Orange UK Reveals Mobile Data Stats; Repeat Users Surf The Orange World Portal & Download Content » mobilegroove

Orange has released figures (via email press release) from its latest Digital Media Index report giving us a snapshot of usage trends, consumption patterns and user perceptions towards digital media. Orange is certainly benefitting from its open approach to the mobile Internet and this openness is also matched by its willingness to divulge its stats to the market.

Key findings from the Orange Digital Media Index include:

· The camera phone comes of age – there has been a 37 percent surge in picture messaging with over 1 million photos uploaded from mobiles to online photo albums in August alone

· The continued popularity of text messaging – a 25 percent increase in the medium, with over 1 billion text messages sent per month

· The mobile internet gains momentum – Orange World, the Orange mobile portal, received 2.34 million monthly visitors and an average of 250,000 daily repeat users

· Music downloads soar – there has been a 15 percent increase in music downloads to a figure of 295,000, and a 3.4 percent increase in games downloaded to 691,032

· A strong demand for mobile television – so much so that revenue is almost double the forecast

This is the second such report from Orange following the launch of the Index back in May 2007. And despite the general feeling in the market that operator portals’ days are numbered, Orange World (the mobile internet portal) has increased its monthly unique users from 2 million to 2.34 million and now boasts 250,000 daily repeat users.

It also seems that Orange (if not the whole mobile industry) has finally found a use for picture messaging. Orange users have uploaded more than a million pictures a month, equating to a 37 percent increase on figures released in the first Digital Media Index. This certainly points towards revenue generating potential from users who are increasingly keen to share their mobile images as an integral part of their social networking life.

This entry was posted on Monday, December 10th, 2007 at 6:31 pm and is filed under Mobile Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.