Mobile Groove

You say tomato, I say tomoto goes the old refrain. We are seeing similar disagreement among research firms over not only how to define “mobile payments” but also on the forecasted size of mobile payment transactions. For the past 10 years, “mobile commerce” was the most popular term that most people used to describe any transaction using their phones. Recently, this term has been overtaken by both “mobile payments” and “mobile shopping.” Another term is “mobile proximity pay…

Famously known for its retail price slashes, Black Friday has again drawn consumers to both the high street and online sites. However, there has been another contender in the retail sales – Thanksgiving. According to a recent reports by IBM, 2012 saw mobile traffic grow by more than 67 percent, with Thanksgiving turning out to be a huge shopping success for consumers as they responded to retailers’ early Black Friday promotions.

• Online sales on Thanksgiving grew by 17.4 percent followed

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In mobile, shift happens — often — and once again we could count on the recent Mobile Marketing Association (MMA) Forum event to provide insights marketers need to know in order to navigate the tough terrain ahead. And, if you didn’t make it to Istanbul in November to hear the great speaker lineup live, Stéphanie Viriot has collected the key takeaways and connected the dots in an in-depth series of posts over at the Gemalto blog. (Be sure to check out her follow-up analysis that just went li…

In the run up to this year’s ForumOxford — the truly interactive un-conference all about mobile startups and apps — the discussion centers on not whether London can compete with Silicon Valley, but rather how London can (and will) cultivate a new breed of startups that change the game.

It’s a key question that my panel (Russell Buckley, Tony Fish with AMF Ventures, Muriel Devilliers with LUMU Invest and Jouko Ahvenainen with Grow VC Group) will explore and debate in-depth. As Jouk…

Whether you have a great app or a good idea, mobile startups need solid advice to map out winning strategies and build a serious business. This is why this year’s ForumOxford (taking place this Friday — November 23 —in Oxford, U.K.) is sharply focused on providing attendees the tools and insights they need to take their ventures to the next level.

The one-day event (priced at GBP250 for MobileGroove readers) brings together a balanced mix of subject matter experts and successful entrepr…

Months of research, hard work and teamwork enter a new stage today as I deliver the final manuscript to the team at Adams Media for a new kind of app book ebook that equips developers, small businesses and brands with the business basics they need to produce and market mobile apps.

If you want to create an winning app you must have a broad base of knowledge that allows you to indentify your target audience and delight them again and again. Get ready to be an expert in applying design basics, conducting app t…