Internet, consumers across all segments and social strata are reaching for their mobile apps to make decisions and take action, to create and customize their mobile experiences, and even bridge the digital and physical worlds around them with the help of Augmented Reality."

Jennifer Shambroom, Co-Author, VP Marketing, Crittercism
"The future of business is in the palm of your hand! This guide provides a practical overview on how to take advantage of this critical technology shift. The time is now for all businesses to embrace mobile and the global expansion that comes with these innovative technologies. Now that businesses and consumers alike expect a fully connected experience wherever they are - it's time to go mobile or go home."

TWITTER-FRIENDLY QUOTES
The future of business is in the palm of your hand - #EVERYapp will show you the way http://bit.ly/10J2FMo

Where can you get the *best* advice on how to make, monetize, and market YOUR #mobile #app? #EVERYapp - http://j.mp/EVERYapp!

"#EVERYapp guides you through designing, producing, and marketing a high-quality #mobile #app." - @TusNuaDesigns CEO @JezHarper

"To meet download goals, it's critical to use #socialmedia to engage your brand fans. #EVERYapp shows you how." - @KenHerron

ABOUT THE EVERYTHING GUIDE TO MOBILE APPS
The Everything Guide draws from the vast experience of its authors and the insights of more than 25 mobile technology professionals and practitioners to help organizations make and market their app with success. This roster of expert contributors includes: Akash Sureka, Hoopz; Alfred DeRose, Tego Interactive; Andrew Levy, Crittercism; Andy Bovingdon, Bango; Asif Khan, the Location Based Marketing Association; Chris Jones, CodeNgo; Daniel Appelquist, Blue Via; Derek Newell, Jiff; Ed Vause, Appromoter; Gary Schwartz, Impact Mobile; Helen Keegan, Heroes of the Mobile Fringe; Itay Gadot, Inneractive; James (Coops) Cooper, Mobyaffiliates; Jennifer Hiley; Jez Harper, Tús Nua Designs; Jonathan Kohl, Kohl Concepts, Inc.; Ken Herron, social marketer; Linda Daichendt, MTAM; Lisa Ciangiulli, Optism; Magnus Jern, Golden Gekko; Martin Rugfelt, Expertmaker; Martin Wilson, The Mobile Web Company; Matos Kapetenakis, VisionMobile; Matt Lutz, AppClover; Mike Anderson, Chelsea Apps Factory; Moshe Vaknin, YouAppi; Paolo de Santis, ChupaMobile; Paul Poutanen, Mob4Hire; Phil Hendrix, immr; Rimma Perelmuter, Mobile Entertainment Forum; Rob Woodbridge, untetherTV; Ryan Morel, Placeplay; Sam Chan, Wireless Industry Partnership; Scott Townsend, Urban Airship; Stu Arnott, Spark Inspires; Suzie Mitchell, Mitchell PR; Viki Zabala, Fiksu; and Yasmina Haryono, Fjord.

ABOUT PEGGY ANNE SALZ
Peggy Anne Salz (@peggyanne) is the chief analyst and founder of MobileGroove, a top 50 ranked influential destination providing editorial content and custom research for the global mobile industry. Her work includes dozens of reports, white papers and industry analyses, as well as more than 300 articles covering mobile marketing, mobile search and social media. Salz is also the author of the last four editions of the Netsize Guide, an annual mobile industry almanac. She is currently editing and producing a mobile commerce and retail guide scheduled for publication in May 2013 and has joined the roster of analysts at GigaOM PRO, where she is working on a report looking at mobile loyalty and CRM.

ABOUT JENNIFER SHAMBROOM
Jennifer Shambroom (formerly Moranz) is a top-producing marketing executive with an extraordinary 15-year track record of success. She has led marketing efforts across the full spectrum of branding, product marketing, customer acquisition, developer relations, PR and social media. Jennifer is a pioneer in the mobile ecosystem with over a decade of experience in outreaching to mobile professionals, building loyal, mainstream customer bases, and, more recently, cultivating industry-leading developer communities. She is currently VP of Marketing at Crittercism, the leading provider of Mobile App Performance Management solutions that are live on 500 million mobile devices worldwide.

