How To Win In Japan With Your Mobile App

Topic: Featured, Mobile Apps | Author: Peggy Anne Salz | Date: April 14, 2014
Japan mobile gaming app Apponomics

Japanese users aren’t only big on apps; they’re the world’s biggest spenders,  according to app tracker App Annie. Growth in mobile apps spend —­ particularly on games —dramatically outpaces growth in the rest of the world.…

Mobile App Success: How Much Can It Really Cost?

Topic: Books, Featured, Mobile Apps | Author: Peggy Anne Salz | Date: February 18, 2014
apponomics app book

Countdown to the launch of Apponomics: The Insider’s Guide To A Billion Dollar Business, the definitive book on how app developers can make money with their apps. The free book — which I have researched and written in conjunction w…

3 Trends That Will Transform Mobile Advertising

Topic: Featured, Mobile Marketing | Author: Christof Wittig | Date: December 20, 2013
2014 mobile advertising trends

As many know, the mobile advertising market is a crowded space, with over 400 ad networks (really!) to choose from. This fragmentation has done much to undermine overall revenue, and slow mobile’s emergence into the transformative pla…

Mobile: Tracking From Promotion Through Purchase

Topic: Featured, Mobile Marketing | Author: Peggy Anne Salz | Date: December 5, 2013
mobile coupon tracking redemption

In mobile marketing, data is big — and marketers can win even bigger when they build the capabilities to collect and track performance data across their campaigns from the moment the ad/promotion/perk is delivered, all the way thro…

NEW: Mobile App Loyalty & CRM Report

Topic: Featured, Mobile Apps, Mobile Enterprise | Author: Peggy Anne Salz | Date: December 3, 2013
Gigaom report and special offer

Just in time for the holidays: a summary of my new Gigaom Research report, Managing The Complete Customer Experience: Encouraging Engagement With Mobile And Apps, and a special offer to collaborate… with Gigaom Research, which I am extend

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