NEW Mobile Cross-Media Marketing Event: NYC October 13th
What is mobile and what is online? A raft of recent reports suggest more than half of Web usage will occur via mobile by 2013, a trend driven by the advance of smartphones and connected devices that blur the boundaries between wired and wireless.
The result is a new requirement for a more intelligent, multi-channel approach to marketing and publishing. This was a key message at the Mobile Marketing Association’s Mobile Marketing Forum last week in London, where brands (including EA and BMW) made a strong case for approaches that connect the dots in our experiences across platforms and devices.
Just how many screens we can access as part of our daily routine is mind-boggling. Marc Mielau, BMW Group Head of Digital Media, counted over a dozen and later told me he thought of several more, including ATM terminals and ticket kiosks – to include in future presentations. His point: mobile has a central spot in the marketing mix, but intelligent multi-channel management is a must.
MXM inaugural event
It’s new territory for most, which is why the timing couldn’t be better for MediaCrossMedia (MXM). The inaugural event (October 12-13, New York City) kicks off with a training day/mobile marketing boot camp run by Matthew Snyder – esteemed colleague, research associate and CEO & Founder of ADObjects, a company providing action-oriented guidance to help clients leverage mobile in their cross-media strategies.
The session is designed to arm publishers, agencies, media buyers and marketers with the insight and ideas to add mobile to their existing marketing mix. Participants will learn how to mobilize assets, run a campaign, and make a sexy application to drive brand awareness and engagement.
The conference, organized by ADObjects in cooperation with InternetMarketingConference (IMC), is the first in a series of unique mobile cross-media events that will prepare marketers, agencies and publishers to harnesses mobile and online to architect a converged and effective cross-media strategy.
Over 30 authorities from leading companies including iCrossing, Insight Express, Google, MTV, Strawberry Frog and Tweetdeck will join in a one-day, one-stream event to explore key issues and questions including:
- How can I leverage a mobile strategy efficiently with my existing online resources?
- How can I ensure that users – online and mobile – access and appreciate my website?
- Who are the best online partners to consider?
- How can I evolve my online customer acquisition and retention strategies for mobile?
- How to I manage analytics and social media strategies to include mobile?
- What should I do about transferring my online rich media assets and video to mobile?
MSG media partner
Kudos for recognizing the requirement for a new event that breaks new ground and breaks down the silos in our mobile and online strategies! As Matthew puts it: “There is no such thing as a silo’d mobile audience. Today it’s all about context and managing a multitude of different device types and screen sizes on the go.” Put another way, it’s not about selling just the mobile channel; it’s about marketers “selling for the context and delivery across all the different channels and screens.”
I’m particularly proud to be a premiere media partner for this event (and all events going forward). I encourage you to register for this intimate and insightful event, and connect with the companies advancing a converged strategy that has mobile at the center.
Learn more about the event at www.mediacrossmedia.com and register HERE.You simply have to enter the code IMCMSE to receive an instant 20% discount with MSG.
If you can’t make it to the event, there will be a live stream of the event via Ustream TV. So, follow the MXM hits and highlights tomorrow (October 13th).
Event agenda:
Speakers and topics include:
A keynote address from Ralph Simon — CEO, Mobilium, and founding member of the Mobile Entertainment Forum — best known for spearheading the mobile strategies of artists including Lady Gaga and U2.
- Bill Hunt, President, Back Azimuth Consulting, will moderate Search Engine Marketing in a multi-device world, (a panel with Rachel Pasqua, Director Mobile Group, iCrossing; Jordan Kasteler, Managing Partner, BlueGlass Interactive, Inc.; Elliott Nix, Senior Executive, Mobile Ads, Google; and Gillian Muessig, President, SEOmoz)
- Samantha Skey, Chief Revenue Officer, RecycleBank, will moderate Display marketing in a multi-device world, (a panel with Dave Gwozdz, CEO, Mojiva; Patricia Clark, Head of National Sales, North America, InMobi; Marc Theermann , VP Mobile, AdMeld; Jamie Wells, Director, Global Trade Marketing, Microsoft Advertising; and Todd Pasternack, PointRoll)
- Matthew Snyder will moderate Mobile Applications in a Converging world, (a panel with Boris Friedman, CEO, CrispWireless; Andy Miller, CEO, CardStar; Matt Myers, CMO & co-founder, Shooger)
- Social media marketing will be explored in a panel moderated by Evan Neufeld, SVP, Groundtruth, with Justin Seigel, CEO & Co-Founder, MocoSpace; Dan Melinger, CEO & Co-Founder, Socialight; Sam Mandel, EVP of Business Operations, TweetDeck; and Robert Victor, VP of Product, Appssavvy
- Cross-media analytics will be discussed in a panel with Joy Luizzo, Senior Director, Marketing and Mobile Research, InsightExpress; David Harper, CEO & Co-Founder, PercentMobile; Bob Walzcek, CEO, Ringleader Digital; and Chris Quick, Manager, Client Services Mobile Media, The Nielsen Company
- Cross-media video will be the topic of a panel with Michael Hirshoren, VP Sales and Business Development, Rhythm NewMedia; Welby Chen, VP, Client Services &Inventory Management, VEVO; Bill Livek, CEO, Rentrak Corporation; and Ashley King, Gannett Digital Media Network
The conference day ends with a keynote titled Emotional Movement On-the-Go… from Suzana Apelbaum, ECD Strawberry Frog. She will examine the ways companies can move content and marketing across platforms (and deliver experiences that move us as well).
Her speech will be followed by a special preview live performance from artist Miz Metro. She will pre-release a new location-linked iPhone app that brings together on-the-go underground information and music-nearby-you tips. The app also allows fans to add comments to her live music in real-time and based on location. The audience will have the opportunity to trial the app prior to its official release during the CMJ music festival in New York City next week.