Contact:
Jeff Fishburn
OnPR
P 503.802.4408
M 503.799.1988
@jefffishburn

###

Source: RealWire

#ShareACoke with Ireland on a 40 metre wide water projection

Coca-Cola made waves at Dublin's Grand Canal dock on Friday the 10^th and Saturday the 11^th of May with the launch of their summer campaign, Share a Coke. People from around Ireland were prompted to Share a Coke with someone via Twitter and then have that converted to an aquatic message using a spectacular one of a kind water projection.

As part of Coca-Cola's largest summer campaign to date, the 20 metre high and 40 metre wide water projection celebrated the launch of Share a Coke in Ireland, a campaign where the brand's iconic 'Coca-Cola' script is replaced with the top 150 names in Ireland on 500ml bottles and sold in stores nationwide.

Coke fans around the country simply tweeted @CocaCola with their own name and the name of a loved one using the hash tag #ShareACoke. Their tweet was then generated into a one of a kind water message and splashed across the giant water screen for all of Dublin to see.

Coca-Cola senior brand manager Aoife Nagle said, "We are very excited to celebrate the launch of our summer campaign with our customised Share a Coke water projection This is the first time an interactive water projection has been used in Ireland. We hope Coke fans all over the country had fun Tweeting in their #ShareACoke messages and visiting stores to find their own personalised Coke bottles."

The personalised 'Share a Coke' bottles will appear across Coca-Cola, Diet Coke and Coke Zero in individual 500ml bottles with an accompanying collection of 'You' and 'Me' 330ml cans. The limited run of Share a Coke products will be made available until the end of August, the perfect accompaniment to those summer months.

For the Coke fans unable to find their names on pack in store, they can pick up their own 'Friends' or 'Family' bottle; or they can create their very own digital can online by simply visiting shareacoke.ie

When: Friday May 10^th and Saturday May 11^th from 9:45PM

Where: Grand Canal Dock, Dublin

What: 40 metre wide water projection for Coca-Cola Share a Coke campaign

For more info visit www.facebook.com/cocacola and join the conversation on Twitter @cokezone #ShareACoke

About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo or check out our blog, Coca-Cola Unbottled, at www.coca-colablog.com.

Source: RealWire

Movius launches solid solution for carriers to compensate for SMS revenue loss

ATLANTA - May 15, 2013 - With OTT messaging overtaking SMS for the first time, global leader in solution enablement for service providers, Movius Interactive Corporation, claims it is time carriers make moves to displace the OTT players.

Informa reported[i] last month that almost 19 billion messages were sent per day on chat apps in 2012, compared with 17.6 billion SMS texts. These figures follow another report[ii] by Ovum asserting that carriers will lose $54 billion by 2016 due to smartphone messaging apps.

Movius' VP of Product Strategy and Marketing, Jose Romero, says this trend is a symptom of OTT players gaining more and more control, but he believes adding some simple value added services could reverse this trend for carriers.

"To become relevant In the OTT revolution, carriers must be more agile in application development, deployment, and innovate by offering personalized solutions that focus on user needs and also delivering open, real-time, voice and messaging services on their core networks," said Romero.

Ahead of CTIA, Movius has launched a concrete way for carriers to increase their revenues with a service called myIdentities. Consumers struggle every day to keep their private lives separate from their public and work lives and this product solves that challenge entirely. As an exclusive campaign for CTIA's attendees a free second cell number using the myIdentities app during the event will be available.

"Most people carry more than one phone to manage family, business, social, dating, etc… Movius myIdentities is a network based solution that allows customers to have multiple TDM phone lines, separate mobile workspaces, and separate billing on the same device with only one SIM card and without the need of a specialized dual-SIM device. These services help drive revenue growth for the carrier while adding extra services for the end-user," added Romero.

Alongside myIdentities Movius offers other services that carriers can provide including solutions that integrate with social networks to provide social telephony, parental geo-fencing, true fixed-mobile convergence, and unified social media messaging.

To show just how easy it is for operators to implement the myIdentities solution, Movius has launched a campaign specifically for CTIA, offering event attendees a free second cell number using the myIdentities application.

To actively participate in the myIdentities campaign or to arrange a briefing with a member of the Movius team during the CTIA show, contact Martyn Gettings (martyn.gettings@proactive-pr.com) or Holly Tyrrell (holly.tyrrell@proactive-pr.com). For more information about Movius and to keep updated on all the latest news visit http://www.moviuscorp.com/news-press.aspx.

