Netsize Guide by Gemalto: Truly Mobile; 10th Edition Goes Live Today!
Mobile industry data points across 40+ countries, exclusive C-level interviews with over a dozen companies and organizations shaping our mobile future, three over-arching mobile mega-trends that define next year’s business agenda (and our society), and everything (!) you need to understand the state of mobile and prepare for the future.
True to its 10-year tradition the new Netsize Guide — titled Netsize Guide by Gemalto: Truly Mobile — offers us all this and more in one comprehensive industry resource, available from today for free download.
This edition — the fourth mobile industry book I have had the pleasure to research and write the book on behalf of Netsize — charts truly new territory as we move beyond recounting the industry milestones to indentifying the three themes that will define the next phase of mobile.
TRANSACTION: We have come to rely on mobile devices at every stage of the consumer journey. From researching products (which we likely learned about through more relevant and targeted advertising delivered directly to our mobile phones in the first place) to making purchases (transactions we complete using our mobile phones or specially-enabled NFC devices), we reach for our mobile devices for assistance.
TRANSFORMATION: We recognize that mobile is much more than a portable device. These devices are also acquiring the capabilities to transform long-established business models around the content, communications and connectivity. The cloud allows us to demand — and expect — simple and easy access to our media, content and networks anywhere, anytime. Significant progress in search, personalization and Artificial Intelligence (AI) over just the last 12 months allows us to think of our mobile phones as smart assistants, equipped with intelligence, judgment and human-like traits. And the advance of IP-based applications that enable one-to-many messaging encourage the growth of one-to-many broadcast models that revolutionize communications and disrupt telecoms strategies that placed mobile operators in control.
TRUST: We foresee that trust is what matters most in mobile, and what will define the next phase of mobile innovation and growth. Why? Because only a relationship built on trust will provide companies the access to the customer insights and information that lay the foundation for the applications, devices, services and infrastructure we want (and will come to demand).
Exclusive exec interviews
Understanding the interplay of the three key themes that define this year’s Netsize Guide equips companies across the industry to prepare for the next phase of mobile.
To drive home this point we draw from insights and interviews with over a dozen senior executives from companies across the business ecosystem including:
- ARM, Rob Brown, Director of Marketing, Secure Services Division / @ARMMobile
- Atlas Premium Brands, Nigel Tatlock, CEO /@SportsLockerTV
- BNP Paribas, Philippe Gillet, Director, Strategy & Innovation
- CMO Council, Donovan Neale-May, Executive Director/ @cmo_council
- The Coca-Cola Company, Tom Daly, Coca-Cola Group Manager, Global Connections
- Gameloft, Gonzague de Vallois, Senior Vice President Publishing / @gameloft
- GlobalPlatform, Gil Bernabeu, Technical Director
- Informa Telecoms & Media, Pamela Clark-Dickson, Senior Analyst, Mobile Content & Applications / @PamelaC_D
- Millennial Media, Gavin Stirrat, Managing Director, EMEA/ @millennialmedia
- Singtel, Madeline Tan, Advertising Sales, Director
- Texas Instruments, Jean-Philippe Galvan, IP Domain Director / @TXInstruments
- TrustedLogic, Christophe Colas, Marketing Director
- Yahoo!, Steve Douty, VP of Applications and Mobile Products / @sdouty
Stellar record
In its 10-year history the Netsize Guide has built a large, loyal and global audience of mobile professionals and practitioners. In fact, a recent survey of readers —conducted by Netsize —revealed that the vast majority of respondents (75 percent) consider the book to be an essential read and gave it an ‘8′ or higher (on scale of 1-to-10).
A real crowd pleaser continues to be the wealth of market statistics and data Netsize provides the industry based on data compiled by partners such as research firm Informa Telecoms & Media. This year — thanks to partnerships with new partners comScore and SocialBakers — the book also details operator market share, smartphone penetration, and consumer usage of mobile apps and social network Facebook across 40+ countries.
My take:
It has been a huge undertaking and the result is a 220-page must-read knowledge resource packed with detailed market data and insights from executives and companies that shape our mobile society. I am particularly proud of the thought leadership sections that identify the three key themes sure to define the next stage of mobile growth and innovation.
Indeed, a walk through our daily routine confirms the pivotal importance of trust in all things mobile (and digital). We demand relevant advertising and content, for example. However, only companies we trust with our data will be able to deliver us what we will likely appreciate. We are willing to buy goods and services with our mobile phones. (And let’s not forget that mobile is the only way to do banking in underbanked areas such as Africa.) However, it’s the companies that can ensure the integrity of our data and transactions that will be the ones we trust to deliver us secure mobile money services. We want to communicate and connect via our social networks. Never again if (like Facebook) the companies we trust with our personal information chooses to divulge this data to third parties and partners without our knowledge or consent.
Understanding the interplay of these three key themes is what makes this year’s Netsize Guide by Gemalto essential – and unique.
My warm and personal thanks to Alexander Vlasblom, Marketing Communications Director, Netsize & Trusted Logic, for great ideas, welcome inspiration and good humor throughout the process. Thanks also to Marko de Hoop, the freelance designer who worked with the team to make this new Netsize Guide by Gemalto one we can all be proud of…
Disclaimer: Netsize collaborates with MobileGroove’s Peggy Anne Salz since 2007 to research and write strategic thought leadership and collateral including the new Netsize Guide by Gemalto. You can explore these industry reports and books here.
February 21st, 2012 at 6:51 pm
[...] do companies need our trust? Because companies that want us to buy need our buy-in. As I have written in the Netsize Guide by Gemalto, only a relationship built on trust will provide companies the [...]