With mobile app downloads pegged to reach a whopping 81 billion by end-2013 according to eMarketer, the pressure is on companies to tackle the business and technology challenges of making and marketing a winning app. To help organizations and developers succeed in this new App Economy I have joined with Jennifer Shambroom, top-producing marketing executive, to produce The Everything Guide To Mobile Apps: A practical guide to affordable mobile app development for your business (F+W Media In…Read more »
New App book
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Learn how you can use text messaging to extend the life of your mobile app.
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You should write a book. Yes, you!
In an age where every organization, brand, and product has a website, and many of your rivals churn out white papers like popcorn, having a book is one of the best ways to establish credibility and reinforce your company’s brand position as both an innovator and an industry leader. Your competitor has a business card. YOU have a book – that prospective customers (or employers) can purchase on Amazon, or even download for free from your website in exchange for …Read more »
From searching for retailers and businesses nearby to conducting commerce and transactions, we have clearly come to rely on our mobile phones to access advice and make the right decisions.
We can do more with our screens — so it follows we will also come to expect more from our screens. It’s a dependence that spells opportunity for small business and companies that leverage mobile to deliver us information and experiences that are personal and engaging (hence valuable). Even better if com…Read more »
What is the next ‘Big Thing’ in mobile? The growing realization that ‘connected’, not just mobile, is our default state. No matter if our ‘connectedness’ is delivered via mobile messaging, enhanced by mobile apps, enabled by tablets or powered by pervasive computing, people (and companies) demand it transcend barriers and bend to our requirements for holistic experiences.
Fortunately, this is precisely what can be achieved in an IP-based world, wher…Read more »
Text messaging, long recognized as the most effective direct marketing channel ever invented, also sits at the core of the capabilities app developers must build to connect with their communities, encourage app advocacy and take back control from app stores to properly market their apps.
This is the key takeaway of COMMUNICATE, CONNECT & CURATE: 3 ways you can encourage mobile app re-engagement with SMS, a new whitepaper that I have written based on input from mobile interaction specialist …Read more »
Watch for Social TV to be the next ‘big thing’ now that Twitter is on the action, snapping up the social TV analytics company Bluefin Labs, a company that has cracked the code on how to track how people are talking about brands and TV shows on Twitter.
The acquisition can be read as a starting gun for a new race in a new space, and smart companies are already jockeying for position, building the capabilities to take advantage of massive opportunity at the intersection of our social chatter an…Read more »