PODCAST: Driving Real Results; MMA Forum NY Features How-To Sessions & Cool Ways To Connect With Consumers » mobilegroove

In brief: A podcast with Michael Becker, North America Managing Director for the Mobile Marketing Association (MMA) outlines the highlights of next week’s must-attend MMA Forum in New York City (June 7-10). From the pre-event Mobile Marketing 101 workshop and crash course in analytics, to Mobile Experience Lab to the new Adopt-A-Brand program, the event format has been revamped to put the emphasis on expert advice and key learnings.

Mobile marketing has moved on. It’s all about ways advertisers can deliver brand messages and branded utilities to people in a context that they are sure to appreciate. It’s also about ways advertisers can harness mobile to really reach people and encourage calls to action that deepen the dialogue or inspire that all-important impulse buy.

Indeed, companies across the emerging ecosystem –including companies in financial services, education and healthcare – are all looking at way to make mobile the cornerstone of their marketing, commerce and CRM strategies.

There are no easy answers, but attendees at the MMA Forum next week in New York (June 8-9 – with a pre-event workshop on June 7) will certainly get some valuable ideas from connecting with the experts. This year, the MMA Forum will feature speakers from across the mobile ecosystem, including Alcatel-Lucent, Best Buy, Disney, Google, Kodak, Microsoft, MTV, Openwave and the United Nations Foundation – to name a few.

The MMA’s goals to educate the marketplace and move mobile marketing a giant step forward are perfectly aligned with my own objectives at MSearchGroove. This is why I caught up with Michael Becker, North America Managing Director for the Mobile Marketing Association (MMA), to learn more about the hot topics and new features that will make this particular MMA event the most interactive and productive for attendees – ever (!)

Among the highlights:

The Agency, Brand & Retailer Roundtable (sponsored by Neustar and Hipcricket)

The event will be held at Ogivly from 2:00pm to 5:00pm in New York, and will be followed by a cocktail reception from 5:00 pm to 7:00 PM. Qualified agencies, brands & retailers are invited to register by emailing their complete contact info to the MMA at forum@mmaglobal.com. There is no cost for them to attend.

The “Adopt-A-Brand” program

Under this program, agencies, brands and retailers interested in attending the MMA Forum may join the waitlist to be matched and adopted by a vendor, who will pay the reduced event entrance fee of $500 on behalf of the agency, brand or retailer. Alternatively, those agencies, brands and retailers that do not want risk not being adopted or matched once the available event tickets for this program are sold out, can register immediately for the event at the reduced price of $500 by returning the completed adopt-a-brand registration form, which can be download at http://mobilemarketingforum.com/?q=node/1008.

The Mobile Experience Lab

An interactive way for delegates to hear from the industry’s thought leaders, experience successful mobile campaigns firsthand, and interact with brands using mobile as part of their integrated marketing strategy. Each mobile campaign features a booth that provides attendees with an interactive, hands-on opportunity to experience the campaign from an end user’s perspective. From 2D barcodes (via NeoMedia) to interactive mobile movies that encourage commerce through product placement and mobile interaction (via Mozaik), the emphasis is on hands-on experience and cool technologies that allow brands to connect with people on the move.

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Listen to the podcast here [12:59]

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This entry was posted on Thursday, June 3rd, 2010 at 2:11 pm and is filed under Barcodes, Events, Featured, Mobile Marketing, Podcasts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.