Ends

About Movius
Movius is a global leader in application enablement for service providers. It enables a unique set of social/local/mobile applications to help wireless, wire-line, and cable/MSOs providers differentiate themselves from both their competition and Over the Top (OTT) players like Google, Apple, etc. These applications allow service providers a means of recapturing lost revenue from OTT players and leveling the playing field between them. By continually innovating new services, Movius is transforming the way the world interacts. For more information, visit www.moviuscorp.com.

For media information please contact Holly Tyrrell at holly.tyrrell@proactive-pr.com or Martyn Gettings at martyn.gettings@proactive-pr.com. Alternatively call +44 1636 812152.

[i] http://www.bbc.co.uk/news/business-22334338
[ii] http://ovum.com/press_releases/ovum-figures-indicate-that-operators-will-lose-54bn-by-2016-due-to-smartphone-messaging-apps/

Source: RealWire

Exclusive new research from BuddyBet reveals:

• 44% of gamers says ads and freemium models ruin the gaming experience

• Over one third of gamers would take advantage of in-game P2P wagering

London, UK, Wednesday 15th May 2013 - Current methods of monetisation are reducing the appeal of mobile and online gaming, according to exclusive research of over 2000 UK consumers by BuddyBet (b2b.buddybet.com). The survey revealed nearly two in three gamers (62%) would play more online and mobile games if in-game advertising and freemium upgrade requests were eliminated, and that a further 25% of the general public avoid online and mobile games because they contain excessive interruptions.

According to BuddyBet's 'Betting on Gaming Monetisation' report almost two thirds of the population still played console, mobile and online games. Of this number, 44% felt ads and requests for payments ruined the gaming experience, while one in four admitted to avoiding games with excessive interruptions and attempts to make money.

41% of gamers considered themselves to be gamblers and over a third of gamers were keen on the idea of peer to peer (P2P) wagering for real money being integrated into game play. Furthermore, 38% of people who played mobile, online and console games said they would be inclined to place a bet on a game they were playing.

In terms of general betting behaviour, 45%, a significant proportion of respondents, accepted that they were 'gamblers'. Additionally, nearly two out of three people said they would place a bet 'for fun', whether they considered themselves gamblers or not, perhaps revealing that people are inclined to bet socially even if they're not regular gamblers.

"It is clear that the gaming industry still has massive potential for growth, but the findings of this study show that popular monetisation models risk alienating gamers due to the negative impact they have on the gaming experience, likely shortening lifetime user engagement and in-turn reducing the lifetime value of a player," commented Jarrod Epps, CEO and Founder, BuddyBet.

"The challenges around advertising and pay-to-play approaches mean that innovation is needed. By tapping into innate competitive instincts and formalising people's propensity to make and accept friendly bets, this study shows in-game P2P betting for real money provides a viable monetisation alternative for game developers, gaming networks and communities."

The full 'Betting on Gaming Monetisation' report is available for download. The survey of 2009 UK adults was conducted via the internet in April 2013 by Censuswide.

ends

About BuddyBet
BuddyBet combines social networking with online betting; offering sports fans, gamers and social bettors the chance to challenge each other to P2P bets or make bets against groups of rival fans for cash, virtual money or forfeits. Users can bet on the BuddyBet website or via customised versions of the product on other websites and mobile games. Integrating BuddyBet's skilled betting platform brings proven benefits such as increased stickiness and a user-friendly monetization strategy for sports media and gaming websites.

The first BuddyBet site was launched in August 2012 by Jarrod Epps, CEO, who started the company to solve the problem of settling long-standing bets agreed between friends and to add a fun and social element to online betting. You can find out more online at b2b.buddybet.com.

Media contact
Joe McNamara / Vicki Eltis
EML Wildfire
buddybet@emlwildfire.com
+44 208 408 8000

Source: RealWire

• New downloadable app 1.1 with location-based functionalities, alarms and timers

• A new channel on IFTTT (If This Then That)

• Wider distribution through Apple retailers in new markets across Europe and Asia

Eindhoven, The Netherlands - Today, Philips announces a number of innovations making Philips Hue - the world's smartest connected LED lighting system - even more intelligent, convenient and accessible to homes across the world. These updates reflect valued feedback from the growing community of Hue enthusiasts and developers worldwide.

