Make Way For Mobile-Only, Messaging Based Social Networks

Topic: Social Media | Author: Peggy Anne Salz | Date: June 13, 2014
mobile messaging based social networks
Snapchat, Whisper, Secret, YikYak, Truth, Confide and 20 Day Stranger: These anonymous mobile-only, messaging-based social networks cannot be ignored. But how should marketers use them to connect with customers on mobile, and what ar…

Why Communication Can Make Or Break Your App Experience

Topic: Featured, Mobile Apps | Author: Peggy Anne Salz | Date: June 11, 2014
App communication experience
As we use apps to do more, the role of communications — both in enabling a good app experience and in encouraging lasting engagement — has never been more important. Add to that a raft of recent research that shows our requirement for cust…

Mapping The Hidden Cost Of Mobile Apps

Topic: Mobile Apps, Mobile Research | Author: Peggy Anne Salz | Date: May 9, 2014
alcatel-lucent mobile app rankings report
The App Economy is not just exploding, generating revenues for the app developers that monetize their apps with the aid of traditional mobile advertising, in-app purchases and clever approaches that harness native ads to deliver a more i…
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