The new edition of the International Journal of Mobile Marketing (IJMM) is live, chock-full of new content, features and research from contributors that (like all issues of this respected journal) quite simply sets the bar.
From a special section that expertly outlines the opportunities, challenges and attitudes around mobile marketing and advertising in India, to path-breaking research and models that harness our interaction with mobile social networks to drive frequency (and results!), this issue is the one if you are looking for a balanced mix of academic insights and practical business advice.
February 3, 2012
Posted on February 3rd, 2012 in Mobile Marketing, Mobile Research
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While reading the collections of mobile 2012 predictions is a great way to gain perspective, I miss deep analysis of these trends that allows us to plan and prepare for the developments likely to impact models and strategies far beyond 2012.
Understanding this gap — and the need to collaborate with many mobile authorities, rather than leave such a work to a single writer — GigaOM PRO has published a new report that provides us a valuable roadmap to navigate mobile for the months (and years!) ahead. I contributed the section on the future of mobile search, which I will explore later down in this post.
January 30, 2012
Posted on January 30th, 2012 in Featured, Mobile Research, Mobile Search
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Will 2012 be the year we remotely connect to our smart homes using our smartphones? Can Intel crash the mobile party and make its mark with tablets that stand up to ARM-powered devices? Should we expect a shift in the operating system landscape in favor of Microsoft (with Symbian as a back-up plan)?
This week's m-pulse — the new vodcast series produced by Rob Woodbridge, founder and owner of UNTETHER.tv, in collaboration with MobileGroove — catches up with Kevin C. Tofel, Mobile site editor at GigaOM.com, where he covers mobile technology and the global wireless industry. Continuing our theme for January, we deep-dive into his list of 16 mobile industry predictions for 2012 and get his take on the week's hot mobile news.
January 30, 2012
Posted on January 30th, 2012 in Mobile Apps, Mobile Research, Vodcasts
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This was a week for transparency in mobile with something for everyone. For consumers, there was movement on the privacy front with the Mobile Marketing Association releasing its Mobile Application Privacy Policy. The document is hailed as a first, providing precise guidelines that addresses the core privacy issues and data processes of many mobile applications.
For industry watchers, news from RIM and Apple gave us a deeper look at company performance and clues to the capabilities that likely play a lead role in deciding the leaders from the laggards.
January 27, 2012
Posted on January 27th, 2012 in Featured, Guest columns, Mobile Apps
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National Retail Federation Show, New York City: This week the old Javits Center in the New York hosted retail folk from across the U.S. and shed some light on a technology play that may define a new industry I call Retail 2.0.
Indeed, the reality of a connected shopping experience with smartphones at the center may not be far off. However, this show was proof to me that we have to get past our focus on technology (and B2B) and walk in the shoes of our customers (understanding that it's B2C that is really at the core). And, since it is about the shopper experience, it's clear that winning Retail 2.0 strategies will be the ones that bring CIOs and CMOs to the table.
January 26, 2012
Posted on January 26th, 2012 in Barcodes, Guest columns, Mobile Commerce, Mobile Marketing
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This last week at the Consumer Electronics Show (CES) in Las Vegas will be remembered for innovation and limitation. The show — where approximately 3,100 companies took the wraps of more than 20,000 products — was big in more ways than one. I haven’t met a person who covered the over 1.85 million net square feet of exhibit space (more than 37 football fields), but I did glean enough from the reports I've read about the show highlights to know this year will be huge for gadgets. Innovation abounds. But, first, let’s talk about the limitation — and what's behind it.
In my view, technology won’t limit how we use, access and enjoy the world (digital and physical) on our wireless devices. The carriers and hardware and software makers will do that with closed approaches that limit what is possible.
For years, the carriers (mobile operators) have tightly controlled the services and featured available on handsets and delivered over their networks. Be it content or products, the carriers have acted as gatekeepers with a singular focus: look out for their interests first.
January 13, 2012
Posted on January 13th, 2012 in Guest columns, Mobile Social Media
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