march madness on mobile March Madness Means More Mobile & Multiscreen Multitasking A raft of recent reports reveal how we engage with our mobile devices (and tablets) while watching TV, but research released today shows that our appetite for multi-screen access might be greatest during live events where having a bird’s-eye view into everything (the event, the action, the background facts and stats, and the latest news and updates) delivers us a 360-degree experience we genuinely appreciate.

This is the key takeaway of the April 2012 SMART report (Scorecard for Mobile Ad…

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Posted in: Briefing RoomsMillennialmediaMobile Advertising & MarketingMobile Apps |

carnival1 Best & Brightest: Carnival of the Mobilists #267The Carnival of the Mobilists (COM), the weekly roundup of the Web’s best blogging on mobile and wireless, is now live at WIP (Wireless Industry Partnership) — the connector in the mobile industry, supporting the overall ecosystem by encouraging discussions, co-creation and exchange.

Some of the posts that made the COM this week include:

  • Looking for a mobile app developer? James Coops over at mobyaffiliates launches a new resource to help us find the right partner. The Best Mobile App Develo
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Posted in: Carnival Of The Mobilists |

responsive web design  M PULSE ANALYSIS: Make Great Mobile Apps By Borrowing From Responsive Web Design?At M-Pulse we make the transition to an all-app show, using our platform to bring our growing audience of mobile app developers and brands the information and insights essential to produce and promote engaging and effective applications. We kick off with a look at design and why it comes first — full stop — and connect with Arturo Toldeo, Senior User Experience Designer in the Windows Phone Design Studio in Redmond.

His advice to everyone, everywhere in mobile to put the experience (and the pers…

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Posted in: MediaMobile AppsPodcastsUsability |

digital natives multitask1 Digital Natives Are Distracted; Why Marketers Have To Think Here, Now & Bite SizedThe right content (or advertising) delivered to the right person in the right context. Mobile makes it possible, but a new study throws a discomforting variable back into this perfect equation. Digital Natives are multi-tasking to the max, making it harder than ever for content companies and brands owners to delight their customers for more than minutes at a stretch. Michelle Manafy explores this milestone study and offers advice on how to remain relevant to a demographic whose attention is bein…

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Posted in: Guest columnsMobile Advertising & Marketing |

global mobile Learning From Leading Marketers & Markets To Map Mobile Strategy Mobile is global. Everywhere on the planet companies and merchants are using mobile in new ways to market and drive results. Innovation and inspiration can be found at the fringe, and across the four corners of the globe. Keeping an open and curious mind is essential. Best practices, key learnings, and real-life experiences are all around us. The hard part is identifying what we can (and should) apply as we seek to supercharge our own mobile marketing strategies.

To start us on this journey I have col…

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Posted in: Guest columnsMobile Advertising & MarketingMobile Social Media |

questions for Biznar Biznar Mobile Search App: 5 Qs With CEO Abe LedermanIn this companion post to our Biznar mobile search app road test we catch up with Abe Lederman, CEO of Deep Web Technologies to explore his mobile roadmap and aim to open up more to third-parties and app developers.

Let’s start with a high-level view of Deep Web Technologies…

Deep Web Technologies started in 2002. We’re about 20 people, based in Santa Fe, New Mexico, and we started out by building public federated search applications for federal government clients. Our best known app…

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Posted in: Mobile AppsMobile Search |