Adsquare Layers Location Context On Mobile Audience Segmentation

Topic: | Author: Peggy Anne Salz | Date: March 5, 2015
Location context
Millions of mobile apps, billions of users and trillions of sensors add up to countless opportunities for brands and marketers to deliver relevant experiences and advertising — provided they can 'listen' to the data signals that indicate user intent.

High Time To Retool Your Pitch

Topic: | Author: Dan Cohen and Isaac Applbaum | Date: January 7, 2015
retool your tech pitch in 2015
With CES buzzing with attendees and activity and Mobile World Congress just months away ask yourself: Are you — and your pitch— ready for the action? Dan Cohen and Isaac Applbaum walk you through what you need to make an effective pitch.

Mobile Banking Apps: Convenience Triggers Shift In User Behavior

Topic: | Author: Mobile Groove | Date: July 15, 2014
mobile banking app behavior
The best services are ones that reduce friction and increase customer benefit, and mobile banking apps are winning on both counts. Will Jones, President, EMEA, Monitise, examines some newly-released industry insights, and concludes that banking apps, and the convenience they offer, have triggered an amazing and unexpected shift in user behavior.

Google I/O: Project Tango And Aisle411 Power Amazing Augmented Shopping

Topic: | Author: Peggy Anne Salz | Date: June 30, 2014
aisle411
At first glance,the Google I/O Developer Conference was all about Google showing off a new version of Android and revealing plans to bring its mobile software to cars, TVs and wearables. But it's the news around Google's Project Tango and the little-reported partnership with aisle411, a company specializing in indoor mapping, that is the real game-changer.

Make Way For Mobile-Only, Messaging Based Social Networks

Topic: | Author: Peggy Anne Salz | Date: June 13, 2014
mobile messaging based social networks
Snapchat, Whisper, Secret, YikYak, Truth, Confide and 20 Day Stranger: These anonymous mobile-only, messaging-based social networks cannot be ignored. But how should marketers use them to connect with customers on mobile, and what are the 'new rules of engagement'?

Why Communication Can Make Or Break Your App Experience

Topic: | Author: Peggy Anne Salz | Date: June 11, 2014
App communication experience
As we use apps to do more, the role of communications — both in enabling a good app experience and in encouraging lasting engagement — has never been more important. Add to that a raft of recent research that shows our requirement for cust…
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