Mobile Search, Advertising & The Role Of The Operator: Are We On The Brink Of A New (Mobile) Web Order? » mobilegroove

Between a bad cold (which I’ve been fighting since I got back from Minnesota) and preparation for the Mobile Content Forum (which I’m chairing tomorrow in London), it’s been a whirlwind tour the last two weeks. I’ll pick up with my analysis of recommenders and circle back with some in-depth analysis of some mobile search developments that merit a closer look.

But right now I’m excited about tomorrow’s forum and the chance to mix with industry movers and shakers to get their take on the buzz around mobile networking/communities, mobile search and advertising. The event, organized by the Korea Culture & Content Agency, also brings together the best and the brightest of the Korean content industry. It’s a great opportunity to get a new perspective on industry trends and cut through some of the hype around social media.

Are we entering a new phase in the evolution of the mobile Web? Does the pivotal role of social media lay the groundwork for a new breed of social search? What is the impact of all this on search monetization schemes and mobile advertising strategies? I won’t rest until I have some answers…

Predictably, I was invited to chair the round table on mobile search and discovery, where I’ll deep-dive into the critical issues with Ivanka Hahnenberger, Admob European Business Development Director; Dave Moreau, Fonestarz CEO; Eun-Kyung, NA, DAUM Senior Researcher; and Mike Kent, JumpTap GM Europe. My main objective: a one-on-one with Mike to get the inside track on JumpTap’s recent progress and — more importantly – the tie-up with AOL to deliver sponsored ads. (Both companies are tight-lipped, but I’m confident I’ll have more from Mike by the end of the networking reception party.)

More on the event and the stellar line-up of speakers (including keynotes from Yahoo Connected Life, SK Telecom, Samsung and Nokia) here.

This entry was posted on Sunday, October 28th, 2007 at 11:04 pm and is filed under Mobile Marketing, Mobile Search, Mobile Social Media, Recommendation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.