Mobility Meets Compassion; New AIME Event Empowers Charities & Non-Profits To Leverage Mobile » mobilegroove

First, a round of thanks to all the companies and individuals that have reached out to become part of  The Mobile Movement, a coalition of entrepreneurs, humanitarians, artists, academics and other industry leaders committed to bringing mobile capabilities to non-profits.

In the last weeks since the launch several members of the advisory board (which includes MSG and Laura Marriott, consultant and former global President of the Mobile Marketing Association) got together for the first board meeting in Boston to evaluate and prioritize the flood of requests from non-profits and companies.

It was also an honor for my post on our launch and mission to be chosen “Post Of The Week” by the Carnival Of The Mobilists (and COM host Holly Kolman).

HEALTHCARE IS THE FOCUS

The positive feedback to The Mobile Movement is overwhelming, and we are encouraged by the number of organizations resolved to reach millions more people in need by leveraging mobile devices, networks and innovative applications they will create in partnership with social entrepreneurs.

Healthcare is a prime focus and we have already received several requests from non-profits interested in harnessing mobile to offer early cancer detection services, for example. An interesting application in discussion is a location-linked early detection service that would allow people to input their zip code to find the nearest clinic offering these screening services.

MEDIA SPONSPOR FOR MOBILE CHARITY EVENT

Clearly, mobile is becoming a strategic focus for an increasing number of non-profit organizations and charities.

The timing couldn’t be better for an event exploring how the charitable sector can leverage mobile and this is precisely the focus of Empowering the Charitable Sector with Interactive Technology (May 27, London), an all-day knowledge seminar organized by AIME (the Association for Interactive media & Entertainment).

MSG is proud to be a media partner of this worthwhile event, which will feature presentations, case studies and panel discussions based around an editorial agenda that brings together charities, advertising & marketing agencies, service providers, broadcasters, industry bodies and mobile operators.

Attendees will learn, first hand from established charitable organizations and their supporting partners, how to put together multiple platform solutions which maximize the potential for all kinds of charities to connect with the public and collect donations on a massive scale, while benefiting from lower overheads.

The event will also include a number of networking opportunities throughout, such as coffee and tea breaks, lunch and possibly a small exhibition space for companies to showcase products and services.

It will also bring charities new to using mobile together with experts in an environment to share ideas, contacts and key learnings.

SPEAKERS & TOPICS

In an increasingly ‘connected’ world, interactive platforms such as the web, TV, mobile and social media offer the charitable sector opportunities to drive higher revenue generation and public engagement at lower costs.

This event looks as the key areas that charities should be focusing on in order to maximize their fundraising activities and get the most out of their investment in digital platforms.

Confirmed speakers include:

• Caroline Lien, Head of Interactive, Comic Relief & Sports Relief
• Jim Manis, President, Mobile Giving Foundation
• Chris Ward, Director Join1 Goal Organization
• Daniela Martimo, Director, World Society for the Protection of Animals
• Simone Schmidlkofer, President, Cause2Connect
• Mike Short, Honorary Chairman, Mobile Data Association
• Doug Laughlen, Director, Local Giving Organization
• David Ryder, Director, y6Media Ltd
• Darren Parker, Business Development Director, BT Agile Media
• Robert Thurner, Commercial Director, Inventivated
• Rob Weisz, Commercial Director, Mobile Interactive Technology
• Rory Maguire, Head of Payments, 3
• Roger Craven, Managing Director, Vir2 Ltd
• Paul Swaddle, Marketing Director, WIN PLC

Case studies include:

Comic Relief/Sports Relief
Save the Children
Unicef
Leonard Cheshire Disability Organization
World Society for the Protection of Animals
Just Giving Organization
DEC

Key topics include:

• Text Donations – tax and revenue share implications
• Maximising Direct Response using WAP, SMS, Web and Email marketing to achieve optimum outcomes
• Enabling a standardized charitable giving process across MNO platforms
• Understanding the practicalities of data segmentation
• Text and Email Alerts – CRM and data management
• The role of apps and Social Media Integration
• Online fundraising –key points for success
• Legislation – Opt outs, black and grey listings
• Other platforms available for fundraising – IVR, Red Button
• Driving consumer engagement to support your mobile, online and social media strategies
• What does the future hold?

Pricing: AIME Members & attendees from the charity sector (GBP 75.00), non members (GBP 99.00)

So, register as soon as possible to ensure your place. And here’s a link where you can book your place today.

REGISTER HERE

Disclaimer: Peggy Anne Salz is member of The Mobile Movement advisory board.

Tags: AIME, charities, event, fundraising, non-profits, The Mobile Movement

This entry was posted on Monday, May 10th, 2010 at 11:47 am and is filed under Carnival Of The Mobilists, Events, Featured, Mobile Marketing, Mobile Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.