MSG Mobile Search & Discovery Workshop: Mobile Analytics & A Surprising Indian Mobile Search Scheme
The last two days have been hectic and highly rewarding. At the request of Visiongain I held an all-day mobile search & discovery workshop in London today timed to the Mobile Content Awards & Conference, which kicks off tomorrow.
At today’s workshop I wanted the content companies and mobile operators who attended to understand the practical problems (and solutions) that will allow them to sell content (by making it findable), deliver it to the device (by understanding the device management) and measure the results (by employing mobile analytics). To this end I asked Andy Bovingdon, Bango VP Marketing, and Abraham Joseph, Device Management Forum Founder and independent consultant, to join me. Thanks again to you both for making this first workshop a success!
After the presentation Andy filled me in on a new release Bango Analytics offer in the pipeline – but more about that closer to the launch date.
Another “scoop” I have comes from Indian mobile operator Idea Cellular. It recently launched a new mobile search service using speech recognition technology that turns the pull model commonly associated with search on its head. Here, it’s a push service that also cleverly informs a select group of the user’s peers about the searches and the purchases linked to those results. The operator executive who took part in my workshop candidly discussed his company’s search strategy, and therefore asked me not to blog about it on MSG just yet. I must respect his request and will circle back with more detail via a more formal Q&A soon.
I’ll be London for the remainder of the week, chairing the conference and leading sessions on content pricing and strategies to deliver users a better mobile Internet experience. I look forward to hearing what Eran Wyler, Infogin CEO, will have to say. Infogin just yesterday announced yet another operator win. The deal with Singapore’s M1 will see Infogin power the operator’s MobileSurf service – a service that allows users to surf the Web with even the most basic mobile phones. The mobile-friendly presentation of content will no doubt be a hot topic at tomorrow’s event.
If you plan to be at the event, then please reach out to me for a chat during the breaks or a meet-up after the sessions. I’ve also been asked to host the gala awards dinner, so hope to see you at the celebration!