Now connected light can keep you up-to-date
The next generation of the Hue app (version 1.1) can now hook up to your essential internet services via your smartphone or tablet, meaning your bulbs can act as indicators for weather, stock quotes, sports scores, email, social media and more. They can be set to behave in any way you choose. For example, to change color if it's going to rain; to blink if you receive an urgent email, Facebook message from someone special; illuminate gradually as the sun sets; or even flash in your sports team's colors when they score. This is made possible through internet automating service, IFTTT (If This Then That), meaning your home lighting can now connect to the world in innumerable, exciting new ways.

New location-based lighting to welcome you home
App v1.1 is the first upgrade to Hue's future-proof system and will be delivered to existing users via a simple-to-download software update. Its new 'geofencing' feature means your smartphone or tablet can detect when you or your family are approaching or leaving home and trigger Hue's bulbs to turn on/off automatically, change color or light setting - all without having to even take your phone out of your pocket.

Intuitively enhancing your lifestyle
The recurring alarms feature means you can programme Hue to enhance your family's daily routine and create settings for activities such as waking up, homework or bedtime - without the need to reset each day. If you go on holiday, the timer function can be set to turn lights on and off at random times while you're away to give you peace of mind.

Light with limitless potential
Developers are also excited about the possibilities to extend Hue's capabilities with new applications and integration with other products and services. Since Philips published Hue's open APIs and software developers' kit (developers.meethue.com) on 11th March, over thirty new apps have already hit the market. Some of these allow Hue's smart bulbs to coordinate with music and album art, visualize your heart rate for home workouts, assist in planetary study, respond to spoken commands, and synchronize with television screens for an ambient, immersive viewing experience.

"People have really taken to Hue and the idea that connected lighting is the key to the connected home", said Filip Jan Depauw, Senior Director, Philips Lighting. "We're proud to bring the power of connected light to enhance people's day-to-day lives. Through ongoing innovation, listening to users, supporting developers and joining forces with new partners, we'll continue to push the boundaries, and put digitally connected LED light at the center of people's homes."

A smart solution for a smarter home
Using the ZigBee LightLink standard, Hue bulbs can not only communicate with each other, they have the potential for communicating with other ZigBee-based devices such as motion sensors and home thermostats, while offering a broad signal range and using significantly less stand-by power than traditional Wi-Fi systems. Additional apps developed for Hue are available through app stores or meetHue.com, allowing users new ways to further enhance their lighting experiences and lives. Further innovations such as new Hue bulb types are also due to be announced later this year.

Available at more stores near you
Building on its commitment to unleash the possibilities of connected lighting to the world, Philips is expanding availability of Hue via a new retail partners and to new markets including Australia and New Zealand, all of the EU and some Eastern European countries starting this month. In addition to availability at Apple stores and Apple.com, Hue will also roll-out across a network of 550 approved Apple resellers across Europe and at Amazon.com in the United States. For a full list of retail partners and countries, please visit http://www.meethue.com/

For more information about Philips Hue, visit http://www.meethue.com/.

For further information, please contact:
Name: Jeannet Harpe
Sector: Philips Lighting Communications
Tel: +31 40 27 56299
E-mail: jeannet.harpe@philips.com

About Royal Philips Electronics
Royal Philips Electronics (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people's lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 118,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

About Philips Hue
With its high quality energy-saving LED light, Philips hue allows you to tune shades of white light or create any color. In addition, Philips hue can:

• Save your favorite light scenes for each room or time of day and recall them in an instant
• Use any photo on your phone as a color palette to paint your room with light and bring your memories back to life
• Tune white light from warm candlelight to vibrant, cool white light
• Create ambience or complement your decor with the colors of the rainbow
• Control and monitor your lights remotely when not at home for security and peace of mind
• Set timers to help manage your daily routine
• Let light wake you up refreshed or help your loved ones fall asleep

The app for Philips' Hue also features expert LightRecipes: four pre-programmed lighting settings based on Philips' research around the biological effects that lighting has on the body. These scenarios adjust bulbs to the optimum shade and brightness of white light to help you relax, read, concentrate or energize.

Source: RealWire